48 books like Radical Uncertainty

By John Kay, Mervyn King,

Here are 48 books that Radical Uncertainty fans have personally recommended if you like Radical Uncertainty. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Book cover of Influence: The Psychology of Persuasion

Jonquil Lowe Author Of Be Your Own Financial Adviser

From my list on insights for managing your money wisely.

Why am I passionate about this?

I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.

Jonquil's book list on insights for managing your money wisely

Jonquil Lowe Why did Jonquil love this book?

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Thinking, Fast and Slow

Gerard Pasterkamp Author Of Painted Science: The history of scientific discoveries, explorers and technological developments captured in painting

From my list on trying to explain basics in human behavior and decision making in a scientific manner.

Why am I passionate about this?

I am a scientist in the field of medicine, and I like to read books that provide a surprising insight into our thinking and decision-making with a scientific basis. It is special how we think we are acting rationally while much of our action is influenced by the environment and news that comes our way. Some of the books in my list provide special insights that are refreshing and hold a mirror up to us.

Gerard's book list on trying to explain basics in human behavior and decision making in a scientific manner

Gerard Pasterkamp Why did Gerard love this book?

Based on scientific arguments, this book shows how strongly incorrect drives are stuck in our brains, causing us to think that we are making a logical decision, while this is not the case.

The best example I tell everybody: Look at your attic that you want to clean out. You empty your cupboards, and almost always, a large part goes back into the cupboard because it is a waste. But if you are offered the same stuff for free, you usually don't want it.

The message of this example: Your brain finds it difficult to get rid of something you have, and it is a non-rational reaction that occurs in our fixed brain.

By Daniel Kahneman,

Why should I read it?

40 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of The Upswing: How America Came Together a Century Ago and How We Can Do It

Anthony Biglan Author Of Rebooting Capitalism: How We Can Forge a Society That Works for Everyone

From my list on to find out what we can do to fix the USA.

Why am I passionate about this?

I have spent my career studying how we can make our world more nurturing for every person. We can build a society that ensures that every child has the skills, interests, values, and health habits they need to lead a productive life in caring relationships with others. I created Values to Action to make this a reality in communities around the world. We have more than 200 members across the country who are working together to reform our society so that it has less poverty, economic inequality, discrimination, and many more happy and thriving families. 

Anthony's book list on to find out what we can do to fix the USA

Anthony Biglan Why did Anthony love this book?

Robert Putnam and Shaylyn Romney Garrett provide an analysis of the past 125 years of American history that makes a significant contribution to the growing movement to reform American Society. They carefully analyze trends in American life in a way that delineates the tangle of problems we are currently experiencing while at the same time offering hope that we can overcome them. The essence of their analysis is that across a wide variety of societal indicators, the past century and a quarter has involved an upswing in prosocial or communitarian norms and practices, beginning in the progressive era of the early twentieth century. That was followed by a reversal toward less communitarian and more individualistic and self-centered norms and practices.

By Robert D. Putnam,

Why should I read it?

2 authors picked The Upswing as one of their favorite books, and they share why you should read it.

What is this book about?

'The most important book in social science for many years' Paul Collier, TLS Books of the Year

The Upswing is Robert D. Putnam's brilliant analysis of economic, social, cultural and political trends from the Gilded Age to the present, showing how America went from an individualistic 'I' society to a more communitarian 'We' society and then back again, and how we can all learn from that experience.

In the late nineteenth century, America was highly individualistic, starkly unequal, fiercely polarised and deeply fragmented, just as it is today. However, as the twentieth century dawned, America became - slowly, unevenly, but…


Book cover of The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous

Jay Belsky Author Of The Origins of You: How Childhood Shapes Later Life

From my list on development from childhood to middle age.

Why am I passionate about this?

It was almost by accident that I became who I turned out to be as a professional, a developmental scientist interested in how early-life experiences shape who we become. Had someone asked me when I graduated from high school what were the chances of me becoming a scientist and teacher, I would have answered “zero, zero”! During my now 40+ year academic career I've come to appreciate how complex the many forces are that shape who we become. There's no nature without nurture and no nurture without nature. This emergent realization led me to learn about and study many aspects of developmental experience, like parenting and peer relations, and the role of genetics and evolution.

Jay's book list on development from childhood to middle age

Jay Belsky Why did Jay love this book?

This one does not follow children from childhood to adulthood, but rather reveals how 100s of years ago events occurred that radically changed who people interacted with, married and spent their lives relating to.

It is a bold, strikingly original, and epic account of how the co-evolution of psychology and culture created the peculiar Western mind that profoundly shaped the modern world. While Nature matters, what this volume made clear to me is how “big Nurture”, meaning cultural practices, have changed over the past 1,000 years and the dramatic implications of such change for the world we live in today.

By Joseph Henrich,

Why should I read it?

2 authors picked The WEIRDest People in the World as one of their favorite books, and they share why you should read it.

