100 books like Strategic Communication and AI

By Simon Moore, Roland Hübscher,

Here are 100 books that Strategic Communication and AI fans have personally recommended if you like Strategic Communication and AI. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Sapiens: A Brief History of Humankind

Dave Hersh Author Of Reignition: Transforming Stuck Startups Into Breakout Winners

From my list on leaders feeling lonely at the top.

Why am I passionate about this?

I have been a founder, CEO, venture capitalist, buyout specialist, Chairman, author, consultant, and coach. I’ve seen the startup world from every angle and also seen how destructive it can be if we don’t take care of our inner lives. My work now is to help people understand how we can transform ourselves to transform our businesses. These books were helpful to me when I needed them most and shaped not only my leadership approach but also my life. 

Dave's book list on leaders feeling lonely at the top

Dave Hersh Why did Dave love this book?

Being “lonely at the top” is often a problem of being stuck inside an infinite loop of cycling voices in your head. I can get insanely maniacal about the little things and have difficulty breaking out of the cycle.

This book came at a time when I was deep in one of those cycles. It was a mind-blowing look into why we are who we are and how homo sapiens systematically took over the planet. It was such an “aha” moment for me that it made all the voices go away, and I could see why and how my life was playing out in this way.

By Yuval Noah Harari,

Why should I read it?

21 authors picked Sapiens as one of their favorite books, and they share why you should read it.

What is this book about?

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…


Book cover of Start With Why: How Great Leaders Inspire Everyone to Take Action

Luana Marques Author Of Bold Move: A 3-Step Plan to Transform Anxiety Into Power

From my list on moving through anxiety toward what matters most.

Why am I passionate about this?

Growing up in Brazil facing poverty and adversity, I was helped by my grandmother, who instilled in me a profound lesson: be the water, not the rock. She taught me the significance of adaptability in confronting uncertainty, stress, and discomfort. Later in life, while pursuing my PhD in clinical psychology, I discovered her teachings aligned with leading mental health practices. Today, I'm an associate professor at Harvard, a renowned global speaker, and an author, ardently committed to empowering individuals globally with evidence-based techniques to transform anxiety into power. Every book in this list resonates with my grandmother's wisdom about boldly navigating life and underscores the transformative potential of embracing discomfort. 

Luana's book list on moving through anxiety toward what matters most

Luana Marques Why did Luana love this book?

My journey with Simon Sinek's Start with Why: How Great Leaders Inspire Everyone to Take Action began during my tenure at Massachusetts General Hospital, where I was tasked with the integration of two research labs.

As I grappled with unifying two distinct cultures, I grabbed with motivating and integrating two distinct teams. On my quest for innovative methods to articulate ideas, I chanced upon Sinek's Golden Circle—a potent formula for inspiring action. This strategy begins with 'why', segues into 'how', and culminates with 'what'.

Since immersing in Start with Why, I've employed the Golden Circle in countless presentations, workshops, and meetings, tapping into the strength of collective values and a sharp sense of purpose. If you find yourself in a leadership role and feeling cornered, my recommendation is: Start with Why.

By Simon Sinek,

Why should I read it?

8 authors picked Start With Why as one of their favorite books, and they share why you should read it.

What is this book about?

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!

WHAT READERS ARE SAYING ABOUT START WITH WHY:

'It's amazing how a book can change the course of your life, and this book did that' Reader Review

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review

'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review

'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review

Discover your purpose with one simple…


Book cover of Four Thousand Weeks: Time Management for Mortals

Holly Trantham Author Of Beyond Getting By: The Financial Diet's Guide to Abundant and Intentional Living

From my list on rethinking your relationship with work and money.

Why am I passionate about this?

At The Financial Diet, I’ve written and produced videos about money, productivity, and work/life balance for the better part of a decade. I’ve come to the conclusion that most of our commonly held beliefs about money and work are incorrect: your job shouldn’t be your main purpose, and money shouldn’t be the end goal in and of itself. I’ve also been a longtime nonfiction reader, and I lead a monthly book club for our Patreon members. This list is composed of my favorite selections from those meetings (a few of which I’d read previously), and I hope they invite you to question your own relationship with work and money!

