100 books like Your Ad Here

By Michael Serazio,

Here are 100 books that Your Ad Here fans have personally recommended if you like Your Ad Here. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Circle

Stephen Harrison Author Of The Editors

From my list on real-life experience of living and working online.

Why am I passionate about this?

I’m a novelist who draws inspiration from my work experience as both a journalist covering tech platforms and a lawyer advising clients on tech transactions. It fascinates me how the internet has become ubiquitous in our lives, and yet it appears so rarely in popular fiction. My high school English teachers taught me that we don’t read just for escapism but to better understand the full range of human experience. Given how deeply technology shapes today’s moral problems, I believe fiction should address these issues head-on. I’m excited to share this list of books that depict how the internet is affecting us—for better and for worse.

Stephen's book list on real-life experience of living and working online

Stephen Harrison Why did Stephen love this book?

This book resonated with me on so many levels. I first read it in 2015 while working at a tech company, and the novel gave me the language to express the unease I felt about Big Tech’s relentless push for “transparency” and “sharing,” often at the expense of privacy. In many ways, the book is an argument about trade-offs—the perks of working for a Google-like company versus the torture of being overly connected.

Eggers also offers one of the most accurate portrayals of life as a Silicon Valley tech worker. The overwhelming barrage of pings and constant demands for feedback felt all too familiar. Ultimately, it is both a compelling dystopian thriller and a thought-provoking critique of the tech-driven world we inhabit, raising critical questions about privacy and the cost of innovation.

By Dave Eggers,

Why should I read it?

10 authors picked The Circle as one of their favorite books, and they share why you should read it.

What is this book about?


NOW A MAJOR MOTION PICTURE starring Tom Hanks, Emma Watson and John Boyega

THE NEW YORK TIMES BESTSELLER - a dark, thrilling and unputdownable novel about our obsession with the internet

'Prepare to be addicted' Daily Mail

'A gripping and highly unsettling read' Sunday Times

'The Circle is 'Brave New World' for our brave new world... Fast, witty and troubling' Washington Post

When Mae is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a sprawling California campus, the Circle links users' personal emails,…


Book cover of The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

Turow takes the reader on a fascinating dive into the evolution of the voice intelligence industry. He reveals what these devices do now, what they may do in the future, and where they come from. I loved the historical perspective in this book—today’s home smart speakers can trace their lineage back to department stores and debt collectors. With inside access to industry leaders, Turow shows how we got to the point where tens of millions now willingly admit commercial listening devices into their most private physical spaces.

By Joseph Turow,

Why should I read it?

1 author picked The Voice Catchers as one of their favorite books, and they share why you should read it.

What is this book about?

Your voice provides biometric data. How are marketers using it to manipulate you?

"[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions."-Shira Ovide, New York Times

Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals'…


Book cover of Bored, Lonely, Angry, Stupid: Changing Feelings about Technology, from the Telegraph to Twitter

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

This fascinating book combines in-depth present-day interviews with historical accounts to illuminate the similarities and differences in how current and previous generations view technology. The juxtaposition generates significant insights. The meaning of vanity, boredom, loneliness, and anger have all changed under the influence of smartphones and social media. Fernandez and Matt reveal how these innovations are not just changing our habits, but the very content of our emotional lives.

By Luke Fernandez, Susan J. Matt,

Why should I read it?

1 author picked Bored, Lonely, Angry, Stupid as one of their favorite books, and they share why you should read it.

What is this book about?

An Entrepreneur Best Book of the Year

Facebook makes us lonely. Selfies breed narcissism. On Twitter, hostility reigns. Pundits and psychologists warn that digital technologies substantially alter our emotional states, but in this lively investigation of changing feelings about technology, we learn that the gadgets we use don't just affect how we feel-they can profoundly change our sense of self. When we say we're bored, we don't mean the same thing as a Victorian dandy. Could it be that political punditry has helped shape a new kind of anger? Luke Fernandez and Susan Matt take us back in time to…


Book cover of Engines of Liberty: How Citizen Movements Succeed

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

This book offers a blueprint for how to resist the intrusions of modern marketing. Cole, legal director of the ACLU and a former law professor, examines the successes of three modern movements for constitutional change. He adroitly traces the strategic choices made on the road to marriage equality, human rights in the war on terror, and a more capacious vision of the right to bear arms. Though dissimilar in their particular goals, these three social movements succeeded in producing sweeping changes in the law. Cole’s careful account is not only fascinating in its own right, but offers lessons for those who want to push back against the current landscape of ubiquitous advertising and commercial surveillance. 

