Why did I love this book?
Long before ‘nudge’ became a buzzword, Packard wrote this fascinating account of how US advertisers, from the 1930s onwards, developed psychological means for getting us to buy things we never even wanted.
Packed with case studies – such as why washing powder isn’t sold in yellow boxes and how to make insurance an impulse buy – this classic is as relevant today as its first edition in 1957. It’s a book with timeless warnings for controlling our finances.
Understanding that we are (still) being subliminally groomed to be part of the consumer society is a first step to reasserting our own agency. It can help us step back from working and borrowing to spend on a dream we are sold and instead pursue our own goals.