Love A Behavioral Approach to Asset Pricing? Readers share 100 books like A Behavioral Approach to Asset Pricing...

By Hersh Shefrin,

Here are 100 books that A Behavioral Approach to Asset Pricing fans have personally recommended if you like A Behavioral Approach to Asset Pricing. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Optimally Irrational: The Good Reasons We Behave the Way We Do

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why did Enrico love this book?

From this book, I learned that cognitive errors and human misbehaviours are not necessarily in contradiction to rationality.

It taught me that the generally negative perspective on psychological mechanisms provided by behavioural economics is limited. By contrast, a deeper understanding of what rationality means is needed. This book enriched my own way of analyzing how psychological factors impact daily decisions.

By Lionel Page,

Why should I read it?

2 authors picked Optimally Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

For a long time, economists have assumed that we were cold, self-centred, rational decision makers - so-called Homo economicus; the last few decades have shattered this view. The world we live in and the situations we face are of course rich and complex, revealing puzzling aspects of our behaviour. Optimally Irrational argues that our improved understanding of human behaviour shows that apparent 'biases' are good solutions to practical problems - that many of the 'flaws' identified by behavioural economics are actually adaptive solutions. Page delivers an ambitious overview of the literature in behavioural economics and, through the exposition of these…


Book cover of A Wealth of Well-Being: A Holistic Approach to Behavioral Finance

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why did Enrico love this book?

The book was, for me, an inspiring journey and an enriching learning experience. While conventional behavioral finance tends to analyze deviations from rationality within economic decisions, this book diverges, offering a holistic behavioral framework.

I like that the book views individuals not merely as economic agents but as complete beings, with financial well-being acting as a gauge for overall life prosperity. I believe that Prof. Statman's third generation of behavioral finance represents a paradigm shift towards a constructive scientific approach. I fully share its primary objective to empower individuals in their pursuit of personal fulfillment and satisfaction.

By Meir Statman,

Why should I read it?

2 authors picked A Wealth of Well-Being as one of their favorite books, and they share why you should read it.

What is this book about?

Unravel the complex relationship between finances and life well-being

In A Wealth of Well-Being: A Holistic Approach to Behavioral Finance, Professor Meir Statman, established thought leader in behavioral finance, explores how life well-being, the overarching aim of individuals in the third generation of behavioral finance, is underpinned by financial well-being, and how life well-being extends beyond financial well-being to family, friendship, religion, health, work, and education.

Combining recent scientific findings by scholars in finance, economics, law, medicine, psychology, and sociology with real-life stories at the intersection of finances and life, this book allows readers to clearly see how finances are…


Book cover of Sludge: What Stops Us from Getting Things Done and What to Do about It

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why did Enrico love this book?

As a mathematician, I learned that constraints could push us away from optimality. Well, we still seek for optimality, but under constraints we can only be worse off than without. Reading this book, I learned that our life has plenty of unnecessary constraints that Prof. Sunstein calls sludge.

This book was a revelation because I was always tempted to consider misbehavior as a lack of judgment, self-control, etc. However, this book gave me a different perspective. Maybe as human beings, we strive for optimality, but the many constraints out there do not always allow us to act like a Homo Economicus. 

By Cass R. Sunstein,

Why should I read it?

1 author picked Sludge as one of their favorite books, and they share why you should read it.

What is this book about?

The New York Times–bestselling author of Nudge reveals how we became so burdened by red tape and unnecessary paperwork—and why we must do better.

“If nudges have a mortal enemy, or perhaps the equivalent of antimatter to matter, it’s ‘sludge’.” —Forbes

We’ve all had to fight our way through administrative sludge—filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also impair health, reduce growth, entrench poverty, and exacerbate inequality. Confronted by sludge, people just give up—and…


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Book cover of Tap Dancing on Everest: A Young Doctor's Unlikely Adventure

Tap Dancing on Everest by Mimi Zieman,

Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

The team attempts a new route up…

Book cover of Prospect Theory: For Risk and Ambiguity

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why did Enrico love this book?

This book is certainly the most technical among my favorites. However, I cannot resist listing it here because I really love it. Honestly, I highly esteem Peter Wakker, and I learned tremendously much from his scientific papers. Therefore, I read this book with high expectations, and these were fully fulfilled.

