Here are 100 books that Strategic Communication and AI fans have personally recommended if you like
Strategic Communication and AI.
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I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.
Yuval Noah Harari connects the dots between our past and the future, providing insights into how we've shaped and been shaped by innovation.
This book inspired me to think about the broader implications of AI and technology on our species. It fuels my passion for leveraging innovation to make a positive impact on society.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
I’ve experienced good organisations and less so in my working life. Likewise, I've experienced the good and less so of leadership. In leading teams and organisations during my career, I, too, have been an example of both, so I’m passionate about helping leaders grow their capability to ‘avoid the less so’ and lead well, with humanity and greater consciousness, to create workplaces where people flourish and organisations that contribute positively to the future of our world.
In my view, this book is a game-changer. Sinek probably agrees, given that it became a bestseller and has seen him become one of the most influential thinkers on leadership of our time. The Golden Circle—Why, How, What—at the heart of the book flips conventional leadership thinking on its head, getting clear on purpose (the why) rather than starting with the what.
I love the way Sinek brings his thinking and the power of purpose to life with real-world examples, from the Wright brothers, the ‘founders of powered flight,’ through Martin Luther King Jr. to Jobs and Apple.
It has always fascinated me how one person can enter a room, and they can change its temperature, and yet others remain unnoticed. Some feel unstoppable, whilst others struggle to get out of bed. Some create such a resonant, kind, and compassionate coherence in everything they do and all those that they touch; it feels like they are surrounded by blue birds and sunshine, and yet many of their colleagues will not be remembered.To be human is complex and magical. I've spent my life learning how we can get our energy right so that every day becomes extraordinary and Technicolor, and that's why I help businesses do the same.
Oliver Burkman saved me from myself. I had a sneaky suspicion that although I claimed to have weaned myself off the addiction of constant optimization, I wasn't absolutely clean, but reading his book was the best rehab I could imagine.
Oliver is incredibly smart and incredibly creative. I've enjoyed his columns for years, but now he has honed his writing style so brilliantly that I couldn't help but be riveted by what can often be quite a boring subject—time and how we use it.
We are our time, and our fixation with it is often unhealthy. Reading this gave me a perceptual reboot that has made me think quite differently about not only each day and how I use it but also how I should think about life. It's novel, entertaining, and enlightening. It's well worth investing one of your 4000 weeks.
"Provocative and appealing . . . well worth your extremely limited time." ―Barbara Spindel, The Wall Street Journal
The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.
Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But such techniques often end up making things worse. The sense of…
We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers.
What is public relations actually all about: the good, the bad, and the ugly? I found this book by Lee Edwards to be one of the most thoughtful texts ever written about an increasingly important profession. Taking the stance that public relations is not only used by organisations, but is deeply embedded in our society and culture, this book provides a comprehensive overview of how it shapes our lives and societies in all kinds of ways. It’s a powerful and challenging read.
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
I am a classicist (Greek and Latin) and a serious student of history. Modernity has obsessed me for the last 10 years, how it unfolds, what its implications are, whether it generates more gains than losses, whether it’s changing us profoundly and whether we can dodge it or not. Because of this interest (which I lecture on often) I am fascinated to see modernity’s gleanings in earlier times and always curious to see what other critics make of it. Because its effects will only grow down the road, the task of understanding its mechanisms and outcomes is one of extreme urgency, as these books illustrate in different ways.
Just when I thought the future was bright and sunny (in part due to Kurzweil), I learn from James Barrat that ASI (Artificial Super Intelligence) might well mark the end of our species (and the start of an ever-expanding artificial replacement).
I was fascinated by the people Barrat introduces us to like an expert on the psychology of ASI, and his description of a perfect machine and its runaway implications. I realized this is modernity at its best and worst: we push forward to improve the world but are always at the risk of creating new, unseen problems.
The most troubling question of all (to my way of thinking) is that our idea of perfected humanity (both a modern and a pre-modern aim) ends in the vision of machines like Watson playing endless games of Jeopardy among themselves.
Elon Musk named Our Final Invention one of 5 books everyone should read about the future
A Huffington Post Definitive Tech Book of 2013
Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence.
In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring…
I am the co-author of Small Teaching K-8. I hold Massachusetts teacher licensure in English 5-12, Library k-12, and School Administration 5-8 as well as an M.Ed. from Boston College.
Why should we be emphasizing creativity in classrooms? In short order, our students’ careers will require them to augment the work of machines.
ChatGPT and DALI-2 are only the beginning. Du Sautoy explores the implications of artificial intelligence on the future of work. The Creativity Code is a reminder that technology is only as creative as its programmers—at least, for now.
Will a computer ever compose a symphony, write a prize-winning novel, or paint a masterpiece? And if so, would we be able to tell the difference?
As humans, we have an extraordinary ability to create works of art that elevate, expand and transform what it means to be alive.
Yet in many other areas, new developments in AI are shaking up the status quo, as we find out how many of the tasks humans engage in can be done equally well, if not better, by machines. But can machines be creative? Will they soon be able to learn from the…
I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together.
Clark is a philosopher and shows with wit and many great examples how our minds evolved to be a tight meshing between our brains, bodies, and the environment. In this account, our human endowment is to naturally absorb technologies, whether as simple as a stick or as complex as the internet, into our thinking and so warp and expand our consciousness and our capacity for thought.
