100 books like Syrup

To say I love this book is to say I love torture, which may not be accurate. It’s better to say it burrowed into my brain and stayed there for far too long. I don’t get scared easily. But this novel caught me differently.

This one freaked me out on a level I’d never experienced before. Why? Because it’s the kind of story that could happen to anyone, especially to dingbats like me. And make no mistake: Nick, the “hero” of this story, is a complete dingbat. I mean, he’s smart. But he makes so many believably bad decisions in the face of a ruinous situation to preserve his own interests that we’re reminded how no one is immune to situations that conspire at every level to defeat us.

This book just gets under your skin and stays there. It did mine.

Sometimes, I just want an uncomplicated novel with endearing characters who can entertain me without spinning me with florid words or energetic action pieces, characters who can capture my imagination with simple goals and relatable decisions that become catalysts for major life transformations because I want to believe such simplicity can always lead to such beautiful and unexpected outcomes as those that happen in this book.

When even the shallowest of characters can demonstrate such depth and growth over such a short span of time after pursuing what, on the surface, seems like a shallow goal through shallow means and doing so properly and hilariously, I’m hooked. This is my second favorite book of all time.

I’m a sucker for ‘80s nostalgia, and this pop culture birthday gift picked all the right member berries for me. Games, movies, all the things I loved as a kid, right there in a literary thriller adventure. But, while the throwback to childhood hooked me, the hero’s simple desire to “win the game” and “earn the big prize” kept me invested. After all, that was what childhood and video games were all about.

Add to that the reality of what happens when the hero takes the competitive lead and suddenly gains the utter wrath of his corporate opponents in a David vs. Goliath showdown; what could possibly convince me to put this book down? This one checks all my boxes.

As someone who works in a college environment, I see essays and other compositions on a regular basis, each one composed under soft conditions, with results leading to low consequences. In short, they are harmless. Mostly. So, I found the premise for this thriller utterly captivating.

What if getting an A on a simple college writing assignment means encountering life-threatening dangers for yourself and the people you love? Is it worth it? In a time when most students don’t even want to think about the details, much less put in the “extra effort” to write something most people would want to read, I’m hooked when someone decides that going the extra mile is worth it, especially when the results keep me on the edge of my seat.

Electric guitars and basses are the most popular stringed musical instruments.

Many players dream of building their own instrument. This book provides step-by-step instructions for doing just that. The author is an enthusiastic builder himself, and is also a teacher of instrument construction.

The book is written in a direct and personal style, and anticipates all of the questions a novice builder will ask. This is amazingly confidence-building. For first-time builders of electric guitars, there is no better place to start than this book.

Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

Inclusive marketing and culture to help companies create lasting business and social impact?

This book was written by a brand strategist and cultural theorist who works at Reddit, and it speaks straight to my heart as a marketing executive in technology. What I love most are the examples from leading brands, such as Microsoft, Unilever, Pinterest, Nike, and P&G. I also appreciated the examples from marketing leaders from Dentsu, Edelman, Digitas, WPP, and others.

What I really enjoy about this book is that it presents an entire system to help marketers understand how to embed cultural fluency into various aspects of their marketing strategies.

In recent decades, as advertising has moved from one-way communication about product benefits to conversations with consumers about brands, someone needed to sum things up. Iezzi and the creatives she interviews do exactly that. As she presents it, “First of all, forget about making an ad… You’re making something to compete with every other piece of content, every other media experience that a person has during her waking hours.” The Idea Writers is an excellent primer on this new landscape. How do we create a brand’s story, one that consumers identify with and help propagate, if not create? How do we manage it, move it forward, spread it across various media, and make it viral? How can it become its own never-ending story?

Most online teachers I’ve worked with detest the idea of marketing, and yet this is something we cannot avoid especially when running our own business. Bernadette Jiwa defines marketing as a story you tell that has the capacity to change the world. In the book she shares multiple purposeful stories of people who shared their message in the most authentic way and how their courage moved others to action and brought about change. This is a guide into marketing that will make you excited about the change you seek to make and how your small online teaching business can transform the world.