Holly's book list on rethinking your relationship with work and money

Holly Trantham Why did Holly love this book?

As a rather Type A person who can get a bit preoccupied with schedules and to-do lists, this book was a much-needed reality check for me. I love the almost nihilistic approach to productivity here: this book is quite literally about how we are all going to die, yet we spend so much of our waking life trying to be as productive as possible.

This book forced me to interrogate how much unnecessary time I spend on work (the income-driven kind as well as the household chore kind) and got me thinking seriously about the reason for work in the first place: so that joy is a possibility. 

By Oliver Burkeman,

Why should I read it?

10 authors picked Four Thousand Weeks as one of their favorite books, and they share why you should read it.

What is this book about?

AN INSTANT NEW YORK TIMES BESTSELLER

"Provocative and appealing . . . well worth your extremely limited time." ―Barbara Spindel, The Wall Street Journal

The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.

Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But such techniques often end up making things worse. The sense of…


Book cover of Understanding Public Relations: Theory, Culture and Society

Anne Gregory and Paul Willis Author Of Strategic Public Relations Leadership

From my list on making a difference in public relations.

Why are we passionate about this?

We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers. 

Anne and Paul's book list on making a difference in public relations

Anne Gregory and Paul Willis Why did Anne and Paul love this book?

What is public relations actually all about: the good, the bad, and the ugly? I found this book by Lee Edwards to be one of the most thoughtful texts ever written about an increasingly important profession. Taking the stance that public relations is not only used by organisations, but is deeply embedded in our society and culture, this book provides a comprehensive overview of how it shapes our lives and societies in all kinds of ways. It’s a powerful and challenging read.

By Lee Edwards,

Why should I read it?

1 author picked Understanding Public Relations as one of their favorite books, and they share why you should read it.

What is this book about?

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

Explores public relations in relation…


Book cover of Our Final Invention: Artificial Intelligence and the End of the Human Era

Nicholas Maes Author Of Laughing Wolf

From my list on to understand (and survive) modernity.

Why am I passionate about this?

I am a classicist (Greek and Latin) and a serious student of history. Modernity has obsessed me for the last 10 years, how it unfolds, what its implications are, whether it generates more gains than losses, whether it’s changing us profoundly and whether we can dodge it or not. Because of this interest (which I lecture on often) I am fascinated to see modernity’s gleanings in earlier times and always curious to see what other critics make of it. Because its effects will only grow down the road, the task of understanding its mechanisms and outcomes is one of extreme urgency, as these books illustrate in different ways.

Nicholas' book list on to understand (and survive) modernity

Nicholas Maes Why did Nicholas love this book?

Just when I thought the future was bright and sunny (in part due to Kurzweil), I learn from James Barrat that ASI (Artificial Super Intelligence) might well mark the end of our species (and the start of an ever-expanding artificial replacement).

I was fascinated by the people Barrat introduces us to like an expert on the psychology of ASI, and his description of a perfect machine and its runaway implications. I realized this is modernity at its best and worst: we push forward to improve the world but are always at the risk of creating new, unseen problems.

The most troubling question of all (to my way of thinking) is that our idea of perfected humanity (both a modern and a pre-modern aim) ends in the vision of machines like Watson playing endless games of Jeopardy among themselves.

By James Barrat,

Why should I read it?

3 authors picked Our Final Invention as one of their favorite books, and they share why you should read it.

What is this book about?

Elon Musk named Our Final Invention one of 5 books everyone should read about the future

A Huffington Post Definitive Tech Book of 2013

Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence.

In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring…


Book cover of Daemon

Michael C. Bland Author Of The Price of Safety

From my list on a future we probably want to avoid.

Why am I passionate about this?

My father wanted to be an astrophysicist, and as a kid I caught his passion for the future from the many science fiction books he’d left throughout our house. As an adult, the advances in technology have brought the future envisioned in those books closer than ever. My passion for what awaits us led me to write The Price of Safety, which contains innovations that are right around the corner—and have already started to come true (which is freaky), between Elon Musk’s cranial implants to DNA tracking. The world we live in is becoming more like the world in my books. I hope we’re ready! 

Michael's book list on a future we probably want to avoid

Michael C. Bland Why did Michael love this book?

