100 books like Your Ad Here

By Michael Serazio,

Here are 100 books that Your Ad Here fans have personally recommended if you like Your Ad Here. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Circle

Victoria Gosling Author Of Bliss & Blunder

From my list on novels inspired by the digital age.

Why am I passionate about this?

I’m the author of two novels, both of which explore the impact of the digital age on my characters’ lives. I’m old enough to have experienced being a teenager before the Internet but young enough to have used it all my adult life. I can’t forget the before-times! While I’ve benefitted a lot from what the tech industry calls Web 2.0, I’m also really alive to the losses: social, economic, personal, and existential. From our work lives to our communities to our health and sex lives–nowhere is free from technology’s influence. We are living in fascinating and dangerous times.

Victoria's book list on novels inspired by the digital age

Victoria Gosling Why did Victoria love this book?

This novel is a wild dystopian ride through a tech company that is so powerful it verges on a corporatocracy. I really relished it!

Everything that has ever made me uncomfortable about the digital age is magnified here and then pursued to its ultimate conclusion. The book is both a thriller and a novel of ideas. The author carries off all of the different elements brilliantly.

By Dave Eggers,

Why should I read it?

6 authors picked The Circle as one of their favorite books, and they share why you should read it.

What is this book about?


NOW A MAJOR MOTION PICTURE starring Tom Hanks, Emma Watson and John Boyega

THE NEW YORK TIMES BESTSELLER - a dark, thrilling and unputdownable novel about our obsession with the internet

'Prepare to be addicted' Daily Mail

'A gripping and highly unsettling read' Sunday Times

'The Circle is 'Brave New World' for our brave new world... Fast, witty and troubling' Washington Post

When Mae is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a sprawling California campus, the Circle links users' personal emails,…


Book cover of The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

Turow takes the reader on a fascinating dive into the evolution of the voice intelligence industry. He reveals what these devices do now, what they may do in the future, and where they come from. I loved the historical perspective in this book—today’s home smart speakers can trace their lineage back to department stores and debt collectors. With inside access to industry leaders, Turow shows how we got to the point where tens of millions now willingly admit commercial listening devices into their most private physical spaces.

By Joseph Turow,

Why should I read it?

1 author picked The Voice Catchers as one of their favorite books, and they share why you should read it.

What is this book about?

Your voice provides biometric data. How are marketers using it to manipulate you?

"[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions."-Shira Ovide, New York Times

Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals'…


Book cover of Bored, Lonely, Angry, Stupid: Changing Feelings about Technology, from the Telegraph to Twitter

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

This fascinating book combines in-depth present-day interviews with historical accounts to illuminate the similarities and differences in how current and previous generations view technology. The juxtaposition generates significant insights. The meaning of vanity, boredom, loneliness, and anger have all changed under the influence of smartphones and social media. Fernandez and Matt reveal how these innovations are not just changing our habits, but the very content of our emotional lives.

By Luke Fernandez, Susan J. Matt,

Why should I read it?

1 author picked Bored, Lonely, Angry, Stupid as one of their favorite books, and they share why you should read it.

What is this book about?

An Entrepreneur Best Book of the Year

Facebook makes us lonely. Selfies breed narcissism. On Twitter, hostility reigns. Pundits and psychologists warn that digital technologies substantially alter our emotional states, but in this lively investigation of changing feelings about technology, we learn that the gadgets we use don't just affect how we feel-they can profoundly change our sense of self. When we say we're bored, we don't mean the same thing as a Victorian dandy. Could it be that political punditry has helped shape a new kind of anger? Luke Fernandez and Susan Matt take us back in time to…


Book cover of Engines of Liberty: How Citizen Movements Succeed

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

This book offers a blueprint for how to resist the intrusions of modern marketing. Cole, legal director of the ACLU and a former law professor, examines the successes of three modern movements for constitutional change. He adroitly traces the strategic choices made on the road to marriage equality, human rights in the war on terror, and a more capacious vision of the right to bear arms. Though dissimilar in their particular goals, these three social movements succeeded in producing sweeping changes in the law. Cole’s careful account is not only fascinating in its own right, but offers lessons for those who want to push back against the current landscape of ubiquitous advertising and commercial surveillance. 

