100 books like Inside the Olympic Industry

By Helen Jefferson Lenskyj,

Here are 100 books that Inside the Olympic Industry fans have personally recommended if you like Inside the Olympic Industry. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Celebration Capitalism and the Olympic Games

Jacqueline Kennelly Author Of Olympic Exclusions: Youth, Poverty and Social Legacies

From my list on the Olympics that the IOC doesn’t want you to know.

Why am I passionate about this?

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

Jacqueline's book list on the Olympics that the IOC doesn’t want you to know

Jacqueline Kennelly Why did Jacqueline love this book?

Jules Boykoff has been writing about the Olympics for a very long time.

His work is smart, readable, well researched, and grounded in reality. He also happens to have been an Olympic soccer player. So he’s got credibility as a guy who values sports, yet still thinks the Olympics have a lot to answer for.

Celebration Capitalism is the book where Jules lays out his theory of how the Olympics, and other mega-sporting events, capitalize on sports celebrations to further enrich the rich, and impoverish the poor.

He builds on Naomi Klein’s concept of ‘disaster capitalism’ to make this argument, and in my opinion, it’s bang on. 

By Jules Boykoff,

Why should I read it?

1 author picked Celebration Capitalism and the Olympic Games as one of their favorite books, and they share why you should read it.

What is this book about?

The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops…


Book cover of Circus Maximus: The Economical Gamble Behind Hosting the Olympics and the World Cup

Jacqueline Kennelly Author Of Olympic Exclusions: Youth, Poverty and Social Legacies

From my list on the Olympics that the IOC doesn’t want you to know.

Why am I passionate about this?

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

Jacqueline's book list on the Olympics that the IOC doesn’t want you to know

Jacqueline Kennelly Why did Jacqueline love this book?

Olympics organizers love to produce economic impact assessments claiming that hosting this mega-event will boost the local economy by astronomical amounts.

Andrew Zimbalist is an economist who painstakingly illustrates why this is never the case. Circus Maximus is written for a lay audience, rather than an academic one, and is easily read even by us non-economists.

He clearly and methodically demonstrates how and why the Olympics and World Cup have never made money for their host cities, and likely never will. 

By Andrew Zimbalist,

Why should I read it?

1 author picked Circus Maximus as one of their favorite books, and they share why you should read it.

What is this book about?

The numbers are staggering: China spent $40 billion to host the 2008 Summer Olympic Games in Beijing and Russia spent $50 billion for the 2014 Sochi Winter Games. Brazil's total expenditures are thought to have been as much as $20 billion for the World Cup this summer and Qatar, which will be the site of the 2022 World Cup, is estimating that it will spend $200 billion. How did we get here? And is it worth it? Those are among the questions noted sports economist Andrew Zimbalist answers in Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the…


Book cover of Understanding the Olympics

Jacqueline Kennelly Author Of Olympic Exclusions: Youth, Poverty and Social Legacies

From my list on the Olympics that the IOC doesn’t want you to know.

Why am I passionate about this?

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

Jacqueline's book list on the Olympics that the IOC doesn’t want you to know

Jacqueline Kennelly Why did Jacqueline love this book?

If you want a broader overview of where the modern Olympics came from, why they have persisted, and what major issues they continue to face, look no further than Understanding the Olympics by John Horne and Garry Whannel.

This book is now in its third edition, and with each update, Horne and Whannel keep the book on top of the most recent Olympics shenanigans. Although not exclusively critical of the Games, Horne and Whannel provide a thorough overview of the pros and cons of these massive mobile mega-events.

By John Horne, Garry Whannel,

Why should I read it?

1 author picked Understanding the Olympics as one of their favorite books, and they share why you should read it.

What is this book about?

How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games.

This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next…


Book cover of Hosting the Olympic Games: The Real Costs for Cities

Jacqueline Kennelly Author Of Olympic Exclusions: Youth, Poverty and Social Legacies

From my list on the Olympics that the IOC doesn’t want you to know.

Why am I passionate about this?

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

Jacqueline's book list on the Olympics that the IOC doesn’t want you to know

Jacqueline Kennelly Why did Jacqueline love this book?

John R. Short is another scholar who has been blowing the whistle on the hidden costs of Olympic Games, especially for host cities, for many years.

