From the list on the human dimension of writing computer code.
Who am I?
The author was the chief Silicon Valley writer for The Wall Street Journal during the first of the 1990s. He went on to become an acclaimed scholar in the history of science, engineering, and innovation. At the peak of his journalism career, the Boston Globe described Zachary as the most talented reporter on the Journal's staff. Zachary went on to write technology and innovation columns for The New York Times, Technology Review, and Spectrum magazine. Zachary has also taught courses on science and technology studies at Stanford University, UC Berkeley, and Arizona State University, where he was a professor from 2010-2020. He lives in northern California.
G.'s book list on the human dimension of writing computer code
Why did G. love this book?
The software interface for Apple’s innovative Macintosh was largely (and legally) modeled on system software designed at the Palo Alto < California research center of Xerox, an East Coast photocopy company whose stodgy executives failed to realize the value of the coding breakthroughs they had funded and nurtured in the heart of northern California’s computer cauldron. Before anyone at the top of Xerox realized the enormity of their errors, the company had licensed to Steve Jobs and Apple key software technologies that animated the Macintosh revolution in the 1980s. Hiltzik’s richly detailed and readable history, based on scores of interviews, is the best account of the epic failure of an American corporate icon. Apple and Jobs went on to achieve glory while Xerox ultimately became a zombie company, having missed the greatest industrial wave of the past 75 years.