Fans pick 100 books like How To Market A Book

By Joanna Penn,

Here are 100 books that How To Market A Book fans have personally recommended if you like How To Market A Book. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of On Writing Well: The Classic Guide to Writing Nonfiction

James Phelps Author Of Australia's Most Infamous Jail: Inside the walls of Pentridge Prison

From my list on getting any writer started in the industry.

Why am I passionate about this?

I am passionate about this book list because it helped me get where I am today, a multiple-times bestselling author and an award-winning senior reporter. I began working as an overnight police round reporter before moving into sports, where I became one of Australia's best news-breaking rugby league journalists. I was then appointed News Corp Australia's Chief National Motorsports Writer and traveled the world chasing Formula 1 story, as well as covering Australia's V8 Supercar races. Everyone has to start somewhere, and for me, this list of books helped me begin and continue to grow to reach the level of success that I have.

James' book list on getting any writer started in the industry

James Phelps Why did James love this book?

This one didn’t change my life, but it did provide me with a no-nonsense guide to pesky things like conjunctions and clauses, superlatives and synonyms, prepositions and pronouns, and, obviously, alliteration. Ha. 

What I liked most about this book is that it isn’t written like a textbook. I read what is widely considered to be the writer's bible, The Elements of Style by William Struck and E.B. White, and considered giving up on my dream of becoming a writer because the book made me feel as if only someone with an Einstein-like intellect could write. 

But, as Mr. King wrote, the story is what matters; everything else is just dressing. But in saying that, being able to string together sentences helps (I think my jokes are funny, but no one else does), and this book gives a simple explanation of how to make your copy sing.

By William Zinsser,

Why should I read it?

7 authors picked On Writing Well as one of their favorite books, and they share why you should read it.

What is this book about?

On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet.

Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more…


Book cover of The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness

Holly Trantham Author Of Beyond Getting By: The Financial Diet's Guide to Abundant and Intentional Living

From my list on rethinking your relationship with work and money.

Why am I passionate about this?

At The Financial Diet, I’ve written and produced videos about money, productivity, and work/life balance for the better part of a decade. I’ve come to the conclusion that most of our commonly held beliefs about money and work are incorrect: your job shouldn’t be your main purpose, and money shouldn’t be the end goal in and of itself. I’ve also been a longtime nonfiction reader, and I lead a monthly book club for our Patreon members. This list is composed of my favorite selections from those meetings (a few of which I’d read previously), and I hope they invite you to question your own relationship with work and money!

Holly's book list on rethinking your relationship with work and money

Holly Trantham Why did Holly love this book?

This was probably the most easily digestible book on investing that I’ve ever read. To me, the most difficult part of investing is simply getting over the fear of doing it, and Morgan Housel gives genuine motivation for overcoming that fear.

The chapters are purposefully short, which allowed me to absorb the main takeaways without getting too in the weeds on details (a necessary downside of a lot of nonfiction). I loved that it included very clear examples of how our brains work against us when it comes to our finances, as well as clear advice on how to counteract that.

By Morgan Housel,

Why should I read it?

10 authors picked The Psychology of Money as one of their favorite books, and they share why you should read it.

What is this book about?

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people.

Money-investing, personal finance, and business decisions-is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

In The Psychology of Money, award-winning author Morgan…


Book cover of Deskbound: Standing Up to a Sitting World

Why am I passionate about this?

I teach historical martial arts for a living. 25 years ago, one of my students asked me to write a training manual about medieval Italian longswords, so I did… it took me four years and changed everything. Teaching in person is my favourite thing, but writing books about my art is a close second. I’m always on the lookout for ways to write better and faster and sell more books. Being an effective writer means I make enough money from my books that I can spend my time researching, writing, training, and teaching historical martial arts and have plenty of time to spend with my wife and kids.

Guy's book list on becoming an effective writer without wrecking your body or abandoning your ethics

Guy Windsor Why did Guy love this book?

I kind of hate this book, mostly because I wish I’d written it.

It’s a very comprehensive look at what a sedentary life can do to your body and how you can do clerical work (like writing books or wasting time on social media) without killing yourself. I was a standing desk user long before I got this book, and as a career martial artist, I’m quite familiar with how the body works and why it needs to move.

