Celebration Capitalism and the Olympic Games
Book description
The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.
In this provocative critical study of the contemporary Olympics,…
- Coming soon!
Why read it?
1 author picked Celebration Capitalism and the Olympic Games as one of their favorite books. Why do they recommend it?
Jules Boykoff has been writing about the Olympics for a very long time.
His work is smart, readable, well researched, and grounded in reality. He also happens to have been an Olympic soccer player. So he’s got credibility as a guy who values sports, yet still thinks the Olympics have a lot to answer for.
Celebration Capitalism is the book where Jules lays out his theory of how the Olympics, and other mega-sporting events, capitalize on sports celebrations to further enrich the rich, and impoverish the poor.
He builds on Naomi Klein’s concept of ‘disaster capitalism’ to make this argument,…
From Jacqueline's list on the Olympics that the IOC doesn’t want you to know.
If you love Celebration Capitalism and the Olympic Games...
The Beatles and the 1960s
The Beatles are widely regarded as the foremost and most influential music band in history and their career has been the subject of many biographies. Yet the band's historical significance has not received sustained academic treatment to date. In The Beatles and the 1960s, Kenneth L. Campbell uses The…
Want books like Celebration Capitalism and the Olympic Games?
Our community of 12,000+ authors has personally recommended 100 books like Celebration Capitalism and the Olympic Games.
Browse books like Celebration Capitalism and the Olympic Games
Share your top 3 reads of 2024!
And get a beautiful page showing off your 3 favorite reads.
2,356
readers submitted
so far, will you?
📚 If you like Celebration Capitalism and the Olympic Games, you might also like...
Bruce Songs
Bruce Songs is an authoritative guide that offers an in-depth exploration of Bruce Springsteen's musical legacy. Covering Springsteen's entire discography, from "Greetings from Asbury Park, N.J." to "Only the Strong Survive", this unique book combines historical context, literary analysis, and meticulous research.
Unlike any other resource, it provides detailed analyses…
Anatomy of Embodied Education
The vast mysterious terrain explored in this book encompasses the embodied human brain, the processes through which humans grow, develop, and learn, and the mystery of consciousness itself. We authors offer this guidebook to assist you in entering and exploring that terrain.
As parents and educators come to understand this…
