Blown to Bits

By Philip Evans, Thomas S. Wurster,

Book cover of Blown to Bits: How the New Economics of Information Transforms Strategy

Book description

Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked Blown to Bits as one of their favorite books. Why do they recommend it?

This book described the economics of the internet age as the web was taking off. It remains a classic in that it not only predicted many of the transformations that were to play out on the web, including social media, and it continues to be useful as a template for predicting the coming transformations that will be wrought by Web3 and Blockchain.

From Niraj's list on marketing strategy.

Want books like Blown to Bits?

Our community of 11,000+ authors has personally recommended 100 books like Blown to Bits.

Browse books like Blown to Bits

5 book lists we think you will like!

Interested in planning, strategic planning, and economics?

Planning 49 books
Economics 411 books