Love The How of Happiness? Readers share 100 books like The How of Happiness...

A timeless meditation on purpose, suffering, and the human spirit. While not about entrepreneurship, this book is essential for anyone seeking to understand the deeper meaning behind their work. Frankl’s insight—that we can find meaning even in suffering—is profoundly relevant for founders navigating hardship and uncertainty. 

What struck me most about it was how Frankl captured the Holocaust not just as a historical event, but as a raw, existential landscape. I’ve seen many films and documentaries about that era, but Frankl’s account stands apart. His lens is philosophical, not just historical. His insight that meaning, not pleasure or power, is the primary driver of human life resonated deeply.

I've focused on the idea myself that many entrepreneurs pursue ventures not for wealth or control, but as a way to fill a deeper existential hole. Frankl’s writing felt honest, profound, and necessary. This is a serious and enduring book I’ll return… show more.

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

This book gave me a deeper appreciation of how moral intuitions shape political divisions—not as accidents of ideology but as features of human psychology. Haidt’s metaphor of the elephant and the rider helped me see why rational argument so often fails to persuade across political lines: because reason follows intuition, not the other way around.

His mapping of multiple “moral taste buds”—including authority, loyalty, and sanctity—also challenged the narrow moral frameworks that dominate secular discourse. While I don’t agree with everything—particularly his optimistic lean toward moral equilibrium or his underemphasis on structural power—I admire his effort to move us beyond outrage toward curiosity. It’s a valuable guide for understanding why we talk past one another—and how we might start listening instead.

It wasn’t until reading this book that I realized how important it was to focus on the fast, instinctive part of our mind. Getting that initial judgment and reaction right makes everything else easier. Too often, I found myself wanting to understand things logically and rationally, assuming that my instincts and emotions were simply wrong.

This book helped me understand how useful both systems were and how to leverage them to achieve my goals faster and more effectively.

I read this book as part of my Search Inside Yourself (SIY) facilitator training when I worked at Google and later taught. I love this book because it’s full of science-based research on the power of mindfulness. I personally love all of Rick’s books and hosted him on my podcast, The Pausecast podcast (Ep. 17), where he blends his psychology and mindfulness expertise into easy and relatable concepts.

This book stuck out to me because Hanson shares how great teachers like Jesus, Moses, Mohammed, Gandhi, and the Buddha all had brains built essentially like anyone else's, yet they were able to harness their thoughts and shape their patterns of thinking in ways that changed history. I was inspired by their stories and also saw how I could model my own thinking in ways that better serve me and the world. 

More than thirty years ago, when I was conducting research on the psychology of altruism and moral development, a biologist recommended that I read The Selfish Gene. 

Reading Dawkins’ book caused me to change my theoretical orientation completely.  It enabled me to see that if I wanted to understand altruism and morality, I needed to understand how the genes that guide the construction of the mental mechanisms that cause us to help others evolved. 

Although the title of the book implies that we are selfish by nature, the contents explain how selfish genes can guide the development of unselfish animals.  

This is an incredibly interesting, well-written, and informative book that lays out the case for the amazing success of liberal democracies based on the Enlightenment values of liberty, universal humanism, and individualism.

I consider this book an essential reading for everyone who has been brainwashed by the current pessimistic and catastrophizing ideologies attacking this most successful of all human civilization.

Pinker is an outstanding writer, and the empirical evidence he marshals for the success and values of the Enlightenment in promoting human flourishing is utterly persuasive.

“For the time is coming when people will...turn away from listening to the truth and wander away to myths.” So wrote St. Paul, two millennia ago. And so it has come to pass in our age, with misinformation spreading faster than truth, and democracy threatened by anti-science conspiracy thinking. In response to this post-truth world, Pinker, with his characteristic wit and wisdom, exposes the roots and fruits of human irrationality and guides us to thinking smarter. A book for our time.

This is, in many ways, the book that introduced the concept of flow to the world. I’m in awe with Mihaly Csikszentmihalyi. While I never got to meet him, I imagine he was a most wonderful person–wise, curious, thoughtful, kind, warm, approachable, creative, quiet, yet profound.

I agree with almost everything he wrote, and I think his ideas about happiness, flow, and the meaning of life were spot on.

There is much evidence that individuals often suffer from inertia when it comes to making significant decisions – including investment choices.

This engaging book by Professor Milkman at the Wharton School aims to create a climate in which “change” can be accomplished in an efficient, systematic, and relatively painless way. There are numerous examples of improvements by both individuals and organizations. This highly readable book is a must for anyone interested in creating and sustaining positive change habits, for example, to encourage increased savings and systematic investment policies.

Professor Milkman is one of our successful undergraduate alums and participates on the advisor committee of the ORFE Department at Princeton. She is a terrific teacher and writer. The lessons in this book are most appropriate for investors who are interested in establishing and maintaining sound habits to improve their investment performance.