By David Cole,

Why should I read it?

1 author picked Engines of Liberty as one of their favorite books, and they share why you should read it.

What is this book about?

Donald Trump's policies, from his travel ban to his approval of the Dakota Access Pipeline, have prompted an immediate response from concerned liberals. Yet what effect can protest truly have in the face of the awesome power of the executive branch? Do everyday citizens have a role in safeguarding our Constitution? Or must we rely on the federal courts, and the Supreme Court above all, to protect our dearly held rights?

In Engines of Liberty, the esteemed legal scholar David Cole argues that we all have a part to play in the grand civic dramas of our era. Examining the…


Book cover of Grassroots Innovation: Minds On The Margin Are Not Marginal Minds

Dinesh C. Sharma Author Of The Outsourcer: The Story of India's IT Revolution

From my list on the history of modern India.

Why am I passionate about this?

I am a journalist who has strayed into book writing with a particular interest in the history of post-independent and contemporary India. My interest in this subject developed as an offshoot of reporting on landmark changes during the period of economic liberalization in the 1990s. One of the astounding stories of this period was the rise of the technology industry and the outsourcing business. A deeper study of this took me back to the period of independence in 1947 and decades before it.  

Dinesh's book list on the history of modern India

Dinesh C. Sharma Why did Dinesh love this book?

The discourse on modern India is often about achievements in science and technology, R&D in national laboratories, and industry. However, in a country of one billion plus people, innovation is happening not just in formal sectors. Ordinary people – farmers, teachers, students, artisans, school dropouts, homemakers – are constantly innovating to solve everyday problems using frugal means. The book is an account of spotting grassroots innovations, nurturing them, and building networks with formal systems and markets. It is critical to understand this process for a deeper appreciation of contemporary India. 

By Anil K. Gupta,

Why should I read it?

1 author picked Grassroots Innovation as one of their favorite books, and they share why you should read it.

What is this book about?

A moral dilemma gripped Anil K. Gupta when he was invited by the Bangladeshi government to help restructure their agricultural on-farm research sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Gupta to found what would turn into a resounding social and ethical movement-the Honey Bee Network-bringing together and elevating thousands of grassroots innovators.
For over two decades, Gupta has travelled through rural lands, along with hundreds of volunteers of the Network, unearthing innovations by the ranks-from the famed Mitti Cool refrigerator to…


Book cover of New Fathers, Mental Health and Digital Communication

Mark Williams Author Of Fathers and Perinatal Mental Health: A Guide for Recognition, Treatment and Management

From my list on for new fathers about their mental health.

Why am I passionate about this?

Mark Williams is a keynote speaker, author, and international campaigner. In 2004 he himself experienced depression and suffered in silence for years until he entered community mental health services. He founded International Fathers Mental Health Day and #Howareyoudad campaign to make sure all parents are having support for the whole family. In 2020 Mark published the report called "Fathers Reaching Out - Why Dads Matter" to explain the importance of paternal mental health which has far better outcomes for the whole family and the development of the child when we include fathers. Mark is also an ambassador for Mothers For Mothers Charity.

Mark's book list on for new fathers about their mental health

Mark Williams Why did Mark love this book?

This book explores the experiences of new fathers struggling with mental health difficulties and focuses on the role of digital media as part of their approaches to coping. Hodkinson and Das show how the ways new fathers are positioned by society can make it hard for them to recognize their struggles as legitimate, or reach out for help. The book explores a range of different uses of digital communication by struggling fathers, from selective forms of disconnection, to the seeking out of online information or support.

By Paul Hodkinson, Ranjana Das,

Why should I read it?

1 author picked New Fathers, Mental Health and Digital Communication as one of their favorite books, and they share why you should read it.

