Here are 100 books that The Hidden Persuaders fans have personally recommended if you like
The Hidden Persuaders.
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My name is Daniel Robert McClure, and I am an Associate Professor of History at Fort Hays State University in Hays, Kansas. I teach U.S., African diaspora, and world history, and I specialize in cultural and economic history. I was originally drawn to “information” and “knowledge” because they form the ties between culture and economics, and I have been teaching history through “information” for about a decade. In 2024, I was finally able to teach a graduate course, “The Origins of the Knowledge Society,” out of which came the “5 books.”
This book also operates as both a primary source as well as a scholarly work, essentially updating Boorstin. Postman’s classic book wrestles with the paradox presented by George Orwell and Aldous Huxley: Huxley, rather than Orwell, anticipated the future, as one does not need to outlaw certain books if one does not care to read—as one revels in the pleasures of “pseudo-events.”
Read in light—or glare—of the more recent smartphone revolution, Postman’s book becomes even more relevant to contemporary discussions about information, knowledge, and overload.
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever.
"It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman.” -CNN
Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.
US economist Frank Knight is credited with distinguishing uncertainty from risk back in 1921. Yet the two are often conflated.
Kay (an eminent economist) and King (a former Governor of the Bank of England) argue powerfully that the distinction does matter. They range widely across macroeconomics, politics, and consumer choices to show why reducing the future to a set of numbers (probabilities) creates a false – and often disastrous – illusion of power over future outcomes.
They argue that instead we should aim to make decisions that stand a reasonable chance of being robust against unknowable, as well as forecastable, paths that the future might take. That’s very much the ethos of my own books: building in resilience is a key part of successful personal financial planning.
Some uncertainties are resolvable. The insurance industry's actuarial tables and the gambler's roulette wheel both yield to the tools of probability theory. Most situations in life, however, involve a deeper kind of uncertainty, a radical uncertainty for which historical data provide no useful guidance to future outcomes. Radical uncertainty concerns events whose determinants are insufficiently understood for probabilities to be known or forecasting possible. Before President Barack Obama made the fateful decision to send in the Navy Seals, his advisers offered him wildly divergent estimates of the odds that Osama bin Laden would be in the Abbottabad compound. In 2000,…
For me, art is a journey of relentless questioning, exploring, and introspection. As an artist, author, and educator, I have relied on each book in this collection to further my creative journey. The titles that I've selected offer unique perspectives on the transformative power of art and have had the biggest effect on my students, my peers, and my own artistic growth. I believe that art is a language that is and should be for everyone, providing a conduit for individual expression, problem-solving, and innovation. Each of these titles has offered pivotal "aha" moments while igniting my passion, and I hope they allow you to unlock your creative potential.
This book was introduced on the first day of art school. Then, it was reintroduced and repeated by each professor for the duration of my education. As such, it's fair to say that it's an enduring force within academic circles.
The book touches on major points essential for any informed artist and the need for modern artists to subvert our viewers' hidden biases. It eloquently teaches artists to dive beneath the surface of a work to understand the unseen, the context, and the subtext. Ways of Seeing skillfully inspires a new lens through which to view the world and urges its readers to peel back the layers of meaning from even the most minimal artworks.
For me and so many other artists, this book was an awakening and is one that I turn back to often and am doomed to cite for eternity. It's a transformative journey that challenges and…
"Seeing comes before words. The child looks and recognizes before it can speak.""But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled."John Berger's "Ways of Seeing" is one of the most stimulating and the most influential books on art in any language. First published in 1972, it was based on the BBC television series about…
I’m a mathematics professor who ended up writing the internationally bestselling novel The Death of Vishnu (along with two follow-ups) and became better known as an author. For the past decade and a half, I’ve been using my storytelling skills to make mathematics more accessible (and enjoyable!) to a broad audience. Being a novelist has helped me look at mathematics in a new light, and realize the subject is not so much about the calculations feared by so many, but rather, about ideas. We can all enjoy such ideas, and thereby learn to understand, appreciate, and even love math.
A primary reason to love math is because of its usefulness. This book shows two sides of math’s applicability, since it is so ubiquitously used in various algorithms.
On the one hand, such usage can be good, because statistical inferences can make our life easier and enrich it. On the other, when these are not properly designed or monitored, it can lead to catastrophic consequences. Mathematics is a powerful force, as powerful as wind or fire, and needs to be harnessed just as carefully.
Cathy O’Neil’s message in this book spoke deeply to me, reminding me that I need to be always vigilant about the subject I love not being deployed carelessly.
'A manual for the 21st-century citizen... accessible, refreshingly critical, relevant and urgent' - Financial Times
'Fascinating and deeply disturbing' - Yuval Noah Harari, Guardian Books of the Year
In this New York Times bestseller, Cathy O'Neil, one of the first champions of algorithmic accountability, sounds an alarm on the mathematical models that pervade modern life -- and threaten to rip apart our social fabric.
