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When I was twelve years old, my picture appeared in my hometown newspaper. I was holding a huge stack of books from the library, a week’s reading. All science fiction. I’ve read voraciously for the past seventy years—though much more widely as an adult. I’ve also had a life founding several small companies and writing twenty books. But I’ve continued to read science fiction, and, increasingly, dystopian novels. Why? Because, as a history buff, I think about the big trends that shape our lives. I see clearly that climate change, breakthroughs in technology, and unstable politics threaten our children’s future. I want to understand how these trends might play out—for better or for worse.
The widening partisan divide between Red and Blue in the United States today gives me nightmares.
I read a lot of history, so I know how closely today’s divisions resemble those before the Civil War. Which is why Omar El Akkad’sAmerican War resonates so deeply with me.
In 2074, four Deep South states secede over the passage of new legislation banning fossil fuels—and a Southerner assassinates the President.
The Red and Blue states are now at war again. And that’s my nightmare brought to life.
A Best Book of the Year: The Guardian, The Observer, New York Times, San Francisco Chronicle and The Washington Post.
2074. America's future is Civil War. Sarat's reality is survival. They took her father, they took her home, they told her lies . . .
She didn't start this war, but she'll end it.
Omar El Akkad's powerful debut novel imagines a dystopian future: a second American Civil War, a devastating plague and one family caught deep in the middle. In American War, we're asked to consider what might happen if America were to turn its most devastating policies and…
When I was twelve years old, my picture appeared in my hometown newspaper. I was holding a huge stack of books from the library, a week’s reading. All science fiction. I’ve read voraciously for the past seventy years—though much more widely as an adult. I’ve also had a life founding several small companies and writing twenty books. But I’ve continued to read science fiction, and, increasingly, dystopian novels. Why? Because, as a history buff, I think about the big trends that shape our lives. I see clearly that climate change, breakthroughs in technology, and unstable politics threaten our children’s future. I want to understand how these trends might play out—for better or for worse.
Climate change aside, what scares me the most about technology today is the capacity for bioengineering to run amok.
What happens when scientists monkey around with deadly viruses—and one escapes from the lab? What if some rogue researcher creates an entirely new lifeform that proves toxic to humans? Or some experimental microbe—an effort to save the world’s butterflies, for instance—proves to kill off bees instead?
This novel, which won major awards, depicts a frightening future world wrought by bioengineering. And you wouldn’t want to live there anymore than I do.
WINNER OF THE HUGO, NEBULA, LOCUS, JOHN W. CAMPBELL AND COMPTON CROOK AWARDS
The Windup Girl is the ground-breaking and visionary modern classic that swept the board for every major science fiction award it its year of publication.
Anderson Lake is a company man, AgriGen's calorie representative in Thailand. Under cover as a factory manager, he combs Bangkok's street markets in search of foodstuffs long thought to be extinct. There he meets the windup girl - the beautiful and enigmatic Emiko - now abandoned to the slums. She is one of the New People, bred to suit the whims of…
I have always been fascinated with morally grey or complex characters. For me, the sign of a great novel is one where you find yourself talking about the characters as if they were real people you know. I want to experience something when I read, and characters that are flawed, imperfect, or morally grey have always intrigued me because they can take me to places I haven’t (or wouldn’t!) go myself. And, of course, they provide ample grounds for fun discussions with my friends! Sci-fi apocalyptic fiction is fertile ground for such characters, so I’ve tried to pick books you may not have heard of. I hope you like them!
This was a book club choice, and as soon as I finished it, I bought the other two books in the trilogy. I literally couldn’t put them down! Another post-apocalypse for this list, this time, the story is told through the memories of Jimmy/Snowman. But make no mistake, the novel is about Crake, a brilliant, lonely, and terrifying young man.
As Jimmy tries to recover his past, shadowed by the gentle, green-skinned ‘children of Crake,’ he recalls the events leading up to the end of humanity. This is very much a mystery, so I must be careful what I reveal, but if you are all about misguided genius and hubris, you will adore this novel. Needless to say, with an author like Atwood, the writing is superb.
