Fans pick 100 books like Inside the Olympic Industry

By Helen Jefferson Lenskyj,

Here are 100 books that Inside the Olympic Industry fans have personally recommended if you like Inside the Olympic Industry. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Celebration Capitalism and the Olympic Games

Jacqueline Kennelly Author Of Olympic Exclusions: Youth, Poverty and Social Legacies

From my list on the Olympics that the IOC doesn’t want you to know.

Why am I passionate about this?

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

Jacqueline's book list on the Olympics that the IOC doesn’t want you to know

Jacqueline Kennelly Why did Jacqueline love this book?

Jules Boykoff has been writing about the Olympics for a very long time.

His work is smart, readable, well researched, and grounded in reality. He also happens to have been an Olympic soccer player. So he’s got credibility as a guy who values sports, yet still thinks the Olympics have a lot to answer for.

Celebration Capitalism is the book where Jules lays out his theory of how the Olympics, and other mega-sporting events, capitalize on sports celebrations to further enrich the rich, and impoverish the poor.

He builds on Naomi Klein’s concept of ‘disaster capitalism’ to make this argument, and in my opinion, it’s bang on. 

By Jules Boykoff,

Why should I read it?

1 author picked Celebration Capitalism and the Olympic Games as one of their favorite books, and they share why you should read it.

What is this book about?

The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops…


Book cover of Circus Maximus: The Economical Gamble Behind Hosting the Olympics and the World Cup

Bonnie Tiell, Ed.D Author Of Governance in Sport

From my list on power structures and politics in sports.

Why am I passionate about this?

My passion for power and leadership in global sports began with leading a study abroad program at the 2004 Athens Olympics, sparking a tradition of involvement in every Summer Games since. In 2011, I gained unique insight into global sports politics as a featured speaker at the World Olympians Association Forum in Lausanne, Switzerland. The event included a high-stakes Presidential election, with intense political maneuvering and Olympians delivering 60-second appeals in a "Minute to Win It" style presentation. Beyond the Olympics, my interest has been enriched by trips to Thailand (four), China, and Bahrain to lead workshops for hundreds of national sports federation administrators. This fascination with global sport leadership continues to inspire me.

Bonnie's book list on power structures and politics in sports

Bonnie Tiell, Ed.D Why did Bonnie love this book?

Zimbalist has a masterful way of story-telling, and Circus Maximus is his best book to date. Yes, his 2015 book exposes two of the most powerful authorities governing international sports, the IOC and FIFA, but it is such a wonderful read. I found this book full of data and facts that build compelling arguments and challenged my conventional wisdom about the leaders and organizations involved in producing the Olympics and World Cup.

I began viewing the IOC and FIFA from a different lens after reading this thorough and insightful book about the economic realities, politics, and dark side of hosting mega sporting events. Not much has changed from the 2010s to the modern day.

By Andrew Zimbalist,

Why should I read it?

2 authors picked Circus Maximus as one of their favorite books, and they share why you should read it.

What is this book about?

The numbers are staggering: China spent $40 billion to host the 2008 Summer Olympic Games in Beijing and Russia spent $50 billion for the 2014 Sochi Winter Games. Brazil's total expenditures are thought to have been as much as $20 billion for the World Cup this summer and Qatar, which will be the site of the 2022 World Cup, is estimating that it will spend $200 billion. How did we get here? And is it worth it? Those are among the questions noted sports economist Andrew Zimbalist answers in Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the…


Book cover of Understanding the Olympics

Jacqueline Kennelly Author Of Olympic Exclusions: Youth, Poverty and Social Legacies

From my list on the Olympics that the IOC doesn’t want you to know.

Why am I passionate about this?

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

Jacqueline's book list on the Olympics that the IOC doesn’t want you to know

Jacqueline Kennelly Why did Jacqueline love this book?

If you want a broader overview of where the modern Olympics came from, why they have persisted, and what major issues they continue to face, look no further than Understanding the Olympics by John Horne and Garry Whannel.

This book is now in its third edition, and with each update, Horne and Whannel keep the book on top of the most recent Olympics shenanigans. Although not exclusively critical of the Games, Horne and Whannel provide a thorough overview of the pros and cons of these massive mobile mega-events.

By John Horne, Garry Whannel,

Why should I read it?

1 author picked Understanding the Olympics as one of their favorite books, and they share why you should read it.

What is this book about?

How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games.

This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next…


Book cover of Hosting the Olympic Games: The Real Costs for Cities

Jacqueline Kennelly Author Of Olympic Exclusions: Youth, Poverty and Social Legacies

From my list on the Olympics that the IOC doesn’t want you to know.

Why am I passionate about this?

