Here are 100 books that Farewell to Growth fans have personally recommended if you like
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.
US economist Frank Knight is credited with distinguishing uncertainty from risk back in 1921. Yet the two are often conflated.
Kay (an eminent economist) and King (a former Governor of the Bank of England) argue powerfully that the distinction does matter. They range widely across macroeconomics, politics, and consumer choices to show why reducing the future to a set of numbers (probabilities) creates a false – and often disastrous – illusion of power over future outcomes.
They argue that instead we should aim to make decisions that stand a reasonable chance of being robust against unknowable, as well as forecastable, paths that the future might take. That’s very much the ethos of my own books: building in resilience is a key part of successful personal financial planning.
Some uncertainties are resolvable. The insurance industry's actuarial tables and the gambler's roulette wheel both yield to the tools of probability theory. Most situations in life, however, involve a deeper kind of uncertainty, a radical uncertainty for which historical data provide no useful guidance to future outcomes. Radical uncertainty concerns events whose determinants are insufficiently understood for probabilities to be known or forecasting possible. Before President Barack Obama made the fateful decision to send in the Navy Seals, his advisers offered him wildly divergent estimates of the odds that Osama bin Laden would be in the Abbottabad compound. In 2000,…
In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic. I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.
I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.
Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.
Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…
I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction.
This book is about the ultimate pyramid scheme, written largely from the perspective of someone who fell for it. Michael Lewis tells a story like nobody else. It is about Sam Bankman Fried, the crypto billionaire who is now in jail for defrauding everybody.
Only it was written before Fried was convicted, and some reviewers felt Lewis had himself been charmed and hoodwinked by Fried. But that’s precisely the reason I love this book: the author falls under the spell of a Silicon Valley accelerationist and techno-utopian.
We get to experience the logic of “effective altruism” and the cult of exponential growth from the inside rather than the cynicism of how it all turned out.
When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
In Going Infinite Lewis sets out to answer this question, taking readers into the mind of Bankman-Fried, whose rise and fall offers an education in high-frequency trading, cryptocurrencies, philanthropy, bankruptcy, and the justice system.…
My entire career has been spent in finance. From life insurance to central banks, from stock exchanges to post-trade clearing and settlement, this is all I’ve ever done. My college degrees include BSBA in Business/Marketing, MBA in Management, and PhD in Economics. In addition to knowing what a lot of people know about finance, I also worked inside the “black box” of the Federal Reserve System and depository trust and clearing corporations (in 4 cities, on 2 continents). Therefore, I know more about the plumbing of stock market infrastructure than most people who have careers (and education) as long as mine.
Co-author Ken Rogoff taught my PhD course in Global Economics while he was a visiting professor at NYU (from Princeton). We used Foundations of International Macroeconomics as our textbook; Ken was writing the book with Maurice Obstfeld. When I turned in a handful of pages to him with editorial corrections, he hired me to edit the rest of the book and a research paper for him! It caused quite a stir among my peers when Ken thanked me by name when the article was published (JEL, June 1996). This book traces eight hundred years of financial crises to demonstrate that they are, in fact, predictable. Economists and policymakers are taken by surprise only because they do not learn the lessons from one crisis to the next.
Throughout history, rich and poor countries alike have been lending, borrowing, crashing--and recovering--their way through an extraordinary range of financial crises. Each time, the experts have chimed, "this time is different"--claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff definitively prove them wrong. Covering sixty-six countries across five continents, This Time Is Different presents a comprehensive look at the varieties of financial crises, and guides us through eight astonishing centuries of government defaults, banking panics, and inflationary…
I am Kevin Dowd, a professor of finance and economics at Durham University. I co-authored Alchemists of Loss with Bear’s Lair journalist and ex-merchant banker Martin Hutchinson. Our book discusses the cause of the Global Financial Crisis. Looking over this and many other historical booms and busts, the point that jumps out at me is that the lesson man draws from history is that man learns nothing from it. For it is the doom of men (and women) that we forget.
A gripping portrait of a Dickensian financial scandal that led to the last English bank run before the run on Northern Rock in 2007. Founded in 1800 and controlled by Quakers, the firm that was to become Overend and Gurney grew to become London’s leading discount house, specialising in the safe business of discounting bills of exchange. In the 1850s, it became more aggressive and was eventually investing depositors’ funds in highly speculative ventures that promised spectacular profits that never materialised. When market conditions became adverse, Overend and Gurney found itself in dire straits. The Bank of England refused to bail it out and Overend and Gurney was run out of business in 1866. Its failure led to a major financial crisis, the ruin of many investors, and the directors being put on trial in the Old Bailey for fraud.
This is an entertaining and intriguing account portrait of a period in history and a financial event that was the Barings scandal of its day. In May 1866, Overend and Gurney, the City of London's leading discount house - with a turnover second only to that of the Bank of England - suspended all payments and provoked a 'panic without parallel in the financial history of England'. Within three months of the event more than two hundred other companies had collapsed. Overend and Gurney itself had debts equivalent to GBP 1 billion at today's values. Remarkably, Overend and Gurney was…
I have spent a great deal of time exploring how psychoanalytic theory might be the basis for a critique of capitalism. I had always heard the Marxist analysis of capitalist society, but what interested me was how psychoanalytic theory might offer a different line of thought about how capitalism works. The impulse that drives people to accumulate beyond what is enough for them always confused me since I was a small child. It seems to me that psychoanalytic theory gives us the tools to understand this strange phenomenon that somehow appears completely normal to us.
