The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet
By Joseph Turow
Why this book?
Turow takes the reader on a fascinating dive into the evolution of the voice intelligence industry. He reveals what these devices do now, what they may do in the future, and where they come from. I loved the historical perspective in this book—today’s home smart speakers can trace their lineage back to department stores and debt collectors. With inside access to industry leaders, Turow shows how we got to the point where tens of millions now willingly admit commercial listening devices into their most private physical spaces.
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