Why this book?
This book isn’t standard in any disaster risk management curriculum, but it should be.
Risk communication is perhaps the most challenging part of what we do as disaster risk managers, and this book offers several unique gems. This book was written for advertisers, but we have to remember that risk communication is, at its core, a ‘marketing’ effort focused on influencing human behavior.
This book explains how people process the information they receive in unexpected ways and provides several methods (and tricks) that risk communication professionals can use to make their risk communication more effective.
Influence: The Psychology of Persuasion
Why should I read it?
19 authors picked Influence as one of their favorite books, and they share why you should read it.
What is this book about?
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…