I hate to admit it, but Dr Starrett is way better qualified than I am to write this, and despite my previous experiences, I learned a lot about how to stay healthy while spending hours at my desk. Dammit!

By Kelly Starrett,

Why should I read it?

1 author picked Deskbound as one of their favorite books, and they share why you should read it.

What is this book about?

Sitting can wreak havoc on your health, and not just in the form of minor aches and pains. Recent studies show that too much sitting contributes to a host of diseases—from obesity and diabetes to cancer and depression. The typical seated office worker suffers from more musculoskeletal injuries than those workers who do daily manual labor. It turns out that sitting is as much an occupational risk as is lifting heavy weights on the job. The facts are in: sitting literally shortens your life. Your chair is your enemy, and it is murdering your body.

In this groundbreaking new book,…


Book cover of Newsletter Ninja: How to Become an Author Mailing List Expert

Why am I passionate about this?

I teach historical martial arts for a living. 25 years ago, one of my students asked me to write a training manual about medieval Italian longswords, so I did… it took me four years and changed everything. Teaching in person is my favourite thing, but writing books about my art is a close second. I’m always on the lookout for ways to write better and faster and sell more books. Being an effective writer means I make enough money from my books that I can spend my time researching, writing, training, and teaching historical martial arts and have plenty of time to spend with my wife and kids.

Guy's book list on becoming an effective writer without wrecking your body or abandoning your ethics

Guy Windsor Why did Guy love this book?

Like most authors I am resistant to marketing, and especially to writing newsletters. But this book showed me how to create a real relationship with my readers, based on mutual respect and appreciation, and to treat writing newsletter and marketing emails the same way I treat writing books. A healthy mailing list is the single most important asset a writer can have: it’s a community of people who like your work.

Thanks to this book, I get great open rates and great retention on my list, and yes, when I write a book, a lot of folks on my list go and buy it, which pays for the time to write more books!

By Tammi Labrecque,

Why should I read it?

1 author picked Newsletter Ninja as one of their favorite books, and they share why you should read it.

What is this book about?

Are you struggling with email? Newsletter numbers getting you down? Fewer people opening your messages? No real reaction when you launch a book?

There's another way—a better way.

Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja.

Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you…


Book cover of Writer's Market 100th Edition: The Most Trusted Guide to Getting Published

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

Any writer who wants to sell their book needs some book industry information details. This book is a compendium of writing, publishing, book marketing, and publicist resources.

The book is separated into sections that include all the information you would need to reach out to publishers, literary agencies, publishing trade organizations, and book industry folks for hire–their names, addresses, websites, and the types of books they publish. The price is crazy reasonable, and the time it will save is invaluable. 

For the new author, the list of literary agents is perfect to start a list of who to send your first query letters for possible representation. The book industry resource guide is a fabulous way to find the specific help that you may need on your marketing and publishing journey. There are editors, book cover designers, interior book graphic designers, and publicists listed for hire as well. I used this…

By Robert Lee Brewer (editor),

Why should I read it?

1 author picked Writer's Market 100th Edition as one of their favorite books, and they share why you should read it.

What is this book about?

The most trusted guide to getting published, fully revised and updated

Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information.

Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked…


Book cover of A History of the Book in America: The Enduring Book : Print Culture in Postwar America: 5

Beth Luey Author Of Expanding the American Mind: Books and the Popularization of Knowledge

From my list on that tell us why we read and write.

Why am I passionate about this?

As an avid reader, I'm curious about where books come from and what they do. How does a story get to be a book? How does someone become an author? What is happening to us as we read? I worked in publishing, and eventually, I started teaching other people how to become editors and publishers. As a faculty member, I had time to study and write about book history. I joined the Society for the History of Authorship, Reading, and Publishing when it was formed and became its president. The conferences helped me to learn about the history of books throughout the world and from pre-print times to the present.

Beth's book list on that tell us why we read and write

Beth Luey Why did Beth love this book?

I always like to start learning about a subject with an overview, and this book brings together experts on topics ranging from technology to censorship, marketing, copyright, and book clubs in the period starting with World War II. I turn to this volume, again and again, to refresh my knowledge and enjoy excellent writing by the top scholars in book history. Earlier volumes in the series cover the topic from colonial times.

