Here are 59 books that Warnings fans have personally recommended if you like
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’m a historian, and while I have a great deal of experience producing straight ‘nonfiction’ work, the idea of reading something ‘non-fictional;’ within a fictional world has always excited me because it allows many opportunities to talk about us while framing it as them. They also play into what I call the ‘Rutger Hauer Effect,’ where his character in Blade Runner mentions the wonderous things he’s seen in passing. I want to see those things too! Fictional nonfiction books provide a fantastic opportunity to tease the readers with things that their author knows and has seen but exist just beyond the reach of our own imaginations.
This is an absolute classic of the genre. Brooks draws in various ‘accounts’ of a recent zombie outbreak and structures them as if the broad details are common knowledge to his in-universe audience.
This approach means the real-world reader is always discovering new details and nuggets of information in a way that really whets the appetite while increasing the sense of horror at the way events unfolded in a world that isn’t quite our own.
It began with rumours from China about another pandemic. Then the cases started to multiply and what had looked like the stirrings of a criminal underclass, even the beginning of a revolution, soon revealed itself to be much, much worse.
Faced with a future of mindless man-eating horror, humanity was forced to accept the logic of world government and face events that tested our sanity and our sense of reality. Based on extensive interviews with survivors and key players in the ten-year fight against the horde, World War Z brings the finest traditions of journalism to bear on what is…
As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.
This is the obvious recommendation, but a ‘must read’ nonetheless.
Whereas Cialdini’s text focuses on our response to messaging (on risk or otherwise), Ripley’s book focuses on our response to the incident itself (…and so where the former leaves off, the latter picks up).
The Unthinkable gives readers a deep look into our own psyche to prepare us for how we are likely to response when faced with physical or mortal danger. Nobody knows exactly how they will respond in a high-hazard incident because so many instinctual processes take over.
But as Ripley so effectively explains, it is possible to know what these phenomena look like so that when we are experiencing them we can adjust accordingly to be more effective responders.
Amanda Ripley’s approachable journalistic style effectively turns a collection of meaningful risk management messages into a hard-to-put-down page-turner.
Have you ever wondered how you would react to a disaster? Do you think you would be paralysed with fear, like the diplomat who froze, drink still in hand, as terrorists invaded the Dominican Republic's embassy in Colombia in 1980? Or might you find yourself pretending it hadn't happened, like the 9/11 survivor whose first instinct on feeling the shockwaves of the plane crashing into her building was to stay put? Or then again might you suddenly find hidden strengths in yourself, like Joe Stiley, who not only escaped from a dreadful plane wreck, but also managed to survive thirty…
As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.
This is an older text, but a good one nonetheless.
Normal Accidents highlights the complexity behind major disasters. In the hours, days, and even years leading up to any major incident, there are often multiple opportunities to reduce the negative impacts or even avoid them altogether.
Focusing on technological hazards, Perrow highlights the fact that major incidents are rarely the result of a single point of failure. As risk managers, we need to understand the compounding nature of risk, and this book brings that lesson to life.
Normal Accidents analyzes the social side of technological risk. Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them. The first edition fulfilled one reviewer's prediction that…
Having a master's degree in chemical engineering, I wasn't destined to work in the area of quantitative finance… the reason why I professionally moved to this discipline aren't worth exposing, but as a matter of fact, I've been quickly fascinated by this science, and encountered some of my favorites, such as maths and statistics, as used in the traditional activity of an engineer. And I had many opportunities of combining the knowledge and practice of financial markets with pragmatism, typically of the engineer’s education, i.e. oriented toward problem solving. In addition, I've always loved teaching, and writing books on financial markets & instruments, hence the importance I'm giving to pedagogy in professional books.
For financial market practitioners, it would be unwise not to deeply care about the various financial risks associated with their uses.
This book thoroughly covers the whole set of such financial risks, i.e. market risk, credit/counterparty risk, liquidity risk (both on the asset and liability sides), broadening the subject up to the firmwide level risk. It goes both into theoretical and practical considerations (risk management of a portfolio of financial instruments), illustrated by useful examples, with a great pedagogical sense.
A global banking risk management guide geared toward the practitioner
Financial Risk Management presents an in-depth look at banking risk on a global scale, including comprehensive examination of the U.S. Comprehensive Capital Analysis and Review, and the European Banking Authority stress tests. Written by the leaders of global banking risk products and management at SAS, this book provides the most up-to-date information and expert insight into real risk management. The discussion begins with an overview of methods for computing and managing a variety of risk, then moves into a review of the economic foundation of modern risk management and the…
I went to Afghanistan under the first Taliban government as a humanitarian aid worker. During the following decade, I experienced inadequate emotional, mental, and theological support from those who had sent me out. I began to research the field of risk and found a wealth of literature on how humans make decisions, how we see (or don’t see) danger, how to manage risk and fear, and more. We ignore the best practices and common sense of these fields to our peril. I am passionate about helping people not feel isolated and alone when they choose to serve in dangerous situations.
What I loved about this book is that Norman Marks, a global expert on risk, wrote about the complex field of risk management in an accessible (lay) voice. I loved that, as a contributor to the ISO standards, he then pointed out the imperfections in the standards he had contributed to.
Intellectual humility is not often seen. I appreciated the way he explained world-class management as if he were having a conversation with the major risk management theories, pointing out strengths and weaknesses and boldly stating what he disagrees with or doesn’t actually work. I loved hearing his voice: “If I ruled the world, [I’d do it this way…].” Of course, I was curious to keep reading.
