100 books like Normal Accidents

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand. 

I’m a historian, and while I have a great deal of experience producing straight ‘nonfiction’ work, the idea of reading something ‘non-fictional;’ within a fictional world has always excited me because it allows many opportunities to talk about us while framing it as them. They also play into what I call the ‘Rutger Hauer Effect,’ where his character in Blade Runner mentions the wonderous things he’s seen in passing. I want to see those things too! Fictional nonfiction books provide a fantastic opportunity to tease the readers with things that their author knows and has seen but exist just beyond the reach of our own imaginations.

As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.

As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.

I'm the mother of three children, ages 6, 3, and 1, and because I tend to write about what interests me, started to investigate the world of parenting when my eldest was born. (Prior to that, I was a food reporter and editor.) As my husband, a tech entrepreneur, kept bringing home pieces of technology that were supposed to make my life easier (spoiler alert: they rarely did), I found myself urgently trying to figure out what was best for my kids, and myself: the boring pile of blocks, or the flashy, sexy iPad? I spent years delving into the fields of neurobiology, psychology, philosophy, and pediatrics to get a better handle on these questions. 

I am an Associate Professor of political science at Colgate University. I grew up in a home with tremendous ideological diversity and rigorous political disputes, which caused my interest in learning more about why and how people become their political selves. This interest developed into an academic background in the field of political psychology, which uses psychological theories to understand the origins and nature of political attitudes. Out of this scholarship, I developed a theory about the relationship between closed minds and partisan polarization, which I examine in my book. Now I am looking for ways to create open minds and foster a less polarized community.

I've been teaching and writing in the field of the history of technology for over six decades, and it's not too much to say that the field and my professional career grew up together. The Society for the History of Technology began in 1958, and its journal, Technology and Culture, first appeared the following year. I've watched, and helped encourage, a broadening of the subject from a rather internal concentration on machines and engineering to a widening interest in technology as a social activity with cultural and political, as well as economic, outcomes. In my classes I always assigned not only original documents and scholarly monographs but also memoirs, literature, and films.

As a writer who grew up on a steady diet of horror—from Dean Koontz to Peter Straub to Stephen King—I never knew what amazing diversity there actually was in the genre, until I became a horror writer myself! In the last few years, I’ve met an incredible range of talented writers whose books are sometimes overshadowed on the horror shelves by a certain King, and I think it’s high time we all knew more about these hardworking, creative, and gifted authors. So if you read horror and are hungry for new books by writers whose work you may not know, here are five incredible voices to whisper tales of terror in your ear.

A Seattle-based author, I have written eight books, including When the Red Gates Opened: A Memoir of China’s Reawakening, about the eight years I spent as Business Week’s reporter covering China, 1982-1990. In it, I give readers an inside look at China’s transformation from Maoism to modernity. A fluent speaker of Mandarin, I have traveled widely in China for over forty years and befriended Chinese people at many levels of society, leading me to a strong belief in the importance of direct cross-cultural communication and deepened mutual understanding.

I’m a systems thinker (Senior Fellow at an environmental think tank, author of 14 books and hundreds of essays) who’s addicted to trying to understand the world. After a few decades, the following is my state of understanding. Power is everywhere and determines everything in our lives. Whether due to the physical power of energy channeled through technology, or the social power of organizations and money, we’re enabled or disabled daily. During the last century, fossil-fueled humanity has overpowered planetary systems, as evidenced by climate change, species extinctions, and resource depletion. Few think critically about power. Unless we start doing so, we may be inviting the ultimate disempowerment—extinction.