Why am I passionate about this?
You know how most young kids go through a phrase where they ask “why” about everything, and then they ask it again, and again, and again? Well, I never really outgrew that. I studied journalism because it gave me permission to be curious about new things every day, and to ask experts “why.” Marketing gave me a new way to chase my curiosity: Why are people clicking this ad, opening this email, following that social account or searching for that phrase? I’ve helped 30% of the Fortune 100 answer the questions about why their content is working, or isn’t, and my first book, The Content Fuel Framework: How to Generate Unlimited Story Ideas, was born from my introspective curiosity about how my own idea generation process worked.
Melanie's book list on to make your marketing more creative
Why did Melanie love this book?
This book is a hefty one—I recommend the audiobook if you’ve got a bad back—but it will help you understand how your brain works in a way that almost no other book can. And the better you understand your mind, the better you’ll be able to make it do what you want, and how to protect yourself from the things that might otherwise sabotage your creative thinking.
3 authors picked The Organized Mind as one of their favorite books, and they share why you should read it.
In The Organized Mind, New York Times and Sunday Times bestselling author and neuroscientist Daniel Levitin offers practical solutions to the problems of information overload.
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Overwhelmed by demands on your time? Caught in an unproductive spiral of emails and multitasking?
You're not alone. When we're deluged with information our creativity plummets, our decision making suffers and we grow absent-minded. Nowadays, we drown in our inboxes, forever juggle several tasks at once and try to make complex decisions ever more quickly. This is information overload.
Combining the latest neuroscience with everyday examples, Daniel Levitin explains how to take back control…