Fans pick 100 books like Fables Of Abundance

By Jackson Lears,

Here are 100 books that Fables Of Abundance fans have personally recommended if you like Fables Of Abundance. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Carol M. Glen Author Of Controlling Cyberspace: The Politics of Internet Governance and Regulation

From my list on understanding the internet and how it is governed.

Why am I passionate about this?

I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.    

Carol's book list on understanding the internet and how it is governed

Carol M. Glen Why did Carol love this book?

In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.

I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.

Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit. 

By Tim Wu,

Why should I read it?

8 authors picked The Attention Merchants as one of their favorite books, and they share why you should read it.

What is this book about?

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…


Book cover of Hit Makers: How to Succeed in an Age of Distraction

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why did Paul love this book?

When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?

Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.

By Derek Thompson,

Why should I read it?

3 authors picked Hit Makers as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER

A Book of the Year Selection for Inc. and Library Journal

"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…


Book cover of Madison Avenue, U.S.A

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why did Paul love this book?

A well-written and dispassionate review of the US advertising scene, written by a journalist in the nineteen-fifties, might just sound like (ancient) advertising history. But when I first read this, it came as a massive revelation to me.

I realised that all the core concepts we’d been taught about advertising – propositions, reasons why, message recall, attention, and the rest – were nothing more than phrases spouted by some glib ad man of the past. And we don’t have to believe any of them unless we choose to.

By Martin Mayer,

Why should I read it?

1 author picked Madison Avenue, U.S.A as one of their favorite books, and they share why you should read it.

What is this book about?

Madison Avenue U.S.A. is a reporter's portrayal of the advertising world and the creative and business minds that have shaped it. A best seller when it was first published in 1958, Martin Mayer's book is the result of hundreds of interviews with the greatest talents in the industry--among them advertising giants Bill Bernbach, James Webb Young, David Ogilvy and Rosser Reeves. Mr. Mayer highlights classic campaigns and the agencies that created them, capturing the excitement, the frenzy and the long hours of work behind original print and broadcast ads. He also reveals the workings of the industry--the money spent (and…


If you love Fables Of Abundance...

Ad

Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit by Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of PR! A Social History Of Spin

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why did Paul love this book?

In the ‘creative’ agency where I worked we always looked down our noses at P.R. But reading this book I realised to my shame that the thinking of the best PR experts has generally been way ahead of the plonky theories of ad agencies.

Why try to ‘persuade’ people when you can create a version of reality that makes persuasion unnecessary? Compared with the jiu-jitsu of great P.R. even the best ads look like a clumsy punch on the nose.

By Stuart Ewen,

Why should I read it?

1 author picked PR! A Social History Of Spin as one of their favorite books, and they share why you should read it.

What is this book about?

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval,…


Book cover of Tested Advertising Methods

Drew Eric Whitman Author Of Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

From my list on creating powerful, money-making advertising copy.

Why am I passionate about this?

Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-TimersHis work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

Drew's book list on creating powerful, money-making advertising copy

Drew Eric Whitman Why did Drew love this book?

If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!) it. Miss this, and you’re missing the Queen Mary

By John Caples,

Why should I read it?

1 author picked Tested Advertising Methods as one of their favorite books, and they share why you should read it.

What is this book about?

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.


Book cover of It Chooses You

Lee Crutchley Author Of Nobody Knows What They're Doing: The 10 Secrets All Artists Should Know

From my list on when you feel lost in life.

Why am I passionate about this?

I'm a writer from a small town in England that nobody has heard of, who now lives in Berlin. I have written books about depression, insomnia, creativity, and travel that have been translated into 20 languages. My book How to Be Happy (or at Least Less Sad) was called "a wonderful tool for anyone struggling with depression – or even just feeling blah" by Publishers Weekly. My latest book Nobody Knows What They're Doing is available now.

Lee's book list on when you feel lost in life

Lee Crutchley Why did Lee love this book?

Miranda July was struggling to finish her new movie script and, instead, interviewed a bunch of people she found through the Pennysaver. This book is the product of that procrastination, and I don't think I've ever related to anything more. It helped me to see the value of procrastination in general, and to realise I actually need to procrastinate. It's how I think and, counterintuitively, it's how I get things done. So these days, if I feel that need to procrastinate, I don't beat myself up about it, I do it. I'm much more productive as a result. I’m also much better at realising the difference between needed procrastination and laziness.

By Miranda July,

Why should I read it?

1 author picked It Chooses You as one of their favorite books, and they share why you should read it.

What is this book about?

In the summer of 2009, Miranda July was struggling to finish writing the screenplay for her much-anticipated second film. During her increasingly long lunch breaks, she began to obsessively read the PennySaver, the iconic clas sifieds booklet that reached everywhere and seemed to come from nowhere. Who was the person selling the "Large leather Jacket, $10"? It seemed important to find out - or at least it was a great distraction from the screenplay.

Accompanied by photographer Brigitte Sire, July crisscrossed Los Angeles to meet a random selection of PennySaver sellers, glimpsing thirteen surprisingly moving and profoundly specific realities, along…


If you love Jackson Lears...