By David Paul Nord,

Why should I read it?

1 author picked A History of the Book in America as one of their favorite books, and they share why you should read it.

What is this book about?

This is the only comprehensive, interpretive survey of the history of the book in the United States since 1945.The fifth volume of ""A History of the Book in America"" addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion of government, the growth of higher education, the climate of the Cold War, globalization, and the development of multimedia and digital technologies influenced the patterns of consolidation and diversification established earlier.The thirty-three contributors to the volume explore the evolution of the publishing industry and the business…


Book cover of Like a Rolling Stone: A Memoir

David Winkler Author Of The Arrangement: A Love Story

From my list on emotionally available male celebrities.

Why am I passionate about this?

I started reading and listening to memoirs in preparation for writing my own, and they inspired me to be honest and vulnerable about my story in ways that helped me overcome sexual shame. I lived a fascinating lifestyle as a sugar daddy for a few years, but talking about it was scary as hell. Reading other men who admitted their fears and failings gave me the courage to be radically honest and lay it all out there. Writing the book was cathartic in ways decades of therapy failed!

David's book list on emotionally available male celebrities

David Winkler Why did David love this book?

As the founder of Rolling Stone magazine, Jann recounts decades of being at the forefront of musical, film, and political history.

But it’s his personal admissions of his arrogance and, most importantly, decades of being in the closet as a gay man that make reading or listening to this absolutely fascinating.

By Jann S. Wenner,

Why should I read it?

2 authors picked Like a Rolling Stone as one of their favorite books, and they share why you should read it.

What is this book about?

In this New York Times bestseller, Rolling Stone founder, co-editor, and publisher Jann Wenner offers a "touchingly honest" and "wonderfully deep" memoir from the beating heart of classic rock and roll (Bruce Springsteen).

Jann Wenner has been called by his peers “the greatest editor of his generation.”

His deeply personal memoir vividly describes and brings you inside the music, the politics, and the lifestyle of a generation, an epoch of cultural change that swept America and beyond. The age of rock and roll in an era of consequence, what will be considered one of the great watersheds in modern history.…


Book cover of Dinner with Joseph Johnson: Books and Friendship in a Revolutionary Age

Emma Macleod Author Of A War of Ideas: British Attitudes to the Wars Against Revolutionary France, 1792-1802

From my list on British political debate in the age of revolutions.

Why am I passionate about this?

I’m fascinated by what people make of political events at home and abroad. The rapid expansion of public opinion in later eighteenth-century Britain, in tandem with the explosion of the press—newspapers, books, sermons, plays, poetry, novels, magazines, and cartoons—makes it a wonderful period to explore. People in the past were no less complex and sophisticated than we are; they simply lived in different circumstances, opportunities, and constraints, with different assumptions and priorities. My British Visions of America, 1775–1820 (2013) also deals with the British trying to understand foreign affairs, while The Wodrow-Kenrick Correspondence, 1750–1810, eds Fitzpatrick, Macleod and Page is full of events at home and abroad.

Emma's book list on British political debate in the age of revolutions

Emma Macleod Why did Emma love this book?

This is a fantastic recent book that offers a walk-off-the-page sense of its large cast of characters—Mary Wollstonecraft, William Godwin, Thomas Paine, William Cowper, William Blake, Benjamin Franklin, William Wordsworth, Samuel Taylor Coleridge, and many others.

They were all regular guests at the dinner table of the London publisher, and bookseller Joseph Johnson, where he sat back and listened to his talented collection of authors talk about the issues of the day.

It’s both a great way into the world of publishing and selling books and a wonderful introduction to lots of famous writers of the period from a fresh new angle.

By Daisy Hay,

Why should I read it?

1 author picked Dinner with Joseph Johnson as one of their favorite books, and they share why you should read it.

What is this book about?