I wasn’t really interested in the Olympics until they came knocking at my door. I lived in Vancouver during the 2010 Winter Olympics Bid. When a plebiscite was called, the Yes side plastered the city with billboards explaining why everyone should want the Olympics. Simultaneously, a much less resourced but vocal opposition argued that hosting would be an environmental, social, and economic disaster. The two sides were so far apart that my curiosity was piqued. When I began a postdoctoral fellowship in the UK, I realized that they, too, were in the midst of similar debates, as hosts of the 2012 Summer Olympics. From here a research project was born.

Jacqueline's book list on the Olympics that the IOC doesn’t want you to know

Jacqueline Kennelly Why did Jacqueline love this book?

John R. Short is another scholar who has been blowing the whistle on the hidden costs of Olympic Games, especially for host cities, for many years.

In this recent release, written for a popular audience, he provides some history of the Games, but, more importantly, a step-by-step breakdown of why the Olympics costs cities much more than the IOC or bidding committees would like you to believe.

He also includes a thorough list of ‘further reading’ resources (and my book plus almost all of the authors on this list are on it!).

By John Rennie Short,

Why should I read it?

1 author picked Hosting the Olympic Games as one of their favorite books, and they share why you should read it.

What is this book about?

Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities.

Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution…


Book cover of Blown to Bits: How the New Economics of Information Transforms Strategy

Niraj Dawar Author Of Tilt: Shifting Your Strategy from Products to Customers

From my list on marketing strategy.

Why am I passionate about this?

I have taught marketing strategy to MBAs and Executives at Business Schools and companies around the world, and have consulted for major companies in financial services, consumer packaged goods, software, and others for over three decades. Some of my Harvard Business Review articles are among the review’s bestsellers, and my book on marketing strategy, TILT: Shifting Your Strategy from Products to Customers, received the best business book award in 2014. I run a marketing strategy consultancy at Brand Strategy Group with clients on three continents. 

Niraj's book list on marketing strategy

Niraj Dawar Why did Niraj love this book?

This book described the economics of the internet age as the web was taking off. It remains a classic in that it not only predicted many of the transformations that were to play out on the web, including social media, and it continues to be useful as a template for predicting the coming transformations that will be wrought by Web3 and Blockchain.

By Philip Evans, Thomas S. Wurster,

Why should I read it?

1 author picked Blown to Bits as one of their favorite books, and they share why you should read it.

What is this book about?

Richness or reach? The trade-off used to be simple but absolute: your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread…


Book cover of The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

Donald Summers Author Of Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact

From my list on essential reading for nonprofit leaders.

Why am I passionate about this?

I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.  

Donald's book list on essential reading for nonprofit leaders

Donald Summers Why did Donald love this book?

Planning is easy, but execution is hard. Nonprofit leaders can gain a clear, practical understanding of how to measure and execute an organization's progress toward social impact goals with the clear, simple, and compelling four disciplines of execution.

It is simply terrific for putting strategy into practice. You will learn the key concepts from 4DX. We found reading it like getting a new set of glasses that brings the world of management into focus and allows us to see a pathway to success.

By Chris McChesney, Sean Covey, Jim Huling

Why should I read it?

3 authors picked The 4 Disciplines of Execution as one of their favorite books, and they share why you should read it.

What is this book about?

Fully revised and updated, the definitive guide for leaders on how to create lasting organisational change.

Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's quite likely noone even noticed.

Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you've always dreamed of with a simple, repeatable, and proven formula. In this updated edition of…


Book cover of Walkable City: How Downtown Can Save America, One Step at a Time

Jordan Yin Author Of Urban Planning For Dummies

From my list on planning livable cities from the bottom up.

Why am I passionate about this?

I’m an urban planner and educator who is fascinated not just by cities and the experience of place, but also by the ideas and actions that go on “behind the scenes” in the planning of cities. Almost all US cities are guided by some sort of local plan and, while no plan is perfect, my hope is always that inclusive planning can help communities solve their problems to make any place a better place. I was raised in Cleveland, Ohio, and have lived mostly in the eastern US – from Michigan to Alabama – where I'm constantly intrigued by the everyday “nooks and crannies” of the places and communities where I live, work, and play.

Jordan's book list on planning livable cities from the bottom up

Jordan Yin Why did Jordan love this book?

Cities have become more pedestrian-friendly over the last decade and Jeff Speck’s book is one of the reasons for this movement. Walkability saves lives, promotes a sense of community, and makes places more sustainable. Speck’s guide to “Ten Steps of Walkability” is an instant classic in the practice of urban planning with approachable ideas such as “mixing uses” and “getting parking right” that can help bridge the gap between activists, politicians, and developers to work together improve any community.

By Jeff Speck,

Why should I read it?

2 authors picked Walkable City as one of their favorite books, and they share why you should read it.

What is this book about?