I could really choose any book by Slavoj Žižek as the starting for a psychoanalytic critique of capitalism, but this one is very accessible for someone who has never read him. It also gets into the current dilemmas that are rocking capitalist society. In this book, Žižek shows how psychoanalysis (combined with Hegel’s philosophy) can provide a corrective to the traditional Marxist critique of capitalism. We see here how the attempt to construct an ethical capitalism inevitably fails and obscures a new barbarism.
There should no longer be any doubt: global capitalism is fast approaching its terminal crisis. But if the end of capitalism seems to many like the end of the world, how is it possible for Western society to face up to the end times? In a major new analysis of our global situation, Zizek argues that our collective responses to economic Armageddon correspond to the stages of grief: ideological denial, explosions of anger and attempts at bargaining, followed by depression and withdrawal. For this edition, Zizek has written a long afterword that leaves almost no subject untouched, from WikiLeaks to…
In the early 2000s, I noticed that lots of good American jobs were being lost to China. I was taught in college economics that trade was always win-win and that the government should stay out of the economy. I started reading the literature and found a number of flaws with these free trade and extreme free-market doctrines. The flaws were there in plain sight, but US trade economists, with vanishingly few exceptions, were ignoring them. Not only were the costs to our economy and our workers enormous, but the frustration of American workers with 30 years of failed promises by both parties has made our politics angrier and more divisive.
When I was an investment banker in the 80s and early 90s, the prevailing mantra was that what was good for Wall Street was good for the country. Nevertheless, I wondered whether slicing and dicing mortgages into different classes of derivatives and selling them to other financial institutions actually added value to the real economy.
This book made it clear to me that it does not and shows how the overgrowth of the financial sector—rising from four to five percent of GDP in the 1970s to over eight percent in the 2000s—caused the Great Recession of 2008. This explosion of debt was used almost exclusively to buy existing assets, thus crowding out lending for plant, equipment, and research.
The Recession is over, but financialization, a powerful and independent factor undermining US industrial policy, continues unchecked.
"A well-told exploration of why our current economy is leaving too many behind." —The New York Times
In looking at the forces that shaped the 2016 presidential election, one thing is clear: much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum.
A key reason, says Financial Times columnist Rana Foroohar, is the fact that Wall Street is no longer…
I’ve always been interested—a vast understatement to anyone who knows me—in what makes people tick. I’ve focused on analyzing business actors – bankers, lawyers, investors, executives, shareholders, and others. What do they want? Some combination of money, power, or prestige? How does loving to win fit in? How about hating to lose? When is enough (money/power/prestige) enough? What do they think is ok to do to get what they want? What do they think is not ok? Amazingly, as a law professor, I can pursue that interest as part of my job, and – I think and hope – do so in a way that might help lawmakers, regulators, and policymakers do better.
As everyone knows at this point, anything Michael Lewis writes will be enormous fun to read, while being about something really important—something he’ll make you care about even if you didn’t when you started the book.
In this case, the subject is people who bet on the direction of mortgages (and thus, house prices), and how those who bet on a huge plunge were right. This book has an amazing cast of characters, all richly drawn: some are smart, some are not so smart; some are excellent schmoozers, some can barely tolerate human interaction; some care a lot about money, some care more about being right, especially if everyone else is wrong.
Each book I've recommended cries out to be made into a movie. This one actually was.
The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can't pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking.
Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 bestseller Liar's Poker. Out of a…
During my childhood I heard many stories of economic collapse, depression, and subsequent war. This created an early awareness of the power of financial forces to shape the welfare, security, and life chances of millions. Since then, I have worked to better understand how such things happen and what could be done about them. I have focused on the nature of power and studied the contingent and contested political processes that shape financial orders. This contestation opens up the possibility of change and makes me hope that future financial orders will, eventually, be based on a wiser, more encompassing understanding of welfare, security, and perhaps even justice, than has been the case so far.
This book is a welcome antidote to the defeatism that results from a crisis-prone view of the world which is so easy to fall into today.
Grable argues that we should recognize that the rigid models that define a narrow “correct” path to progress are inadequate. Instead, she puts forward the value of what she calls “unscripted” innovations and reminds the reader of the value of “muddling through” and incremental change.
Grable shines a well-deserved light on earlier work by Hirschman and Lindblom. She combines an appreciation of the importance of ideas and the necessity of a high tolerance for complexity and incoherence. This book makes the case for the importance of remaining calm and carrying on, while still keeping an eye out for opportunity.
An account of the significant though gradual, uneven, disconnected, ad hoc, and pragmatic innovations in global financial governance and developmental finance induced by the global financial crisis.
In When Things Don't Fall Apart, Ilene Grabel challenges the dominant view that the global financial crisis had little effect on global financial governance and developmental finance. Most observers discount all but grand, systemic ruptures in institutions and policy. Grabel argues instead that the global crisis induced inconsistent and ad hoc discontinuities in global financial governance and developmental finance that are now having profound effects on emerging market and developing economies. Grabel's chief…
