100 books like Elon Musk

It was while on the job as an investment banker that I first heard about this new thing called Bitcoin, before the word "web3" entered the vernacular. Initially I was skeptical but curious. But I became convinced the underlying technology of blockchains was ushering in nothing short of a new internet. My father Don Tapscott and I agreed to collaborate on a major research initiative that became the international best-seller, Blockchain Revolution. Since then, I have traveled to 40 countries and seen first-hand how blockchain and now Web3 is changing the world, setting the stage for a new digital age. My new book charts a course for this coming transformation.

After many years of studying the subject and still more writing about it, my mind is still blown away by the fact that pretty much everything around you is a chemical of some kind. Even more impressive to me is that all of the molecules that make up everything you can see, smell, touch, and taste are made from combinations of just a handful of elements. The periodic table is a one-page summary of pretty much everything, the ultimate Lego kit to build a whole universe. I love finding out about and telling the stories of these incredible chemical constructions.

I’ve worked top-down with dozens of governments worldwide and bottom-up with many campaigns, start-ups, and social enterprises. I realised that the connecting thread is how to mobilise shared intelligence to address the big challenges like cutting carbon emissions or reducing inequality, and how to avoid the collective stupidity we all see around us. We waste so much of the insight and creativity that sits in peoples’ heads. I thought we were missing both good theory and enough practical methods to make the most of technologies – from the Internet to generative AI – that could help us. I hope that my book – and the work I do – provides some of the answers.

As a techno-optimist, I believe that technology can make us better!  Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory.  I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community.  All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.  

When I began my doctorate many years ago I was somewhat disenchanted with the static nature of much economic analysis whereas it was apparent that the world is very much dynamic and continually changing. I thus committed myself then, and in a long career that followed, to exploring the ways in which Economics could be used to clarify and address the major issues that arise from innovation generation and diffusion. I present these choices as a way that other like-minded individuals may begin the exploration of innovation and discover the breadth and depth of the contribution that has been made by economists.

For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.

I’m a professional screenwriter with a passion for story structure. I’ve worked on film & TV projects for more than 25 years – not only as a writer for independent producers and studios such as Warner and Universal – but also as a development exec and creative consultant. Over time, I was shocked to see how many talented storytellers felt stuck between prescriptive paradigms and a “seat-of-the-pants” approach. So I set out to fill that void and defined a more flexible yet powerful method in my first book, Screenwriting Unchained, which I’ve now enthusiastically applied to TV series. I hope you enjoy the books on this list as much as I have!

I have written four books of popular science, and edited a fifth collection of my favorite science writers. I have been a judge for the 2022 Science in Society Book Awards for the National Association of Science Writers. I taught popular science writing for 34 years to undergraduates and graduates alike. Most of all, I love the wonder and awe of understanding the world around us.

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

I’m a journalist and a tinkerer. I’m fascinated not only by how things work but by how small levers can move mountains. Growing up in the workshop of my grandfather, an old Boston boatwright, I was mesmerized by the idea that a small rudder could maneuver a huge vessel. In college, I fell in love with how a small idea or expression could redirect a course of research or a country. As a self-taught maker of things, I appreciate how technologies empower us. I’ve chosen these books because they’re examples of how small ideas become things, lines of research, or patterns of thinking that shift human progress in unknowable ways.