Why did I love this book?
Jules Boykoff has been writing about the Olympics for a very long time.
His work is smart, readable, well researched, and grounded in reality. He also happens to have been an Olympic soccer player. So he’s got credibility as a guy who values sports, yet still thinks the Olympics have a lot to answer for.
Celebration Capitalism is the book where Jules lays out his theory of how the Olympics, and other mega-sporting events, capitalize on sports celebrations to further enrich the rich, and impoverish the poor.
He builds on Naomi Klein’s concept of ‘disaster capitalism’ to make this argument, and in my opinion, it’s bang on.
1 author picked Celebration Capitalism and the Olympic Games as one of their favorite books, and they share why you should read it.
The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.
In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops…
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