What is this book about?

'A landmark in social thought. Henrich may go down as the most influential social scientist of the first half of the twenty-first century' MATTHEW SYED

Do you identify yourself by your profession or achievements, rather than your family network? Do you cultivate your unique attributes and goals? If so, perhaps you are WEIRD: raised in a society that is Western, Educated, Industrialized, Rich and Democratic.

Unlike most who have ever lived, WEIRD people are highly individualistic, nonconformist, analytical and control-oriented. How did WEIRD populations become so psychologically peculiar? What part did these differences play in our history, and what do…


Book cover of The Tyranny of Merit: What's Become of the Common Good?

Paul Collier Author Of The Future of Capitalism: Facing the New Anxieties

From my list on how to renew our divided societies.

Why am I passionate about this?

Our societies have become increasingly polarised, both materially and psychologically. Our youth are riven with anxieties. Most people expect their children’s lives to be worse than their own. This reflects a staggering failure across business, politics, and public institutions. Fortunately, an intellectual revolution has begun that is resetting our course: you can become part of it. My own life has straddled these increasingly bitter tensions. My parents left school at 12, and we lived in a city whose industry moved to Korea so the jobs evaporated. The lives of my relatives collapsed, but by fortune’s wheel, I became a professor at Oxford, Harvard, and Paris. We can reverse such cruel divides: I want to share what I have learned from my work and my life to show how we can do it.

Paul's book list on how to renew our divided societies

Paul Collier Why did Paul love this book?

Tyranny is the landmark book that is moral philosophy’s contribution to the inflection point. Its fundamental concept of ‘contributive justice’ magnificently supersedes Rawls’ dated ‘distributive justice’. To give you a glimpse of two profound works, Rawls invoked some moral gymnastics involving a hypothetical withdrawal from society to a veil of ignorance about a hypothetical lottery of how a hypothetical national cake might be cut up. Sandel places us firmly back in our society and focuses on the agency needed for the moral duty to contribute to the baking of our national cake. Sandel, again at Harvard, is the most famous philosopher in the world, his superb online lectures have been so downloaded that they have triggered complaints from lesser philosophers fearing redundancy. Tyranny will shift your moral compass, but don’t be scared.

By Michael J. Sandel,

Why should I read it?

1 author picked The Tyranny of Merit as one of their favorite books, and they share why you should read it.

What is this book about?

A TLS, GUARDIAN AND NEW STATESMAN BOOK OF THE YEAR 2020

The new bestseller from the acclaimed author of Justice and one of the world's most popular philosophers

"Astute, insightful, and empathetic...A crucial book for this moment" Tara Westover, author of Educated

These are dangerous times for democracy. We live in an age of winners and losers, where the odds are stacked in favour of the already fortunate. Stalled social mobility and entrenched inequality give the lie to the promise that "you can make it if you try". And the consequence is a brew of anger and frustration that has…


Book cover of Reimagining Capitalism in a World on Fire

Sarah Kaplan Author Of The 360° Corporation: From Stakeholder Trade-Offs to Transformation

From my list on stakeholder capitalism.

Why am I passionate about this?

Sarah Kaplan is Distinguished Professor and Director of the Institute for Gender and the Economy at the University of Toronto’s Rotman School of Management. She is the author of the bestseller Creative Destruction: Why Companies That Are Built to Last Underperform the Market—And How to Successfully Transform Them and The 360º Corporation: From Stakeholder Trade-offs to Transformation, both address the challenges of innovation and organizational change in society. She frequently speaks and appears in the media on topics related to achieving a more inclusive economy and corporate governance reform. Formerly a professor at the Wharton School and a consultant at McKinsey & Company, she earned her PhD at MIT’s Sloan School of Management.

Sarah's book list on stakeholder capitalism

Sarah Kaplan Why did Sarah love this book?

If we want to reimagine capitalism as a system that does not destroy the planet and destabilize society, this must be enabled by corporations changing the way that they operate. Henderson’s Reimagining Capitalism gives us some principles for thinking about how to do this. A long-time innovation scholar, Henderson draws on her knowledge about how to succeed at organizational change to propose a more purpose-driven model of corporate action. Using numerous case studies of companies that have (partially) succeeded and those that have failed, she animates a number of principles for change. To start, such a model will require new metrics for social and environmental impact. This would involve more collaborative engagement amongst stakeholders to grow the economic pie and amongst companies to self-regulate in a more sustainable manner.

Particularly refreshing, at the end of the book, Henderson connects the macro conversation about economic and corporate change with a discussion…

By Rebecca Henderson,

Why should I read it?

2 authors picked Reimagining Capitalism in a World on Fire as one of their favorite books, and they share why you should read it.

What is this book about?

A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation.
Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the world has ever seen. But this success has been costly. Capitalism is on the verge of destroying the planet and destabilizing society as wealth rushes to the top. The time for action is running short.

