Here are 100 books that Normal Accidents fans have personally recommended if you like
Normal Accidents.
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’m a historian, and while I have a great deal of experience producing straight ‘nonfiction’ work, the idea of reading something ‘non-fictional;’ within a fictional world has always excited me because it allows many opportunities to talk about us while framing it as them. They also play into what I call the ‘Rutger Hauer Effect,’ where his character in Blade Runner mentions the wonderous things he’s seen in passing. I want to see those things too! Fictional nonfiction books provide a fantastic opportunity to tease the readers with things that their author knows and has seen but exist just beyond the reach of our own imaginations.
This is an absolute classic of the genre. Brooks draws in various ‘accounts’ of a recent zombie outbreak and structures them as if the broad details are common knowledge to his in-universe audience.
This approach means the real-world reader is always discovering new details and nuggets of information in a way that really whets the appetite while increasing the sense of horror at the way events unfolded in a world that isn’t quite our own.
It began with rumours from China about another pandemic. Then the cases started to multiply and what had looked like the stirrings of a criminal underclass, even the beginning of a revolution, soon revealed itself to be much, much worse.
Faced with a future of mindless man-eating horror, humanity was forced to accept the logic of world government and face events that tested our sanity and our sense of reality. Based on extensive interviews with survivors and key players in the ten-year fight against the horde, World War Z brings the finest traditions of journalism to bear on what is…
As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.
We’ve all felt like a Cassandra at times, imploring people to see the obvious disaster to come - only to be ignored.
And even when that disaster as predicted materializes, we are rarely credited for having successfully seen what others could not so easily imagine. That said, for every accurate prediction, there are dozens, if not hundreds or even thousands of predictions that prove false.
As risk managers, our job is to reduce uncertainty by predicting the future as accurately as possible. So how do we sift through the chatter and find the most accurate warnings?
This book, written by former national security experts, offers an interesting methodology that can help us do that.
As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.
This is the obvious recommendation, but a ‘must read’ nonetheless.
Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).
The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.
But as Ripley so effectively explains, it is possible to know what these phenomena look like so that when we are experiencing them we can adjust accordingly to be more effective responders.
Amanda Ripley’s approachable journalistic style effectively turns a collection of meaningful risk management messages into a hard-to-put-down page-turner.
Have you ever wondered how you would react to a disaster? Do you think you would be paralysed with fear, like the diplomat who froze, drink still in hand, as terrorists invaded the Dominican Republic's embassy in Colombia in 1980? Or might you find yourself pretending it hadn't happened, like the 9/11 survivor whose first instinct on feeling the shockwaves of the plane crashing into her building was to stay put? Or then again might you suddenly find hidden strengths in yourself, like Joe Stiley, who not only escaped from a dreadful plane wreck, but also managed to survive thirty…
I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together.
Clark is a philosopher and shows with wit and many great examples how our minds evolved to be a tight meshing between our brains, bodies, and the environment. In this account, our human endowment is to naturally absorb technologies, whether as simple as a stick or as complex as the internet, into our thinking and so warp and expand our consciousness and our capacity for thought.
So much discussion of artificial intelligence is about what computers will do better than humans or instead of humans. This book explodes the whole notion: intelligence has always been artificial, and the most interesting questions are about how we’re going to use technology to think. Onwards!
From Robocop to the Terminator to Eve 8, no image better captures our deepest fears about technology than the cyborg, the person who is both flesh and metal, brain and electronics. But philosopher and cognitive scientist Andy Clark sees it differently. Cyborgs, he writes, are not something to be feared-we already are cyborgs. In Natural-Born Cyborgs, Clark argues that what makes humans so different from other species is our capacity to fully incorporate tools and supporting cultural practices into our existence. Technology as simple as writing on a sketchpad, as familiar as Google or a cellular phone, and as potentially…
I grew up in London and became interested in history from multiple visits to the British Museum and the Museum of London, but it was on an undergraduate trip to Pompeii that I realized that I was capable of explaining archaeological remains. That realization led me back to Pompeii and then Rome, but also to tracking down the archaeology of Roman roads. Writing has become important to me, perhaps, because I’m dyslexic and I’ve had some struggles to write in the past. Yet, as a dyslexic professor, working at Macquarie University (Sydney), I think I can offer students and readers explanations of history that reflect my ongoing passion for studying the past.
This book has everything in it across 37 chapters: technology, landscapes, material culture, identity, and empire. It is one of the few volumes in this series of Companions and Handbooks from various publishers that takes an explicitly archaeological focus. It includes developments in the city of Rome over time, but broadens out to include Italy and Rome’s empire. The book benefits from drawing on the research of 37 leading experts, who present in concise sections key findings based on archaeological research – often from archaeological projects that they have led in the field.
A Companion to the Archaeology of the Roman Republic offers a diversity of perspectives to explore how differing approaches and methodologies can contribute to a greater understanding of the formation of the Roman Republic. * Brings together the experiences and ideas of archaeologists from around the world, with multiple backgrounds and areas of interest * Offers a vibrant exploration of the ways in which archaeological methods can be used to explore different elements of the Roman Republican period * Demonstrates that the Republic was not formed in a vacuum, but was influenced by non-Latin-speaking cultures from throughout the Mediterranean region…
I spent over forty years developing complex, software-intensive systems, and the Association of Computing Machinery honored me with the title of distinguished engineer. AI and robotics have been my main technical focus for the last 5 years. For the last couple of years, I have been binge-watching videos on advances in AI and robotics and binge-reading books on the topic. I am also a multi-award-winning author of science fiction novels and short stories. Most of the short stories in my coming book involve AI and robots.
