Here are 100 books that Strategic Communication and AI fans have personally recommended if you like
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Conformism, religiosity, and tribalism pose an increasingly serious threat to democracy, equality, liberty, and the world order. Many public intellectuals, therefore, argue that we should try to tamp down or eliminate these tendencies. I argue the opposite. Based on decades of collaborative research with psychologists, evolutionary scientists, historians, and archaeologists, I show that the human propensities to copy, believe, and belong are here to stay, and our best hope for the future is to draw on our rich inheritance of biological and cultural evolution to harness and manage these core features of human nature more sustainably, peacefully, and consensually.
What I love about this book is its ambition to tell the history of humankind in a way that attends both to our evolutionary origins over millions of years and our cultural accomplishments over thousands of years–and to consider the implications of both for our present and future. Very few books attempt to do such a thing. All the other books I have listed among my favorites are exceptionally ambitious in other ways, but they only attempt to bring together a part of the human story rather than integrating the whole.
Sapiens helped me to realize that there was an eager audience for bigger-picture books about our evolutionary inheritance and its implications–from the viewpoint of both natural and cultural selection–and spurred me to write my own.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
I’ve experienced good organisations and less so in my working life. Likewise, I've experienced the good and less so of leadership. In leading teams and organisations during my career, I, too, have been an example of both, so I’m passionate about helping leaders grow their capability to ‘avoid the less so’ and lead well, with humanity and greater consciousness, to create workplaces where people flourish and organisations that contribute positively to the future of our world.
In my view, this book is a game-changer. Sinek probably agrees, given that it became a bestseller and has seen him become one of the most influential thinkers on leadership of our time. The Golden Circle—Why, How, What—at the heart of the book flips conventional leadership thinking on its head, getting clear on purpose (the why) rather than starting with the what.
I love the way Sinek brings his thinking and the power of purpose to life with real-world examples, from the Wright brothers, the ‘founders of powered flight,’ through Martin Luther King Jr. to Jobs and Apple.
It has always fascinated me how one person can enter a room, and they can change its temperature, and yet others remain unnoticed. Some feel unstoppable, whilst others struggle to get out of bed. Some create such a resonant, kind, and compassionate coherence in everything they do and all those that they touch; it feels like they are surrounded by blue birds and sunshine, and yet many of their colleagues will not be remembered.To be human is complex and magical. I've spent my life learning how we can get our energy right so that every day becomes extraordinary and Technicolor, and that's why I help businesses do the same.
Oliver Burkman saved me from myself. I had a sneaky suspicion that although I claimed to have weaned myself off the addiction of constant optimization, I wasn't absolutely clean, but reading his book was the best rehab I could imagine.
Oliver is incredibly smart and incredibly creative. I've enjoyed his columns for years, but now he has honed his writing style so brilliantly that I couldn't help but be riveted by what can often be quite a boring subject—time and how we use it.
We are our time, and our fixation with it is often unhealthy. Reading this gave me a perceptual reboot that has made me think quite differently about not only each day and how I use it but also how I should think about life. It's novel, entertaining, and enlightening. It's well worth investing one of your 4000 weeks.
"Provocative and appealing . . . well worth your extremely limited time." ―Barbara Spindel, The Wall Street Journal
The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.
Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But such techniques often end up making things worse. The sense of…
We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers.
What is public relations actually all about: the good, the bad, and the ugly? I found this book by Lee Edwards to be one of the most thoughtful texts ever written about an increasingly important profession. Taking the stance that public relations is not only used by organisations, but is deeply embedded in our society and culture, this book provides a comprehensive overview of how it shapes our lives and societies in all kinds of ways. It’s a powerful and challenging read.
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
I am a classicist (Greek and Latin) and a serious student of history. Modernity has obsessed me for the last 10 years, how it unfolds, what its implications are, whether it generates more gains than losses, whether it’s changing us profoundly and whether we can dodge it or not. Because of this interest (which I lecture on often) I am fascinated to see modernity’s gleanings in earlier times and always curious to see what other critics make of it. Because its effects will only grow down the road, the task of understanding its mechanisms and outcomes is one of extreme urgency, as these books illustrate in different ways.
Just when I thought the future was bright and sunny (in part due to Kurzweil), I learn from James Barrat that ASI (Artificial Super Intelligence) might well mark the end of our species (and the start of an ever-expanding artificial replacement).
I was fascinated by the people Barrat introduces us to like an expert on the psychology of ASI, and his description of a perfect machine and its runaway implications. I realized this is modernity at its best and worst: we push forward to improve the world but are always at the risk of creating new, unseen problems.
The most troubling question of all (to my way of thinking) is that our idea of perfected humanity (both a modern and a pre-modern aim) ends in the vision of machines like Watson playing endless games of Jeopardy among themselves.
Elon Musk named Our Final Invention one of 5 books everyone should read about the future
A Huffington Post Definitive Tech Book of 2013
Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence.
In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring…
I am the co-author of Small Teaching K-8. I hold Massachusetts teacher licensure in English 5-12, Library k-12, and School Administration 5-8 as well as an M.Ed. from Boston College.
Why should we be emphasizing creativity in classrooms? In short order, our students’ careers will require them to augment the work of machines.
ChatGPT and DALI-2 are only the beginning. Du Sautoy explores the implications of artificial intelligence on the future of work. The Creativity Code is a reminder that technology is only as creative as its programmers—at least, for now.
Will a computer ever compose a symphony, write a prize-winning novel, or paint a masterpiece? And if so, would we be able to tell the difference?
As humans, we have an extraordinary ability to create works of art that elevate, expand and transform what it means to be alive.