In this recent release, written for a popular audience, he provides some history of the Games, but, more importantly, a step-by-step breakdown of why the Olympics costs cities much more than the IOC or bidding committees would like you to believe.

He also includes a thorough list of ‘further reading’ resources (and my book plus almost all of the authors on this list are on it!).

By John Rennie Short,

Why should I read it?

1 author picked Hosting the Olympic Games as one of their favorite books, and they share why you should read it.

What is this book about?

Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities.

Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution…


Book cover of Blown to Bits: How the New Economics of Information Transforms Strategy

Niraj Dawar Author Of Tilt: Shifting Your Strategy from Products to Customers

From my list on marketing strategy.

Why am I passionate about this?

I have taught marketing strategy to MBAs and Executives at Business Schools and companies around the world, and have consulted for major companies in financial services, consumer packaged goods, software, and others for over three decades. Some of my Harvard Business Review articles are among the review’s bestsellers, and my book on marketing strategy, TILT: Shifting Your Strategy from Products to Customers, received the best business book award in 2014. I run a marketing strategy consultancy at Brand Strategy Group with clients on three continents. 

Niraj's book list on marketing strategy

Niraj Dawar Why did Niraj love this book?

This book described the economics of the internet age as the web was taking off. It remains a classic in that it not only predicted many of the transformations that were to play out on the web, including social media, and it continues to be useful as a template for predicting the coming transformations that will be wrought by Web3 and Blockchain.

By Philip Evans, Thomas S. Wurster,

Why should I read it?

1 author picked Blown to Bits as one of their favorite books, and they share why you should read it.

What is this book about?

Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread…


Book cover of Your Business, Your Book: How to plan, write, and promote the book that puts you in the spotlight

Andrew Crofts Author Of Ghostwriting

From my list on ghostwriting and ghostwriters.

Why am I passionate about this?

I have been a ghostwriter for over thirty years, publishing more than a hundred books under other people’s names, as well as those under my own name. It has allowed me to live a hundred different and varied lives and it is a profession I like to encourage all writers to consider. Several of my own novels have featured ghostwriters as central characters, including Secrets of the Italian Gardener and What Lies Around Us.

Andrew's book list on ghostwriting and ghostwriters

Andrew Crofts Why did Andrew love this book?

Ginny Carter is another very experienced ghostwriter and in this book, she explains exactly why it is good for business people to write books in order to promote themselves, their companies, and their products. Since most successful business people do not have the time to write the books themselves, her eloquent arguments will inevitably lead them to hiring ghostwriters such as Ginny – and myself.

By Ginny Carter,

Why should I read it?

1 author picked Your Business, Your Book as one of their favorite books, and they share why you should read it.

What is this book about?

*WINNER OF THE BUSINESS BOOK AWARDS 2020!*

If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying 'yes'. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you've finished? Don't let your book stay in your head - allow it to come to life and make a positive difference…


Book cover of The Four Steps to the Epiphany: Successful Strategies for Products That Win

Kartik Hosanagar Author Of A Human's Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control

From my list on managing technological innovation for mere mortals.

Why am I passionate about this?

I build and use emerging technological innovations in business, and I also teach others how they might too! I’m a serial entrepreneur and a Professor at the Wharton School of the University of Pennsylvania. As an entrepreneur, I co-founded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. I’m now the founder of Jumpcut Media – a startup using data and Web3 technologies to democratize opportunities in Film and TV. In all this work, I'm often trying to assess how emerging technologies may affect business and society in the long run and how I can apply them to create new products and services.

Kartik's book list on managing technological innovation for mere mortals

Kartik Hosanagar Why did Kartik love this book?

This book by Steven Blank is a bible for anyone trying to understand how to build lean startups. The classic mistake that most entrepreneurs make is to go build a product soon after they develop a hypothesis about what customers want. By building products before customer discovery (i.e. verify customer needs and a scalable sales model), many products miss the mark and fail. The book explains how a lean start-up can figure out what customers want before proceeding to build products. This emphasis on a customer-centered approach rather than a product-centered approach can be the difference when it comes to finding product-market fit. A must-read for any founder!

By Steve Blank,

Why should I read it?

