Here are 100 books that Farewell to Growth fans have personally recommended if you like
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.
US economist Frank Knight is credited with distinguishing uncertainty from risk back in 1921. Yet the two are often conflated.
Kay (an eminent economist) and King (a former Governor of the Bank of England) argue powerfully that the distinction does matter. They range widely across macroeconomics, politics, and consumer choices to show why reducing the future to a set of numbers (probabilities) creates a false – and often disastrous – illusion of power over future outcomes.
They argue that instead we should aim to make decisions that stand a reasonable chance of being robust against unknowable, as well as forecastable, paths that the future might take. That’s very much the ethos of my own books: building in resilience is a key part of successful personal financial planning.
Some uncertainties are resolvable. The insurance industry's actuarial tables and the gambler's roulette wheel both yield to the tools of probability theory. Most situations in life, however, involve a deeper kind of uncertainty, a radical uncertainty for which historical data provide no useful guidance to future outcomes. Radical uncertainty concerns events whose determinants are insufficiently understood for probabilities to be known or forecasting possible. Before President Barack Obama made the fateful decision to send in the Navy Seals, his advisers offered him wildly divergent estimates of the odds that Osama bin Laden would be in the Abbottabad compound. In 2000,…
In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic. I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.
I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.
Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.
Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…
I’m an economics professor, but I also have a column in Australia’s leading financial newspaper so I really appreciate authors who can tackle complex topics in an accessible manner. I’m also both extremely interested in and do academic research on topics to do with technologies like two-sided platforms, cryptocurrencies, blockchain, and artificial intelligence. All these books made me think harder about the big issues in these areas, and how to combine rigorous research with what is actually happening—often at breakneck speed—in the real-world digital economy.
First of all, I love everything Michael Lewis writes. But this might be his most engaging book yet. Told through the lens of Sam Bankman-Fried (SBF), the founder of cryptocurrency exchange FTX, this is an incredible story.
It’s a story that combines genius, brilliance, folly, technology, and crime that left me wondering whether SBF really did something terrible, or just got desperately unlucky. It guided me through Bankman-Fried’s criminal trial, its aftermath, and the bankruptcy of FTX with a part harsh judgment and part huge empathy.
When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
In Going Infinite Lewis sets out to answer this question, taking readers into the mind of Bankman-Fried, whose rise and fall offers an education in high-frequency trading, cryptocurrencies, philanthropy, bankruptcy, and the justice system.…
During my childhood I heard many stories of economic collapse, depression, and subsequent war. This created an early awareness of the power of financial forces to shape the welfare, security, and life chances of millions. Since then, I have worked to better understand how such things happen and what could be done about them. I have focused on the nature of power and studied the contingent and contested political processes that shape financial orders. This contestation opens up the possibility of change and makes me hope that future financial orders will, eventually, be based on a wiser, more encompassing understanding of welfare, security, and perhaps even justice, than has been the case so far.
This book is a welcome antidote to the defeatism that results from a crisis-prone view of the world which is so easy to fall into today.
Grable argues that we should recognize that the rigid models that define a narrow “correct” path to progress are inadequate. Instead, she puts forward the value of what she calls “unscripted” innovations and reminds the reader of the value of “muddling through” and incremental change.
Grable shines a well-deserved light on earlier work by Hirschman and Lindblom. She combines an appreciation of the importance of ideas and the necessity of a high tolerance for complexity and incoherence. This book makes the case for the importance of remaining calm and carrying on, while still keeping an eye out for opportunity.
An account of the significant though gradual, uneven, disconnected, ad hoc, and pragmatic innovations in global financial governance and developmental finance induced by the global financial crisis.
In When Things Don't Fall Apart, Ilene Grabel challenges the dominant view that the global financial crisis had little effect on global financial governance and developmental finance. Most observers discount all but grand, systemic ruptures in institutions and policy. Grabel argues instead that the global crisis induced inconsistent and ad hoc discontinuities in global financial governance and developmental finance that are now having profound effects on emerging market and developing economies. Grabel's chief…
I research, write and speak about the global environmental emergency and the policies and politics we need to adequately respond. Drawing on a decade of experience in academia, activism, and policymaking, my work explores the leadership needed to transition to more sustainable and equitable societies while contending with the growing destabilisation resulting from the worsening environmental crisis. I’ve worked at a range of leading policy research organisations and universities and have won awards for my work. I’ve got a BSc in physics and an MPhil in economies from the University of Oxford.
How can we make sense of the Covid-19 pandemic? Adam Tooze gives us a clear answer: it is the first crisis of the new era of environmental crisis. My work now focuses on the increasingly destabilizing effects that the crisis will bring into the future and how future leaders can be better ready to carry on the struggle under worsening conditions. The responses of current leaders to the pandemic – some good, many poor – are a key resource to learn from. This book is a first bash at learning the lessons from the pandemic. Into the future, more than anything we need leaders and governments who are capable of freeing us from the freezing embrace of fear in face of seemingly insurmountable odds.