A fascinating portrait of a radical age through the writers associated with a London publisher and bookseller-from William Wordsworth and Mary Wollstonecraft to Benjamin Franklin

Once a week, in late eighteenth-century London, writers of contrasting politics and personalities gathered around a dining table. The veal and boiled vegetables may have been unappetising but the company was convivial and the conversation brilliant and unpredictable. The host was Joseph Johnson, publisher and bookseller: a man at the heart of literary life. In this book, Daisy Hay paints a remarkable portrait of a revolutionary age through the connected stories of the men and…


Book cover of Stolen Sharpie Revolution: A DIY Zine Resource

Zilla Novikov and Rachel A. Rosen Author Of The Sad Bastard Cookbook: Food You Can Make So You Don't Die

From my list on how you can DIY through troubled times.

Why are we passionate about this?

We have backgrounds in writing, activism, and being messed up, so making The Sad Bastard Cookbook together made sense. Our inspiration was partly realizing that most of the recipes purporting to be “good for mental health” require a laundry list of unusual ingredients and a drawer full of spoons, and partly meeting someone who didn't know about cooking eggs in instant ramen. So we crowdsourced recipes from our community, added our naturally witty, radically progressive commentary, and roped in Marten Norr as illustrator. The ebook's free—we know that dealing with poverty, overwork, mental health issues, physical disability, and exhaustion is hard enough without scraping up money for your emotional-support cookbook.

Zilla's book list on how you can DIY through troubled times

Zilla Novikov and Rachel A. Rosen Why did Zilla love this book?

I (Rachel) first encountered this tiny book at a 2002 anarchist ‘zine fair as a twentysomething punk and has been recommending it to everyone I meet ever since.

While the age of social media has given us new tools for communicating our ideas about politics, culture, and identity with friends and strangers alike, what if the power goes down, or your platform is taken over by an unhinged billionaire and collapses?

There’s nothing more DIY, cheap, or practical than a ‘zine for getting your voice heard, and Wrekk’s book tells you how to make one. It’s also updated regularly, so even as technology and distribution channels change, over two decades after its initial publication, it remains as relevant as ever.

By Alex Wrekk,

Why should I read it?

1 author picked Stolen Sharpie Revolution as one of their favorite books, and they share why you should read it.

What is this book about?

Since 2002, Stolen Sharpie Revolution: a DIY Resource for Zines and Zine Culture has been the go-to guide for all things zine related. This little red book is stuffed with information about zines. Things you may know, stuff you don't know and even stuff you didn't know you didn't know! Stolen Sharpie Revolution contains a cornucopia of information about zines and zine culture for everyone from the zine newbie to the experienced zinester to the academic researcher.


Book cover of Information Rules: A Strategic Guide to the Network Economy

Jonathan B. Baker Author Of The Antitrust Paradigm: Restoring a Competitive Economy

From my list on reads before—or after—you learn antitrust law.

Why am I passionate about this?

After college, I studied economics and law. Working in antitrust lets me use what I’ve learned about both fields. I’ve been a professor at a law school and a business school and worked on competition issues while serving in senior government positions in multiple federal agencies, including both antitrust agencies. I also like working in antitrust because fostering competition is important to our economy. Competition encourages firms to pursue success by developing and selling better and cheaper products and services, not by coordinating with their rivals or trying to exclude them. And I like antitrust because the cases can involve any industry—I might learn about baby food one day and digital platforms the next.  

Jonathan's book list on reads before—or after—you learn antitrust law

Jonathan B. Baker Why did Jonathan love this book?

Information technology is reshaping the economy and has raised novel competition concerns. 

Many of the highest-profile antitrust cases involve giant firms in the information technology sector, from IBM and Microsoft in the past to Alphabet, Amazon, Apple, and Meta today.

This business strategy book, written by two leading economists, taught a generation of business leaders how to navigate the competitive challenges that arise in information industries. It explains simply and clearly, with useful examples, concepts like network effects and lock-in that form the essential economic background for understanding both the business strategy problems that are the focus of the book and the antitrust issues that can arise in this sector.  

By Carl Shapiro, Hal R. Varian,

Why should I read it?

1 author picked Information Rules as one of their favorite books, and they share why you should read it.

What is this book about?

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book…


Book cover of On Writing Well: The Classic Guide to Writing Nonfiction
Book cover of The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
Book cover of Deskbound: Standing Up to a Sitting World

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