77 books like Palo Alto

By Malcolm Harris,

Here are 77 books that Palo Alto fans have personally recommended if you like Palo Alto. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Elon Musk

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

Elon Musk didn’t emerge out of a vacuum; this book shows how what we now know of as Musk actually happened. Walter Isaacson writes the best tech biographies.

I was actually going to put his book on Apple founder Steve Jobs here but switched to Musk at the last minute because something about this book drew me in even more. Instead of dwelling on the philosophies of capitalism and libertarianism, Isaacson told the story of this poor nerd who got beaten up as a kid and never quite felt at home.

This is part of the tech bro story. It’s easy to forget: most of them started as nerds.

By Walter Isaacson,

Why should I read it?

3 authors picked Elon Musk as one of their favorite books, and they share why you should read it.

What is this book about?

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars…


Book cover of Going Infinite: The Rise and Fall of a New Tycoon

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

This book is about the ultimate pyramid scheme, written largely from the perspective of someone who fell for it. Michael Lewis tells a story like nobody else. It is about Sam Bankman Fried, the crypto billionaire who is now in jail for defrauding everybody.

Only it was written before Fried was convicted, and some reviewers felt Lewis had himself been charmed and hoodwinked by Fried. But that’s precisely the reason I love this book: the author falls under the spell of a Silicon Valley accelerationist and techno-utopian.

We get to experience the logic of “effective altruism” and the cult of exponential growth from the inside rather than the cynicism of how it all turned out.

By Michael Lewis,

Why should I read it?

5 authors picked Going Infinite as one of their favorite books, and they share why you should read it.

What is this book about?

When Michael Lewis first met him, Sam Bankman-Fried was the world's youngest billionaire and crypto's Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?

In Going Infinite Lewis sets out to answer this question, taking readers into the mind of Bankman-Fried, whose rise and fall offers an education in high-frequency trading, cryptocurrencies, philanthropy, bankruptcy, and the justice system.…


Book cover of Road to Nowhere: What Silicon Valley Gets Wrong about the Future of Transportation

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

This book reveals that the whole electric vehicle industry is pretty much a scam.

I love it when someone hits me with counterintuitive logic. And I love it even more when they back this up with real reporting. For example, I was shocked to learn that Musk’s famous hyperloop tunnels were really just a way to stall light rail in California so that people would have to buy electric cars instead.

This book reveals how the Silicon Valley mindset doesn’t actually foster innovation. If they wanted to innovate, they wouldn’t just find new ways of propelling automobiles. I love that this book gives me strong, factual arguments for how crazy these guys are.

By Paris Marx,

Why should I read it?

1 author picked Road to Nowhere as one of their favorite books, and they share why you should read it.

What is this book about?

Silicon Valley wants us to believe that technology will revolutionize our cities and the ways we move around. Autonomous vehicles will make us safer, greener, and more efficient. On-demand services like Uber and Lyft will eliminate car ownership. Micromobility devices like electric scooters will be at every corner, and drones will deliver goods and services. Meanwhile visionaries like Elon Musk promise to eliminate congestion with tunnels, and Uber help with flying cars. The future of transport is frictionless, sustainable, and according to Paris Marx, a threat to our ideas of what a society should be.

Road to Nowhere exposes the…


Book cover of Wrong Way

Douglas Rushkoff Author Of Survival of the Richest: Escape Fantasies of the Tech Billionaires

From my list on understanding how tech billionaires think.

Why am I passionate about this?

I believed the Internet would be as colorful a cultural phenomenon as LSD. But before I was even able to convince people that something wonderful was on the horizon, big business swooped in and recontextualized the digital renaissance as a business revolution and the Silicon Valley mindset was born: Companies should grow exponentially forever! Any tech problem can be solved with more tech! Humans on Earth are just larvae–maggots–while wealthy tech bros will get to Mars or upload their minds to the cloud. This list of books is meant to show how these guys think and why they’re taking us in the wrong direction. 

Douglas' book list on understanding how tech billionaires think

Douglas Rushkoff Why did Douglas love this book?

This heartfelt but bitingly satiric novel explores the ridiculousness informing how tech companies operate.