As an author of science fiction, I loved this book because each chapter included a brief science fiction short story illustrating the chapter’s subject. This is another very-readable book for non-technical people interested in what the future of AI will be like.
The book estimates when various ramifications of AI will occur, but the field is advancing at an accelerating rate, so the dates need to be taken with a grain of salt.
A WALL STREET JOURNAL, WASHINGTON POST, AND FINANCIAL TIMES BEST BOOK OF THE YEAR
In this ground-breaking blend of imaginative storytelling and scientific forecasting, a pioneering AI expert and a leading writer of speculative fiction join forces to answer an imperative question: How will artificial intelligence change our world within twenty years?
AI will be the defining development of the twenty-first century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand new forms of communication and entertainment. In liberating us from routine work,…
I'm an author, advisor, speaker, podcaster, and citizen concerned about humanity’s relationship with advanced artificial intelligence. After following developments in AI for many years, I noticed a disconnect between the rapid rate of progress in AI and the public’s understanding of what was happening. The AI issue affects everyone, so I want everyone to be empowered to learn more about how AI will have a large impact on their lives. As a senior policy advisor and a member of the Board of Advisors for Canada's leading safety and governance network, books such as these help me stay informed about the latest developments in advanced artificial intelligence. I hope my recommendations will help you to critically consider how humans should co-exist with this revolutionary technology.
This excellent book provides a detailed history of technology and employment during the Industrial Revolution and up to the present. It is very well-researched and provides many useful insights.
For example, although the term ‘Luddite’ is often used negatively to describe those resistant to technology, the real Luddites were justified in their concerns as they were ultimately displaced due to automation. People were even put to death because they destroyed some of the new machines.
One of the main ways AI might affect our lives is in terms of employment, or rather, a lack of employment.
Frey empowers us to have a greater understanding of previous technological innovations and how they affected workers so that we are able to have more nuanced opinions on the matter.
"Made me look at the industrial revolution, invention, sleeping beauties, contexts and the forces that shape our societies differently."-David Byrne, New York Times Book Review
How the history of technological revolutions can help us better understand economic and political polarization in the age of automation
From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society's members. As Carl Benedikt Frey shows, the Industrial Revolution created unprecedented wealth and prosperity over the long…
Besides my studies of history and philosophy and my work as a theatre writer, I have been active in the global justice movement for a long time, opposing neoliberal assaults on social rights and the biosphere. However, I felt that neoliberalism was just the most recent phase of a much older system, which is, by its very structure, incompatible with the survival of humanity, as it is based on eternal growth and accumulation – an impossibility on a finite planet. So I set out to dig deeper and explore the fundamental institutions and structures of the Megamachine that we must overcome in order to allow for a decent human life in the future. We need a shift from an economy based on private profit to an economy for the common good, a shift from the paradigm of control, domination, and exploitation of nature to new forms of cooperation with complex living systems.
Mumford’s classic describes the emergence of hierarchical power systems that subjugate both humans and the more-than-human nature, from ancient Egypt to modern capitalism and the “Pentagon of Power”. The book takes on the technocratic worldview, inherent in modern capitalism, with a huge scope of knowledge and remarkable detail, combined with Mumford’s deep humanism. Mumford also coined the term “Megamachine” to which I refer in my own book.
Mumford explains the forces that have shaped technology since prehistoric times and shaped the modern world. He shows how tools developed because of significant parallel inventions in ritual, language, and social organization. “It is a stimulating volume, informed both with an enormous range of knowledge and empathetic spirit” (Eliot Fremont-Smith, New York Times). Index; photographs.
I have over 2 decades of finance control and general management experience spanning the manufacturing and retail sectors, in big names like LVMH. A finance controller’s job is all about efficiency and involves learning every new tool available that can help to achieve that goal. Through this work, I realized how many people are not ready for the tidal wave of disruption about to hit employees with AI and other technological changes. I was utterly shocked at not being able to find a single sensible guidebook with solutions actionable by workers.
Diamandis’ book is one of hope, sort of like applying Kurzweil’s futurism to pure business. And like his friend Kurzweil, the author’s enthusiasm is contagious: one emerges from this book ready to march forth and change the world.
Peter insists that while we may look back at the successes of Zuckerberg or Musk, the best is yet to come; that looking back a few decades from now, people will think: “this was a formidable time to set out and start a business”.
Indeed that was the case at the first stages of every industrial revolution, and the 4th should bear no different. Unless entrepreneurship is suffocated by Big Tech incumbents and overly cautious regulators.
"A visionary roadmap for people who believe they can change the world-and invaluable advice about bringing together the partners and technologies to help them do it." -President Bill Clinton
A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today's Fortune 500 companies and enabling upstart entrepreneurs to go from "I've got an idea" to "I run a billion-dollar company" far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors,…