So much discussion of artificial intelligence is about what computers will do better than humans or instead of humans. This book explodes the whole notion: intelligence has always been artificial, and the most interesting questions are about how we’re going to use technology to think. Onwards!
From Robocop to the Terminator to Eve 8, no image better captures our deepest fears about technology than the cyborg, the person who is both flesh and metal, brain and electronics. But philosopher and cognitive scientist Andy Clark sees it differently. Cyborgs, he writes, are not something to be feared-we already are cyborgs. In Natural-Born Cyborgs, Clark argues that what makes humans so different from other species is our capacity to fully incorporate tools and supporting cultural practices into our existence. Technology as simple as writing on a sketchpad, as familiar as Google or a cellular phone, and as potentially…
My passion for generative AI first ignited in 2016 when I spoke about it at a conference, and ever since then, I can’t stop! I've created an online course, a newsletter and even wrote a book to spread knowledge on this groundbreaking technology. As an instructor, I empower others to explore the boundless potential of generative AI applications. Day in day out, I assist clients in crafting their own generative AI solutions, tailoring them to their unique needs.
Bishop’s book laid the mathematical groundwork for me, making it a solid foundation for anyone venturing into Generative AI.
I love how it covers Bayesian inference, graphical models, and machine learning fundamentals in a clear, approachable way. I also think, in my personal opinion, that reading my book after this one would be a natural progression to understand where AI is heading, building on the core concepts that Bishop established.
Pattern recognition has its origins in engineering, whereas machine learning grew out of computer science. However, these activities can be viewed as two facets of the same field, and together they have undergone substantial development over the past ten years. In particular, Bayesian methods have grown from a specialist niche to become mainstream, while graphical models have emerged as a general framework for describing and applying probabilistic models. Also, the practical applicability of Bayesian methods has been greatly enhanced through the development of a range of approximate inference algorithms such as variational Bayes and expectation pro- gation. Similarly, new models…
I discovered mind uploading in 1997 via a nonfiction book by Earl and Cox. That book literally changed my life, opening my eyes to concepts I had never previously considered. I joined groups and organizations that advocate for and advance research toward eventual mind-uploading technology. My enthusiasm for the topic ultimately culminated in my 2014 nonfiction book and then again in my 2024 novel, Contemplating Oblivion. The novel presents my philosophy concerning the purpose of existence and the universe, offering an answer that is closely tied to our destiny to one day computerize the brain, upload humanity, and populate the galaxy.
I fell in love with Stross’s book based on a single line: “The wreckage of an incredible meal is scattered across the tables around her.” I never forgot that evocative sentence and the vivid imagery it inspired. This book directly invokes the biggest concepts in cosmological futurism, like Matrioshka brains: star-powered computerized uber-brains.
This book has it all. I enjoyed the space-themed perspective on the singularity, which is less focused on the happenings on Earth and more on a space-faring civilization as the full scope of the singularity comes to pass. I particularly appreciated the utilization of a laser sail to transport an uploaded crew in a spaceship far too small for conventional humans, a concept that only works in the context of mind uploading.
His most ambitious novel to date, ACCELERANDO is a multi-generational saga following a brilliant clan of 21st-century posthumans. The year is some time between 2010 and 2015. The recession has ended, but populations are ageing and the rate of tech change is accelerating dizzyingly. Manfred makes his living from spreading ideas around, putting people in touch with one another and leaving a spray of technologies in his wake. He lives at the cutting edge of intelligence amplification technology, but even Manfred can take on too much. And when his pet robot cat picks up some interesting information from the SETI…
I tell stories for the page and the screen (and sometimes to bribe my kid to brush her teeth). The stories I tell have one thing in common – they transport the reader to another world. For me, building a new world starts with building a new character – a narrator with strong opinions and a complicated past that will shape how the reader experiences their world. We don't experience the real world objectively – no matter how hard we try, our past, our feelings, and even our bodies affect how we experience the world. That's why the worlds I build and the stories I tell are all filtered through the particular truth of a bold narrator.
Illuminae is the first book in a YA science fiction series called the Illuminae Files Trilogy.
The story is told through intersecting first-person narratives constructed from journals, letters, texts, reports, and pictures. You want to absorb all that “found footage” goodness on paper. Trust.
There’s almost no exposition in Illuminae, especially in the first few chapters. That’s the beauty of these books – the narration is so visceral and urgent that you get invested in the story long before you really understand what’s happening. Putting the pieces of the world-building together is an addictive mystery in and of itself.
I don’t recommend cracking open this book the night before anything requiring a good night’s rest and lots of focus – your mind will be in 2575 until well after you’ve finished the last page.
'Never have I read a book so wholly unique and utterly captivating.' Marie Lu
'It certainly filled the Battlestar Galactica-shaped hole in my heart.' Victoria Aveyard
The internationally bestselling first book in a high-octane trilogy
Kady thought breaking up with Ezra was the worst thing she'd ever been through. That was before her planet was invaded. Now, with enemy fire raining down on them, Kady and Ezra are forced to fight their way onto one of the evacuating craft, with an enemy warship in hot pursuit.
But the warship could be the least of their problems. A deadly plague has…