This novel hit me in a surprisingly deep way. It follows a young woman trying to maintain her connection to humanity—and stay employed—in an increasingly technologized world. The joke is that she’s the driver of an autonomous taxi. Yeah, it’s about a tech company with a fleet of autonomous vehicles and human drivers hidden inside.

It felt so true to me, the perfect symbol for the uselessness of so much tech, the desire of tech bros to replace humans with machines, and the toll on those of us who want to live lives of meaning and connection.

By Joanne McNeil,

Why should I read it?

1 author picked Wrong Way as one of their favorite books, and they share why you should read it.

What is this book about?

For years, Teresa has meandered from one job to the next, settling into long stretches of time, unable to move ahead in any field or career, the dreaded move from one gig to another starting to feel unbearable. When a recruiter connects her with a contract position at AllOver, it appears to check all her prerequisites for a "good" job. It's a fintech corporation with progressive hiring policies and a social justice-minded mission statement. Their new service for premium members: a functional fleet of driverless cars. The future of transportation. As her new-hire orientation reveals, the distance between AllOver's claims…


Book cover of The Golden Ticket: A Life in College Admissions Essays

Katherine Ellison Author Of Mothers And Murderers: A True Story Of Love, Lies, Obsession ... and Second Chances

From my list on mothers writing shamelessly about motherhood.

Why am I passionate about this?

Motherhood blindsided me. I was 37 and living my childhood career dream as a foreign correspondent when I serendipitously smelled the head of a friend’s newborn. Next thing I knew, I was up all night singing old Beatles' songs to a baby who needed to eat every half hour. Amazed by the power of rudimentary biology to reshape my conscious experience, I couldn’t help but start writing about it, first in essays and then in two shameless motherhood books of my own: The Mommy Brain: How Motherhood Makes You Smarter (heavily inspired by Sarah Hrdy) and Buzz: A Year of Paying Attention (about sharing an ADHD diagnosis with my son). 

Katherine's book list on mothers writing shamelessly about motherhood

Katherine Ellison Why did Katherine love this book?

This book, forthcoming from She Writes Press in 2023, is by a first-time author and mother of three who has for years counseled college applicants in Palo Alto, California, ground zero for educational anxiety. Smith combines beautiful writing, a wry comic sensibility, and indomitable courage in this all-too-timely timely book, which I was lucky to read pre-publication. She weaves together descriptions of the outlandish lengths to which some families will go to get their kids into the Ivies with scenes from her own backstage struggles to keep her children out of psychiatric hospitals. I’ve admired Smith’s incisive, delightfully shameless essays for years and couldn’t wait for her to publish this memoir, which deserves the widest possible readership.

By Irena Smith,

Why should I read it?

2 authors picked The Golden Ticket as one of their favorite books, and they share why you should read it.

What is this book about?

Palo Alto, California, is an epicenter of seismic levels of teen stress and extravagant parental expectations. As a college counselor, Irena Smith works with some of the most high-achieving and tightly wound students in the world. Here, in the shadow of Stanford University, admission to a top college is the greatest expectation and the ultimate prize. Irena's own expectations as a mother, however, are strikingly different: after her oldest son is diagnosed with autism at age two, she and her husband put him through a behavioral intervention program as rigorous as any SAT boot camp in a quest to help…


Book cover of Regional Advantage: Culture and Competition in Silicon Valley and Route 128

Joanne McNeil Author Of Lurking: How a Person Became a User

From my list on the origins of the tech industry.

Why am I passionate about this?

Joanne McNeil has written about internet culture for over fifteen years. Her book considers the development of the internet from a user's perspective since the launch of the World Wide Web. Her interest in digital technology spans from the culture that enabled the founding of major companies in Silicon Valley to their reception in broader culture.

Joanne's book list on the origins of the tech industry

Joanne McNeil Why did Joanne love this book?

Until the 1980s, it seemed like Route 128 in Massachusetts was set to be the dominant location for the tech industry. What could have been a dry look at comparative corporate organizational structures is instead a compelling analysis of the contrasting cultures, business climates, and other forces resulting in the ultimate victory of Silicon Valley. The book is full of fascinating details that I haven’t read anywhere else like the role that California community colleges played in ensuring companies could swiftly train new employees.

By AnnaLee Saxenian,

Why should I read it?

