100 books like The Unthinkable

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

This is an absolute classic of the genre. Brooks draws in various ‘accounts’ of a recent zombie outbreak and structures them as if the broad details are common knowledge to his in-universe audience.

This approach means the real-world reader is always discovering new details and nuggets of information in a way that really whets the appetite while increasing the sense of horror at the way events unfolded in a world that isn’t quite our own.

We’ve all felt like a Cassandra at times, imploring people to see the obvious disaster to come - only to be ignored.

And even when that disaster as predicted materializes, we are rarely credited for having successfully seen what others could not so easily imagine. That said, for every accurate prediction, there are dozens, if not hundreds or even thousands of predictions that prove false.

As risk managers, our job is to reduce uncertainty by predicting the future as accurately as possible. So how do we sift through the chatter and find the most accurate warnings?

This book, written by former national security experts, offers an interesting methodology that can help us do that.  

This is an older text, but a good one nonetheless.

Normal Accidents highlights the complexity behind major disasters. In the hours, days, and even years leading up to any major incident, there are often multiple opportunities to reduce the negative impacts or even avoid them altogether.

Focusing on technological hazards, Perrow highlights the fact that major incidents are rarely the result of a single point of failure. As risk managers, we need to understand the compounding nature of risk, and this book brings that lesson to life. 

I first heard of The Disaster Diaries from an interview with author Sam Sheridan. While not a book strictly related to a grid failure, it was still about disaster and surviving the breakdown of societal norms. 

What was so amazing about the book—and something that endeared the author to me, was his humility regarding his own lack of preparedness. Here was a man who had been an EMT, a mixed martial arts fighter, a fire-fighter, and a cowboy, and yet he still didn’t feel prepared enough to survive a disaster!

What follows is a unique journey as he learns stunt driving, knife fighting, even how to steal a car, all to help him prepare for “The Big One.” 

As a writer of a Spy/PI series, this book is super helpful. It’s also good for personal security and I do recommend you get it and read it.

Because of this book, I listen to my gut a lot more when I’m out. I do have a tactical pen on my person whenever I leave home and it is one of the few things that you can have in your handbag on an airplane.
It’s an easy read and you can use it as a reference book like I do. If you want to know how to disappear you can find out just how hard that is in a world where cameras are everywhere. 

More than any other writer, Flynn explained the value and need for resilient critical infrastructure. He distinguished between foreseeable and unforeseeable threats, and made clear that we can reduce the risk and impact of both. Since 9/11, anything purporting to discuss protection/security and resilience was skewed to terrrorism, giving scant consideration to more fundamental changes in our world. Flynn brought this broader perspective to the fore, and I would like to believe he influenced political and academic thinking. I fear he was the Cassandra to the business community, who are only now starting to understand the risks they face. I made this book core reading for all the infrastructure courses I teach. It is clear, simple, and sets each concept in context with an unambiguous call to action.

Back when people understood hurricanes, earthquakes, and other disasters as literally being "acts of God," they sensibly concluded that human intervention could not prevent them. Yet that language—and its wide-ranging implications for public policy—has persisted, even as scientists have come to understand the physical causes of disasters and, increasingly, to believe that no disaster is wholly "natural." Ted Steinberg shows how government and corporate leaders' perpetuation of the idea of disasters as "natural" or even divinely ordained helps them to evade responsibility and avoid meaningful policy changes that might prevent future catastrophes. (Ripped from the headlines, climate change denial is a prime example!) Gripping case studies of famous disasters like the Chicago Fire and the San Francisco earthquake make this serious book a compelling read.

Concerns about global warming have focused much attention on glaciers and their relentless retreat. Carey shows that too much of the research has focused on the science of glaciology and the ice-capped mountain peaks themselves, overlooking the people who live near them. He studies the Peruvian Andes, the Cordillera Blanca, the site of devastating avalanches, and much contemporary research. Carey illuminates how local Indigenous people have built their lives around and protected themselves from glaciers and how they are confronting climate change. He also reviews their interactions with scientists and technicians.

In the Shadow of Melting Glaciers is a rare combination of excellent science and captivating narrative (disclaimer--Mark Carey was my PhD student).

This classic book, published a quarter of a century ago, redefined the field of emergency management and has influenced my work and writing in this subject area for the past two decades.

Natural disasters are, in this landmark assessment, not events to be addressed in isolation. They are symptoms of broader problems. These broader problems require that emergency management be linked to broader concerns such as the management of natural resources, economic and social resilience, and public health and safety. This requires an orientation that emphasizes hazard mitigation to reduce the impact of disasters (natural and human-caused) and promotes the building of sustainable communities. This insight became the emphasis of the field in the decades that followed the publication of this book.

This book was certainly the most important influence on my work in the study of disaster management.