Fans pick 100 books like Your Ad Here

By Michael Serazio,

Here are 100 books that Your Ad Here fans have personally recommended if you like Your Ad Here. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Circle

Stephen Harrison Author Of The Editors

From my list on real-life experience of living and working online.

Why am I passionate about this?

I’m a novelist who draws inspiration from my work experience as both a journalist covering tech platforms and a lawyer advising clients on tech transactions. It fascinates me how the internet has become ubiquitous in our lives, and yet it appears so rarely in popular fiction. My high school English teachers taught me that we don’t read just for escapism but to better understand the full range of human experience. Given how deeply technology shapes today’s moral problems, I believe fiction should address these issues head-on. I’m excited to share this list of books that depict how the internet is affecting us—for better and for worse.

Stephen's book list on real-life experience of living and working online

Stephen Harrison Why did Stephen love this book?

This book resonated with me on so many levels. I first read it in 2015 while working at a tech company, and the novel gave me the language to express the unease I felt about Big Tech’s relentless push for “transparency” and “sharing,” often at the expense of privacy. In many ways, the book is an argument about trade-offs—the perks of working for a Google-like company versus the torture of being overly connected.

Eggers also offers one of the most accurate portrayals of life as a Silicon Valley tech worker. The overwhelming barrage of pings and constant demands for feedback felt all too familiar. Ultimately, it is both a compelling dystopian thriller and a thought-provoking critique of the tech-driven world we inhabit, raising critical questions about privacy and the cost of innovation.

By Dave Eggers,

Why should I read it?

10 authors picked The Circle as one of their favorite books, and they share why you should read it.

What is this book about?


NOW A MAJOR MOTION PICTURE starring Tom Hanks, Emma Watson and John Boyega

THE NEW YORK TIMES BESTSELLER - a dark, thrilling and unputdownable novel about our obsession with the internet

'Prepare to be addicted' Daily Mail

'A gripping and highly unsettling read' Sunday Times

'The Circle is 'Brave New World' for our brave new world... Fast, witty and troubling' Washington Post

When Mae is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a sprawling California campus, the Circle links users' personal emails,…


Book cover of The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

Turow takes the reader on a fascinating dive into the evolution of the voice intelligence industry. He reveals what these devices do now, what they may do in the future, and where they come from. I loved the historical perspective in this book—today’s home smart speakers can trace their lineage back to department stores and debt collectors. With inside access to industry leaders, Turow shows how we got to the point where tens of millions now willingly admit commercial listening devices into their most private physical spaces.

By Joseph Turow,

Why should I read it?

1 author picked The Voice Catchers as one of their favorite books, and they share why you should read it.

What is this book about?

Your voice provides biometric data. How are marketers using it to manipulate you?

"[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions."-Shira Ovide, New York Times

Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals'…


Book cover of Bored, Lonely, Angry, Stupid: Changing Feelings about Technology, from the Telegraph to Twitter

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

This fascinating book combines in-depth present-day interviews with historical accounts to illuminate the similarities and differences in how current and previous generations view technology. The juxtaposition generates significant insights. The meaning of vanity, boredom, loneliness, and anger have all changed under the influence of smartphones and social media. Fernandez and Matt reveal how these innovations are not just changing our habits, but the very content of our emotional lives.

By Luke Fernandez, Susan J. Matt,

Why should I read it?

1 author picked Bored, Lonely, Angry, Stupid as one of their favorite books, and they share why you should read it.

What is this book about?

An Entrepreneur Best Book of the Year

Facebook makes us lonely. Selfies breed narcissism. On Twitter, hostility reigns. Pundits and psychologists warn that digital technologies substantially alter our emotional states, but in this lively investigation of changing feelings about technology, we learn that the gadgets we use don't just affect how we feel-they can profoundly change our sense of self. When we say we're bored, we don't mean the same thing as a Victorian dandy. Could it be that political punditry has helped shape a new kind of anger? Luke Fernandez and Susan Matt take us back in time to…


Book cover of Engines of Liberty: How Citizen Movements Succeed

Mark Bartholomew Author Of Adcreep: The Case Against Modern Marketing

From my list on advertising and technology.

Why am I passionate about this?

I’ve always been fascinated by advertising—its creativity, its persuasive force, its sometimes relentless nature. I’m a law professor and I’ve written numerous articles on the relationship between law, technology, and advertising. A lot of what I’m interested in is psychology. Only by understanding the capabilities of audiences for advertising can judges and legislatures determine what legal limits need to be placed on advertisers.   

Mark's book list on advertising and technology

Mark Bartholomew Why did Mark love this book?

This book offers a blueprint for how to resist the intrusions of modern marketing. Cole, legal director of the ACLU and a former law professor, examines the successes of three modern movements for constitutional change. He adroitly traces the strategic choices made on the road to marriage equality, human rights in the war on terror, and a more capacious vision of the right to bear arms. Though dissimilar in their particular goals, these three social movements succeeded in producing sweeping changes in the law. Cole’s careful account is not only fascinating in its own right, but offers lessons for those who want to push back against the current landscape of ubiquitous advertising and commercial surveillance. 

