Here are 100 books that Going Infinite fans have personally recommended if you like
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.
US economist Frank Knight is credited with distinguishing uncertainty from risk back in 1921. Yet the two are often conflated.
Kay (an eminent economist) and King (a former Governor of the Bank of England) argue powerfully that the distinction does matter. They range widely across macroeconomics, politics, and consumer choices to show why reducing the future to a set of numbers (probabilities) creates a false – and often disastrous – illusion of power over future outcomes.
They argue that instead we should aim to make decisions that stand a reasonable chance of being robust against unknowable, as well as forecastable, paths that the future might take. That’s very much the ethos of my own books: building in resilience is a key part of successful personal financial planning.
Some uncertainties are resolvable. The insurance industry's actuarial tables and the gambler's roulette wheel both yield to the tools of probability theory. Most situations in life, however, involve a deeper kind of uncertainty, a radical uncertainty for which historical data provide no useful guidance to future outcomes. Radical uncertainty concerns events whose determinants are insufficiently understood for probabilities to be known or forecasting possible. Before President Barack Obama made the fateful decision to send in the Navy Seals, his advisers offered him wildly divergent estimates of the odds that Osama bin Laden would be in the Abbottabad compound. In 2000,…
I’m a huge thriller fan, and I love finance. In fact, I worked in the industry for over twenty years. I have an MBA from Duke and have been the CEO of three different SEC/FINRA-registered broker-dealers. Unfortunately, I’ve found myself deep into a thriller with a financial component that turns out to be implausible, overly simplistic, or both. It breaks the narrative for me. With these books, that’s not a concern. Financial thriller aficionados unite!
I can’t say this about many books, but this one is life changing. Wonder about money? Where it comes from and why it makes the world go round?
The Creature from Jekyll Island is the landmark book about the Federal Reserve, banking, and finance. Originally published in 1994, this book is still routinely the number 1 best seller on Amazon for Economic Policy. The Creature from Jekyll Island not only opened my eyes to the reality of money in the modern world, it is also a thoroughly entertaining read.
Benghazi: A New History is a look back at the enigmatic 2012 attack on the US mission in Benghazi, Libya, its long-tail causes, and devastating (and largely unexamined) consequences for US domestic politics and foreign policy. It contains information not found elsewhere, and is backed up by 40 pages of…
I’m an economics professor, but I also have a column in Australia’s leading financial newspaper so I really appreciate authors who can tackle complex topics in an accessible manner. I’m also both extremely interested in and do academic research on topics to do with technologies like two-sided platforms, cryptocurrencies, blockchain, and artificial intelligence. All these books made me think harder about the big issues in these areas, and how to combine rigorous research with what is actually happening—often at breakneck speed—in the real-world digital economy.
This book helped me understand why advances in artificial intelligence are going to have a big impact on productivity and economic growth. I loved the analogies to old technologies like electrification of factories, and newer examples like how Team New Zealand used simulations to change racing tactics and boat design.
The book has an important, big idea at its heart. That idea is that AI helps organizations make better predications, and those better predictions allow organizations to be fundamentally redesigned to take advantage of this. This is where the AI productivity revolution comes from.
"What does AI mean for your business? Read this book to find out." -- Hal Varian, Chief Economist, Google Artificial intelligence does the seemingly impossible, magically bringing machines to life--driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future.
But in Prediction Machines, three eminent economists recast the rise of AI…
I’m a huge thriller fan, and I love finance. In fact, I worked in the industry for over twenty years. I have an MBA from Duke and have been the CEO of three different SEC/FINRA-registered broker-dealers. Unfortunately, I’ve found myself deep into a thriller with a financial component that turns out to be implausible, overly simplistic, or both. It breaks the narrative for me. With these books, that’s not a concern. Financial thriller aficionados unite!
Grisham is one of the greats, and The Firm might just be his best. Money laundering, finance, postal laws, and the quirky world of 1990s Memphis all come to life with this Grisham great.
While more of a legal thriller than a financial one, I found that as far as finance-related fiction goes, it’s tough to beat The Firm.Not only a look inside at off-shore banking and shady deals, Grisham offers here a compelling narrative that excites and captures the reader.
**THE BOOK THAT MADE JOHN GRISHAM A HOUSEHOLD NAME** Featuring an exclusive introduction from the author. _______________________________________
He thought it was his dream job. Until it turned into his worst nightmare...
When Mitch McDeere qualified third in his class at Harvard, offers poured in from every law firm in America. Bendini, Lambert and Locke were a small, well-respected firm, but their offer exceeded Mitch's wildest expectations: a fantastic salary, a new home, and the keys to a brand new BMW.
Except for the mysterious deaths of previous lawyers with the firm. And the FBI investigations. And the secret files.