Suarez’s debut novel focuses on an all too real possibility of our future—and the dangers we could face.

Daemon warns of our reliance on computers as he tells a fast-paced story about a massive software program that awakens and initiates a terrible plan no one can decipher. We seem to accept that computers are programmed with our best interest in mind, though few truly know everything hidden in those endless lines of code.

Suarez shows the dangers of that near-blind acceptance. Knowledge is power. In Daemon, this tenant is taken to the extreme, with an artificial intelligence holding all the cards. It’s a future we might already be facing but don’t realize yet. 

By Daniel Suarez,

Why should I read it?

2 authors picked Daemon as one of their favorite books, and they share why you should read it. This book is for kids age 14, 15, 16, and 17.

What is this book about?

Matthew Sobol is dead, but his final creation survives.

It begins with a bizarre murder, where the only possible perpetrator happens to be dead. As more killings follow, the police are completely out of their depth. It falls to the unlikely partnership of Sebeck, a computer-illiterate cop, and Ross, an enigmatic hacker, to realise the scale of the imminent danger.

The Daemon is seemingly unstoppable, and murder is the least of its capabilities. As it leaves a trail of death and destruction in its wake, Sebeck and Ross must face up to a terrifying possibility. Can they convince a disbelieving…


Book cover of The Creativity Code: How AI is Learning to Write, Paint and Think

Sarah Connell Sanders Author Of Small Teaching K-8: Igniting the Teaching Spark with the Science of Learning

From my list on looking inside an adolescent’s mind.

Why am I passionate about this?

I am the co-author of Small Teaching K-8. I hold Massachusetts teacher licensure in English 5-12, Library k-12, and School Administration 5-8 as well as an M.Ed. from Boston College.

Sarah's book list on looking inside an adolescent’s mind

Sarah Connell Sanders Why did Sarah love this book?

Why should we be emphasizing creativity in classrooms? In short order, our students’ careers will require them to augment the work of machines.

ChatGPT and DALI-2 are only the beginning. Du Sautoy explores the implications of artificial intelligence on the future of work. The Creativity Code is a reminder that technology is only as creative as its programmers—at least, for now. 

By Marcus du Sautoy,

Why should I read it?

1 author picked The Creativity Code as one of their favorite books, and they share why you should read it.

What is this book about?

Will a computer ever compose a symphony, write a prize-winning novel, or paint a masterpiece? And if so, would we be able to tell the difference?

As humans, we have an extraordinary ability to create works of art that elevate, expand and transform what it means to be alive.

Yet in many other areas, new developments in AI are shaking up the status quo, as we find out how many of the tasks humans engage in can be done equally well, if not better, by machines. But can machines be creative? Will they soon be able to learn from the…


Book cover of Natural-Born Cyborgs: Minds, Technologies, and the Future of Human Intelligence

Tom Stafford Author Of Mind Hacks: Tips & Tools for Using Your Brain

From my list on understanding the human mind.

Why am I passionate about this?

I am now a Professor of Cognitive Science at the University of Sheffield, UK. I co-wrote Mind Hacks with technologist Matt Webb; we had great fun doing it. My research has always been in cognitive psychology and cognitive neuroscience, using experiments to understand the mind and brain and how they fit together. 

Tom's book list on understanding the human mind

Tom Stafford Why did Tom love this book?

The evolution of the mind is not over yet!

Clark is a philosopher and shows with wit and many great examples how our minds evolved to be a tight meshing between our brains, bodies, and the environment. In this account, our human endowment is to naturally absorb technologies, whether as simple as a stick or as complex as the internet, into our thinking and so warp and expand our consciousness and our capacity for thought.

So much discussion of artificial intelligence is about what computers will do better than humans or instead of humans. This book explodes the whole notion: intelligence has always been artificial, and the most interesting questions are about how we’re going to use technology to think. Onwards!

By Andy Clark,

Why should I read it?

1 author picked Natural-Born Cyborgs as one of their favorite books, and they share why you should read it.

What is this book about?