Yet in many other areas, new developments in AI are shaking up the status quo, as we find out how many of the tasks humans engage in can be done equally well, if not better, by machines. But can machines be creative? Will they soon be able to learn from the…
I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together.
Clark is a philosopher and shows with wit and many great examples how our minds evolved to be a tight meshing between our brains, bodies, and the environment. In this account, our human endowment is to naturally absorb technologies, whether as simple as a stick or as complex as the internet, into our thinking and so warp and expand our consciousness and our capacity for thought.
So much discussion of artificial intelligence is about what computers will do better than humans or instead of humans. This book explodes the whole notion: intelligence has always been artificial, and the most interesting questions are about how we’re going to use technology to think. Onwards!
From Robocop to the Terminator to Eve 8, no image better captures our deepest fears about technology than the cyborg, the person who is both flesh and metal, brain and electronics. But philosopher and cognitive scientist Andy Clark sees it differently. Cyborgs, he writes, are not something to be feared-we already are cyborgs. In Natural-Born Cyborgs, Clark argues that what makes humans so different from other species is our capacity to fully incorporate tools and supporting cultural practices into our existence. Technology as simple as writing on a sketchpad, as familiar as Google or a cellular phone, and as potentially…
I became fascinated by the highest achievements of human intelligence while a graduate student in philosophy working on the discovery and justification of scientific theories. Shortly after I got my PhD, I started working with cognitive psychologists who gave me an appreciation for empirical studies of intelligent thinking. Psychology led me to computational modeling of intelligence and I learned to build my own models. Much later a graduate student got me interested in questions about intelligence in non-human animals. After teaching a course on intelligence in machines, humans, and other animals, I decided to write a book that provides a systematic comparison: Bots and Beasts.
This book provides a good introduction to the current state of machine intelligence through interviews with many leading practitioners including Geoffrey Hinton, Yann LeCun, Stuart Russell, and Demis Hassabis (DeepMind). You will get a sense of both of AI’s recent accomplishments and how far it falls short of full human intelligence.
How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances?
Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times bestselling author, Martin Ford, uncovers the truth behind these questions from some of the brightest minds in the Artificial Intelligence community.
Martin has wide-ranging conversations with twenty-three…
I tell stories for the page and the screen (and sometimes to bribe my kid to brush her teeth). The stories I tell have one thing in common – they transport the reader to another world. For me, building a new world starts with building a new character – a narrator with strong opinions and a complicated past that will shape how the reader experiences their world. We don't experience the real world objectively – no matter how hard we try, our past, our feelings, and even our bodies affect how we experience the world. That's why the worlds I build and the stories I tell are all filtered through the particular truth of a bold narrator.
Illuminae is the first book in a YA science fiction series called the Illuminae Files Trilogy.
The story is told through intersecting first-person narratives constructed from journals, letters, texts, reports, and pictures. You want to absorb all that “found footage” goodness on paper. Trust.
There’s almost no exposition in Illuminae, especially in the first few chapters. That’s the beauty of these books – the narration is so visceral and urgent that you get invested in the story long before you really understand what’s happening. Putting the pieces of the world-building together is an addictive mystery in and of itself.
I don’t recommend cracking open this book the night before anything requiring a good night’s rest and lots of focus – your mind will be in 2575 until well after you’ve finished the last page.
'Never have I read a book so wholly unique and utterly captivating.' Marie Lu
'It certainly filled the Battlestar Galactica-shaped hole in my heart.' Victoria Aveyard
The internationally bestselling first book in a high-octane trilogy
Kady thought breaking up with Ezra was the worst thing she'd ever been through. That was before her planet was invaded. Now, with enemy fire raining down on them, Kady and Ezra are forced to fight their way onto one of the evacuating craft, with an enemy warship in hot pursuit.
But the warship could be the least of their problems. A deadly plague has…
I'm particularly intrigued by the topic of artificial intelligence and whether an artificial brain can become conscious and how we'll be able to control a superintelligent AI. I follow all the developments in the field of artificial intelligence and have tried to incorporate some of them into my own fiction writing. I have a scientific background as a former professor of psychology and neuroscience researcher and published a book in the Johns Hopkins Series on Neuroscience and Psychiatry, and numerous scientific articles. I'm also a member of the Society of Philosophers in America. I've been a fan of science fiction since childhood. Science fiction has always seemed to me to be a perfect mixture of fiction and philosophy.
Stanislaw Lem, the Polish philosopher and science fiction novelist, had the talent of writing novels that raise profound questions about the human condition. One of the issues he tackled was whether our human form of intelligence is just one of many types of intelligence that might be found in the universe.
In one of his most gripping and mind-stretching novels, The Invincible, an Earth spaceship lands on an apparently uninhabited planet only to find that many years previously, another race had crash-landed on the planet, and their small, robotic assistants were the main survivors of the crash. Those automata evolved into a collection of tiny “flies,” which, although not individually conscious or possessed of reasoning, use evolved herd behaviors to destroy their surviving alien masters and all other living creatures on the planet’s surface. When the humans from Earth explore the planet, they encounter clouds of these tiny metallic…
A space cruiser, in search of its sister ship, encounters beings descended from self-replicating machines.
In the grand tradition of H. G. Wells and Jules Verne, Stanisław Lem's The Invincible tells the story of a space cruiser sent to an obscure planet to determine the fate of a sister spaceship whose communication with Earth has abruptly ceased. Landing on the planet Regis III, navigator Rohan and his crew discover a form of life that has apparently evolved from autonomous, self-replicating machines—perhaps the survivors of a “robot war.” Rohan and his men are forced to confront the classic quandary: what course…
