100 books like Normal Accidents

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

This is an absolute classic of the genre. Brooks draws in various ‘accounts’ of a recent zombie outbreak and structures them as if the broad details are common knowledge to his in-universe audience.

This approach means the real-world reader is always discovering new details and nuggets of information in a way that really whets the appetite while increasing the sense of horror at the way events unfolded in a world that isn’t quite our own.

We’ve all felt like a Cassandra at times, imploring people to see the obvious disaster to come - only to be ignored.

And even when that disaster as predicted materializes, we are rarely credited for having successfully seen what others could not so easily imagine. That said, for every accurate prediction, there are dozens, if not hundreds or even thousands of predictions that prove false.

As risk managers, our job is to reduce uncertainty by predicting the future as accurately as possible. So how do we sift through the chatter and find the most accurate warnings?

This book, written by former national security experts, offers an interesting methodology that can help us do that.  

This is the obvious recommendation, but a ‘must read’ nonetheless. 

Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).

The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.

But as Ripley so effectively explains, it is possible to know what these phenomena look like so that when we are experiencing them we can adjust accordingly to be more effective responders.

Amanda Ripley’s approachable journalistic style effectively turns a collection of meaningful risk management messages into a hard-to-put-down page-turner. 

This book is full of “wow” moments. The author describes the history of numerous inventions to show the ingenuity of Chinese civilization. Some of these inventions are well known, like paper and the compass. But most of them come as a surprise. Until about two hundred years ago, China was far ahead of the rest of the world in most types of technology. In some respects, such as agricultural tools and steel smelting, China was two thousand years ahead of Europe. When you read this book, you will realize that for most of history, Europe was like a marginal third-world society and China was the center of things.  

An office rivalry between software developer Emma and app developer Rishi takes an interesting turn when they’re sent to Bangalore to work on a project together.

Back in his home country, Rishi’s family pressures him to get married to a woman of the right caste/religion. Emma offers to create an algorithm to help Rishi find the perfect wife who might be a lot closer than he thinks!

This book does a wonderful job of delving into the challenges of an American woman dating an Indian man as well as the dynamics and relationships within an Indian family. Brooke Burroughs brings India to vibrant life on the page, and I felt as though I was falling in love with the country (and Rishi!) along with Emma.

Peper’s novel is about how the technology available in the near future, which seems like a gift, can be used against you. (Sound familiar?)

In this instance, it is being used to potentially change humanity’s fate, and the main character has to decide what to do about it, if anything. The book stuck with me as it involves power, corruption, and the risks of relying too much on technology.

It’s a complex story, trying to encapsulate the threats our future holds, not only in terms of technology but the damage to our environment and how both could impact our survival.

There are elements of my novel in terms of having neural feeds, though the story explores how life would be experienced if you could capture every moment (not that I personally want to capture everything that happens in my own life).

As it turns out, the Germans never got close to building an atomic bomb—largely because of some major mistakes at the outset (one of them made by their top nuclear chemist because of a crisis in his love life). Powers, a Pulitzer Prize-winning journalist, created some controversy because of his portrayal of the man who didn’t build the German bomb. That controversy continues. 

I once had to physically separate the author from his critics and threaten to remove disruptive protesters from the audience when I moderated a session on the history of the German bomb at the Smithsonian.  

Christopher Dunn's research is impressive, as he shares over 30 years of study and nine trips to Egypt in Lost Technologies of Ancient Egypt.

He explains the unique marks left by skilled craftsmen that today, with modern technology, we would have great difficulty reproducing. Dunn writes about the precision found in the monuments of Egypt. He uses digital photography and computer-aided design software to give the reader an appreciation for the ancient Egyptians' remarkable achievements.

He includes over 280 photographs of Egyptian monuments to support his theories, and his examination of the underground tunnels of the Serapeum is worth the price of the book alone. His explanation of the precision engineering achieved by our ancient ancestors leads the reader to question long-held beliefs about ancient people. 

Frankly, it makes me squirm to recommend this book, but it’s a topic we Americans need to understand better. Under Xi Jinping, China has expanded its use of surveillance cameras and begun a “social credit” system to track people who are—and aren’t—following the rules. Kai Strittmatter, who reported from China for a leading German newspaper for more than a decade, relies on strong research and concludes that China is Orwellian. And yet, most Chinese citizens I know do not feel watched and oppressed. I’m eager to get back to China to judge for myself.