By the author of THE HANDMAID'S TALE and ALIAS GRACE
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Pigs might not fly but they are strangely altered. So, for that matter, are wolves and racoons. A man, once named Jimmy, lives in a tree, wrapped in old bedsheets, now calls himself Snowman. The voice of Oryx, the woman he loved, teasingly haunts him. And the green-eyed Children of Crake are, for some reason, his responsibility.
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Praise for Oryx and Crake:
'In Jimmy, Atwood has created a great character: a tragic-comic artist of the future, part buffoon, part Orpheus. An adman who's a sad man; a jealous…
From early on, I found myself captivated by the concept of a dystopic future for humanity. Years later, a 20+ year police career cemented the notion that people are not inherently good and that if a dystopic future is at all possible–we as a species will make it a reality. My love of science fiction, especially all forms of dystopia, combined with a hard-earned street-level grit and a love of action. Whether writing solo or with my amazing co-author, Dr. Gareth Worthington, I often inject these elements into my stories. I hope you enjoy the books on this list as much as I did!
I don’t think cyberpunk as we know it would exist without William Gibson’s Neuromancer. If PKD jump-started the genre, then Gibson advanced it in ways previously unimaginable.
I love the tone and texture of this book. Written in a gritty urban style, the mixture of atmosphere and wacky characters vividly paints the concept of high-tech and low-life that underpins the cyberpunk genre. Plus, it has “street samurai”–I mean, let’s go!
The book that defined the cyberpunk movement, inspiring everything from The Matrix to Cyberpunk 2077.
The sky above the port was the color of television, tuned to a dead channel.
William Gibson revolutionised science fiction in his 1984 debut Neuromancer. The writer who gave us the matrix and coined the term 'cyberspace' produced a first novel that won the Hugo, Nebula and Philip K. Dick Awards, and lit the fuse on the Cyberpunk movement.
More than three decades later, Gibson's text is as stylish as ever, his noir narrative still glitters like chrome in the shadows and his depictions of…
I’m an award-winning and bestselling novelist known for writing in a wide variety of genres. My most popular work to date is Lovecraft Country, a supernatural horror novel that served as the basis for the acclaimed HBO series of the same name.
I also love books that combine thrilling adventure stories with the thoughtful exploration of ideas.
The protagonists of this haunting sci-fi/existential horror novel make contact with an alien species that, while highly intelligent, appears to lack any sense of self-awareness. This leads to the scary question: Are the aliens the weird ones in this scenario, or is human consciousness a unique mutation in a universe filled with zombies?
Two months have past since a myriad of alien objects clenched about the Earth, screaming as they burned. The heavens have been silent since until a derelict space probe hears whispers from a distant comet. Something talks out there: but not to us.Who should we send to meet the alien, when the alien doesn't want to meet?Send a linguist with multiple - personality disorder and a biologist so spliced with machinery that he can't feel his own flesh. Send a pacifist warrior and a vampire recalled from the grave by the voodoo of paleogenetics. Send a man with half his…
When I was twelve years old, my picture appeared in my hometown newspaper. I was holding a huge stack of books from the library, a week’s reading. All science fiction. I’ve read voraciously for the past seventy years—though much more widely as an adult. I’ve also had a life founding several small companies and writing twenty books. But I’ve continued to read science fiction, and, increasingly, dystopian novels. Why? Because, as a history buff, I think about the big trends that shape our lives. I see clearly that climate change, breakthroughs in technology, and unstable politics threaten our children’s future. I want to understand how these trends might play out—for better or for worse.
The news is full of stories about chilling developments in artificial intelligence.
And you don’t have to venture into the fantasy world of killer robots to be terrified. Already, “chatbots” are blurring the lines between human and machine intelligence.
It’s gotten to the point that you can’t trust what you see or read online—because it may have been created by some AI designed to cheat or scare you into doing something you really don’t want to do.
