Why am I passionate about this?

I’m on a mission to cultivate creativity at work! After starting my career in the performing arts, I made a pivot to corporate life over 20 years ago and haven’t looked back. What I’ve discovered is how essential creativity is in any workplace, and how its impact on organizational culture is underrated. Effective leaders prioritize connection, creativity, and make culture a strategic priority. After learning from hundreds of artists, entrepreneurs, and business leaders, I wrote this book to highlight their stories—unpacking how they bring creativity to life in their work. My hope is readers leave with tools to spark more meaningful connection and creative work experiences.


I wrote

Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in Our New World of Work

By Anne Jacoby,

Book cover of Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in Our New World of Work

What is my book about?

The employee experience is dramatically changing. Well-being at work feels elusive, while the pressure to deliver results has never been…

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The books I picked & why

Book cover of ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

Anne Jacoby Why did I love this book?

Ever wonder how some of the world’s biggest company leaders think about culture? Curious how talent was developed at Adobe, Twitter, and WeWork?

Filled with successes and hard lessons learned, ReCulturing artfully summarizes how culture shows up across the workplace and what you can do to shape it. Through her in-the-trenches stories and helpful prompts, Melissa demystifies the process of connecting culture to your company’s North Star.

I found myself enthusiastically head-nodding throughout and will generously refer to her helpful frameworks as I partner with clients on culture initiatives.

By Melissa Daimler,

Why should I read it?

1 author picked ReCulturing as one of their favorite books, and they share why you should read it.

What is this book about?

Drive business sustainability, growth, and profits by taking a systematic approach to culture transformation

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

In ReCulturing, Melissa Daimler solves this persistent problem by helping you develop a "systems" perspective…


Book cover of Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace

Anne Jacoby Why did I love this book?

A refreshingly unconventional business book read, Orbiting the Giant Hairball reveals Gordon MacKenzie’s long-tenured career at Hallmark and distills his reflections on what it means to be a creative human in a traditional corporate environment.

Illustrated with playful art throughout, this book invites deeper meditation on how our creative spirit shows up in our work—and life. For the non-linear thinkers among us, it’s a thoroughly enjoyable escape.

By Gordon MacKenzie,

Why should I read it?

2 authors picked Orbiting the Giant Hairball as one of their favorite books, and they share why you should read it.

What is this book about?

Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story…


Book cover of The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

Anne Jacoby Why did I love this book?

If you travel in my circles, you can’t go far without bumping into discussion about the need for psychological safety in today’s work environment. We have Amy Edmondson’s research to thank for that, and boy, are we grateful.

The Fearless Organization reveals workplace research in an accessible and relatable way, highlighting the importance of fostering safety as the precursor to learning, applying creativity, and driving business results. Filled with evidence and practical guidance, consider this book your how-to tutorial on laying a healthy cultural foundation where teams can thrive. 

By Amy C. Edmondson,

Why should I read it?

3 authors picked The Fearless Organization as one of their favorite books, and they share why you should read it.

What is this book about?

Conquer the most essential adaptation to the knowledge economy

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent-but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought,…


Book cover of Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being

Anne Jacoby Why did I love this book?

Many of us are looking for the secrets to a happy life, so I was delighted to discover Shawn Achor’s book, Big Potential, include a bundle of them.

Combining ample scientific research and compelling narrative, this book is packed with memorable stories and strategies to immediately apply to work environments. I often return to its dog-eared pages to get inspired and isolate the behaviors that lead to greater connection.

For readers who aim to develop talent in others or are looking to tap into their own potential, this is a thoughtful and generous read.  

By Shawn Achor,

Why should I read it?

1 author picked Big Potential as one of their favorite books, and they share why you should read it.

What is this book about?

Forget everything you thought you knew about being your best. It's not about your own skills or talents. Instead, real success in work and life comes from your connections and relationships - the teams you build around you, the friends you make - and getting the best out of them. You hugely amplify your own potential by helping others around you to realise theirs.

A TED talk star with over 16 million views, Shawn Achor is one of the world's leading experts on happiness and personal success - and author of the positive psychology classic The Happiness Advantage. Now, in…


Book cover of Tomorrowmind: Thriving at Work with Resilience, Creativity, and Connection—Now and in an Uncertain Future

Anne Jacoby Why did I love this book?

