100 books like Elon Musk

By Walter Isaacson,

Here are 100 books that Elon Musk fans have personally recommended if you like Elon Musk. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Going Infinite: The Rise and Fall of a New Tycoon

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

This book is about the ultimate pyramid scheme, written largely from the perspective of someone who fell for it. Michael Lewis tells a story like nobody else. It is about Sam Bankman Fried, the crypto billionaire who is now in jail for defrauding everybody.

Only it was written before Fried was convicted, and some reviewers felt Lewis had himself been charmed and hoodwinked by Fried. But that’s precisely the reason I love this book: the author falls under the spell of a Silicon Valley accelerationist and techno-utopian.

We get to experience the logic of “effective altruism” and the cult of exponential growth from the inside rather than the cynicism of how it all turned out.

By Michael Lewis,

Why should I read it?

5 authors picked Going Infinite as one of their favorite books, and they share why you should read it.

What is this book about?

When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?

In Going Infinite Lewis sets out to answer this question, taking readers into the mind of Bankman-Fried, whose rise and fall offers an education in high-frequency trading, cryptocurrencies, philanthropy, bankruptcy, and the justice system.…


Book cover of Palo Alto: A History of California, Capitalism, and the World

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

This is the story of how and where the tech bro mindset was born. I was at first intimidated by the size of this thing and the breadth of its subtitle. But Harris manages to explain how the ethos of Palo Alto was forged long ago in a system of horse breeding that has carried through to the way startups are funded, evaluated, and shed today.

What I liked about it most were the stories of the people who developed this strange part of the country and how all of them contributed to what is now unquestioned: the Silicon Valley mindset. It really has nothing to do with doing business properly. It’s more of a cult.

By Malcolm Harris,

Why should I read it?

1 author picked Palo Alto as one of their favorite books, and they share why you should read it.

What is this book about?

The true, unvarnished history of the town at the heart of Silicon Valley.

Palo Alto is nice. The weather is temperate, the people are educated, rich, healthy, enterprising. Remnants of a hippie counterculture have synthesized with high technology and big finance to produce the spiritually and materially ambitious heart of Silicon Valley, whose products are changing how we do everything from driving around to eating food. It is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system.

In Palo Alto, the first comprehensive, global history of Silicon Valley,…


Book cover of Road to Nowhere: What Silicon Valley Gets Wrong about the Future of Transportation

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

This book reveals that the whole electric vehicle industry is pretty much a scam.

I love it when someone hits me with counterintuitive logic. And I love it even more when they back this up with real reporting. For example, I was shocked to learn that Musk’s famous hyperloop tunnels were really just a way to stall light rail in California so that people would have to buy electric cars instead.

This book reveals how the Silicon Valley mindset doesn’t actually foster innovation. If they wanted to innovate, they wouldn’t just find new ways of propelling automobiles. I love that this book gives me strong, factual arguments for how crazy these guys are.

By Paris Marx,

Why should I read it?

1 author picked Road to Nowhere as one of their favorite books, and they share why you should read it.

What is this book about?

Silicon Valley wants us to believe that technology will revolutionize our cities and the ways we move around. Autonomous vehicles will make us safer, greener, and more efficient. On-demand services like Uber and Lyft will eliminate car ownership. Micromobility devices like electric scooters will be at every corner, and drones will deliver goods and services. Meanwhile visionaries like Elon Musk promise to eliminate congestion with tunnels, and Uber help with flying cars. The future of transport is frictionless, sustainable, and according to Paris Marx, a threat to our ideas of what a society should be.

Road to Nowhere exposes the…


Book cover of Wrong Way

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

This heartfelt but bitingly satiric novel explores the ridiculousness informing how tech companies operate.

This novel hit me in a surprisingly deep way. It follows a young woman trying to maintain her connection to humanity—and stay employed—in an increasingly technologized world. The joke is that she’s the driver of an autonomous taxi. Yeah, it’s about a tech company with a fleet of autonomous vehicles and human drivers hidden inside.

It felt so true to me, the perfect symbol for the uselessness of so much tech, the desire of tech bros to replace humans with machines, and the toll on those of us who want to live lives of meaning and connection.

By Joanne McNeil,

Why should I read it?

1 author picked Wrong Way as one of their favorite books, and they share why you should read it.

What is this book about?