Ira Levin’s novel, published in 1970, shows us a world ruled by artificial intelligence. It’s dystopia in the truest sense—and it’s likely to frighten you, as it did me.
'Marvellously entertaining. A cross between Brave New World and Doctor Who' Look Magazine
Considered one of the great dystopian thrillers - alongside A Clockwork Orange and Brave New World- Ira Levin's terrifying glimpse into the future continues to fascinate readers even forty years after publication.
Set in a seemingly perfect global society, where uniformity is the defining feature, one man leads the resistance against UniComp - a central computer that has been programmed to keep every single human on the surface of the earth in check. All ethnic groups have been eugenically merged into a single race called 'The Family',…
I’ve been writing professionally for an entire decade now, and for most of that time sci-fi has been my bread and butter. I love the genre’s varied aesthetics, and its tightrope of creativity and believability. The sci-fi books I love most of all are, for whatever reason, the ones that make me think deep, none-too-happy thoughts. Bestis subjective, but these are five of my very favorites.
The first sci-fi I ever read, plucked from a dusty shelf on a mission compound in Niger. The physics explanations were beyond me, and honestly still are, but the astronomical imagery rewired my nine-year-old brain. This is a book (and series) that melds the rigor of hard SF with the scope and imagination of the best space opera, following the remnants of humanity as they flee inscrutable, implacable AI monstrosities. It makes the universe feel visceral and terrifyingly beautiful, and makes the reader feel like an ant.
This new, special edition of the classic concluding volume of this defining series by the eminent physicist and Nebula Award-winning author contains a teaser chapter from Benford's, The Sunborn. The final chapter of humanity's future has begun, and three men hold the key to survival. As the fierce, artificially intelligent mechs pursue their savage and unstoppable destruction of the human race, it soon becomes apparent that three men-three generations in a family of voyagers-are their targets. Toby Bishop, his father Kileen, and his longdead grandfather each carry a piece of the lethal secret that can destroy their relentless pursuers. There…
I’ve been writing professionally for an entire decade now, and for most of that time sci-fi has been my bread and butter. I love the genre’s varied aesthetics, and its tightrope of creativity and believability. The sci-fi books I love most of all are, for whatever reason, the ones that make me think deep, none-too-happy thoughts. Bestis subjective, but these are five of my very favorites.
Kid books are the most important books. They hook deep into the gray matter right as it’s branching off in all directions, and set the course for a whole new crop of writers. The imagery in thiscompanion to the long-running Animorphs series was off the charts – for example, a moon-spanning hivemind organism that keeps thousands of victims tethered underwater, trepanned by tendrils that let it access their decaying brains. This one is dark, vivid, and capped off by a beautifully understated death.
He is called the Ellimist. A being with the ability to alter space and time. A being with a power that will never be fully understood. He is the reason Elfangor came to Earth. He is the reason the Earth now has a fighting chance. And though his actions never seem quite right or wrong, you can be certain they are never, ever what anyone expects.
This is the beginning and the middle of the story. A story that needs to be told in order to understand what might happen to the future. The future of the Animorphs. The future…
In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic. I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.
Williamson was one of the first people (after me) to critique advertising from a feminist point of view. I could have chosen her earlier book, Decoding Advertisements: Ideology and Meaning in Advertising, which also had a big influence on me, but this one is less academic and more readable.
Her discussion of how advertising channels people’s desire for progressive change into a need for products was one of the themes of my doctoral dissertation (written before this book). There are many gems, such as the fact that the ideal body type for women in ads has sometimes been that of a teenage boy!
Writing with wit and charm and intelligence Judith Williamson explores the forces that channel our tastes and structure our lives: films, books, television, advertisements, photography, music, political movements, and even the royal family.
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
Signs and symbols are all around us – are you using the right ones for your brand? When you don’t spend enough time thinking about the semiotics, it can create an undercurrent that misaligns what you are saying with what people experience with your brand.
If you want to sell more easily, I highly recommend Using Semiotics in Marketing (and her other book, Using Semiotics in Retail) – this fascinating world will change your branding for the better forever!
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics…
