Here are 100 books that The Inversion Factor fans have personally recommended if you like
The Inversion Factor.
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In 2016, I started thinking about art’s power to unite diverse people. The recent presidential election coincided with a sharp spike in anti-immigrant rhetoric, but artists, musicians, creatives, and performers were fierce defenders of the value of cultural difference. In my own life, I’ve always found inspiration and solace from creative practice. For years now, I’ve been part of an eclectic friend group I first met in painting class. The joy art brings to my life also made me wonder who gets credit and what even constitutes “art.” Is an expensive oil painting really worth more than a comic book, if someone loves the comic book just as much?
A work of science writing might be a surprising addition to this list of storytellers, artists, and designers, but surely the life of the African American woman, mother, and cancer sufferer whose cell tissue became one of the most widely used biological lab media in contemporary medical research epitomizes creation and creativity.
Lacks’s history is a terrible story of racial anonymity and exploitation, which Skloot tells with extraordinary sensitivity. Always being sure to keep Lacks and her descendants at the forefront, Skloot both details the atrocities that sometimes underlie civilization’s progress and restores Lacks’s long overdue credit for making possible some of the most important medical advances of the twentieth century.
This book achieves the highest level of nuanced, deeply human storytelling. To me, it is one of the finest works of nonfiction ever.
With an introduction by author of The Tidal Zone, Sarah Moss
Her name was Henrietta Lacks, but scientists know her as HeLa. Born a poor black tobacco farmer, her cancer cells - taken without her knowledge - became a multimillion-dollar industry and one of the most important tools in medicine. Yet Henrietta's family did not learn of her 'immortality' until more than twenty years after her death, with devastating consequences . . .
Rebecca Skloot's fascinating account is the story of the life, and afterlife, of one woman who changed the medical world for ever. Balancing the beauty and drama…
My father was a NASA scientist during the Mercury, Gemini, and Apollo programs, so while most people knew the Space Race as a spectacle of thundering rockets and grainy lunar footage, I remember the very human costs and excitement of scientific progress. My space-cadet years come in snippets–the emotional break in my dad’s voice when Neil Armstrong hopped around the Moon; the strange peace I felt as I bobbed on a surfboard and watched another Saturn 1b flame into the sky. Later, as a journalist and author, I would see that such moments are couched in societal waves as profound and mysterious as the wheeling of hundreds of starlings overhead.
This slim volume, first published in 1995, possibly jump-started the current genre of science narratives–I was certainly well aware of it when World on Fire was published in 2005. The tale begins in 1707 when the English fleet crashed into the Scilly Isles twenty miles southwest of England; two thousand men drowned, all because navigators had misgauged longitude.
The desperate quest for a solution becomes a well-funded race to make sure this never happens again. Sobel chronicles how it was solved by a simple clockmaker, and the obstacles thrown in his path by the more respected members of the era’s scientific establishment. It helps to read Kuhn’s work first, or in tandem: for all the accolades heaped upon success, both works make clear the hard road and lonely life traveled by the outsider.
The dramatic human story of an epic scientific quest and of one man's forty-year obsession to find a solution to the thorniest scientific dilemma of the day--"the longitude problem."
Anyone alive in the eighteenth century would have known that "the longitude problem" was the thorniest scientific dilemma of the day-and had been for centuries. Lacking the ability to measure their longitude, sailors throughout the great ages of exploration had been literally lost at sea as soon as they lost sight of land. Thousands of lives and the increasing fortunes of nations hung on a resolution. One man, John Harrison, in…
I’m a journalist and a tinkerer. I’m fascinated not only by how things work but by how small levers can move mountains. Growing up in the workshop of my grandfather, an old Boston boatwright, I was mesmerized by the idea that a small rudder could maneuver a huge vessel. In college, I fell in love with how a small idea or expression could redirect a course of research or a country. As a self-taught maker of things, I appreciate how technologies empower us. I’ve chosen these books because they’re examples of how small ideas become things, lines of research, or patterns of thinking that shift human progress in unknowable ways.
I love Brainwashedbecause it’s a counterintuitive investigation into something we all take for granted: Football scrambles the brains of its players. Or does it?