What is this book about?

This book explores the experiences of new fathers struggling with mental health difficulties and focuses on the role of digital media as part of their approaches to coping. Hodkinson and Das show how the ways new fathers are positioned by society can make it hard for them to recognize their struggles as legitimate, or reach out for help. The book explores a range of different uses of digital communication by struggling fathers, from selective forms of disconnection, to the seeking out of online information or support. The authors highlight the significance even of the smallest digital acts as part of…


Book cover of The NeuroGeneration: The New Era in Brain Enhancement That Is Revolutionizing the Way We Think, Work, and Heal

Corinna Lathan Author Of Inventing the Future: Stories from a Techno-Optimist

From my list on the power of technology to make us more human.

Why am I passionate about this?

As a techno-optimist, I believe that technology can make us better!  Technology should make us stronger and healthier, technology should enable us to do things we couldn’t do without it, and technology should create an equitable future. In 25 years, I want superhuman eyesight, joints, and memory.  I want to travel with family and friends both physically and virtually through the metaverse. And I want to make sure that all of our data is used responsibly and ethically to optimize our home and community.  All of the books I selected (including mine!) build on these themes painting a picture of a future that is optimistic, and show us how we can be active participants in creating the future we want to see.  

Corinna's book list on the power of technology to make us more human

Corinna Lathan Why did Corinna love this book?

Tan Le is a good friend and kickass tech entrepreneur who founded the neurotech company Emotiv.

She talks with the top neuroscientists and technologists in the area of brain-computer interfaces. But what makes it relatable is how Tan weaves in her own story. Tan is a Vietnamese-born Australian and talks about her own journey creating and developing an EEG headset and growing a tech company. 

I recommend this book because I absolutely believe that technology can improve our brain and brain-computer interfaces are our future!

By Tan Le,

Why should I read it?

1 author picked The NeuroGeneration as one of their favorite books, and they share why you should read it.

What is this book about?

'A highly engaging guided tour through the frontiers of what science knows about how the brain works, how to extend its power and how to fix it when it's broken.' - David Gillespie, author of Sweet Poison and Teen Brain

'Tan Le writes with optimism and compassion about the extraordinary evolution of brain technology. Totally inspiring!' - Wendy McCarthy AO

Technology now allows us to unlock the amazing potential of the human brain in ways we never dreamt were possible. Join award-winning inventor and entrepreneur Tan Le as she criss-crosses the globe, introducing the brilliant neurotech innovators and neuroscientists at…


Book cover of The New Geography of Jobs

Dietrich Vollrath Author Of Fully Grown: Why a Stagnant Economy Is a Sign of Success

From my list on the economic challenges of the 2020s.

Why am I passionate about this?

I’m a professor of economics at the University of Houston, with a focus on long-run growth and development rather than things like quarterly stock returns. I write a blog on growth economics where I try hard to boil down technical topics to their core intuition, and I’m the co-author of a popular textbook on economic growth.

Dietrich's book list on the economic challenges of the 2020s

Dietrich Vollrath Why did Dietrich love this book?

Moretti’s book is, I think, woefully underappreciated. He gives a clear portrait of different regions of the United States, classifying them on the basis of their current economic structure and not on a predetermined political split or on industrial classifications from fifty years ago. It shows that we are in the midst of a substantial economic transformation that likely rivals the shifts seen during the early industrial revolution. This book gives you a real sense of what a “knowledge economy” will look like. More than that, though, he shows how that transformation could be beneficial to everyone (but might not).

By Enrico Moretti,

Why should I read it?

1 author picked The New Geography of Jobs as one of their favorite books, and they share why you should read it.

What is this book about?

In The New Geography of Jobs, award-winning Berkeley economist Enrico Moretti looks at the major shifts taking place in the US economy and reveals the surprising winners and losers ​— ​specifically, which kinds of jobs will drive economic growth and where they’ll be located ​— ​while exploring how communities can transform themselves into dynamic innovation hubs.