By David Cole,

Why should I read it?

1 author picked Engines of Liberty as one of their favorite books, and they share why you should read it.

What is this book about?

Donald Trump's policies, from his travel ban to his approval of the Dakota Access Pipeline, have prompted an immediate response from concerned liberals. Yet what effect can protest truly have in the face of the awesome power of the executive branch? Do everyday citizens have a role in safeguarding our Constitution? Or must we rely on the federal courts, and the Supreme Court above all, to protect our dearly held rights?

In Engines of Liberty, the esteemed legal scholar David Cole argues that we all have a part to play in the grand civic dramas of our era. Examining the…


Book cover of Legitimating Television: Media Convergence and Cultural Status

Mareike Jenner Author Of Netflix and the Re-invention of Television

From my list on contemporary television.

Why am I passionate about this?

I like understanding television as culturally situated. Television is constructed along a number of sites: cultural, institutional, ideological, historical, or via the different ways audiences understand it. Interrogating television and what it does as a medium was historically relevant because it was a mass medium. But how can we evaluate the medium in times of highly fragmented audiences? Because of this, exploring Netflix as a new form of ‘television’ has become so important to me. The authors all try to get to terms with how television has changed over its short existence. This helps us understand the medium better, as well as our current moment.

Mareike's book list on contemporary television

Mareike Jenner Why did Mareike love this book?

This is one of my favorite books about contemporary television.

It deals with the processes that changed how television was viewed following the changes in HBO-style ‘quality’ television. It also critically explores the ways legitimization and associated words like ‘quality’ work as an ultimately classist system where television works as cultural capital.

Netflix established itself on the back of this legitimization, using HBO-style ‘quality’ TV series like House of Cards and Orange is the New Black. But HBO also used DVDs to ‘filter’ the individual program out from the ‘flow’ of television, which helped Netflix to establish itself as television.

By Michael Z. Newman, Elana Levine,

Why should I read it?

1 author picked Legitimating Television as one of their favorite books, and they share why you should read it.

What is this book about?

Legitimating Television: Media Convergence and Cultural Status explores how and why television is gaining a new level of cultural respectability in the 21st century. Once looked down upon as a "plug-in drug" offering little redeeming social or artistic value, television is now said to be in a creative renaissance, with critics hailing the rise of Quality series such as Mad Men and 30 Rock. Likewise, DVDs and DVRs, web video, HDTV, and mobile devices have shifted the longstanding conception of television as a household appliance toward a new understanding of TV as a sophisticated, high-tech gadget.

Newman and Levine argue…


Book cover of Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World

Jonathan Rothwell Author Of A Republic of Equals: A Manifesto for a Just Society

From my list on why some people tend to be richer or poorer.

Why am I passionate about this?

Inequality and fairness are basic issues in human conflict and cooperation that have long fascinated me. Growing up in Louisville, Kentucky, I was confronted with the extreme racial segregation of schools and neighborhoods. My Catholic upbringing taught me to cherish the cardinal virtues of justice, wisdom, courage, and temperance, and my education in political economy taught me that markets can fairly and efficiently allocate resources, when legal power is evenly shared. My formal education culminated in a Ph.D. in Public Affairs from Princeton University, which led me to my current roles: Non-resident Senior Fellow at the Brookings Institution and Principal Economist at Gallup. I care deeply about the social conditions that create cooperation and conflict.

Jonathan's book list on why some people tend to be richer or poorer

Jonathan Rothwell Why did Jonathan love this book?

Can ideas change the world? How does belief in political equality—the idea that everyone deserves basic unbridgeable liberties—affect innovation and economic development?

