100 books like Your Business, Your Book

By Ginny Carter,

Here are 100 books that Your Business, Your Book fans have personally recommended if you like Your Business, Your Book. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Ghost Writer

Andrew Raymond Author Of Official Secrets

From my list on political thrillers that dared to be different.

Why am I passionate about this?

I’ve been obsessed with political thrillers since reading All The President’s Men when I was far too young to understand it all. What I did know was that at the upper echelons of society there were often shadowy conspiracies at play, and brave souls fighting to expose the truth. Something about Woodward and Bernstein’s quiet heroism and bravery in investigating a story that everyone told them to drop really stayed with me. That’s why I write political thrillers: in an attempt to tip the scales back in favour of good versus evil. And to make heroes of those who risk it all to tell truth to power.

Andrew's book list on political thrillers that dared to be different

Andrew Raymond Why did Andrew love this book?

This one was a game-changer for me, taking thinly-disguised characters and events from real life – an obvious Tony Blair-type, fleeing prosecution for war crimes in a clear nod to the Iraq War – Harris wisely ushers us into the world of high-stakes politics via the innocent and unnamed Ghost Writer, hired to write a disgraced Prime Minister’s memoirs.

It’s a brilliant and clever mechanism that makes the reader feel at home. And when murder appears, puts you squarely in the shoes of a terrified man on the run.

As a technical piece of thriller writing, it’s stunning stuff. Harris’s decision to base a fantastical conspiracy around real-life events and characters was inspiring – and it’s something I use in every book.

By Robert Harris,

Why should I read it?

2 authors picked The Ghost Writer as one of their favorite books, and they share why you should read it.

What is this book about?

'An unputdownable thriller about corrupt power and sex' Sunday Telegraph

'Guaranteed to keep you awake' The Times

A body washes up on the deserted coastline of America's most exclusive holiday retreat. But it's no open-and-shut case of suicide. The death of Robert McAra is just the first piece of the jigsaw in an extraordinary plot that will shake the very foundations of international security.

For McAra was a man who knew too much. As ghostwriter to one of the most controversial men on the planet - Britain's former prime minister, holed up in a remote ocean-front house to finish his…


Book cover of Pretend I'm Not Here: How I Worked with Three Newspaper Icons, One Powerful First Lady, and Still Managed to Dig Myself Out of the Washington Swamp

Andrew Crofts Author Of Ghostwriting

From my list on ghostwriting and ghostwriters.

Why am I passionate about this?

I have been a ghostwriter for over thirty years, publishing more than a hundred books under other people’s names, as well as those under my own name. It has allowed me to live a hundred different and varied lives and it is a profession I like to encourage all writers to consider. Several of my own novels have featured ghostwriters as central characters, including Secrets of the Italian Gardener and What Lies Around Us.

Andrew's book list on ghostwriting and ghostwriters

Andrew Crofts Why did Andrew love this book?

Barbara Feinman Todd is a top-level Washington ghostwriter and journalist. In this memoir, she gives a shocking, and entertaining insight into her relationships with clients such as Hillary Clinton, as well as explaining the dynamics of political journalism at the very highest level. When she accidentally confides one of Hillary’s secrets to an editor, whose discretion she thought she could trust, her professional world is blown apart.

By Barbara Feinman Todd,

Why should I read it?

1 author picked Pretend I'm Not Here as one of their favorite books, and they share why you should read it.

What is this book about?

An accomplished former ghostwriter and book researcher who worked with Bob Woodward, Carl Bernstein, Ben Bradlee, and Hillary Clinton goes behind-the-scenes of the national’s capital to tell the story of how she survived the exciting, but self-important and self-promoting world of the Beltway.

Barbara Feinman Todd has spent a lifetime helping other people tell their stories. In the early 1980s, she worked for Bob Woodward, first as his research assistant in the paper’s investigative unit and, later, as his personal researcher for Veil, his bestselling book about the CIA. Next she helped Carl Bernstein, who was struggling to finish his…


Book cover of The Complete Guide to Ghostwriting

Andrew Crofts Author Of Ghostwriting

From my list on ghostwriting and ghostwriters.

Why am I passionate about this?

I have been a ghostwriter for over thirty years, publishing more than a hundred books under other people’s names, as well as those under my own name. It has allowed me to live a hundred different and varied lives and it is a profession I like to encourage all writers to consider. Several of my own novels have featured ghostwriters as central characters, including Secrets of the Italian Gardener and What Lies Around Us.

