Here are 64 books that On Brand fans have personally recommended if you like
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I have always been fascinated by psychology and the science behind why people are the way they are. This is probably why as a journalist, I’ve always been drawn to writing personal profiles of fascinating people, digging deeper into how they overcame various obstacles and setbacks. I have read so many leadership books that focus on success, but really found a gap when it came to those in-depth stories, which is why I wrote The Setback Cycle, a career advice book that focuses specifically on that messy middle part of leadership. My goal was to share the stories of people who overcame setbacks while offering an actionable framework that guides us through our own.
I was fascinated while reading this book because it taught me so much about how the brain works, why we are the way we are, and how our brains differ. I enjoyed how the author debunked that if we’re more “right-brained,” we’re more creative, and if we’re more “left-brained,” we’re more creative.
The concept is a whole lot more nuanced than that. I also appreciated her take on nature vs. nurture and how that impacts the way our brains work. It took me a long time to read this because there was so much information to digest, but I felt like the education I received from this book was invaluable.
From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us.
With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar from one another. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weakness of your own…
I have always been fascinated by psychology and the science behind why people are the way they are. This is probably why as a journalist, I’ve always been drawn to writing personal profiles of fascinating people, digging deeper into how they overcame various obstacles and setbacks. I have read so many leadership books that focus on success, but really found a gap when it came to those in-depth stories, which is why I wrote The Setback Cycle, a career advice book that focuses specifically on that messy middle part of leadership. My goal was to share the stories of people who overcame setbacks while offering an actionable framework that guides us through our own.
I felt like this book helped me reframe my relationship with discomfort. In teaching us how to be “emotionally agile,” Susan explains why we should listen to what our emotions, especially the negative ones, might be telling us. It’s important to resist the urge to push those emotions away like many of us are prone to, but instead to welcome them and listen to them without getting caught in a spiral of shame.
This can certainly be a tricky balance, but I found Susan’s tools and research helped me understand why we should practice this to continue to grow and thrive in all areas of our lives.
Perfect for lovers of Quiet and The Power of Now, Emotional Agility shares a new way of relating to yourself and the world around you
Every day we speak around 16,000 words - but inside minds we create tens of thousands more.
Thoughts such as 'I'm not spending enough time with my children' or 'I'm not good enough to present my work' can seem to be unshakeable facts. In reality, they're the judgemental opinions of our inner voice.
Drawing on more than twenty years of academic research and her own experiences, Susan David PhD, a psychologist and faculty member at…
I have always been fascinated by psychology and the science behind why people are the way they are. This is probably why as a journalist, I’ve always been drawn to writing personal profiles of fascinating people, digging deeper into how they overcame various obstacles and setbacks. I have read so many leadership books that focus on success, but really found a gap when it came to those in-depth stories, which is why I wrote The Setback Cycle, a career advice book that focuses specifically on that messy middle part of leadership. My goal was to share the stories of people who overcame setbacks while offering an actionable framework that guides us through our own.
I loved Morra’s fresh take on reframing something previously perceived as a weakness and turning it into a superpower. She writes intelligently about how anxious people are equipped to lead and backs up her argument with rigorous research and quotes from credible experts.
I especially liked how she pointed out that anxious people are great at leading through crises because they spend so much energy preparing for the worst.
A timely and compelling guide to managing the anxiety that comes with succeeding and leading-from entrepreneur, mental health advocate, and top-rated podcaster Morra Aarons-Mele.
Anxiety disorders are the most common mental illnesses in the world. But in our workplaces, anxiety has been a hidden problem-there in plain sight but ignored. Until now.
The Anxious Achiever is a book with a mission: to normalize anxiety and leadership. As leadership expert and self-proclaimed anxious achiever Morra Aarons-Mele argues, anxiety is built into the very nature of leadership. It can-and should-be harnessed into a force for good.
I have always been fascinated by psychology and the science behind why people are the way they are. This is probably why as a journalist, I’ve always been drawn to writing personal profiles of fascinating people, digging deeper into how they overcame various obstacles and setbacks. I have read so many leadership books that focus on success, but really found a gap when it came to those in-depth stories, which is why I wrote The Setback Cycle, a career advice book that focuses specifically on that messy middle part of leadership. My goal was to share the stories of people who overcame setbacks while offering an actionable framework that guides us through our own.
I loved this book so much, not only because Susan Cain is such a beautiful writer but also because it explained why we love sad music and why listening to it can be so transformative. I truly appreciate books that teach me something new about why humans are the way they are and those that offer a new perspective on my life experiences, which this book certainly did.
THE #1 NEW YORK TIMES BESTSELLER -- FROM THE AUTHOR OF THE INTERNATIONAL BESTSELLER QUIET: THE POWER OF INTROVERTS IN A WORLD THAT CAN'T STOP TALKING
In her inspiring new masterpiece, the author of the bestselling phenomenon Quiet describes her powerful quest to understand how love, loss and sorrow make us whole - revealing the power of a bittersweet outlook on life.
Bittersweetness is a tendency towards states of longing, poignancy and sorrow; an acute awareness of passing time; and a curiously piercing joy at the beauty of the world. It recognizes that light and…
I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.
First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.
I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.
As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….”
Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how…
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
It’s hard not to put Fizz on the list because there’s proof in the pudding. Ted Wright and his team at Fizz (the agency) are responsible for probably half of the top 10 gold-standard word-of-mouth case studies. Period. Almost every brand they work with winds up with an army of raving fans and a bottom line with more than a few more digits than before. If anyone can draw up a great WOM playbook, it’s Wright. So, the book has to be here.
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on…
My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership,…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
You can find the latest international advertising news and views at Contagious.com and you can find what makes advertising contagious in this book. Contagious is a global resource for the marketing industry and this book encapsulates their secrets. It’s a must-read for any strategist, creative, producer, or marketing pro. What I admire aboutThe Contagious Commandments' approach is they emphasize thinking about the intersection of creativity, technology, and behavioral psychology, and never forgetting that the ideas you generate should not only positively impact the brand but society as well.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of…
I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.
Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.
In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
One of the most crucial elements of my marketing journey was to understand the use of
“hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…
We all want peace. We all want a life of joy and meaning. We want to feel blissfully comfortable in our own skin, moving through the world with grace and ease. But how many of us are actively taking the steps to create such a life?
Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.
Nearly every time I engage with a company, I sense that they're underestimating the impact of genuinely delighting their customers. Creating a genuinely positive and authentic atmosphere, and demonstrating sincere goodwill, is arguably the most effective business strategy in existence.
Brittany grasps this concept exceptionally well. Her book is brimming with compelling examples and highly practical advice, enabling anyone to start applying these concepts from tomorrow onward.
Superfans aren't just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands…
