100 books like How To Market A Book

I teach historical martial arts for a living. 25 years ago, one of my students asked me to write a training manual about medieval Italian longswords, so I did… it took me four years and changed everything. Teaching in person is my favourite thing, but writing books about my art is a close second. I’m always on the lookout for ways to write better and faster and sell more books. Being an effective writer means I make enough money from my books that I can spend my time researching, writing, training, and teaching historical martial arts and have plenty of time to spend with my wife and kids.

I teach historical martial arts for a living. 25 years ago, one of my students asked me to write a training manual about medieval Italian longswords, so I did… it took me four years and changed everything. Teaching in person is my favourite thing, but writing books about my art is a close second. I’m always on the lookout for ways to write better and faster and sell more books. Being an effective writer means I make enough money from my books that I can spend my time researching, writing, training, and teaching historical martial arts and have plenty of time to spend with my wife and kids.

I teach historical martial arts for a living. 25 years ago, one of my students asked me to write a training manual about medieval Italian longswords, so I did… it took me four years and changed everything. Teaching in person is my favourite thing, but writing books about my art is a close second. I’m always on the lookout for ways to write better and faster and sell more books. Being an effective writer means I make enough money from my books that I can spend my time researching, writing, training, and teaching historical martial arts and have plenty of time to spend with my wife and kids.

I teach historical martial arts for a living. 25 years ago, one of my students asked me to write a training manual about medieval Italian longswords, so I did… it took me four years and changed everything. Teaching in person is my favourite thing, but writing books about my art is a close second. I’m always on the lookout for ways to write better and faster and sell more books. Being an effective writer means I make enough money from my books that I can spend my time researching, writing, training, and teaching historical martial arts and have plenty of time to spend with my wife and kids.

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

As an avid reader, I'm curious about where books come from and what they do. How does a story get to be a book? How does someone become an author? What is happening to us as we read? I worked in publishing, and eventually, I started teaching other people how to become editors and publishers. As a faculty member, I had time to study and write about book history. I joined the Society for the History of Authorship, Reading, and Publishing when it was formed and became its president. The conferences helped me to learn about the history of books throughout the world and from pre-print times to the present.

I started reading and listening to memoirs in preparation for writing my own, and they inspired me to be honest and vulnerable about my story in ways that helped me overcome sexual shame. I lived a fascinating lifestyle as a sugar daddy for a few years, but talking about it was scary as hell. Reading other men who admitted their fears and failings gave me the courage to be radically honest and lay it all out there. Writing the book was cathartic in ways decades of therapy failed!

We have backgrounds in writing, activism, and being messed up, so making The Sad Bastard Cookbook together made sense. Our inspiration was partly realizing that most of the recipes purporting to be “good for mental health” require a laundry list of unusual ingredients and a drawer full of spoons, and partly meeting someone who didn't know about cooking eggs in instant ramen. So we crowdsourced recipes from our community, added our naturally witty, radically progressive commentary, and roped in Marten Norr as illustrator. The ebook's free—we know that dealing with poverty, overwork, mental health issues, physical disability, and exhaustion is hard enough without scraping up money for your emotional-support cookbook.

I’m fascinated by what people make of political events at home and abroad. The rapid expansion of public opinion in later eighteenth-century Britain, in tandem with the explosion of the press—newspapers, books, sermons, plays, poetry, novels, magazines, and cartoons—makes it a wonderful period to explore. People in the past were no less complex and sophisticated than we are; they simply lived in different circumstances, opportunities, and constraints, with different assumptions and priorities. My British Visions of America, 1775–1820 (2013) also deals with the British trying to understand foreign affairs, while The Wodrow-Kenrick Correspondence, 1750–1810, eds Fitzpatrick, Macleod and Page is full of events at home and abroad.

After college, I studied economics and law. Working in antitrust lets me use what I’ve learned about both fields. I’ve been a professor at a law school and a business school and worked on competition issues while serving in senior government positions in multiple federal agencies, including both antitrust agencies. I also like working in antitrust because fostering competition is important to our economy. Competition encourages firms to pursue success by developing and selling better and cheaper products and services, not by coordinating with their rivals or trying to exclude them. And I like antitrust because the cases can involve any industry—I might learn about baby food one day and digital platforms the next.