Ad

Book cover of Marriage and Fatherhood in the Nazi SS

Marriage and Fatherhood in the Nazi SS by Amy Carney,

When I was writing this book, several of my friends jokingly called it the Nazi baby book, with one insisting it would make a great title. Nazi Babies – admittedly, that is a catchy title, but that’s not exactly what my book is about. SS babies would be slightly more…

Book cover of Is There Any Hope For Advertising?

Chris Orzechowski Author Of Make it Rain: The Secret to Generating Massive Paydays from Your Email List

From my list on copywriting.

Why am I passionate about this?

I started my adult life as a bouncer and a school teacher. A few years later, I was running one of the most well-known email marketing agencies in the industry. The reason this happened is because I dedicated my life to becoming a master copywriter. Learning how to write copy was the key that unlocked a level of freedom I didn’t know existed, both personal and financial. It’s also allowed me to write two bestselling books on email marketing, work with 250+ brands, and coach 2,200+ students around the world. I hope this list helps you take your writing skills up a notch.

Chris' book list on copywriting

Chris Orzechowski Why did Chris love this book?

Howard Gossage was not your typical ad man. He was cut from a different cloth. His love/hate relationship with the profession led to some innovative ad campaigns. He once ran an ad that ended mid-sentence (people were dying to know what happened next). He advertised Finna Gas by offering free balloons - filled with PINK air. He was part troll, part genius. And his style and flair are things I try to emulate with my own work.

You’ll eventually get to a point in your copy career where you feel jaded. Where you’re tired of selling your soul one sentence at a time. When you reach that point, this book will bring you back to life. That’s what it did for me.

By Howard Gossage,

Why should I read it?

1 author picked Is There Any Hope For Advertising? as one of their favorite books, and they share why you should read it.

What is this book about?

Gathers Gossage's essays on important issues in advertising as well as a selection of copy from some of his unconventional campaigns


Book cover of Advertising Shits In Your Head: Strategies for Resistance

Dawn Woolley Author Of Consuming the Body: Capitalism, Social Media and Commodification

From my list on consumer culture and tearing it down.

Why am I passionate about this?

I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.

Dawn's book list on consumer culture and tearing it down

Dawn Woolley Why did Dawn love this book?

This book appeals to me as both an academic and an artist. In my art practice, I critique gender stereotypes in commercial and commodity culture, and this book provides a brief history of advertising and why it is bad for societies, followed by brilliant creative case studies of activist artists and artworks.

It contains lots of images of poster campaigns and graphic designs that uncover the ways that adverts play with our fears and desires–a subject that I talk about in relation to body and beauty ideals in my book. The artists in this book are very clever and hugely talented, so the book is a constant source of inspiration.

By Vyvian Raoul, Matt Bonner,

Why should I read it?

1 author picked Advertising Shits In Your Head as one of their favorite books, and they share why you should read it.

What is this book about?

Advertising Shits in Your Head calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us.

With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This international edition includes…


Book cover of The Mechanical Bride: Folklore of Industrial Man

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironictext. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day. 

By Marshall McLuhan,

Why should I read it?

1 author picked The Mechanical Bride as one of their favorite books, and they share why you should read it.

What is this book about?

OURS is the first age in wruch many thousands of the
best-trained individual minds have made it a full-time
business to get inside the collective public mind. To
get inside in order to manipulate, exploit, control is
the object now. And to generate heat not light is the
intention. To keep everybody in the helpless state
engendered by prolonged mental rutting is the effect
of many ads and much entertainment alike.
Since so many minds are engaged in bringing
about this condition of public helplessness, and since
these programs of commercial education are so much
more expensive and influential than…


If you love Fables Of Abundance...

Ad

Book cover of Who Is a Worthy Mother?: An Intimate History of Adoption

Who Is a Worthy Mother? by Rebecca Wellington,

I grew up thinking that being adopted didn’t matter. I was wrong. This book is my journey uncovering the significance and true history of adoption practices in America. Now, in the wake of the U.S. Supreme Court’s overturning of Roe v. Wade, the renewed debate over women’s reproductive rights places…

Book cover of The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Chris Elcock Author Of Psychedelic New York: A History of LSD in the City

From my list on history of the American counter-culture.

Why am I passionate about this?

I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.

Chris' book list on history of the American counter-culture

Chris Elcock Why did Chris love this book?

I had always been interested in the contradictions of the American counter-culture, so I loved how Frank underscored how rebellion and dissent had such a surprisingly positive impact on the corporate world.

Far from seeing counter-cultural messages as threats to American capitalism, marketing, and advertising executives welcomed these non-conformist ideals as a fantastic way of commercializing their mundane products by connecting them with hipness and authenticity. Frank’s contrarian position jibes well with my own thoughts on the topic, and I really enjoyed how he takes the reader through the genesis of hip advertising.

By Thomas Frank,

Why should I read it?

1 author picked The Conquest of Cool as one of their favorite books, and they share why you should read it.

What is this book about?

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking,…


Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Book cover of Hit Makers: How to Succeed in an Age of Distraction
Book cover of Madison Avenue, U.S.A

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,759

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in advertising, Europe, and presidential biography?

Advertising 53 books
Europe 960 books