100 books like The Long View

We will need optimism to tackle the big challenges ahead of us. We should therefore understand some of the strengths and pitfalls of this mindset. I read Tali Sharot’s The Optimism Bias while I was working on a research project about self-deception and the book made a big impression. Sharot is one of the world’s leading cognitive neuroscientists and in this book she offers more than a description of a decision-making bias. Instead, she provides a detailed, sweeping account of how optimism works in the brain, operates in cognition, and plays out in diverse areas of human life. One key lesson: optimism about the future should be embraced with an awareness of both its adaptive benefits and its potentially devastating costs.

The concept of the ‘good ancestor,’ originally coined by physician Jonas Salk, is the focus of Roman Krznaric’s excellent book about our relationship with future generations.

I’ve known Roman for a few years now: he spoke about long-term time on a panel I organised at the Hay Festival a few years ago, and he makes an appearance in my own book on a trip we both made to the House of Lords to watch a debate about future generation policy.

He is a crystal clear thinker and communicator, and I’ve learnt a lot from him. One of the most interesting (of many) ideas in his book is the idea that we are “colonising” the future: treating it as some distant no-man’s land where we can dump environmental degradation, malignant heirlooms, carbon emissions, and so on.

Of course, the future belongs to the people living there: our grandchildren. Roman makes a… show more.

Around the time my co-authors and I finished working on our book, I was browsing a favorite local bookstore and came across Ari Wallach’s little gem of a book, Longpath. While our book is all about the cognitive science of foresight, what I found in Wallach’s was a wealth of wisdom on why and how to use that foresight for good. It is a highly accessible and relatable book, as well as earnest and hopeful. Wallach points out that our current era presents an incredible opportunity to write a new future for our species. What should our telos be? While the book zooms out to the extremely big picture of the far future, Wallach ultimately finds the fulcrum of change in the small, controllable moments of our everyday lives where we have the greatest opportunity to adopt longer-term habits of thought and action.

As someone who hoarded toilet paper weeks before the 2020 shortage, I relate to the frustration of watching history repeat itself (or at least rhyme with itself) because people are often too distracted to focus on planning for looming crises.

Bina Venkataraman gets to the “why” of this often-fatal flaw as she explores the nature of human decision-making. This book provides tangible narratives as a springboard to answer these questions: How can we use wisdom from our ancestors to better inform our personal, professional, and policy decisions? How can we incentivize (or glitter bomb) long-term planning? And how can we see ourselves as future ancestors in order to be better stewards of the planet?

A perfect selection for corporate, government, and non-profit retreats and professional development conferences!  

Tokyo by Jinnai Hidenobu was influential for me both as a source of information about the history of Tokyo and for its methodology of research. The author discovers the city via walking and traveling across its water routes, an experiential methodology which he first developed in his study of Venice. With the assistance of visuals, both historical and newly drawn based on his field observations, Jinnai explores modern-day Tokyo. His starting point is that Tokyo seems an anomaly when compared with other world cities in its lack of historical structures which is attributed to a series of wars and disasters that radically transformed the city’s physical environment.  

The impressive discovery of this inquiry however is that despite the perceived newness of Tokyo, the spirit of Edo (Tokyo’s name during the Tokugawa period, 1600-1868) has not vanished in today’s modern city. Through this book, we learn that the differences between the… show more.

Money is the biggest concern for most people thinking about retirement. Suze Orman is the queen of straight-talk about how best to manage your finances during this chapter of your life. She explains practical steps you need to take to make sure you have enough money to last your lifetime. I love that she is ruthless about making readers consider the long-term effects of their purchases and financial decisions.

Ginny Carter is another very experienced ghostwriter and in this book, she explains exactly why it is good for business people to write books in order to promote themselves, their companies, and their products. Since most successful business people do not have the time to write the books themselves, her eloquent arguments will inevitably lead them to hiring ghostwriters such as Ginny – and myself.

Cities have become more pedestrian-friendly over the last decade and Jeff Speck’s book is one of the reasons for this movement. Walkability saves lives, promotes a sense of community, and makes places more sustainable. Speck’s guide to “Ten Steps of Walkability” is an instant classic in the practice of urban planning with approachable ideas such as “mixing uses” and “getting parking right” that can help bridge the gap between activists, politicians, and developers to work together improve any community.

This book by Steven Blank is a bible for anyone trying to understand how to build lean startups. The classic mistake that most entrepreneurs make is to go build a product soon after they develop a hypothesis about what customers want. By building products before customer discovery (i.e. verify customer needs and a scalable sales model), many products miss the mark and fail. The book explains how a lean start-up can figure out what customers want before proceeding to build products. This emphasis on a customer-centered approach rather than a product-centered approach can be the difference when it comes to finding product-market fit. A must-read for any founder!

Planning is easy, but execution is hard. Nonprofit leaders can gain a clear, practical understanding of how to measure and execute an organization's progress toward social impact goals with the clear, simple, and compelling four disciplines of execution.

It is simply terrific for putting strategy into practice. You will learn the key concepts from 4DX. We found reading it like getting a new set of glasses that brings the world of management into focus and allows us to see a pathway to success.