What is world-class risk management? Why do so many top executives and board members have difficulty seeing how enterprise risk management makes a positive contribution to the success of the organization?
Norman Marks is recognized as a global thought leader in risk management. He is an Honorary Fellow of the Institute of Risk Management and a Fellow of the Open Compliance and Ethics Group. A prolific blogger, author of three previous books and multiple award-winning articles, and a speaker at conferences and seminars around the world, Norman Marks is an original thinker with a business rather than a technical risk…
My entire career has been spent in finance. From life insurance to central banks, from stock exchanges to post-trade clearing and settlement, this is all I’ve ever done. My college degrees include BSBA in Business/Marketing, MBA in Management, and PhD in Economics. In addition to knowing what a lot of people know about finance, I also worked inside the “black box” of the Federal Reserve System and depository trust and clearing corporations (in 4 cities, on 2 continents). Therefore, I know more about the plumbing of stock market infrastructure than most people who have careers (and education) as long as mine.
I started working at Depository Trust Company in New York in September 1987 – a month later the “Black Monday” stock market crash happened! At the time, it was very difficult to see exactly what caused it. “When you are up to your neck in alligators, it is hard to remember why you drained the swamp!” This book explains how Wall Street banks hatched all those alligator eggs by hiring MIT math-whizz-kids and turning them loose without explaining the simplest thing about the stock market to them. One of the errors in their models was that they did not take bank holidays into account when calculating the time value of stocks and option prices.
Inside markets, innovation, and risk Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street-from Morgan Stanley to Salomon and Citigroup-and a member of some of the world's largest hedge funds, from Moore Capital to Ziff Brothers and FrontPoint Partners, Rick Bookstaber has seen the ghost inside the machine and vividly shows us a world that is even riskier than we think. The very things done to make markets safer, have, in fact, created a world that is far more dangerous. From the…
The stock market has been a passion of mine for over 15 years. These books have helped me learn how to spot trends and manage my risk while trading in stocks and cryptocurrencies through bull and bear markets.
Mark Minervini is undoubtedly one of the greatest traders to ever live. This book is an absolute gem, building on what O’Neil wrote in his book. Minervini has gotten his trading down to absolute precision, from when to buy, when to sell, and how to screen for stocks. It’s all in here. A must-read for anyone looking to learn about trading.
"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards
"Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks." -- DAVID RYAN, three-time U.S. Investing Champion
"[Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary." -- CHARLES KIRK, The Kirk Report
"One of Wall Street's most remarkable success stories." -- BEN POWER, Your Trading Edge
I’m a money manager for high-net-worth individuals. During my Wall Street years, I was ranked number one in my category in the Institutional Investor All America Research Survey for nine consecutive years. The CFA Society New York presented me its Ben Graham Award in 2017. I’ve served as a governor of the CFA Institute and consultant to the Federal Reserve Board of Governors. My writings have appeared in the Wall Street Journal, Barron’s, the Financial Times, and various scholarly journals. I live in New York City with my wife, musicologist Elaine Sisman. We have two children and five grandchildren.
Forget bromides such as buying a stock because your experience with the company’s product has been good. The hugely successful money manager Howard Marks makes the essential point that the goal is not to find good companies but to make good purchases. “It’s not what you buy,” he says, “it’s what you pay for it.” Investors who are interested in good outcomes rather than thrills will find many more sound principles in this book.
"This is that rarity, a useful book."--Warren Buffett Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor. Informed by a lifetime of experience and study,…
My sons were both reluctant readers and that made me want to write books that they wouldn’t be able to resist reading! Reading should be a pleasure and this list is packed with books that are impossible to put down. They are perfect for young, reluctant readers, as they are not trying to be too serious or worthy or overwhelming with too much text. They pull you in and hook you from the start and you can’t help being moved by the characters as they grow and develop, fostering a love of books and fiction. I love comedy in books, but funny books also have to have heart, believable characters, and a great plot that keeps you reading till the very end.
This book is totally hilarious! It’s really pacy, utterly wacky, and laugh-out-loud silly. The pages are packed with lots of funny illustrations so none of the text seems overwhelming or goes on too long. It’s a handbook on how to avoid danger, written by Dr. Noel Zone, the greatest (and only) "dangerologist" in the world, and covers sneaky snakes posing as toothbrushes, sharks hiding in toilets, to robots disguised as kindly grandmas. My son, a reluctant reader first listened to the audiobook- which is narrated fantastically (we were in fits of giggles listening to it in the car), and then he happily and quickly read the second two books in the series. I think audiobooks are a fantastic way to get kids hooked on new characters and discover new authors.
Diary of a Wimpy Kid meets The Dangerous Book for Boys, DANGER IS EVERYWHERE is a brilliantly funny handbook for avoiding danger of all kinds that will have everyone from reluctant readers to bookworms laughing out loud (very safely) from start to finish.
DOES IT WARN YOU ABOUT WHAT TO DO IF A SHARK COMES UP OUT OF THE LOO WHILE YOU ARE SITTING ON IT? Yes it does.
AND HOW TO FIND OUT IF YOUR GRANNY IS A ROBOT? That too.
AND WHAT TO DO IF A VOLCANO ERUPTS UNDERNEATH YOUR HOUSE? After you've made sure it's not a…