I learned from this book what prospect theory is and how it developed. I learned Prof. Wakker’s view on decision theory, and this strongly shaped my personal understanding of many decision-theoretical problems.

By Peter P. Wakker,

Why should I read it?

1 author picked Prospect Theory as one of their favorite books, and they share why you should read it.

What is this book about?

Prospect Theory: For Risk and Ambiguity, provides a comprehensive and accessible textbook treatment of the way decisions are made both when we have the statistical probabilities associated with uncertain future events (risk) and when we lack them (ambiguity). The book presents models, primarily prospect theory, that are both tractable and psychologically realistic. A method of presentation is chosen that makes the empirical meaning of each theoretical model completely transparent. Prospect theory has many applications in a wide variety of disciplines. The material in the book has been carefully organized to allow readers to select pathways through the book relevant to…


Book cover of Asset Management: A Systematic Approach to Factor Investing

Ernest P. Chan Author Of Quantitative Trading: How to Build Your Own Algorithmic Trading Business

From my list on quantitative trading for beginners.

Why am I passionate about this?

A noted quantitative hedge fund manager and quant finance author, Ernie is the founder of QTS Capital Management and Predictnow.ai. Previously he has applied his expertise in machine learning at IBM T.J. Watson Research Center’s Human Language Technologies group, at Morgan Stanley’s Data Mining and Artificial Intelligence Group, and at Credit Suisse’s Horizon Trading Group. Ernie was quoted by Bloomberg, the Wall Street Journal, New York Times, Forbes, and the CIO magazine, and interviewed on CNBC’s Closing Bell program. He is an adjunct faculty at Northwestern University’s Master’s in Data Science program and supervises student theses there. Ernie holds a Ph.D. in theoretical physics from Cornell University.

Ernest's book list on quantitative trading for beginners

Ernest P. Chan Why did Ernest love this book?

As the book’s name suggests, it focuses on factor investing – i.e. long-term investments. Example: what do you think is the real (inflation-adjusted) return of the US stock vs bond markets over time? What is the best way to hedge inflation? (The answer may surprise you!) Nevertheless, a trader will also find inspiration in many of the market themes discussed. Example: Why is a mean-reverting strategy equivalent to shorting realized volatility?

This book has even less math than my 1st book pick, since Andrew Ang used it for his investment class for MBAs. Andrew was a well-known finance professor at Columbia University (where Warren Buffet got his Master’s). He is now Head of BlackRock (AUM=$9.5T!) Systematic Wealth Solutions. I have exchanged emails with him, and he is very friendly and patient with questions.

By Andrew Ang,

Why should I read it?

1 author picked Asset Management as one of their favorite books, and they share why you should read it.

What is this book about?

Stocks and bonds? Real estate? Hedge funds? Private equity? If you think those are the things to focus on in building an investment portfolio, Andrew Ang has accumulated a body of research that will prove otherwise.
In his new book Asset Management: A Systematic Approach to Factor Investing, Ang upends the conventional wisdom about asset allocation by showing that what matters aren't asset class labels but the bundles of overlapping risks they represent. Making investments is like eating a healthy diet, Ang says: you've got to look through the foods you eat to focus on the nutrients they contain. Failing…


Book cover of Mixed Signals: How Incentives Really Work

John A. List Author Of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

From my list on changing the world and/or yourself.

Why am I passionate about this?

My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.  

John's book list on changing the world and/or yourself

John A. List Why did John love this book?

Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.

Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.

My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want. 

By Uri Gneezy,

Why should I read it?

1 author picked Mixed Signals as one of their favorite books, and they share why you should read it.

What is this book about?

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world

Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.

Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit by Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of Studies in Tape Reading: A 1910 Classic on Tape Reading & Stock Market Tactics

Bo Yoder Author Of Optimize Your Trading Edge: Increase Profits, Reduce Draw-Downs, and Eliminate Leaks in Your Trading Strategy

From my list on helping you optimize your trading edge.

Why am I passionate about this?

I first fell in love with the markets when in 1995, I made more on 1 stock investment than I did working all winter in the freezing cold as a ski instructor. I see it as the world’s greatest game and it has given me a life of unparalleled freedom that I am eternally grateful for. Trading has allowed me to pursue my interests and go deep into behavioral psychology, economics, neurobiology, and would never have had the breakthroughs I have had like the Bottega method for AI or the Myalolipsis technique for developing effortless, unshakable self-discipline if I hadn’t been an active trader.