“A timely and smart discussion of how different cities and regions have made a changing economy work for them ​— ​and how policymakers can learn from that to lift the circumstances of working Americans everywhere.” ​— ​Barack Obama

We’re used to thinking of the…


Book cover of Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World

Jonathan Rothwell Author Of A Republic of Equals: A Manifesto for a Just Society

From my list on why some people tend to be richer or poorer.

Why am I passionate about this?

Inequality and fairness are basic issues in human conflict and cooperation that have long fascinated me. Growing up in Louisville, Kentucky, I was confronted with the extreme racial segregation of schools and neighborhoods. My Catholic upbringing taught me to cherish the cardinal virtues of justice, wisdom, courage, and temperance, and my education in political economy taught me that markets can fairly and efficiently allocate resources, when legal power is evenly shared. My formal education culminated in a Ph.D. in Public Affairs from Princeton University, which led me to my current roles: Non-resident Senior Fellow at the Brookings Institution and Principal Economist at Gallup. I care deeply about the social conditions that create cooperation and conflict.

Jonathan's book list on why some people tend to be richer or poorer

Jonathan Rothwell Why did Jonathan love this book?

Can ideas change the world? How does belief in political equality—the idea that everyone deserves basic unbridgeable liberties—affect innovation and economic development?

Dierdre McCloskey—one of the most creative and interesting economists alive—takes on these topics and much more in her characteristically witty, fast-paced style. She loves describing and refuting bad ideas—or even ideas widely regarded as brilliant—in an effort to go deeper into the forces that lifted humans out of poverty and sustain innovation to this day.

By Deirdre Nansen McCloskey,

Why should I read it?

3 authors picked Bourgeois Equality as one of their favorite books, and they share why you should read it.

What is this book about?

There's little doubt that most humans today are better off than their forebears. Stunningly so, the economist and historian Deirdre McCloskey argues in the concluding volume of her trilogy celebrating the oft-derided virtues of the bourgeoisie. The poorest of humanity, McCloskey shows, will soon be joining the comparative riches of Japan and Sweden and Botswana. Why? Most economists from Adam Smith and Karl Marx to Thomas Piketty say the Great Enrichment since 1800 came from accumulated capital. McCloskey disagrees, fiercely. "Our riches," she argues, "were made not by piling brick on brick, bank balance on bank balance, but by piling…


Book cover of TV Writing On Demand: Creating Great Content in the Digital Era

Emmanuel Oberg Author Of Writing a Successful TV Series: How to Pitch and Develop Projects for Television and Online Streaming

From my list on developing TV series (and the art of running a TV show).

Why am I passionate about this?

I’m a professional screenwriter with a passion for story structure. I’ve worked on film & TV projects for more than 25 years – not only as a writer for independent producers and studios such as Warner and Universal – but also as a development exec and creative consultant. Over time, I was shocked to see how many talented storytellers felt stuck between prescriptive paradigms and a “seat-of-the-pants” approach. So I set out to fill that void and defined a more flexible yet powerful method in my first book, Screenwriting Unchained, which I’ve now enthusiastically applied to TV series. I hope you enjoy the books on this list as much as I have!

Emmanuel's book list on developing TV series (and the art of running a TV show)

Emmanuel Oberg Why did Emmanuel love this book?

This fantastic book is full of useful tips on the craft, contains many interviews and is thoroughly documented.

It’s especially relevant for streaming. I love to discuss theory, but one of the best ways to learn is from practitioners. That’s why I’m a big fan of interviews. Not only do they give you a chance to learn from the masters, but they’re also inspiring. I always go back to my own writing with more energy when I’ve listened to someone talk passionately about their work.

Neil Landau’s book is a great resource, and it was very hard to decide between this one and The TV Showrunner’s Roadmap, another excellent work of his featuring interviews.

By Neil Landau,

Why should I read it?

1 author picked TV Writing On Demand as one of their favorite books, and they share why you should read it.

What is this book about?

TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.

This book…


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