For years, Teresa has meandered from one job to the next, settling into long stretches of time, unable to move ahead in any field or career, the dreaded move from one gig to another starting to feel unbearable. When a recruiter connects her with a contract position at AllOver, it appears to check all her prerequisites for a "good" job. It's a fintech corporation with progressive hiring policies and a social justice-minded mission statement. Their new service for premium members: a functional fleet of driverless cars. The future of transportation. As her new-hire orientation reveals, the distance between AllOver's claims…


Book cover of The Idea Factory: Bell Labs and the Great Age of American Innovation

Howie Singer Author Of Key Changes: The Ten Times Technology Transformed the Music Industry

From my list on innovators and innovation.

Why am I passionate about this?

I’ve spent my entire professional life dealing with how technology impacts business. I started out writing code to improve the operations of retail stores and factories. I managed teams developing products from videophones to cellphones. I’ve had a front-row seat to the evolution of the music business, from selling CDs to streaming files to billions of fans. These experiences provided the background for writing a book about tech disruption in the music business, starting with the phonograph and leading to Generative AI. The books on this list gave me the broader historical perspective I needed and the context to understand how other industries dealt with their own seismic changes.

Howie's book list on innovators and innovation

Howie Singer Why did Howie love this book?

A few weeks after completing my PhD at Cornell University, I walked into my first real job as a Member of Technical Staff at Bell Laboratories. I stayed there for 20 years. Gertner’s book describes that storied institution and how it provided the fertile ground for so many innovators to thrive, from the creators of the transistor to the discoverers of the Big Bang. 

My favorite chapter covered the development of mobile telephone networks. Yes, it is an interesting tale, but for me, the best part was that I knew and worked with several of the key players in that story during my career there.

By Jon Gertner,

Why should I read it?

2 authors picked The Idea Factory as one of their favorite books, and they share why you should read it.

What is this book about?

From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs.

In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the…


Book cover of What Tech Calls Thinking: An Inquiry into the Intellectual Bedrock of Silicon Valley

Gemma Milne Author Of Smoke & Mirrors: How Hype Obscures the Future and How to See Past It

From my list on navigate technology hype.

Why am I passionate about this?

I’ve worked in and around the tech, science and startup world for the past 10 years, and hype has played various roles in my work and life. From working in advertising where my job was to build narratives around ideas and products, then in journalism where I was tasked with sorting hype from reality when deciding who and what to write about, to now being a researcher who looks into the very nature and power of narratives, ideologies, political economies and cultures around science and technology – hype has been a recurring topic which is so important in understanding and navigating the tech industry. I hope you find these books as enlightening as I have!

Gemma's book list on navigate technology hype

Gemma Milne Why did Gemma love this book?

This is one of my favourite tech criticism books. I love how each of the book’s chapters takes a word commonly used in Silicon Valley (and the associated international startup communities) - such as "failure," "disruption," "drop-out," and "content" and dives into the "intellectual bedrock" at the heart of the discourse which surrounds them.

Daub is a Professor of Comparative Literature at Stanford - so his critical eye and vast knowledge of intellectual history swiftly pull apart the pseudo-intellectualism so many in the startup community use to justify their success and problematic behaviour.

I particularly valued the fact that it’s short, punchy, and acts as a brilliant thought-starter to go deeper into the crucial ideologies which are hugely impacting our world today.

By Adrian Daub,

Why should I read it?

1 author picked What Tech Calls Thinking as one of their favorite books, and they share why you should read it.

What is this book about?

Adrian Daub's What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley's world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of "disruption," Daub locates the Valley's supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and American traditions from the tent revival to predestination.…


Book cover of The Entrepreneurial State: Debunking Public vs. Private Sector Myths

Vinícius Guilherme Rodrigues Vieira Author Of Shaping Nations and Markets: Identity Capital, Trade, and the Populist Rage

From my list on understanding the transformation of capitalism and globalisation.

Why am I passionate about this?

Since 2008, I have conducted research on themes related to International Political Economy. I am currently the co-chair of the research committee on this topic at the International Political Science Association (IPSA) and am passionate about making sense of the interplay between material and symbolic factors that shape capitalism and globalisation. Being based in Brazil, I was stuck when the country—which did not have salient identity cleavages in politics—came to be, after 2008, a hotspot of religious-based right-wing populism associated with the defence of trade liberalisation as globalisation started to face meaningful backlash from White-majority constituencies who are relatively losers of the post-Cold War order in the advanced industrialised democracies.

Vinícius' book list on understanding the transformation of capitalism and globalisation

Vinícius Guilherme Rodrigues Vieira Why did Vinícius love this book?

In a time when industrial policy is no longer taboo, even in the West, I would recommend this book to remember the pivotal role that state policies play in promoting development.

More than being the result of self-made people, crucial innovations like the smartphone result from the research backbone that the state provides.