Bo's book list on helping you optimize your trading edge

Bo Yoder Why did Bo love this book?

The markets are always changing. My ability to maintain performance for over 25+ years I believe comes from my deep foundation in the universal principles that drive market prices.

This book was pivotal in my understanding that some things never change. It is a bit difficult to get through, since it was written in the early 1900s. I think the strangeness of the language forced me to really think through and understand the lessons the book teaches.

In my experience, mental strengthening is step #1. 

Then you need to learn the art of behavioral analysis and economic psychology if you want to be able to consistently understand why markets move so you can begin to forecast those movements…

This book is a great place to get that process started.

By Rollo Tape, Richard DeMille Wyckoff,

Why should I read it?

1 author picked Studies in Tape Reading as one of their favorite books, and they share why you should read it.

What is this book about?

Rollo Tape is the colorful pen name of Richard D. Wyckoff. This 1910 classic on tape reading and stock market tactics is by one of its most astute students. Wyckoff for many years was a publisher of the Ticker Magazine which was later changed to The Magazine of Wall Street. He contributed more to the study of price movements than anyone else in America.


Book cover of Getting Price Right: The Behavioral Economics of Profitable Pricing

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why did Jeet love this book?

This book takes a deeper look into the psychology of choices and pricing.

It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.

By Gerald Smith,

Why should I read it?

1 author picked Getting Price Right as one of their favorite books, and they share why you should read it.

What is this book about?

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association

How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-a firm's or manager's pricing orientation-results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows…


Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Jennifer Garvey Berger Author Of Unlocking Leadership Mindtraps: How to Thrive in Complexity

From my list on helping you love understand human beings.

Why am I passionate about this?

I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!

Jennifer's book list on helping you love understand human beings

Jennifer Garvey Berger Why did Jennifer love this book?

This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.

Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.

By Dan Ariely,

Why should I read it?

14 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


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Book cover of Wealth Odyssey: The Essential Road Map for Your Financial Journey Where Is It You Are Really Trying to Go with Money?

Wealth Odyssey by Larry R. Frank Sr.,

What are you trying to do with your money?

Few of us take the time to analyze our financial needs and goals to answer that pressing question. In Wealth Odyssey, author Larry R. Frank Sr. uses his extensive financial background to provide a universal road map that will help…

Book cover of Stumbling on Happiness

Afia Khalid Author Of Rising Consumer Materialism: A Threat to Sustainable Happiness

From my list on materialism, simplicity, and sustainable living.

Why am I passionate about this?

I have always been the ‘observing individual’ and deeply interested in knowing the connection between mind and soul. This always led me to the question what are the roots of happiness and content? Since materialism has a strong, complex, and intricate impact on our lifestyle and choices, my observation led me to conclude that despite unparalleled access to wealth, people still struggle with concepts of serenity, peace, happiness, and contentment. This disconnect prompted me to explore the various socio-psychological dimensions of materialism. While writing this book my objective was to highlight subtle yet profound materialistic omnipresence on our life choices, often at the expense of genuine well-being. 

Afia's book list on materialism, simplicity, and sustainable living

Afia Khalid Why did Afia love this book?

Any book written with an imaginative undertone gets to be amongst my favorites. In this brilliant book, the foibles of imagination and illusions of foresight are discussed, which cause each of us to misconceive our tomorrows and misestimate our satisfactions.

What I really like is the penetrating insight and sparkling prose that the author has used. Moreover, the very interesting take on why we seem to know so little about the hearts and minds of the people we are about to become has a flavor of its own. Mature readers will definitely love it!

By Daniel Gilbert,

Why should I read it?

11 authors picked Stumbling on Happiness as one of their favorite books, and they share why you should read it.

What is this book about?

Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. 

• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?

• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?

• Why do dining companions insist on ordering different meals instead of getting what they…


Book cover of Optimally Irrational: The Good Reasons We Behave the Way We Do
Book cover of A Wealth of Well-Being: A Holistic Approach to Behavioral Finance
Book cover of Sludge: What Stops Us from Getting Things Done and What to Do about It

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