The Art of Innovation

Book cover of The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Book description

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held,…

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Why read it?

1 author picked The Art of Innovation as one of their favorite books. Why do they recommend it?

Mary Stewart

Author

This book provides a backstage pass into IDEO, one of the top design firms in the world. Combining humor and storytelling with practical advice, it offers insights into their process of innovation, from observation and brainstorming to prototyping and breaking through barriers. Written before design thinking evolved into a major force in education and industry, this book welcomed me into IDEO's world of playful invention.

From Mary's list on for cultivating creativity.