Why did I love this book?
Long before ‘nudge’ became a buzzword, Packard wrote this fascinating account of how US advertisers, from the 1930s onwards, developed psychological means for getting us to buy things we never even wanted.
Packed with case studies – such as why washing powder isn’t sold in yellow boxes and how to make insurance an impulse buy – this classic is as relevant today as its first edition in 1957. It’s a book with timeless warnings for controlling our finances.
Understanding that we are (still) being subliminally groomed to be part of the consumer society is a first step to reasserting our own agency. It can help us step back from working and borrowing to spend on a dream we are sold and instead pursue our own goals.
3 authors picked The Hidden Persuaders as one of their favorite books, and they share why you should read it.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…