Andrew's book list on ghostwriting and ghostwriters

Andrew Crofts Why did Andrew love this book?

This book is a direct competitor to my own title, but Teena Lyons is a hugely experienced ghostwriter and I have to admit that she has done a very thorough job of explaining how the business works. She interviewed a number of other ghostwriters in the course of writing the book, (myself included). The result is highly readable and a useful introduction to the business.

By Teena Lyons,

Why should I read it?

1 author picked The Complete Guide to Ghostwriting as one of their favorite books, and they share why you should read it.

What is this book about?

“A good book to read if you're interested in ghost writing. The chapters on what makes a good ghost, how to become a ghostwriter, getting structure right and most of all what to do when it all goes wrong are a must-read!”
Dora Archie Okeyo - Reviewer

“This book leads you through the world of ghostwriting. There really is everything in this book and I have found the information invaluable.”
Karen Lawton - Reviewer

“A very good resource indeed. A straightforward, no nonsense guide to the world of ghostwriting.”
Ruth Giles - Reviewer

“I discovered many useful ideas, especially when…


Book cover of Ghosting: A Double Life

Andrew Crofts Author Of Ghostwriting

From my list on ghostwriting and ghostwriters.

Why am I passionate about this?

I have been a ghostwriter for over thirty years, publishing more than a hundred books under other people’s names, as well as those under my own name. It has allowed me to live a hundred different and varied lives and it is a profession I like to encourage all writers to consider. Several of my own novels have featured ghostwriters as central characters, including Secrets of the Italian Gardener and What Lies Around Us.

Andrew's book list on ghostwriting and ghostwriters

Andrew Crofts Why did Andrew love this book?

This memoir is an intimate portrait of a relationship between one ghostwriter and her complicated, larger than life client, a famous publisher, entrepreneur, and socialite, the late Naim Attallah. It is a beautifully written book, providing many profound insights about life and about writing, and showing how deeply involved a ghostwriter and client can become in one another’s lives.

By Jennie Erdal,

Why should I read it?

1 author picked Ghosting as one of their favorite books, and they share why you should read it.

What is this book about?

When Jennie Erdal was hired to edit a flamboyant London publisher’s Russian books in translation, she was happy to be able to commute from her home in Scotland. Soon, however, she was also secretly writing her boss’s love letters, hundreds of newspaper columns that appeared in his name, and, though she had never before written fiction, his two well-reviewed novels. For more than fifteen years she would be the indispensable ghostwriter for the exasperating, obsessive, but nontheless charming “Tiger.”Erdal reveals this oddly intimate relationship with a novelist’s flair for character and observation--and wry insight into her own collusion. Suspenseful, controversial,…


Book cover of Blown to Bits: How the New Economics of Information Transforms Strategy

Niraj Dawar Author Of Tilt: Shifting Your Strategy from Products to Customers

From my list on marketing strategy.

Why am I passionate about this?

I have taught marketing strategy to MBAs and Executives at Business Schools and companies around the world, and have consulted for major companies in financial services, consumer packaged goods, software, and others for over three decades. Some of my Harvard Business Review articles are among the review’s bestsellers, and my book on marketing strategy, TILT: Shifting Your Strategy from Products to Customers, received the best business book award in 2014. I run a marketing strategy consultancy at Brand Strategy Group with clients on three continents. 

Niraj's book list on marketing strategy

Niraj Dawar Why did Niraj love this book?

This book described the economics of the internet age as the web was taking off. It remains a classic in that it not only predicted many of the transformations that were to play out on the web, including social media, and it continues to be useful as a template for predicting the coming transformations that will be wrought by Web3 and Blockchain.

By Philip Evans, Thomas S. Wurster,

Why should I read it?

1 author picked Blown to Bits as one of their favorite books, and they share why you should read it.

What is this book about?

Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread…


Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Donald Summers Author Of Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact

From my list on essential reading for nonprofit leaders.

Why am I passionate about this?

I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.  

Donald's book list on essential reading for nonprofit leaders

Donald Summers Why did Donald love this book?

Planning is easy, but execution is hard. Nonprofit leaders can gain a clear, practical understanding of how to measure and execute an organization's progress toward social impact goals with the clear, simple, and compelling four disciplines of execution.

It is simply terrific for putting strategy into practice. You will learn the key concepts from 4DX. We found reading it like getting a new set of glasses that brings the world of management into focus and allows us to see a pathway to success.

By Chris McChesney, Sean Covey, Jim Huling

Why should I read it?

3 authors picked The 4 Disciplines of Execution as one of their favorite books, and they share why you should read it.

