Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 


I wrote

Book cover of Survival of the Richest: Escape Fantasies of the Tech Billionaires

What is my book about?

Five billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The subject? How to survive the "Event":…

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The books I picked & why

Book cover of Palo Alto: A History of California, Capitalism, and the World

Douglas Rushkoff Why did I love this book?

This is the story of how and where the tech bro mindset was born. I was at first intimidated by the size of this thing and the breadth of its subtitle. But Harris manages to explain how the ethos of Palo Alto was forged long ago in a system of horse breeding that has carried through to the way startups are funded, evaluated, and shed today.

What I liked about it most were the stories of the people who developed this strange part of the country and how all of them contributed to what is now unquestioned: the Silicon Valley mindset. It really has nothing to do with doing business properly. It’s more of a cult.

By Malcolm Harris,

Why should I read it?

1 author picked Palo Alto as one of their favorite books, and they share why you should read it.

What is this book about?

The true, unvarnished history of the town at the heart of Silicon Valley.

Palo Alto is nice. The weather is temperate, the people are educated, rich, healthy, enterprising. Remnants of a hippie counterculture have synthesized with high technology and big finance to produce the spiritually and materially ambitious heart of Silicon Valley, whose products are changing how we do everything from driving around to eating food. It is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system.

In Palo Alto, the first comprehensive, global history of Silicon Valley,…


Book cover of Road to Nowhere: What Silicon Valley Gets Wrong about the Future of Transportation

Douglas Rushkoff Why did I love this book?

This book reveals that the whole electric vehicle industry is pretty much a scam.

I love it when someone hits me with counterintuitive logic. And I love it even more when they back this up with real reporting. For example, I was shocked to learn that Musk’s famous hyperloop tunnels were really just a way to stall light rail in California so that people would have to buy electric cars instead.

This book reveals how the Silicon Valley mindset doesn’t actually foster innovation. If they wanted to innovate, they wouldn’t just find new ways of propelling automobiles. I love that this book gives me strong, factual arguments for how crazy these guys are.

By Paris Marx,

Why should I read it?

1 author picked Road to Nowhere as one of their favorite books, and they share why you should read it.

What is this book about?

Silicon Valley wants us to believe that technology will revolutionize our cities and the ways we move around. Autonomous vehicles will make us safer, greener, and more efficient. On-demand services like Uber and Lyft will eliminate car ownership. Micromobility devices like electric scooters will be at every corner, and drones will deliver goods and services. Meanwhile visionaries like Elon Musk promise to eliminate congestion with tunnels, and Uber help with flying cars. The future of transport is frictionless, sustainable, and according to Paris Marx, a threat to our ideas of what a society should be.

Road to Nowhere exposes the…


Book cover of Going Infinite: The Rise and Fall of a New Tycoon

Douglas Rushkoff Why did I love this book?

This book is about the ultimate pyramid scheme, written largely from the perspective of someone who fell for it. Michael Lewis tells a story like nobody else. It is about Sam Bankman Fried, the crypto billionaire who is now in jail for defrauding everybody.

Only it was written before Fried was convicted, and some reviewers felt Lewis had himself been charmed and hoodwinked by Fried. But that’s precisely the reason I love this book: the author falls under the spell of a Silicon Valley accelerationist and techno-utopian.

We get to experience the logic of “effective altruism” and the cult of exponential growth from the inside rather than the cynicism of how it all turned out.

By Michael Lewis,

Why should I read it?

5 authors picked Going Infinite as one of their favorite books, and they share why you should read it.

What is this book about?

When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?

In Going Infinite Lewis sets out to answer this question, taking readers into the mind of Bankman-Fried, whose rise and fall offers an education in high-frequency trading, cryptocurrencies, philanthropy, bankruptcy, and the justice system.…


Book cover of Elon Musk

Douglas Rushkoff Why did I love this book?

Elon Musk didn’t emerge out of a vacuum; this book shows how what we now know of as Musk actually happened. Walter Isaacson writes the best tech biographies.

I was actually going to put his book on Apple founder Steve Jobs here but switched to Musk at the last minute because something about this book drew me in even more. Instead of dwelling on the philosophies of capitalism and libertarianism, Isaacson told the story of this poor nerd who got beaten up as a kid and never quite felt at home.

This is part of the tech bro story. It’s easy to forget: most of them started as nerds.

By Walter Isaacson,

Why should I read it?

3 authors picked Elon Musk as one of their favorite books, and they share why you should read it.

What is this book about?

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars…


Book cover of Wrong Way

Douglas Rushkoff Why did I love this book?

This heartfelt but bitingly satiric novel explores the ridiculousness informing how tech companies operate.

This novel hit me in a surprisingly deep way. It follows a young woman trying to maintain her connection to humanity—and stay employed—in an increasingly technologized world. The joke is that she’s the driver of an autonomous taxi. Yeah, it’s about a tech company with a fleet of autonomous vehicles and human drivers hidden inside.

It felt so true to me, the perfect symbol for the uselessness of so much tech, the desire of tech bros to replace humans with machines, and the toll on those of us who want to live lives of meaning and connection.

By Joanne McNeil,

Why should I read it?

1 author picked Wrong Way as one of their favorite books, and they share why you should read it.

What is this book about?

For years, Teresa has meandered from one job to the next, settling into long stretches of time, unable to move ahead in any field or career, the dreaded move from one gig to another starting to feel unbearable. When a recruiter connects her with a contract position at AllOver, it appears to check all her prerequisites for a "good" job. It's a fintech corporation with progressive hiring policies and a social justice-minded mission statement. Their new service for premium members: a functional fleet of driverless cars. The future of transportation. As her new-hire orientation reveals, the distance between AllOver's claims…


Explore my book 😀

Book cover of Survival of the Richest: Escape Fantasies of the Tech Billionaires

What is my book about?

Five billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The subject? How to survive the "Event": the societal collapse they know is coming. These men were under the influence of The Mindset, a Silicon Valley-style certainty that they and their cohort can escape a disaster of their own making―as long as they have enough money and the right technology.

Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. This is the innermost thinking of the men at the very top of the tech industry, who believe they can transcend our reality and leave the rest of us behind.

Book cover of Palo Alto: A History of California, Capitalism, and the World
Book cover of Road to Nowhere: What Silicon Valley Gets Wrong about the Future of Transportation
Book cover of Going Infinite: The Rise and Fall of a New Tycoon

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