By David Cole,

Why should I read it?

1 author picked Engines of Liberty as one of their favorite books, and they share why you should read it.

What is this book about?

Donald Trump's policies, from his travel ban to his approval of the Dakota Access Pipeline, have prompted an immediate response from concerned liberals. Yet what effect can protest truly have in the face of the awesome power of the executive branch? Do everyday citizens have a role in safeguarding our Constitution? Or must we rely on the federal courts, and the Supreme Court above all, to protect our dearly held rights?

In Engines of Liberty, the esteemed legal scholar David Cole argues that we all have a part to play in the grand civic dramas of our era. Examining the…


Book cover of TV Writing On Demand: Creating Great Content in the Digital Era

Emmanuel Oberg Author Of Writing a Successful TV Series: How to Pitch and Develop Projects for Television and Online Streaming

From my list on developing TV series (and the art of running a TV show).

Why am I passionate about this?

I’m a professional screenwriter with a passion for story structure. I’ve worked on film & TV projects for more than 25 years – not only as a writer for independent producers and studios such as Warner and Universal – but also as a development exec and creative consultant. Over time, I was shocked to see how many talented storytellers felt stuck between prescriptive paradigms and a “seat-of-the-pants” approach. So I set out to fill that void and defined a more flexible yet powerful method in my first book, Screenwriting Unchained, which I’ve now enthusiastically applied to TV series. I hope you enjoy the books on this list as much as I have!

Emmanuel's book list on developing TV series (and the art of running a TV show)

Emmanuel Oberg Why did Emmanuel love this book?

This fantastic book is full of useful tips on the craft, contains many interviews and is thoroughly documented.

It’s especially relevant for streaming. I love to discuss theory, but one of the best ways to learn is from practitioners. That’s why I’m a big fan of interviews. Not only do they give you a chance to learn from the masters, but they’re also inspiring. I always go back to my own writing with more energy when I’ve listened to someone talk passionately about their work.

Neil Landau’s book is a great resource, and it was very hard to decide between this one and The TV Showrunner’s Roadmap, another excellent work of his featuring interviews.

By Neil Landau,

Why should I read it?

1 author picked TV Writing On Demand as one of their favorite books, and they share why you should read it.

What is this book about?

TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.

This book…


Book cover of Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

Rupert Scofield Author Of Default to Bold:  Anatomy of a Turnaround

From my list on learning how to survive as an entrepreneur.

Why am I passionate about this?

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

Rupert's book list on learning how to survive as an entrepreneur

Rupert Scofield Why did Rupert love this book?

This book is a guide to surviving an existential crisis – what Grove calls a Strategic Inflection Point – when your business is subjected to one or more of six external forces, which, if powerful enough, could destroy the business.  Some of them are obvious – competitors, regulators, customers, vendors – but others more esoteric, like “the possibility your business could be done a different way”, what today we would call being disrupted.  I read it in 2015, when the company I run, FINCA International, was facing five of these six forces, each of which clobbered us with a 10x force compared to the first three decades of our existence, when competition was weak and most external forces enabled our success. How does a CEO respond to this challenge?  Grove’s answer is summarized in the title: remain in a permanent state of dread, which to outsiders might appear on the…

By Andrew S. Grove,

Why should I read it?

1 author picked Only the Paranoid Survive as one of their favorite books, and they share why you should read it.

What is this book about?

The President and CEO of Intel, the world's largest chipmaker, reveals how to identify and exploit the key moments of change in any industry that generates either drastic failure or incredible success. Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in…


Book cover of The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Rupert Scofield Author Of Default to Bold:  Anatomy of a Turnaround

From my list on learning how to survive as an entrepreneur.

Why am I passionate about this?

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

Rupert's book list on learning how to survive as an entrepreneur

Rupert Scofield Why did Rupert love this book?

This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches.  I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it.  I also found The Cross-Pollinator interesting, which argued that you should sometimes involve people from other sectors or countries which may at first glance seem irrelevant to the job at hand but, if given the chance to be “heard”, could lead to a solution.  The author makes the case for another eight personas, who may…

By Tom Kelley, Jonathan Littman,

Why should I read it?

1 author picked The Ten Faces of Innovation as one of their favorite books, and they share why you should read it.

What is this book about?

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these…


Book cover of The Alchemy of Air: A Jewish Genius, a Doomed Tycoon, and the Scientific Discovery That Fed the World but Fueled the Rise of Hitler

Kathryn Harkup Author Of The Secret Lives of Molecules

From my list on chemistry that aren’t chemistry.

Why am I passionate about this?

After many years of studying the subject and still more writing about it, my mind is still blown away by the fact that pretty much everything around you is a chemical of some kind. Even more impressive to me is that all of the molecules that make up everything you can see, smell, touch, and taste are made from combinations of just a handful of elements. The periodic table is a one-page summary of pretty much everything, the ultimate Lego kit to build a whole universe. I love finding out about and telling the stories of these incredible chemical constructions.