Dierdre McCloskey—one of the most creative and interesting economists alive—takes on these topics and much more in her characteristically witty, fast-paced style. She loves describing and refuting bad ideas—or even ideas widely regarded as brilliant—in an effort to go deeper into the forces that lifted humans out of poverty and sustain innovation to this day.

By Deirdre Nansen McCloskey,

Why should I read it?

3 authors picked Bourgeois Equality as one of their favorite books, and they share why you should read it.

What is this book about?

There's little doubt that most humans today are better off than their forebears. Stunningly so, the economist and historian Deirdre McCloskey argues in the concluding volume of her trilogy celebrating the oft-derided virtues of the bourgeoisie. The poorest of humanity, McCloskey shows, will soon be joining the comparative riches of Japan and Sweden and Botswana. Why? Most economists from Adam Smith and Karl Marx to Thomas Piketty say the Great Enrichment since 1800 came from accumulated capital. McCloskey disagrees, fiercely. "Our riches," she argues, "were made not by piling brick on brick, bank balance on bank balance, but by piling…


Book cover of Privacy's Blueprint: The Battle to Control the Design of New Technologies

Daniel J. Solove Author Of Understanding Privacy

From my list on about privacy.

Why am I passionate about this?

I became interested in privacy in the mid-1990s. When I began my career as a law professor, I thought I might write one or two papers about privacy and then move on to other issues involving law and technology. But like Alice in Wonderland, I found an amazing world on the other side of the rabbit hole. I’ve written more than 10 books and 50 articles about privacy, and I have a list of topics and ideas that will keep me writing many more in the future. I recently wrote a children’s book about privacy called The Eyemonger, which is designed to spark a child’s thoughts and understanding about privacy.

Daniel's book list on about privacy

Daniel J. Solove Why did Daniel love this book?

Privacy’s Blueprint presents a deep, vivid, and concrete account of how technology companies design devices, websites, and software in ways that diminish privacy. Design choices are frequently clandestine, built so that people don’t notice them or how they are being pushed and manipulated into sharing more data or making choices that surrender their privacy. With clear and engaging examples, Hartzog illuminates these shadowy designs and shows how they work. He contends that privacy law can’t be effective unless it regulates design. According to Hartzog, design can be regulated in ways that aren’t overly controlling or stifling to innovation. This is a great book, filled with countless insights, and it is highly accessible. 

By Woodrow Hartzog,

Why should I read it?

1 author picked Privacy's Blueprint as one of their favorite books, and they share why you should read it.

What is this book about?

Every day, Internet users interact with technologies designed to undermine their privacy. Social media apps, surveillance technologies, and the Internet of Things are all built in ways that make it hard to guard personal information. And the law says this is okay because it is up to users to protect themselves-even when the odds are deliberately stacked against them.

In Privacy's Blueprint, Woodrow Hartzog pushes back against this state of affairs, arguing that the law should require software and hardware makers to respect privacy in the design of their products. Current legal doctrine treats technology as though it were value-neutral:…


Book cover of Competing Against Luck: The Story of Innovation and Customer Choice

Chris Goward Author Of You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing

From my list on human behavior and conversion rate optimization.

Why am I passionate about this?

I’m the Founder & CEO of Widerfunnel, and the author of You Should Test That!. I launched Widerfunnel as the "anti-agency" with a purpose to prove that evidence-based decisions get the best results. Today, we run the experimentation, conversion rate optimization, qualitative research, and behavioral science programs for companies such as HP, Microsoft, Dollar Shave Club, The Motley Fool, TaylorMade Golf Company, and many more across all industries. I've spoken at over 300 events globally, sharing case studies, planning frameworks, and best practices of leading growth brands.

Chris' book list on human behavior and conversion rate optimization

Chris Goward Why did Chris love this book?

Every company wants to innovate, but it's not always clear how to do that in practice. Competing Against Luck highlights the importance of understanding what "jobs" your customer "hires" your product to do. The ‘Jobs to be Done Theory’ is one of the best frameworks I have seen to drive toward innovation and product-market fit. In the CRO world, we typically think about optimizing experience, but optimizing the product-market fit is equally as important.