This book fits well into my category—how technology is changing us and how we live—because among many other things it looks at how new safety technology and concussion protocols have made football much safer, not to mention challenged old ideas about players “getting their bell rung.”
It’s also a deep dive into dogma and how science can be used to serve interests unrelated to truth. It’s a terrific book.
The outcry surrounding CTE is missing something critical: the science to justify it.
When post-concussion syndrome forced star NFL running back Merril Hoge into early retirement in 1994, research on football-related head injuries wasn't a priority. At the time, football was heavily influenced by a tough guy culture, and little was known about concussions and their potentially dangerous effects.
Then the tragic death of Hoge's ex-teammate Mike Webster in 2002 launched a wave of fear after an autopsy determined he suffered from an obscure brain disease chronic traumatic encephalopathy (CTE). The media pounced. Concern over player safety soon became a…
Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.
I’m a journalist and a tinkerer. I’m fascinated not only by how things work but by how small levers can move mountains. Growing up in the workshop of my grandfather, an old Boston boatwright, I was mesmerized by the idea that a small rudder could maneuver a huge vessel. In college, I fell in love with how a small idea or expression could redirect a course of research or a country. As a self-taught maker of things, I appreciate how technologies empower us. I’ve chosen these books because they’re examples of how small ideas become things, lines of research, or patterns of thinking that shift human progress in unknowable ways.
I love gutsy books by outsiders, and Ms. Saxena, as a woman of color working in the Ivy League and the worlds of artificial intelligence and Big Data, is very much an outsider.
That makes her deep knowledge and insights into how AI and Big Data are changing business even that much more interesting. Plus, this is one of the only books I’ve read that explains how artificial intelligence works in a clear, direct way that doesn’t assume the reader already knows about things like machine learning and neural nets.
Have you heard about artificial intelligence (AI) and big data but felt they are technologies too big or too complicated for you or your business? Do you imagine AI as a Hollywood science fiction stereotype or something in the far and distant future?
Take heart. AI is none of those things. It's part of our everyday lives, and it has the power to transform your business.
This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses-including yours-by strategically using your data's latent, transformative potential.…
Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.
This book is a guide to surviving an existential crisis – what Grove calls a Strategic Inflection Point – when your business is subjected to one or more of six external forces, which, if powerful enough, could destroy the business. Some of them are obvious – competitors, regulators, customers, vendors – but others more esoteric, like “the possibility your business could be done a different way”, what today we would call being disrupted. I read it in 2015, when the company I run, FINCA International, was facing five of these six forces, each of which clobbered us with a 10x force compared to the first three decades of our existence, when competition was weak and most external forces enabled our success. How does a CEO respond to this challenge? Grove’s answer is summarized in the title: remain in a permanent state of dread, which to outsiders might appear on the…
The President and CEO of Intel, the world's largest chipmaker, reveals how to identify and exploit the key moments of change in any industry that generates either drastic failure or incredible success. Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in…
For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.
I love contrarian thinking. It’s by definition creative…new, novel, useful. That’s what David Burkus does with this book. There are a lot of conventional thoughts about creativity and the generation of innovative ideas that are held out as universal truths, but just aren’t. True, that is. David takes them all to task, pokes holes in them with science and logic and good old thoughtful insight, and dispels an entire family of mythology...misconceptions all relating to creative thinking: brainstorming, collaborating, incentivizing, and about a dozen more. Prepare to have much of your current understanding of creativity shaken.
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical…
I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.
Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he…
When I began my doctorate many years ago I was somewhat disenchanted with the static nature of much economic analysis whereas it was apparent that the world is very much dynamic and continually changing. I thus committed myself then, and in a long career that followed, to exploring the ways in which Economics could be used to clarify and address the major issues that arise from innovation generation and diffusion. I present these choices as a way that other like-minded individuals may begin the exploration of innovation and discover the breadth and depth of the contribution that has been made by economists.
This major textbook written for students with some basic knowledge of economics, written by one of the best expositors in the field, provides a comprehensive yet very accessible introduction to the economics of innovation and as such represents an excellent place to start.