Jeff Speck has dedicated his career to determining what makes cities thrive, and he has boiled it down to one key factor: walkability. The very idea of a modern metropolis evokes visions of bustling sidewalks, vital mass transit, and a vibrant, pedestrian-friendly urban core. But in the typical American city, the car is still king and downtown is a place that's easy to drive to but often not worth arriving at. Making walkability happen is relatively easy and cheap; seeing exactly what needs to be done is the trick. In this essential book, Speck reveals the invisible workings of the…


Book cover of The Four Steps to the Epiphany: Successful Strategies for Products That Win

Kartik Hosanagar Author Of A Human's Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control

From my list on managing technological innovation for mere mortals.

Why am I passionate about this?

I build and use emerging technological innovations in business, and I also teach others how they might too! I’m a serial entrepreneur and a Professor at the Wharton School of the University of Pennsylvania. As an entrepreneur, I co-founded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. I’m now the founder of Jumpcut Media – a startup using data and Web3 technologies to democratize opportunities in Film and TV. In all this work, I'm often trying to assess how emerging technologies may affect business and society in the long run and how I can apply them to create new products and services.

Kartik's book list on managing technological innovation for mere mortals

Kartik Hosanagar Why did Kartik love this book?

This book by Steven Blank is a bible for anyone trying to understand how to build lean startups. The classic mistake that most entrepreneurs make is to go build a product soon after they develop a hypothesis about what customers want. By building products before customer discovery (i.e. verify customer needs and a scalable sales model), many products miss the mark and fail. The book explains how a lean start-up can figure out what customers want before proceeding to build products. This emphasis on a customer-centered approach rather than a product-centered approach can be the difference when it comes to finding product-market fit. A must-read for any founder!

By Steve Blank,

Why should I read it?

1 author picked The Four Steps to the Epiphany as one of their favorite books, and they share why you should read it.

What is this book about?

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some…


Book cover of Your Business, Your Book: How to plan, write, and promote the book that puts you in the spotlight

Andrew Crofts Author Of Ghostwriting

From my list on ghostwriting and ghostwriters.

Why am I passionate about this?

I have been a ghostwriter for over thirty years, publishing more than a hundred books under other people’s names, as well as those under my own name. It has allowed me to live a hundred different and varied lives and it is a profession I like to encourage all writers to consider. Several of my own novels have featured ghostwriters as central characters, including Secrets of the Italian Gardener and What Lies Around Us.

Andrew's book list on ghostwriting and ghostwriters

Andrew Crofts Why did Andrew love this book?

Ginny Carter is another very experienced ghostwriter and in this book, she explains exactly why it is good for business people to write books in order to promote themselves, their companies, and their products. Since most successful business people do not have the time to write the books themselves, her eloquent arguments will inevitably lead them to hiring ghostwriters such as Ginny – and myself.

By Ginny Carter,

Why should I read it?

1 author picked Your Business, Your Book as one of their favorite books, and they share why you should read it.

What is this book about?

*WINNER OF THE BUSINESS BOOK AWARDS 2020!*

If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying 'yes'. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you've finished? Don't let your book stay in your head - allow it to come to life and make a positive difference…


Book cover of The Ultimate Retirement Guide for 50+: Winning Strategies to Make Your Money Last a Lifetime

Liisa Kyle Author Of Making the Most of Your Retirement: Ways to Foster Health, Happiness & Fulfillment at Any Age

From my list on if you are thinking about retirement.

Why am I passionate about this?

As a life coach and author of two dozen self-help books, I’ve spent the past twenty years helping people prepare for, plan, and go through major life changes, such as the transition to retirement. I’ve interviewed dozens of retirees about the challenges and opportunities they’ve experienced during their retirement. I’ve designed this guide so you can be strategic in choosing your path, overcome challenges, and make adjustments to make the most of this chapter of your life.

Liisa's book list on if you are thinking about retirement

Liisa Kyle Why did Liisa love this book?

Money is the biggest concern for most people thinking about retirement. Suze Orman is the queen of straight-talk about how best to manage your finances during this chapter of your life. She explains practical steps you need to take to make sure you have enough money to last your lifetime. I love that she is ruthless about making readers consider the long-term effects of their purchases and financial decisions.

By Suze Orman,

Why should I read it?

1 author picked The Ultimate Retirement Guide for 50+ as one of their favorite books, and they share why you should read it.

What is this book about?

THE PATH TO YOUR ULTIMATE RETIREMENT STARTS RIGHT HERE

When you think about planning for retirement - whether it's years in the future or just around the corner - you're bound to have questions. Can I ever afford to stop working? Will Social Security be there for me when I need it? How can I make my money last? Have I waited too long to start saving?

Suze Orman, America's most recognized expert on personal finance, answers all the questions that keep you up at night - starting with the biggest one: It is never too late to start planning…


Book cover of Celebration Capitalism and the Olympic Games
Book cover of Circus Maximus: The Economical Gamble Behind Hosting the Olympics and the World Cup
Book cover of Understanding the Olympics

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Interested in planning, corruption, and the Olympics?

Planning 49 books
Corruption 77 books
The Olympics 37 books