What is this book about?

Fully revised and updated, the definitive guide for leaders on how to create lasting organisational change.

Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's quite likely noone even noticed.

Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you've always dreamed of with a simple, repeatable, and proven formula. In this updated edition of…


Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.

The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.

By Richard Rumelt,

Why should I read it?

9 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Book cover of Truth, Lies, and Advertising: The Art of Account Planning

George Felton Author Of Advertising: Concept and Copy

From my list on copywriters on the rise.

Why am I passionate about this?

I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.

George's book list on copywriters on the rise

George Felton Why did George love this book?

I first read this book over twenty years ago, and it still resonates. Steel shows how they thought things through at Goodby, Silverstein & Partners, and, as director of account planning, he would know. Steel starts from the consumer’s point of view, which is where ads themselves should start but too often don’t. He helps us see the psychology that underlies great advertising. Smart, witty, well written—full of memorable insights and delicious examples. It’s over twenty years old, yes, but until human nature changes, this book will be relevant.

By Jon Steel,

Why should I read it?

1 author picked Truth, Lies, and Advertising as one of their favorite books, and they share why you should read it.

What is this book about?

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and…


Book cover of Deep Purpose: The Heart and Soul of High-Performance Companies

Dan Pontefract Author Of Work-Life Bloom: How to Nurture a Team that Flourishes

From my list on making you think about purpose and meaning.

Why am I passionate about this?

Since 2014 I have studied, researched, and written about the concepts of meaning and purpose. In 2016, I published a book entitled The Purpose Effect dedicated solely to the topic. In Work-Life Bloom, two of the key work-life factors that make up the accompanying model focus on meaning and purpose. I am known for urging people to declare their purpose, writing it down, and sharing it far and wide. My declaration is as follows: “We’re not here to see through each other; we’re here to see each other through.”

Dan's book list on making you think about purpose and meaning

Dan Pontefract Why did Dan love this book?

Ranjay Gulati delves—dare I say—deeply into the significance of purpose-driven organizations in today's business landscape.

The book emphasizes how cultivating a strong, authentic purpose can lead to exceptional performance and long-term success.

What I loved is that Gulati highlights that purpose is not just a tagline but rather a dynamic, guiding force that drives innovation, collaboration, and resilience. He shows how it can help decision-making.

Gulati shares several compelling case studies and practical tools that helped me affirm my position on the concept of organizational purpose. If you’re passionate about transformative leadership, Deep Purpose will inspire you to create meaningful impact in your organization.

By Ranjay Gulati,

Why should I read it?

1 author picked Deep Purpose as one of their favorite books, and they share why you should read it.

What is this book about?

'If you want to be inspired to build more sustainable organizations, Deep Purpose should be your next read' Arianna Huffington, Founder & CEO, Thrive Global

'Insightful, practical, and timely' Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

'Deep Purpose points to the conversations we must have right now about how to redefine the role of business in society, restore trust, and enhance our license to operate ... Highly recommended' Paul Polman, former CEO, Unilever

--------------

Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world's most…


Book cover of Exiting Your Business, Protecting Your Wealth: A Strategic Guide for Owners and Their Advisors

John F. Dini Author Of Your Exit Map: Navigating the Boomer Bust

From my list on business owners planning a transition.

Why am I passionate about this?

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

John's book list on business owners planning a transition

John F. Dini Why did John love this book?

John is the founder of the International Exit Planning Association, the organization that grants the Certified Business Exit Planning Consultant (CBEC) designation I’d place this book much higher than fourth, except that it was written in 2008, and could use some updating on legal and tax issues. Nonetheless, the first half is definitely the best in discussing the psychological and emotional issues of an owner separating from the business.

By John M. Leonetti,

Why should I read it?

1 author picked Exiting Your Business, Protecting Your Wealth as one of their favorite books, and they share why you should read it.

What is this book about?

Written by John Leonetti-attorney, wealth manager, merger and acquisition associate, and fellow exiting business owner in his own right-Exiting Your Business, Protecting Your Wealth will guide you in thoughtfully planning out your exit options as well as helping you analyze your financial and mental readiness for your business exit. Easy to follow and essential for every business owner, this guide reveals how to establish an exit strategy plan that is in harmony with your goals.


Book cover of The Ghost Writer
Book cover of Pretend I'm Not Here: How I Worked with Three Newspaper Icons, One Powerful First Lady, and Still Managed to Dig Myself Out of the Washington Swamp
Book cover of The Complete Guide to Ghostwriting

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