1 author picked The Four Steps to the Epiphany as one of their favorite books, and they share why you should read it.

What is this book about?

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some…


Book cover of Gemba Walks

Bartley J. Madden Author Of Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism

From my list on knowledge building and value creation.

Why am I passionate about this?

My intellectual journey has focused on three related passions: understanding how firms create value and the link to their stock market valuations, systems thinking, and knowledge building. This has led to the Madden Center for Value Creation at Florida Atlantic University that promotes the key value creation principles that are the foundation for a prosperous society. Prosperity is more widely shared through a society rooted in dynamism with enthusiastic support for experimentation, knowledge building, and innovation by firms. The Madden Center offers a Certificate in Value Creation online course that packages a learning experience to upgrade the knowledge, skills, and resources you need to create value. 

Bartley's book list on knowledge building and value creation

Bartley J. Madden Why did Bartley love this book?

I believe systems thinking is a prerequisite to developing innovative solutions to complex problems.

Lean thinking positions the firm as a system comprised of value streams that incrementally produce the final products delivered to customers. Lean thinkers say that all activities spent that do not add value in the eyes of customers are waste. So, purge all waste everywhere.

The intellectual leader of this approach to value creation is Jim Womack. He is the master of Gemba Walks—verify the purpose of the value stream, then go to where the work is done, and generate ideas for purging waste. The power of this type of fundamental observation is illustrated in the diverse stories Womack tells of his Gemba Walks over many years.

By Jim Womack,

Why should I read it?

1 author picked Gemba Walks as one of their favorite books, and they share why you should read it.

What is this book about?

The life of lean is experiments. All authority for any sensei flows from experiments on the gemba [the place where work takes place], not from dogmatic interpretations of sacred texts or the few degrees of separation from the founders of the movement. In short, lean is not a religion but a daily practice of conducting experiments and accumulating knowledge." So writes Jim Womack, who over the past 30 years has developed a method of going to visit the gemba at countless companies and keenly observing how people work together to create value. Over the past decade, he has shared his…


Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Donald Summers Author Of Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact

From my list on essential reading for nonprofit leaders.

Why am I passionate about this?

I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.  

Donald's book list on essential reading for nonprofit leaders

Donald Summers Why did Donald love this book?

Planning is easy, but execution is hard. Nonprofit leaders can gain a clear, practical understanding of how to measure and execute an organization's progress toward social impact goals with the clear, simple, and compelling four disciplines of execution.

It is simply terrific for putting strategy into practice. You will learn the key concepts from 4DX. We found reading it like getting a new set of glasses that brings the world of management into focus and allows us to see a pathway to success.

By Chris McChesney, Sean Covey, Jim Huling

Why should I read it?

3 authors picked The 4 Disciplines of Execution as one of their favorite books, and they share why you should read it.

What is this book about?

Fully revised and updated, the definitive guide for leaders on how to create lasting organisational change.

Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's quite likely noone even noticed.

Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you've always dreamed of with a simple, repeatable, and proven formula. In this updated edition of…


Book cover of Exiting Your Business, Protecting Your Wealth: A Strategic Guide for Owners and Their Advisors

John F. Dini Author Of Your Exit Map: Navigating the Boomer Bust

From my list on business owners planning a transition.

Why am I passionate about this?

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

John's book list on business owners planning a transition

John F. Dini Why did John love this book?

John is the founder of the International Exit Planning Association, the organization that grants the Certified Business Exit Planning Consultant (CBEC) designation I’d place this book much higher than fourth, except that it was written in 2008, and could use some updating on legal and tax issues. Nonetheless, the first half is definitely the best in discussing the psychological and emotional issues of an owner separating from the business.

By John M. Leonetti,

Why should I read it?

1 author picked Exiting Your Business, Protecting Your Wealth as one of their favorite books, and they share why you should read it.

What is this book about?

Written by John Leonetti-attorney, wealth manager, merger and acquisition associate, and fellow exiting business owner in his own right-Exiting Your Business, Protecting Your Wealth will guide you in thoughtfully planning out your exit options as well as helping you analyze your financial and mental readiness for your business exit. Easy to follow and essential for every business owner, this guide reveals how to establish an exit strategy plan that is in harmony with your goals.


5 book lists we think you will like!

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