On Brand

By Aliza Licht,

Book cover of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.

Book description

As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW 

BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising
 

Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked On Brand as one of their favorite books. Why do they recommend it?

Like so many people, I feel icky when I see the term “personal brand.” But this book reads as a step-by-step guide for folks who want to succeed in some area—as a founder, a thought leader, or to look ahead to their next promotion or career role.

It teaches you how to strategically position yourself as you chart your path forward (and is actually a great book to read right after you finish my book) I really liked how she broke down each concept into actionable steps and left space for readers to not only enjoy the stories and concepts…

Want books like On Brand?

Our community of 11,000+ authors has personally recommended 63 books like On Brand.

Browse books like On Brand

5 book lists we think you will like!

Interested in branding, career development, and marketing?

Branding 29 books
Marketing 197 books