Here are 100 books that Understanding Public Relations fans have personally recommended if you like
Understanding Public Relations.
Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.
Shepherd is reader supported. When you buy books, we may earn an affiliate commission.
I have been a founder, CEO, venture capitalist, buyout specialist, Chairman, author, consultant, and coach. I’ve seen the startup world from every angle and also seen how destructive it can be if we don’t take care of our inner lives. My work now is to help people understand how we can transform ourselves to transform our businesses. These books were helpful to me when I needed them most and shaped not only my leadership approach but also my life.
Being “lonely at the top” is often a problem of being stuck inside an infinite loop of cycling voices in your head. I can get insanely maniacal about the little things and have difficulty breaking out of the cycle.
This book came at a time when I was deep in one of those cycles. It was a mind-blowing look into why we are who we are and how homo sapiens systematically took over the planet. It was such an “aha” moment for me that it made all the voices go away, and I could see why and how my life was playing out in this way.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
Growing up in Brazil facing poverty and adversity, I was helped by my grandmother, who instilled in me a profound lesson: be the water, not the rock. She taught me the significance of adaptability in confronting uncertainty, stress, and discomfort. Later in life, while pursuing my PhD in clinical psychology, I discovered her teachings aligned with leading mental health practices. Today, I'm an associate professor at Harvard, a renowned global speaker, and an author, ardently committed to empowering individuals globally with evidence-based techniques to transform anxiety into power. Every book in this list resonates with my grandmother's wisdom about boldly navigating life and underscores the transformative potential of embracing discomfort.
My journey with Simon Sinek's Start with Why: How Great Leaders Inspire Everyone to Take Action began during my tenure at Massachusetts General Hospital, where I was tasked with the integration of two research labs.
As I grappled with unifying two distinct cultures, I grabbed with motivating and integrating two distinct teams. On my quest for innovative methods to articulate ideas, I chanced upon Sinek's Golden Circle—a potent formula for inspiring action. This strategy begins with 'why', segues into 'how', and culminates with 'what'.
Since immersing in Start with Why, I've employed the Golden Circle in countless presentations, workshops, and meetings, tapping into the strength of collective values and a sharp sense of purpose. If you find yourself in a leadership role and feeling cornered, my recommendation is: Start with Why.
At The Financial Diet, I’ve written and produced videos about money, productivity, and work/life balance for the better part of a decade. I’ve come to the conclusion that most of our commonly held beliefs about money and work are incorrect: your job shouldn’t be your main purpose, and money shouldn’t be the end goal in and of itself. I’ve also been a longtime nonfiction reader, and I lead a monthly book club for our Patreon members. This list is composed of my favorite selections from those meetings (a few of which I’d read previously), and I hope they invite you to question your own relationship with work and money!
As a rather Type A person who can get a bit preoccupied with schedules and to-do lists, this book was a much-needed reality check for me. I love the almost nihilistic approach to productivity here: this book is quite literally about how we are all going to die, yet we spend so much of our waking life trying to be as productive as possible.
This book forced me to interrogate how much unnecessary time I spend on work (the income-driven kind as well as the household chore kind) and got me thinking seriously about the reason for work in the first place: so that joy is a possibility.
"Provocative and appealing . . . well worth your extremely limited time." ―Barbara Spindel, The Wall Street Journal
The average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.
Nobody needs telling there isn’t enough time. We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. But such techniques often end up making things worse. The sense of…
We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers.
Here we are in the world of the metaverse. So many public relations books are about what the practice looks like now. This one is different. It’s inviting us to look at what the world will look like when just about everything is infused with AI and total sensory immersion is commonplace. It invites us to look at how public relations can harness these technologies and the power they will give us to develop incredible knowledge about people, build deep relationships and emotional connections. If so inclined, we could manipulate people without them even knowing it. For me this was a wake-up call to the profession. We can’t just be seduced by the shiny tools of technology, but need to step back and reflect on their ethical implications.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism.…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
In the ‘creative’ agency where I worked we always looked down our noses at P.R. But reading this book I realised to my shame that the thinking of the best PR experts has generally been way ahead of the plonky theories of ad agencies.
Why try to ‘persuade’ people when you can create a version of reality that makes persuasion unnecessary? Compared with the jiu-jitsu of great P.R. even the best ads look like a clumsy punch on the nose.
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval,…
Conflict and disagreement have always interested me. I was a middle child, so I naturally fell into the role of peacemaker. But I also had strong opinions, and I always thought I knew the right answer. The pursuit of education, love, and a career brought me to rural Montana, an Asian metropolis, and everywhere in between. These experiences deepened my fascination regarding how people could have such different beliefs, and how we are to live together despite those differences. A PhD in Science and Technology Studies, supervised by a political scientist, sent me on the path to diagnosing what ails American democracy, and what the cure might be.
This book is a classic. I recommend it to all my students. While the events discussed are dated: Three Mile Island, silicone breast implants, the Exxon Valdez oil spill, I found the lessons to be perennial.
Lawrence Susskind and Patrick Field show that when companies or government agencies focus on defending themselves during a crisis and fail to take responsibility, public confidence is only further eroded. I really enjoyed that, in the end, Dealing with an Angry Public is a practical guide to restoring and keeping trust, one that professionals in nuclear energy, public health, and other controversial fields would do well to read and understand.
Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff resistance. In this enormously practical book, Lawrence Susskind and Patrick Field analyze scores of both private and public-sector cases, as well as crisis scenarios such as the Alaskan oil spill, the silicone breast implant controversy, and nuclear plant malfunction at Three Mile Island. They show how resistance to both public and private initiatives can…
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.
A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.
In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…
There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.
One thing that I’ve seen happen is that UX professionals and aspiring UX professionals focus intensively on learning the methods needed to practice UX to the detriment of focusing on learning necessary soft skills.
There is a whole category of books that, while not UX specific, talk about how to practice those soft skills. This book is one of my favorites – it explains the value of building your network and relationships towards professional success.
Those relationships are really one of the keys to career success as a UX professional.
The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world.
Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates…
My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.
If there’s anyone who cares about effective graphic design, it’s direct-mail experts and fundraisers like Brooks. Brooks devotes about one-quarter of his book to the “design of fundraising”—how to use graphics to improve response rates. If folks can’t read your pitch because of poor design, all the words you write won’t make a difference. “It doesn’t matter how great a piece looks if it’s hard to read,” he says. He deflates designs that make the designer feel good, but make the reader toss the communication because it’s just too much work to figure out.
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
When I
arrange for my clients to do a radio or podcast interview, some sell books,
while others do not. Why is that?
In many cases it’s the little things said during an interview that make people
want to buy that book. That’s why Media
training is important, because what good is landing an interview if you can’t get
the listener/viewer to take action and buy the book? If you take your
interviews seriously then read this book. Besides learning tips and techniques
you’ll gain confidence which is an important element of any
interview. This book is for anyone who is planning on getting media
coverage including: Authors, C-Suite Execs, Politicians, and Sports
Figures.
The author
Jess Todtfeld worked as a national TV-News Producer at NBC, ABC and FOX News.
He coached guests on how to look and sound good for years. Now he brings that
experience to his…
Strategies for Getting the Most From TV, Print, Radio, Internet & Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post
Interested in
culture,
communication,
and
sociology?
11,000+ authors have recommended their favorite books and what they love about them.
Browse their picks for the best books about
culture,
communication,
and
sociology.