1 author picked Regional Advantage as one of their favorite books, and they share why you should read it.

What is this book about?

Why is it that in the '90s, business in California's Silicon Valley flourished, while along Route 128 in Massachusetts it declined? The answer, Annalee Saxenian suggests, has to do with the fact that despite similar histories and technologies, Silicon Valley developed a decentralized but cooperative industrial system while Route 128 came to be dominated by independent, self-sufficient corporations. The result of more than one hundred interviews, this compelling analysis highlights the importance of local sources of competitive advantage in a volatile world economy.


Book cover of Ten Stupid Things Women Do to Mess Up Their Careers

Marilyn K. Easter Author Of Resilience: Bravery in the Face of Racism, Corruption, and Privilege in the halls of Academia

From my list on empowerment and hope.

Why am I passionate about this?

As with many people, my life has been full of twists and turns. I know what it means to be an outsider and to be cast aside as though my voice and presence doesn’t matter. But, with grit and determination, I battled systemic racism head-on, and with my good L.U.C.K (labor under correct knowledge), encouragement, and faith, I am thriving in an environment that was designed to be non-inclusive for People of Color. Currently, I am the only Black female professor in the 94-year history in the college where I am employed.

Marilyn's book list on empowerment and hope

Marilyn K. Easter Why did Marilyn love this book?

Ten Stupid Things Women Do To Mess Up Their Careers is a cutting-edge, accessible resource tool for every woman. It provides information on what is needed to compete in a "man's world." According to the statistics, women still earn 70% of each dollar compared to a man's income, regardless of their education. At a glance, Dr. Patricia Mitchell introduces the reader to common mistakes that could cost one's career, and she highlights issues that need to be examined before a woman plunges into a career or seeks to increase her position within a company. This book is about empowerment and it has helped me – and still does.  

By Patricia Mitchell, Giselle Parry, Virginia Fordice (illustrator)

Why should I read it?

1 author picked Ten Stupid Things Women Do to Mess Up Their Careers as one of their favorite books, and they share why you should read it.

What is this book about?

They Can’t Touch You... Know Your Own Power!

Women are challenged to still compete in a man’s world. This is hard to believe when in many respects we have come so far. But statistics do not lie and women still earn only seventy cents to each dollar a man earns. Despite the high levels of education women obtain, we still only hold a very small percentage of senior executive positions.

If you are embarking on a career or if you are still in the game, maybe it will be of assistance to read about the Ten Stupid Things Women Do…


Book cover of Startup: A Silicon Valley Adventure

G. Pascal Zachary Author Of Showstopper! The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

From my list on the human dimension of writing computer code.

Why am I passionate about this?

The author was the chief Silicon Valley writer for The Wall Street Journal during the first of the 1990s. He went on to become an acclaimed scholar in the history of science, engineering, and innovation. At the peak of his journalism career, the Boston Globe described Zachary as the most talented reporter on the Journal's staff. Zachary went on to write technology and innovation columns for The New York Times, Technology Review, and Spectrum magazineZachary has also taught courses on science and technology studies at Stanford University, UC Berkeley, and Arizona State University, where he was a professor from 2010-2020. He lives in northern California. 

G.'s book list on the human dimension of writing computer code

G. Pascal Zachary Why did G. love this book?

A singular account by the project leader of an ambitious effort to create a pathbreaking software program, Startup is Kaplan’s splendid chronicle of his company’s visionary pursuit of merging the pen with the computer. With a doctorate in computer science from the University of Pennsylvania and a slew of connections in Silicon Valley, Kaplan seemed well-placed for success. But while saddening to him and his team, the failure of Go, his software company, made for a valuable story about the perils and possibilities of dreaming big in computer code.

The book is filled with valuable anecdotes and lessons from code-writers and includes a memorable line that embodies the highs and lows of Kaplan’s experience. Flush with confidence, he had named his company Go, and on the day the assets of his code-child were sold at auction, he wrote: “I had to accept that impossible, final truth: Go was gone. Six…

By Jerry Kaplan,

Why should I read it?

1 author picked Startup as one of their favorite books, and they share why you should read it.

What is this book about?

Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill…


Book cover of Small Fry: A Memoir

Margie Haack Author Of The Exact Place: A Search for Father

From my list on memoirs on missing a father’s love.

Why am I passionate about this?

The Exact Place began as a collection of stories about growing up on a small farm in a large family. Many were unusual and funny. An editor who critiqued my manuscript said: “You’ve found your voice and write well, but why have you left out the role of your stepfather and your faith which became an important part of who you are? If you want more than just an entertaining story, take it to a deeper level.” I was afraid revealing such things would ostracize me from my family, but I understood the wisdom of his advice. I kept the stories and rewrote the book determined to be vulnerable and honest. 

Margie's book list on memoirs on missing a father’s love

Margie Haack Why did Margie love this book?

Lisa Brennan-Jobs is the daughter of Steve Jobs, co-founder of Apple, and one of the wealthiest men in the world. This didn’t make him an attentive, loving father. Lisa was regularly ignored, and deliberately left out of his new family (he never married her mother). Her determination to win his love failed, and she blamed herself for his lack of acceptance. She longed for reassurance that never materialized. Lisa had to face the unwanted reality: “He doesn’t love me.” When Jobs was dying from pancreatic cancer, with tears, he owned that none of this was her fault. In spite of the sadness of her story, she didn’t allow his rejection and late confession to consume her with bitterness. She writes honestly and kindly about growing up with a famous father. For those of us who have searched and never gained our father’s love or acceptance, this story reminds us that…

By Lisa Brennan-Jobs,

Why should I read it?

1 author picked Small Fry as one of their favorite books, and they share why you should read it.

What is this book about?

Vogue's Best Books of the Year, 2018
Sunday Times' Best Memoirs of the Year, 2018
A New York Times Book of the Year
New Yorker Book of the Year

A frank, smart and captivating memoir by the daughter of Apple founder Steve Jobs.

Born on a farm and named in a field by her parents - artist Chrisann Brennan and Steve Jobs - Lisa Brennan-Jobs's childhood unfolded in a rapidly changing Silicon Valley. When she was young, Lisa's father was a mythical figure who was rarely present in her life. As she grew older, her father took an interest in…


Book cover of Making Silicon Valley: Innovation and the Growth of High Tech, 1930-1970

William H. Janeway Author Of Doing Capitalism in the Innovation Economy: Reconfiguring the Three-Player Game between Markets, Speculators and the State

From my list on venture capital and the economics of innovation.

Why am I passionate about this?

After receiving my doctorate in Economics at Cambridge University, I embarked on a 35-year sabbatical as a venture capitalist focused on information technology. I learned about the critical role that the American state had played by sponsoring the computer industry. When the "Dotcom Bubble" of the late 1990s grossly overpriced my companies, because I had written my PhD thesis on 1929-1931 when the Bubble of the Roaring Twenties exploded, I had seen the movie before and knew how it ended. I returned to Cambridge determined to tell this saga of innovation at the frontier and the strategic roles played by financial speculation and the state in funding economic transformation."

William's book list on venture capital and the economics of innovation

William H. Janeway Why did William love this book?

I deeply appreciate the way that Lécuyer undermines the myth that a few genius entrepreneurs and venture capitalists invented Silicon Valley from nothing.

He documents the pre-history of Silicon Valley, showing how the “ham radio” operators of the early 20th Century found support from the U.S. Navy to build a micro-electronics industry in the San Francisco Bay Area before World War II. A skilled technical workforce was available when, partly by chance and partly through the initiative of Stanford’s Dean of Engineering, Frederick Terman (himself a radio engineer), the semiconductor industry found its home.

By Christophe Lecuyer,

Why should I read it?

1 author picked Making Silicon Valley as one of their favorite books, and they share why you should read it.

What is this book about?

In Making Silicon Valley, Christophe Lécuyer shows that the explosive growth of the personal computer industry in Silicon Valley was the culmination of decades of growth and innovation in the San Francisco-area electronics industry. Using the tools of science and technology studies, he explores the formation of Silicon Valley as an industrial district, from its beginnings as the home of a few radio enterprises that operated in the shadow of RCA and other East Coast firms through its establishment as a center of the electronics industry and a leading producer of power grid tubes, microwave tubes, and semiconductors. He traces…


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