I have known Peter for a number of years and he always offers in his writings (and lectures) both valuable insights into his subject and a sense of excitement.
This major textbook provides a comprehensive yet accessible introduction to the economics of innovation, written for students with some basic knowledge of economics. G.M. Peter Swann contends that innovation is one of the most important economic and business phenomena of our time and a topic of great practical and policy interest, with widespread implications for our economy and society. This book engages with the reader to explore some of the key economic issues concerning innovation.
Bridging a gap in the literature, this timely textbook addresses critical questions such as: How should different aspects of innovation be described and classified? What…
Inequality and fairness are basic issues in human conflict and cooperation that have long fascinated me. Growing up in Louisville, Kentucky, I was confronted with the extreme racial segregation of schools and neighborhoods. My Catholic upbringing taught me to cherish the cardinal virtues of justice, wisdom, courage, and temperance, and my education in political economy taught me that markets can fairly and efficiently allocate resources, when legal power is evenly shared. My formal education culminated in a Ph.D. in Public Affairs from Princeton University, which led me to my current roles: Non-resident Senior Fellow at the Brookings Institution and Principal Economist at Gallup. I care deeply about the social conditions that create cooperation and conflict.
Can ideas change the world? How does belief in political equality—the idea that everyone deserves basic unbridgeable liberties—affect innovation and economic development?
Dierdre McCloskey—one of the most creative and interesting economists alive—takes on these topics and much more in her characteristically witty, fast-paced style. She loves describing and refuting bad ideas—or even ideas widely regarded as brilliant—in an effort to go deeper into the forces that lifted humans out of poverty and sustain innovation to this day.
There's little doubt that most humans today are better off than their forebears. Stunningly so, the economist and historian Deirdre McCloskey argues in the concluding volume of her trilogy celebrating the oft-derided virtues of the bourgeoisie. The poorest of humanity, McCloskey shows, will soon be joining the comparative riches of Japan and Sweden and Botswana. Why? Most economists from Adam Smith and Karl Marx to Thomas Piketty say the Great Enrichment since 1800 came from accumulated capital. McCloskey disagrees, fiercely. "Our riches," she argues, "were made not by piling brick on brick, bank balance on bank balance, but by piling…
From Side Hustle to Main Hustle to Millionaire
by
Ryan Scribner,
It's time to quit your day job. Anyone with the desire can start a side hustle, and there are more opportunities now than ever before. YouTube personality and personal finance guru Ryan Scribner went from a dead-end job to the limitless potential of self-employment by harnessing the power of the…
Over my lifetime I have been involved in myriad policy issues running from 1970s anti-inflation policies, through the creation of NAFTA in the 1980s, to dealing with climate change in the 2000s. My interest and that of my co-author in technological change and economic growth entailed involvement in innovation policy. We are particularly worried because many citizens have no realisation of the important part that public policy has played in technological changes. Ignorance of this is dangerous in that it may lead legislatures to inhibit the public sector’s future role in such developments without which we have a much-diminished chance of dealing with climate change and holding our own in international economic competition.
While all the books listed earlier provide detailed, in-depth, case studies of public-private sector cooperation in developing selected new technologies, the last two chapters of this book provide necessarily brief coverages of the myriad ways in which this cooperation had been successfully manifested beyond encouraging specific technologies.
Although the book’s main purpose is to show how a series of important technologies have transformed economic, social, and political life over the millennia, the last two chapters show how knowledge of these transformations sheds light on the wider use of public policy to achieve economic goals.
While many public initiatives have succeeded, others have failed. The authors isolate the reasons for these successes and failures and offer their template for designing and administering policies that are more likely to succeed than fail.
This book examines the long term economic growth that has raised the West's material living standards to levels undreamed of by counterparts in any previous time or place. The authors argue that this growth has been driven by technological revolutions that have periodically transformed the West's economic, social and political landscape over the last 10,000 years and allowed the West to become, until recently, the world's only dominant technological force.
Unique in the diversity of the analytical techniques used, the book begins with a discussion of the causes and consequences of economic growth and technological change. The authors argue that…