In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic. I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.
I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.
Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.
Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…
It’s 2027. Rory O’Connor is the financial genius who helped create ICARUS, a quantum computer that controls the world’s stock markets with AI and algorithms. But Rory has recently suffered some tough breaks. He’s checked out of high finance and into a luxury Caribbean condo. After a former colleague finds…
I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction.
Elon Musk didn’t emerge out of a vacuum; this book shows how what we now know of as Musk actually happened. Walter Isaacson writes the best tech biographies.
I was actually going to put his book on Apple founder Steve Jobs here but switched to Musk at the last minute because something about this book drew me in even more. Instead of dwelling on the philosophies of capitalism and libertarianism, Isaacson told the story of this poor nerd who got beaten up as a kid and never quite felt at home.
This is part of the tech bro story. It’s easy to forget: most of them started as nerds.
From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars…
I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.
Much of personal finance relies on the premise that you will achieve your goals by investing in economic growth.
One narrative says we can play our part in tackling climate change by shifting our investments towards sustainable growth – for example, backing green technologies and carbon capture. However, Latouche questions whether economic growth is compatible at all with living within our planet’s resources.
He argues that we have to detach from the cycle of over-consuming and over-producing that is implicit in targeting economic growth and instead shift to a goal of maximising human wellbeing. His radical alternative is a world where we work less, share more, and respect nature.
It is arguably the only real solution to the climate crisis, but powerful vested interests stand in the way of its adoption.
Most of us who live in the North and the West consume far too much - too much meat, too much fat, too much sugar, too much salt. We are more likely to put on too much weight than to go hungry. We live in a society that is heading for a crash. We are aware of what is happening and yet we refuse to take it fully into account. Above all we refuse to address the issue that lies at the heart of our problems - namely, the fact that our societies are based on an economy whose only…
I’m a huge thriller fan, and I love finance. In fact, I worked in the industry for over twenty years. I have an MBA from Duke and have been the CEO of three different SEC/FINRA-registered broker-dealers. Unfortunately, I’ve found myself deep into a thriller with a financial component that turns out to be implausible, overly simplistic, or both. It breaks the narrative for me. With these books, that’s not a concern. Financial thriller aficionados unite!
As a finance guy, I had always heard of the BIS or Bank for International Settlements, but I had no idea what it did, how it worked, or its history.
Adam LeBor expertly explains in the Tower of Basel not only what and who the BIS is, but how they have manipulated and influenced the global economy for generations. Despite the bank's strong connections to the Third Reich during the 1930s, the BIS continues to dominate global finance today as the central bank for central banks.
Every two months, leaders from the most powerful central banks in the world including the Federal Reserve meet in Basil to chart a course for the world economy under a cloak of secrecy. Tower of Basel rips the veil from this clandestine organization and exposes dark forces few are aware of.
Tower of Basel is the first investigative history of the world's most secretive global financial institution. Based on extensive archival research in Switzerland, Britain, and the United States, and in-depth interviews with key decision-makers,including Paul Volcker, the former chairman of the US Federal Reserve Sir Mervyn King, governor of the Bank of England and former senior Bank for International Settlements managers and officials,Tower of Basel tells the inside story of the Bank for International Settlements (BIS): the central bankers' own bank.Created by the governors of the Bank of England and the Reichsbank in 1930, and protected by an international treaty,…
I’m a huge thriller fan, and I love finance. In fact, I worked in the industry for over twenty years. I have an MBA from Duke and have been the CEO of three different SEC/FINRA-registered broker-dealers. Unfortunately, I’ve found myself deep into a thriller with a financial component that turns out to be implausible, overly simplistic, or both. It breaks the narrative for me. With these books, that’s not a concern. Financial thriller aficionados unite!
Looking for a touch of fiction with your finance: The Millionaires is not only fun, it’s a great look at how easy (and tempting) it can be when working in finance to cross the line and act for personal gain.
As someone who has worked in the finance industry for decades, I’ve become all too accustomed to moving millions, sometimes tens of millions with the touch of a button. What happens when an average guy has that authority? What if that average guy is actually innocent?
Read The Millionaires for an entertaining look at the possibilities.
Two brothers who are desperately chasing success get more than they bargained for in this suspenseful cat-and-mouse thriller of wealth, crime, and social climbing.
Two brothers. Three secret service agents. And millions for the taking.
Charlie and Oliver Caruso are brothers who work at Greene and Greene, a private bank so exclusive there's a $2 million minimum to be a client. But when the door of success slams in their faces, the brothers are presented with an offer they can't refuse: $3 million in an abandoned account that can't be traced. It's the perfect victimless crime. Charlie and Oliver opt…