"This book's great service is that it challenges us to consider the ways in which our institutions and systems, and the assumptions, positions and divisions that undergird them, leave us ill prepared for the next crisis."-Robert Rubin, The New York Times Book Review
"Full of valuable insight and telling details, this may well be the best thing to read if you want to know what happened in 2020." --Paul Krugman, New York Review of Books
Deftly weaving finance, politics, business, and the global human experience into one tight narrative, a tour-de-force account of 2020, the year that changed everything--from the…
My interest in political economy dates back to my student years where I combined the study of the history of political economy, economics, and philosophy. Whether apologists or critics of capitalism, both groups appreciate the centrality of economic exchange among people who live in communities where absolute autonomy and self-sufficiency are unattainable. My concern with reframing political economy is also informed by the all too hushed scandal of capitalism, namely, the reliance on slavery for the accumulation of wealth for more than a century after the establishment of the USA. The reckoning with this atrocity animates much of my present thinking about political economy in general and capitalism in particular.
In an accessible language and with multiple real-life examples, Madrick systematically critically engages every humdrum idea of principle attributed to the presumed success of capitalism. Following to a great extent Karl Marx’s lead on the self-destruction of the economic system we call capitalism, Madrick updates the critique to the 21st century and shows, time and again, why capitalism is not only prone to recessions and depressions but will bring about its own demise.
A bold indictment of some of our most accepted mainstream economic theories—why they’re wrong, and how they’ve been harming America and the world.
Budget deficits are bad. A strong dollar is good. Controlling inflation is paramount. Pay reflects greater worker skills. A deregulated free market is fair and effective. Theories like these have become mantras among American economists both liberal and conservative over recent decades. Validated originally by patron saints like Milton Friedman, they’ve assumed the status of self-evident truths across much of the mainstream. Jeff Madrick, former columnist for The New York Times and Harper’s, argues compellingly that a…
I love writing about families and what makes them tick: the minor dramas being played out behind every front door, make for intriguing reading. As a journalist, I have interviewed so many people with fascinating stories to tell, and with my fiction I throw my characters into a tricky situation and see what unfolds. Inevitably, if you pull one playing card from the bottom, the whole house of cards comes tumbling down. When faced with unexpected challenges, my characters often behave badly, make poor decisions and get themselves into the kind of mess that makes you want to read one more chapter before turning out the light at night.
This book follows a year in the lives of the occupants of a London street and the people who work for them. The guaranteed wealth of those who are lucky enough to own houses in the street – where property prices have soared – is contrasted with the struggles of those who keep the lives of the homeowners on track: the Polish builder, the Hungarian nanny, the Kamal family who run the shop at the end of the road. This is a moral fable about money, but it’s also a witty, perceptive story that gallops along and is hard to put down.
The residents of Pepys Road, London - a banker and his shopaholic wife, an elderly woman dying of a brain tumour, the Pakistani family who run the local shop, the young football star from Senegal and his minder - all receive anonymous postcards with a simple message: We Want What You Have. Who is behind it? What do they want?
As the mystery of the postcards deepens, the world around Pepys Road is…
I was always interested in American history and studied at Brown University under an outstanding professor of American economic history, James Blaine Hedges. During my career at the mutual fund association I often approached issues from an historical perspective. For example: Why did Congress draft legislation in a particular way? How would past events likely affect a regulator’s decisions today? As a lawyer I had been trained to write carefully and precisely. As a lobbyist I learned the need to pre
Professor Perino’s book explains how Ferdinand Pecora, counsel to the Senate Banking Committee, ran the explosive hearings that virtually guaranteed Glass-Steagall’s enactment. I particularly enjoyed reading about Pecora because he and the subject of my book, Carter Glass, were allies in the battle for financial reform. While Perino is a distinguished professor of law, he writes in a non-legalistic and gripping style.
A gripping account of the underdog Senate lawyer who unmasked the financial wrongdoing that led to the Crash of 1929 and forever changed the relationship between Washington and Wall Street.
In The Hellhound of Wall Street, Michael Perino recounts in riveting detail the 1933 hearings that put Wall Street on trial for the Great Crash. Never before in American history had so many financial titans been called to account before the public, and they had come within a few weeks of emerging unscathed. By the time Ferdinand Pecora, a Sicilian immigrant and former New York prosecutor, took over as chief…
I remember in high school going to the gas pump and filling up during the oil crisis of the 1970s. Inflation was everywhere, but I had no idea what that was. I learned something about this in college and then in Congress as a legislative aide. I remember distinctly a conversation in Congress on how we were going to pay for these huge deficits that arose out of the Reagan tax cuts, all the while when inflation was peaking at that time. I had no idea. I then spent my PhD working in monetary economics to show the effect of inflation on the economy and have not stopped yet.
King was the head of the Bank of England during the financial crisis of 2008. He declared full deposit insurance for the entire United Kingdom private banking system, with no deposit premiums required. This ended the run on the banks that spilled over into the streets of the UK during the crisis, when the Bank of England at first decided not to take care of Northern Rock, a private retail bank that was headed towards insolvency.
King provides a whimsical and sharp review of the private and central bank system before and after the crisis that builds very much on Charles Goodhart and Walter Bagehot. King laudably faults economists and the Economics profession for thinking that establishing negative real interest rates worldwide is the answer to central bank crises (in his newly added Introduction to the paperback edition of his 2016 hardback by the same name). Yet King sides with…
Something is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England, including at the height of the financial crisis, revealed profound truths about the mechanisms of our capitalist society. In The End of Alchemy he offers us an essential work about the history and future of money and banking, the keys to modern finance.
The Industrial Revolution built the foundation of our modern capitalist age. Yet the flowering of technological innovations during that dynamic period relied on the widespread adoption of two much…