I’m a longtime fan of the work BetterUp Labs has done in the research field of human performance, and this book, co-written by BetterUp’s Chief Innovation Officer Gabriella Rosen Kellerman, is a delightful collection of its insights.

With additional guidance from co-author Marty Seligman, commonly known as the father of positive psychology, Tomorrowmind offers an anthropological perspective on the evolution of our work experience and how our cultural expectations have shifted.

By shining a light on helpful case studies throughout, it demonstrates how we’ll need to change our individual mindsets and behaviors to operate effectively in the future of work. If you care about creativity and connection in your workplace, this will be an important addition for your bookshelf.

By Gabriella Rosen Kellerman, Martin E. P. Seligman,

Why should I read it?

1 author picked Tomorrowmind as one of their favorite books, and they share why you should read it.

What is this book about?

Thrive in your career with this radical, future-proofed approach to work in a world where automation, globalization, and downsizing are an urgent and threatening reality—from experts in workplace mental health, Gabriella Kellerman, CPO of BetterUp, and world-renowned psychologist Martin Seligman.

In recent years, workplace toxicity, industry volatility, and technology-driven turnover have threatened the psychological well-being of employees. When we can’t flourish at work, both personal success and corporate productivity suffer. As we sit on the cusp of some of the most turbulent economic changes in history, many of us wonder how we can not only survive but flourish in our…


Explore my book 😀

Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in Our New World of Work

By Anne Jacoby,

Book cover of Born to Create: How Creativity Sparks Connection, Innovation, and Belonging in Our New World of Work

What is my book about?

The employee experience is dramatically changing. Well-being at work feels elusive, while the pressure to deliver results has never been greater. Leaders crave guidance to ignite more connection, innovation, and belonging at work. Creativity is the essential—and often missing—ingredient in today’s workplace.

Born to Create illustrates the power skills often practiced by artists and applies them to the business world. Through engaging stories of artists, entrepreneurs, and business leaders, each scene depicts how to build creative confidence and resilience, lead others in the creative process, and foster a thriving creativity culture. Born to Create shines a light on the human potential we all hold and helps you build the creative life you were destined to lead.

You might also like...

Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

Book cover of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

Margot Machol Bisnow Author Of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

New book alert!

Why am I passionate about this?

I’ve become passionate about telling parents how to raise happy, resilient, creative, confident, entrepreneurial children who are doing something that gives them joy. So many young people are unhappy; parents don’t understand how to help. They think their children should follow their path, but that no longer works for many. For the last 10 years, I’ve been speaking to parent groups; I was an Advisor to EQ Generation, an after-school program that gives children the skills to succeed; on the Advisory Board of MUSE School, preparing young people with passion-based learning; and on the Board of Spark the Journey, mentoring low-income high school students to achieve college and career success. 

Margot's book list on learn how to raise confident children

What is my book about?

This book shakes longstanding assumptions of parenting.

Through 99 stories of people who are now changing the world, it shows how to raise creative, confident, resilient children who are filled with joy and purpose. Based on interviews with top entrepreneurs and their parents, it guides you to help your children identify their passion and figure out how they can spend their professional lives doing something they love. 

Parents' well-intentioned efforts often boomerang. By ignoring their children’s skills and interests, parents can inadvertently create pressure and anxiety, thwarting their children's ability to excel and find happiness. Too often, following your heart…

Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

What is this book about?

Learn how successful entrepreneurs were raised! Could your children start a company that disrupts existing industries? Or a non-profit that helps people around the world? Or follow their passion as an artist or activist? And most important, lead a life of joy and purpose, to be happy and fulfilled? Margot Machol Bisnow, mother of two thriving entrepreneurs, reveals how to raise creative, confident, resilient, fearless kids who achieve their dreams, through 99 stories of families who did it.

Read stories from 70 families who raised true game changers. See family photos of these thriving entrepreneurs, both when they were young…


5 book lists we think you will like!

Interested in organizational culture, organizational behavior, and creativity?

Creativity 145 books