100 books like Normal Accidents

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

The ‘zombie apocalypse’ scenario has been used for years by risk management professionals to make the examination of possible societal breakdowns more fun and/or interesting.

By focusing on a hazard people know, like hurricanes or wildfires, audiences come to the discussion with pre-existing biases and, in many cases, first-hand experience. This forces the communicator to counter such bias before getting to key messages.

There’s never been an actual zombie apocalypse (nor is there likely to ever be one…), which means the zombie scenario adequately ‘levels the field’. It forces audiences to think beyond their go-to assumptions and introduces levels of uncertainty and unknown that are typical of major disasters.

This book, written without obvious heroes and heroines, in a documentary style, makes a perfect proxy for a disaster exercise scenario. I also believe it does a great job illustrating how different forms of governance result in different response strategies, which… show more.

We’ve all felt like a Cassandra at times, imploring people to see the obvious disaster to come - only to be ignored.

And even when that disaster as predicted materializes, we are rarely credited for having successfully seen what others could not so easily imagine. That said, for every accurate prediction, there are dozens, if not hundreds or even thousands of predictions that prove false.

As risk managers, our job is to reduce uncertainty by predicting the future as accurately as possible. So how do we sift through the chatter and find the most accurate warnings?

This book, written by former national security experts, offers an interesting methodology that can help us do that.  

This is the obvious recommendation, but a ‘must read’ nonetheless. 

Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).

The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.

But as Ripley so effectively explains, it is possible to know what these phenomena look like so that when we are experiencing them we can adjust accordingly to be more effective responders.

Amanda Ripley’s approachable journalistic style effectively turns a collection of meaningful risk management messages into a hard-to-put-down page-turner. 

Palfrey is not just a known authority on internet law and emerging media, but also the former head of the prep school Phillips Academy, Andover; the former executive director of Harvard’s Berkman Klein Center for Internet and Society, a research center that studies cyberspace and internet-related legal issues; the head of the MacArthur Foundation; and, I learned before speaking with him, a great-great-grandson of Teddy Roosevelt. This book, newly updated, delves into the myriad permutations of what it means to grow up in a digital world, with your every move captured and publicized. Yes, it focuses on children growing up digital, but it will be of interest to anyone who has questions and concerns about the future of privacy—meaning, just about all of us. 

Kara Swisher has spent decades writing about and reporting on the tech kings of the world, including Elon Musk, Bill Gates, and others. Her insights into the rise of tech giants from the early 1990s to the present illuminate the forces that have shaped our world

I loved Swisher’s insight into these powerful men. She’s blunt, funny, and direct in how she exposes their flaws, and the book feels like it’s written by someone who understands and is fed up with these white, controlling male demigods of tech. I imagine the book’s title refers to how she’s burning all bridges by telling all.

As a journalist who was raised pre-internet, I could deeply relate to Swisher’s outrage in lines such as “What struck me was how easily people could be manipulated by fear and rage, and how facts could be destroyed without repercussions.”

This book is full of “wow” moments. The author describes the history of numerous inventions to show the ingenuity of Chinese civilization. Some of these inventions are well known, like paper and the compass. But most of them come as a surprise. Until about two hundred years ago, China was far ahead of the rest of the world in most types of technology. In some respects, such as agricultural tools and steel smelting, China was two thousand years ahead of Europe. When you read this book, you will realize that for most of history, Europe was like a marginal third-world society and China was the center of things.  

An open mind and creative imagination are needed to explore reality. In making sense of the most significant science fiction writer of the 20th century, Philip K. Dick, we might refer to the dying words of his Berkeley buddy, Jack Spicer: “My vocabulary did this to me.” Like a Zen stone mason in a hall of mirrors, Dick often seems to depart from the most inscrutable of semantic pebbles. Exegesis offers us a lexical labyrinth infused with the most profound heuristic paranoia, to yield a vast shifting matrix of uncountable speculative origins. Anyone who reads this book and does not write at least one of their own, even as a prophylactic, is indeed “duller than the fattest weed on the wharf of Lethe.” (Paraphrased from Shakespeare’s Hamlet, Act I, Scene 5)

Using McLuhan’s classic Understanding Media as a point of reference, the editors have assembled an impressive collection of essays that succeed in critically extending his ideas into a range of new directions. These include the biases of contemporary urban planning, transport (from a race perspective), gendered domestic and office space, and Black feminist activism. While remaining true to the exploratory spirit of McLuhan’s “probes,” the essays demonstrate both the shortcomings and potentialities of his body of work.

Frankly, it makes me squirm to recommend this book, but it’s a topic we Americans need to understand better. Under Xi Jinping, China has expanded its use of surveillance cameras and begun a “social credit” system to track people who are—and aren’t—following the rules. Kai Strittmatter, who reported from China for a leading German newspaper for more than a decade, relies on strong research and concludes that China is Orwellian. And yet, most Chinese citizens I know do not feel watched and oppressed. I’m eager to get back to China to judge for myself.