From Robocop to the Terminator to Eve 8, no image better captures our deepest fears about technology than the cyborg, the person who is both flesh and metal, brain and electronics. But philosopher and cognitive scientist Andy Clark sees it differently. Cyborgs, he writes, are not something to be feared-we already are cyborgs.
In Natural-Born Cyborgs, Clark argues that what makes humans so different from other species is our capacity to fully incorporate tools and supporting cultural practices into our existence. Technology as simple as writing on a sketchpad, as familiar as Google or a cellular phone, and as potentially…


Book cover of Columbus Day

Tyler E. C. Burnworth Author Of Redshift

From my list on military sci fi that will keep you awake at night.

Why am I passionate about this?

I've been writing since I was 7 years old. Star Wars had a big influence on me, but as I got older I gravitated toward Halo: Combat Evolved and Starship Troopers. Modern stories by the likes of Jason Anspach and Nick Cole, JN Chaney, and Rick Partlow...these are the stories that keep me up at night, my mind reeling with the insanity of what I've just read, pondering how close we are as a society to achieving the outlandish adventures contained in these books. I was in the Air Force for 14 years as an F-16 mechanic. I found my voice by combining my experiences and my passion for Science Fiction.

Tyler's book list on military sci fi that will keep you awake at night

Tyler E. C. Burnworth Why did Tyler love this book?

Columbus Day is the first entry in the Expeditionary Force Series, and it's one to take serious note of...despite the constant onslaught of humor! It reads like your typical Mil SF novel until chapter 10, where it takes all of your expectations and blows them up right in your face.

I loved the intense military combat scenes, coupled with Avenger's style humor and the introduction of a certain hyper-intelligent beer can...yes, it's that kind of story, and it's way better than I'm making it sound.

There's a reason each new release of this series breaks the Audible download page on release day. Some of the funniest science fiction I've ever read, with interesting alien races and tons of problem-solving fun, references to other SF series...what's not to love?

By Craig Alanson,

Why should I read it?

1 author picked Columbus Day as one of their favorite books, and they share why you should read it.

What is this book about?

We were fighting on the wrong side, of a war we couldn't win. And that was the good news. The Ruhar hit us on Columbus Day. There we were, innocently drifting along the cosmos on our little blue marble, like the native Americans in 1492. Over the horizon come ships of a technologically advanced, aggressive culture, and BAM! There go the good old days, when humans only got killed by each other. So, Columbus Day. It fits. When the morning sky twinkled again, this time with Kristang starships jumping in to hammer the Ruhar, we thought we were saved. The…


Book cover of Power and Prediction: The Disruptive Economics of Artificial Intelligence

Art Kleiner Author Of The AI Dilemma: 7 Principles for Responsible Technology

From my list on understanding AI and its effect on people.

Why am I passionate about this?

I’m a storyteller writing on business and technology. I specialize in clear views of complex systems. When Juliette showed me her research on tech companies and AI responsibility, I saw the power of a book – the book that ultimately became The AI Dilemma. The core dilemma is that in the right hands the technology is needed, and in the wrong hands it’s dangerous. When Juliette asked me to coauthor it, I jumped at the chance. As we worked, I realized that the topic brought into focus all the research and thinking I’d ever done about human, organizational, and machine behavior. 

Art's book list on understanding AI and its effect on people

Art Kleiner Why did Art love this book?

This is the book I suggest to people who worry that AI will take their jobs or control the world.

These U of Toronto economists make a case for AI as a disruptor of systems and power structures – not on their own, but because of the decision makers who control them. Those companies won’t necessarily be Alphabet, Amazon, or Meta. Their competitive advantage – access to data – will now be available cheaply.

It’s judgment that’s at a premium now. After reading this, I feel pretty trusting of AI. I’m just not so sure about people.   

By Ajay Agrawal, Joshua Gans, Avi Goldfarb

Why should I read it?

1 author picked Power and Prediction as one of their favorite books, and they share why you should read it.

What is this book about?

Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines can help you prepare.

Artificial intelligence (AI) has impacted many industries around the world-banking and finance, pharmaceuticals, automotive, medical technology, manufacturing, and retail. But it has only just begun its odyssey toward cheaper, better, and faster predictions that drive strategic business decisions. When prediction is taken to the max, industries transform, and with such transformation comes disruption.

What is at the root of this? In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet…


5 book lists we think you will like!

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