On Brand

By Aliza Licht,

Book cover of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Book description

As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW 

BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising
 

Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what…

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Why read it?

1 author picked On Brand as one of their favorite books. Why do they recommend it?

Like so many people, I feel icky when I see the term “personal brand.” But this book reads as a step-by-step guide for folks who want to succeed in some area—as a founder, a thought leader, or to look ahead to their next promotion or career role.

It teaches you how to strategically position yourself as you chart your path forward (and is actually a great book to read right after you finish my book) I really liked how she broke down each concept into actionable steps and left space for readers to not only enjoy the stories and concepts…

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