We live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whether we get a loan, how much we pay for insurance - are being made…
I am a scientist and biologist. Learning about evolution changed my life and put me on a path to studying it as a career. As a child, I was a voracious reader, and as an undergraduate, I read every popular science book on biology I could get my hands on. In retrospect, those books were almost as important to my education as anything I learned in a lab or lecture theatre. When writing for a general audience, I try to convey the same sense of wonder and enthusiasm for science that drives me to this day.
Less about biology specifically and more about the general value of the scientific method and rationalism; I think that this book should be read by everyone. Never smug or condescending, Sagan and Druyan show how easily one can be misled by mystical thinking and illustrate the many dangers of credulity.
From cargo cults to baloney detectors, this book is a primer for life in the modern world and how to recognize and protect against disinformation and one’s own biases. I have more than once bought copies of this book for people who are overly enthused about crystals.
A prescient warning of a future we now inhabit, where fake news stories and Internet conspiracy theories play to a disaffected American populace
“A glorious book . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought.”—Los Angeles Times
How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the…
I’ve always loved technology. I like the constant change, the sense of creativity and invention, of how it can act as an incredible force for good and human progress and betterment in the world. I can’t remember a time when I wasn’t tinkering with gadgets—taking radios apart to mend them or learn how they worked; designing electronic circuits for music synthesis; programming computers. But I’ve also always been interested in politics and the complex intersection of technology and public policy. So much so that most of my working life has been spent at this intersection, which is why I love these books—and hope you will too.
I remember first readingFuture Shockafter buying a battered, orange-coloured paperback edition at a bargain price from one of the second-hand bookshops that once saturated London’s Charing Cross Road.
It hadn’t really occurred to me before how much the increasingly rapid technological changes around us might create a sense of shock—‘future shock’— for some people. It changed my thinking about the influence of technology on our world and the impact it has on people, society, economics, and politics.
Even after all these years, many of Alvin Toffler’s insights and ideas remain just as topical today.
NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies—and now provides a road map to solving many of our most pressing crises.
“Explosive . . . brilliantly formulated.” —The Wall Street Journal
Future Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. Published in over fifty countries, Future…
I’ve always loved technology. I like the constant change, the sense of creativity and invention, of how it can act as an incredible force for good and human progress and betterment in the world. I can’t remember a time when I wasn’t tinkering with gadgets—taking radios apart to mend them or learn how they worked; designing electronic circuits for music synthesis; programming computers. But I’ve also always been interested in politics and the complex intersection of technology and public policy. So much so that most of my working life has been spent at this intersection, which is why I love these books—and hope you will too.
Virginia Eubanks writes in an incredibly immersive and engaging style, making her book as compulsive as a work of fiction—and equally hard to put down. It exposes the deeply toxic consequences of the way automated decision-making increasingly dominates our public institutions, creating a sort of “twenty-first century digital poorhouse”.
This automated inequality denies citizens their humanity and any sense of agency, condemning them to the sort of negative moral judgments and cycle of decline and despair that would have been familiar to Charles Dickens in his day.
In Indiana, one million people lose their healthcare, food stamps, and cash benefits in three years-because a new computer system interprets any application mistake as "failure to cooperate." In Los Angeles, an algorithm calculates the comparative vulnerability of tens of thousands of homeless people in order to prioritize them for a shrinking pool of housing resources. In Pittsburgh, a child welfare agency uses a statistical model to try to predict which children might be future victims of abuse or neglect.
Since the dawn of the digital age, decision-making in finance, employment, politics, health and human services has undergone revolutionary change.…
I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction.
This book is about the ultimate pyramid scheme, written largely from the perspective of someone who fell for it. Michael Lewis tells a story like nobody else. It is about Sam Bankman Fried, the crypto billionaire who is now in jail for defrauding everybody.
Only it was written before Fried was convicted, and some reviewers felt Lewis had himself been charmed and hoodwinked by Fried. But that’s precisely the reason I love this book: the author falls under the spell of a Silicon Valley accelerationist and techno-utopian.
We get to experience the logic of “effective altruism” and the cult of exponential growth from the inside rather than the cynicism of how it all turned out.
When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
In Going Infinite Lewis sets out to answer this question, taking readers into the mind of Bankman-Fried, whose rise and fall offers an education in high-frequency trading, cryptocurrencies, philanthropy, bankruptcy, and the justice system.…
I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.
Much of personal finance relies on the premise that you will achieve your goals by investing in economic growth.
One narrative says we can play our part in tackling climate change by shifting our investments towards sustainable growth – for example, backing green technologies and carbon capture. However, Latouche questions whether economic growth is compatible at all with living within our planet’s resources.
He argues that we have to detach from the cycle of over-consuming and over-producing that is implicit in targeting economic growth and instead shift to a goal of maximising human wellbeing. His radical alternative is a world where we work less, share more, and respect nature.
It is arguably the only real solution to the climate crisis, but powerful vested interests stand in the way of its adoption.
Most of us who live in the North and the West consume far too much - too much meat, too much fat, too much sugar, too much salt. We are more likely to put on too much weight than to go hungry. We live in a society that is heading for a crash. We are aware of what is happening and yet we refuse to take it fully into account. Above all we refuse to address the issue that lies at the heart of our problems - namely, the fact that our societies are based on an economy whose only…