By Clayton M. Christensen, Taddy Hall, Karen Dillon , David S. Duncan

Why should I read it?

1 author picked Competing Against Luck as one of their favorite books, and they share why you should read it.

What is this book about?

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he…


Book cover of Grunt: The Curious Science of Humans at War

Kit Chapman Author Of Racing Green: How Motorsport Science Can Save the World

From my list on science stories you won’t believe are true.

Why am I passionate about this?

I’m an award-winning science journalist at Falmouth University, UK, and have written for just about every major science magazine going. When I’m not teaching, I try and emulate Indiana Jones by going off on incredible adventures – so far, my hunt for stories in the name of science has taken me to 75 countries and every continent. Science writing doesn’t have to be dull: I adore the weird, quirky stories of science history, about humans being brilliant idiots and somehow making our world a better place.

Kit's book list on science stories you won’t believe are true

Kit Chapman Why did Kit love this book?

Mary Roach is an absolute treasure as a science writer: not only hilarious, but often insightful. I’ll admit, when I wrote my first book, I always wondered "what would Mary Roach do?" when I came to a tricky bit. Grunt isn’t her best-known work, but it’s my favourite because it looks at something only she could do well: non-violent science in the military. The only gun, she writes, is the one that fires frozen chickens at windscreens to see if they can withstand the impact. This is a book about how to keep soldiers safe from the enemy, cool in the desert, and stop Navy SEALS from pooping their pants.

By Mary Roach,

Why should I read it?

1 author picked Grunt as one of their favorite books, and they share why you should read it.

What is this book about?

Grunt tackles the science behind some of a soldier's most challenging adversaries-panic, exhaustion, heat, noise-and introduces us to the scientists who seek to conquer them. Mary Roach dodges hostile fire with the U.S. Marine Corps Paintball Team as part of a study on hearing loss and survivability in combat. She visits the fashion design studio of U.S. Army Natick Labs and learns why a zipper is a problem for a sniper. She visits a repurposed movie studio where amputee actors help prepare Marine Corps medics for the shock and gore of combat wounds. At Camp Lemmonier, Djibouti, in east Africa,…


Book cover of Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results

Alison Levine Author Of On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments

From my list on how to tackle life’s mountains.

Why am I passionate about this?

I have firsthand experience in some of the harshest environments on the planet. I’ve survived sub-zero temperatures, hurricane force winds, sudden avalanches…and a career on Wall Street. I served as team captain of the first American Women’s Everest Expedition, climbed the highest peak on every continent (the “7 Summits”), and skied to both the North and South Poles. I spent four years as an adjunct professor at the US Military Academy at West Point. Awarded the 2019 Ellis Island Medal of Honor. I have a beer named after me. I love dogs. Three heart surgeries could not slow me down. NY Times bestselling author of On the Edge. I’ve had some high profile failures and have been the butt of late night talk show opening monologue jokes. Come at me!

Alison's book list on how to tackle life’s mountains

Alison Levine Why did Alison love this book?

So often we get “stuck” because we think we have to come up with a really big idea in order to have an impact and to achieve substantial results. Nope! Linkner explains why it is a mistake to put pressure on ourselves to “Go Big.” It’s often the little ideas that lead to the best, most significant results. This book chronicles all kinds of amazingly accomplished people – Lin Manuel Miranda, Lady Gaga, Steven Spielberg, etc. Linkner’s story-telling will convince you to focus on small things and will help you unlock your creativity.

By Josh Linkner,

Why should I read it?

1 author picked Big Little Breakthroughs as one of their favorite books, and they share why you should read it.

What is this book about?

A surprisingly simple approach to help everyday people become everyday innovators.

The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up.

Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs-small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities.

How did a convicted drug dealer launch and scale a…


Book cover of The Circle
Book cover of The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet
Book cover of Bored, Lonely, Angry, Stupid: Changing Feelings about Technology, from the Telegraph to Twitter

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