Fans pick 51 books like Radical Uncertainty

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand. 

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

I have spent my career studying how we can make our world more nurturing for every person. We can build a society that ensures that every child has the skills, interests, values, and health habits they need to lead a productive life in caring relationships with others. I created Values to Action to make this a reality in communities around the world. We have more than 200 members across the country who are working together to reform our society so that it has less poverty, economic inequality, discrimination, and many more happy and thriving families. 

It was almost by accident that I became who I turned out to be as a professional, a developmental scientist interested in how early-life experiences shape who we become. Had someone asked me when I graduated from high school what were the chances of me becoming a scientist and teacher, I would have answered “zero, zero”! During my now 40+ year academic career I've come to appreciate how complex the many forces are that shape who we become. There's no nature without nurture and no nurture without nature. This emergent realization led me to learn about and study many aspects of developmental experience, like parenting and peer relations, and the role of genetics and evolution.

Our societies have become increasingly polarised, both materially and psychologically. Our youth are riven with anxieties. Most people expect their children’s lives to be worse than their own. This reflects a staggering failure across business, politics, and public institutions. Fortunately, an intellectual revolution has begun that is resetting our course: you can become part of it. My own life has straddled these increasingly bitter tensions. My parents left school at 12, and we lived in a city whose industry moved to Korea so the jobs evaporated. The lives of my relatives collapsed, but by fortune’s wheel, I became a professor at Oxford, Harvard, and Paris. We can reverse such cruel divides: I want to share what I have learned from my work and my life to show how we can do it.

Sarah Kaplan is Distinguished Professor and Director of the Institute for Gender and the Economy at the University of Toronto’s Rotman School of Management. She is the author of the bestseller Creative Destruction: Why Companies That Are Built to Last Underperform the Market—And How to Successfully Transform Them and The 360º Corporation: From Stakeholder Trade-offs to Transformation, both address the challenges of innovation and organizational change in society. She frequently speaks and appears in the media on topics related to achieving a more inclusive economy and corporate governance reform. Formerly a professor at the Wharton School and a consultant at McKinsey & Company, she earned her PhD at MIT’s Sloan School of Management.

The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects have been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.

The three co-authors of The Smart Mission: NASA’s Lessons for Managing Knowledge, People, and Projects have been at the center of organizational and leadership transformation. Dr. Ed Hoffman was NASA’s first Chief Knowledge Officer and the founding Director of the NASA Academy of Program, Project, and Engineering Leadership (APPEL). Matthew Kohut is the managing partner of KNP Communications. He has prepared executives, elected leaders, diplomats, scientists, and public figures for events ranging from television appearances to TED talks. Laurence Prusak was the founder and executive director of the IBM Institute for Knowledge Management and one of the founding partners for the Ernst and Young Center for Business Innovation.

I began a mission in 1991 to help individuals and families recover from the unfairness of the financial system. I believe that understanding personal finance and having good credit is essential to living a successful life in the United States; however, most people don’t understand (because they have never been taught) even the basics. I formed a non-profit serving three states that helped tens of thousands of families and individuals get back in control of their finances, wrote a weekly column on credit and debt for Bankrate.com for 20 years, and wrote or co-wrote ten books on credit, scoring, and debt management.

In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic.  I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.