Rebecca Henderson's rigorous research in economics, psychology, and organizational behavior, as well as her many years of work with companies around…


Book cover of Restarting the Future: How to Fix the Intangible Economy

Edward J. Hoffman, Matthew Kohut, and Laurence Prusak Author Of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects

From my list on creating and sustaining knowledge at work.

Why are we passionate about this?

The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects have been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.

Edward's book list on creating and sustaining knowledge at work

Edward J. Hoffman, Matthew Kohut, and Laurence Prusak Why did Edward love this book?

What will the future of work look like, and how can we prepare to navigate it successfully? This book is at the top of the list for understanding the profound shift that we are living through. The authors follow up their excellent Capitalism without Capital by continuing to describe a workplace based on intangibles. The economy today is driven by forces that place a premium on innovation, knowledge, ideas, and brand, and these intangibles are increasingly vital for growth and success. An outstanding book that provides a framework for the future of work.

By Jonathan Haskel, Stian Westlake,

Why should I read it?

1 author picked Restarting the Future as one of their favorite books, and they share why you should read it.

What is this book about?

From the acclaimed authors of Capitalism without Capital, radical ideas for restoring prosperity in today's intangible economy

The past two decades have witnessed sluggish economic growth, mounting inequality, dysfunctional competition, and a host of other ills that have left people wondering what has happened to the future they were promised. Restarting the Future reveals how these problems arise from a failure to develop the institutions demanded by an economy now reliant on intangible capital such as ideas, relationships, brands, and knowledge.

In this groundbreaking and provocative book, Jonathan Haskel and Stian Westlake argue that the great economic disappointment of the…


Book cover of The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success

Edward J. Hoffman, Matthew Kohut, and Laurence Prusak Author Of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects

From my list on creating and sustaining knowledge at work.

Why are we passionate about this?

The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects have been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.

Edward's book list on creating and sustaining knowledge at work

Edward J. Hoffman, Matthew Kohut, and Laurence Prusak Why did Edward love this book?

The Journey Beyond Fear is an outstanding work that provides both an understanding and a framework for creating a workplace that is productive and positive. Hagel continues his lifelong research with an entrepreneurial perspective that offers strategic advice for teams and organizations. He lays out a framework that emphasizes the need for productivity and positive human emotions. He underscores that fear-based work is counterproductive, and he illustrates the importance of positive emotion by sharing applicable behaviors and outlining specific ways of creating value from narratives, passion, and platforms.

By John Hagel III,

Why should I read it?

1 author picked The Journey Beyond Fear as one of their favorite books, and they share why you should read it.

What is this book about?

Conquer your fear, achieve your potential, and make a positive difference in the lives of everyone around you

Whether you're running a business, building a career, raising a family, or attending school, uncertainty has been the name of the game for years-and the feeling reached an all-time high when COVID-19 hit. Even the savviest, smartest, toughest people are understandably feeling enormous pressure and often feeling paralyzed by fear.

The Journey Beyond Fear provides everything you need to identify your fears, face your fears, move beyond your fears-and cultivate emotions that motivate you to pursue valuable business opportunities, realize your full…


Book cover of Post-Capitalist Society

Edward J. Hoffman, Matthew Kohut, and Laurence Prusak Author Of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects

From my list on creating and sustaining knowledge at work.

Why are we passionate about this?

The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects have been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.

Edward's book list on creating and sustaining knowledge at work

Edward J. Hoffman, Matthew Kohut, and Laurence Prusak Why did Edward love this book?

Peter Drucker remains the finest thinker and writer on management and the forces that influence management in recent times. He was prescient about so many things, but especially on the role of knowledge and knowledge work. He had a great influence on my own career in knowledge, and his books continue to be read and cited. Post-Capitalist Society is a great summation of his ideas as to how the economy and business is evolving.

By Peter F. Drucker,

Why should I read it?

1 author picked Post-Capitalist Society as one of their favorite books, and they share why you should read it.

What is this book about?

Provides insight into the changes that are affecting politics, business and society itself. Business managers need to be aware of these changes in order to benefit from the opportunities that the future has to offer.


Book cover of The Hidden Persuaders

Jean Kilbourne Author Of Can't Buy My Love: How Advertising Changes the Way We Think and Feel

From my list on books critiquing advertising and the popular culture.

Why am I passionate about this?

In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiencesthe sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic.  I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.

Jean's book list on books critiquing advertising and the popular culture

Jean Kilbourne Why did Jean love this book?

I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.

Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.

Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.  

By Vance Packard,

Why should I read it?

3 authors picked The Hidden Persuaders as one of their favorite books, and they share why you should read it.

What is this book about?

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…


5 book lists we think you will like!

Interested in risk, probability, and risk management?

10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about risk, probability, and risk management.

Risk Explore 11 books about risk
Probability Explore 18 books about probability
Risk Management Explore 29 books about risk management