Kathryn's book list on chemistry that aren’t chemistry

Kathryn Harkup Why did Kathryn love this book?

A thought-provoking book about ammonia, a molecule made easily in nature but with great difficulty by humans.

Fritz Haber was the chemist who found a way to make ammonia artificially, but he was a complicated and controversial figure. The industrial production of ammonia has fed billions through its use in fertiliser, and killed millions through its use for making explosives.

By Thomas Hager,

Why should I read it?

1 author picked The Alchemy of Air as one of their favorite books, and they share why you should read it.

What is this book about?

A sweeping history of tragic genius, cutting-edge science, and the Haber-Bosch discovery that changed billions of lives—including your own.

At the dawn of the twentieth century, humanity was facing global disaster: Mass starvation was about to become a reality. A call went out to the world’ s scientists to find a solution.

This is the story of the two men who found it: brilliant, self-important Fritz Haber and reclusive, alcoholic Carl Bosch. Together they discovered a way to make bread out of air, built city-sized factories, and saved millions of lives.

But their epochal triumph came at a price we…


Book cover of The Profit Paradox: How Thriving Firms Threaten the Future of Work

Hermann Simon Author Of True Profit!: No Company Ever Went Broke Turning a Profit

From my list on how to manage profit and survive.

Why am I passionate about this?

Hermann Simon is a world-renowned expert on price and profit management. He is the founder and honorary chairman of Simon-Kucher & Partners, the global leader in price and topline consulting with 1700 employees and 41 offices worldwide. He is the only German in the Thinkers50 Hall of Fame of the most influential management thinkers. In China a business school is named in his honor. Profit is at the core of Hermann’s writing and consulting activities.

Hermann's book list on how to manage profit and survive

Hermann Simon Why did Hermann love this book?

This book addresses another highly charged topic, the exorbitant profits of tech and internet giants. The focus is on the consequences of the huge profits on competition, economic policy, and society at large. 1% of the world’s largest companies reap 36% of global so-called economic profit, that is the profit that exceeds the cost of capital. The book, which is punctuated with juicy examples, is very didactic as well as rigorous, and will appeal not only to those versed in economics but to the enlightened public in general. It is, however, not a book on how to manage profit, but rather how to address the problems resulting from super-profits. 

By Jan Eeckhout,

Why should I read it?

1 author picked The Profit Paradox as one of their favorite books, and they share why you should read it.

What is this book about?

A pioneering account of the surging global tide of market power-and how it stifles workers around the world

In an era of technological progress and easy communication, it might seem reasonable to assume that the world's working people have never had it so good. But wages are stagnant and prices are rising, so that everything from a bottle of beer to a prosthetic hip costs more. Economist Jan Eeckhout shows how this is due to a small number of companies exploiting an unbridled rise in market power-the ability to set prices higher than they could in a properly functioning competitive…


Book cover of New Fathers, Mental Health and Digital Communication

Mark Williams Author Of Fathers and Perinatal Mental Health: A Guide for Recognition, Treatment and Management

From my list on for new fathers about their mental health.

Why am I passionate about this?

Mark Williams is a keynote speaker, author, and international campaigner. In 2004 he himself experienced depression and suffered in silence for years until he entered community mental health services. He founded International Fathers Mental Health Day and #Howareyoudad campaign to make sure all parents are having support for the whole family. In 2020 Mark published the report called "Fathers Reaching Out - Why Dads Matter" to explain the importance of paternal mental health which has far better outcomes for the whole family and the development of the child when we include fathers. Mark is also an ambassador for Mothers For Mothers Charity.

Mark's book list on for new fathers about their mental health

Mark Williams Why did Mark love this book?

This book explores the experiences of new fathers struggling with mental health difficulties and focuses on the role of digital media as part of their approaches to coping. Hodkinson and Das show how the ways new fathers are positioned by society can make it hard for them to recognize their struggles as legitimate, or reach out for help. The book explores a range of different uses of digital communication by struggling fathers, from selective forms of disconnection, to the seeking out of online information or support.

By Paul Hodkinson, Ranjana Das,

Why should I read it?

1 author picked New Fathers, Mental Health and Digital Communication as one of their favorite books, and they share why you should read it.

What is this book about?

This book explores the experiences of new fathers struggling with mental health difficulties and focuses on the role of digital media as part of their approaches to coping. Hodkinson and Das show how the ways new fathers are positioned by society can make it hard for them to recognize their struggles as legitimate, or reach out for help. The book explores a range of different uses of digital communication by struggling fathers, from selective forms of disconnection, to the seeking out of online information or support. The authors highlight the significance even of the smallest digital acts as part of…


Book cover of The Circle
Book cover of The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet
Book cover of Bored, Lonely, Angry, Stupid: Changing Feelings about Technology, from the Telegraph to Twitter

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