The book is, therefore, thought-provoking as it debunks myths of state decline during the so-called neoliberal age, although recognises that private firms have acquired excessive power.

By Mariana Mazzucato,

Why should I read it?

8 authors picked The Entrepreneurial State as one of their favorite books, and they share why you should read it.

What is this book about?

In this sharp and controversial expose, Mariana Mazzucato debunks the pervasive myth that the state is a laggard, bureaucratic apparatus at odds with a dynamic private sector. She reveals in detailed case studies, including a riveting chapter on the iPhone, that the opposite is true: the state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation. The repercussions could stunt economic growth and increase inequality. Mazzucato teaches us…


Book cover of The Race between Education and Technology

Jonathan Rothwell Author Of A Republic of Equals: A Manifesto for a Just Society

From my list on why some people tend to be richer or poorer.

Why am I passionate about this?

Inequality and fairness are basic issues in human conflict and cooperation that have long fascinated me. Growing up in Louisville, Kentucky, I was confronted with the extreme racial segregation of schools and neighborhoods. My Catholic upbringing taught me to cherish the cardinal virtues of justice, wisdom, courage, and temperance, and my education in political economy taught me that markets can fairly and efficiently allocate resources, when legal power is evenly shared. My formal education culminated in a Ph.D. in Public Affairs from Princeton University, which led me to my current roles: Non-resident Senior Fellow at the Brookings Institution and Principal Economist at Gallup. I care deeply about the social conditions that create cooperation and conflict.

Jonathan's book list on why some people tend to be richer or poorer

Jonathan Rothwell Why did Jonathan love this book?

To understand why some workers are paid more than others, you have to understand how skills are valued and rewarded in the labor market, and how that has changed, as the economy has evolved.

Focused on the United States, Katz and Goldin provide a sweeping overview of how education leads to skills and income, drawing on the most well-established theories in economics. It misses some important causes of inequality, but is essential for understanding the one of the deepest economic forces governing wages: the supply and demand of human capital.

By Claudia Goldin, Lawrence F. Katz,

Why should I read it?

1 author picked The Race between Education and Technology as one of their favorite books, and they share why you should read it.

What is this book about?

This book provides a careful historical analysis of the co-evolution of educational attainment and the wage structure in the United States through the twentieth century. The authors propose that the twentieth century was not only the American Century but also the Human Capital Century. That is, the American educational system is what made America the richest nation in the world. Its educational system had always been less elite than that of most European nations. By 1900 the U.S. had begun to educate its masses at the secondary level, not just in the primary schools that had remarkable success in the…


Book cover of Great by Choice

Donald Summers Author Of Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact

From my list on essential reading for nonprofit leaders.

Why am I passionate about this?

I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.  

Donald's book list on essential reading for nonprofit leaders

Donald Summers Why did Donald love this book?

Good to Great is one of the best business books written, but it doesn't tell the full story. While Collins has other books, the most important companion to my prior recommendation is Great By ChoiceReally, these books should be seen as a Part 1 and a Part 2.

The elements in this book are every bit as important–specifically, the "20 Mile March" piece is one that continues to resonate with me. More battle-tested wisdom from one of the world's greatest business scholars.

By Jim Collins, Morten T. Hansen,

Why should I read it?

2 authors picked Great by Choice as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

THE NEW STUDY
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced…


Book cover of Creative Construction: The DNA of Sustained Innovation

Martin Gonzalez Author Of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

From my list on solve people problems in your startup.

Why am I passionate about this?

I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive. 

Martin's book list on solve people problems in your startup

Martin Gonzalez Why did Martin love this book?

Chapter 8! Chapter 8! What a gem on what it really takes to build innovative cultures. Pisano, a Harvard business school professor, articulated ideas that I had observed in my work across Google and with startups around the world—ideas I wish I had authored myself.

The core idea that stood out to me was how people often romanticize innovative cultures as being all about the “bunnies and cotton candy”—like having tolerance for failure or zero hierarchy—while overlooking the harder, more crucial aspects, such as intolerance for incompetence and the discipline required to kill projects that aren’t working.

His insights resonated deeply with my experiences, providing clarity and language for concepts I’ve long recognized but struggled to put into words.

By Gary P. Pisano,

Why should I read it?

1 author picked Creative Construction as one of their favorite books, and they share why you should read it.

What is this book about?

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.

He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no…


Book cover of Going Infinite: The Rise and Fall of a New Tycoon
Book cover of Palo Alto: A History of California, Capitalism, and the World
Book cover of Road to Nowhere: What Silicon Valley Gets Wrong about the Future of Transportation

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