Understanding Public Relations
Book description
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual…
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Why read it?
1 author picked Understanding Public Relations as one of their favorite books. Why do they recommend it?
What is public relations actually all about: the good, the bad, and the ugly? I found this book by Lee Edwards to be one of the most thoughtful texts ever written about an increasingly important profession. Taking the stance that public relations is not only used by organisations, but is deeply embedded in our society and culture, this book provides a comprehensive overview of how it shapes our lives and societies in all kinds of ways. It’s a powerful and challenging read.
From Anne and Paul's list on making a difference in public relations.
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