The Unthinkable

By Amanda Ripley,

Book cover of The Unthinkable: Who Survives When Disaster Strikes - and Why

Book description

Have you ever wondered how you would react to a disaster? Do you think you would be paralysed with fear, like the diplomat who froze, drink still in hand, as terrorists invaded the Dominican Republic's embassy in Colombia in 1980? Or might you find yourself pretending it hadn't happened, like…

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Why read it?

1 author picked The Unthinkable as one of their favorite books. Why do they recommend it?

This is the obvious recommendation, but a ‘must read’ nonetheless. 

Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).

The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.

But as Ripley so effectively explains, it is possible to…

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