Here are 90 books that Advertising Shits In Your Head fans have personally recommended if you like
Advertising Shits In Your Head.
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I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.
To be honest, I could’ve picked any book by David Harvey–he writes about capitalism and how it affects people and the places we inhabit in a really accessible way. This brief introduction is a great way to get into his writing (a gateway book!). It is also a useful guide to thinking about contemporary issues with hope rather than despair.
Like the book by Ahmed, this one offers ideas for a socially just society, giving the reader solutions and not just problems. I think it is important when critiquing society to come up with tangible ways that we can move away from unequal systems to more equitable ones. This book makes change feel possible.
Neoliberalism - the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action - has become dominant in both thought and practice throughout much of the world since 1970 or so. Its spread has depended upon a reconstitution of state powers such that privatization, finance, and market processes are emphasized. State interventions in the economy are minimized, while the obligations of the state to provide for the welfare of its citizens are diminished. David Harvey, author of 'The New Imperialism' and 'The Condition of Postmodernity', here tells the political-economic story of…
I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.
I love this book because it is written in a poetic and accessible way to talk about a subject that I am really passionate about. It is genuinely a joy to read, and I couldn’t put it down. It also helped me when I was writing the conclusion of my book. I wanted to end on positive actions rather than a summary of everything that is wrong with the world.
Ahmed’s book is an instruction book and a call to arms. The conclusion is in two parts, and the first part, A Killjoy Survival Kit, contains a list of things that will make the feminist struggle easier to handle–including books by your favorite feminist. This one is definitely in my survival kit.
In Living a Feminist Life Sara Ahmed shows how feminist theory is generated from everyday life and the ordinary experiences of being a feminist at home and at work. Building on legacies of feminist of color scholarship in particular, Ahmed offers a poetic and personal meditation on how feminists become estranged from worlds they critique-often by naming and calling attention to problems-and how feminists learn about worlds from their efforts to transform them. Ahmed also provides her most sustained commentary on the figure of the feminist killjoy introduced in her earlier work while showing how feminists create inventive solutions-such as…
I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.
There are a lot of books about selfies out there (including mine), so it was difficult to choose one. Tiddenberg’s book is my favorite because it talks about why selfies are treated as unimportant or superficial things. However, it shows that being able to represent yourself as you wish is a powerful tool.
Tiddenberg argues that selfies are mocked and viewed as a demonstration of narcissism because they shift power away from visual culture gatekeepers, such as fashion photographers and magazine editors, towards marginalized people who have less power. By clearly showing why some people hate selfies, the book articulates why I love them.
This book brings a rich and nuanced analysis of selfie culture. It shows how selfies gain their meanings, illustrates different selfie practices, explores how selfies make us feel and why they have the power to make us feel anything, and unpacks how selfie practices and selfie related norms have changed or might change in the future.
As humans, we have a long history of being drawn to images, of communicating visually, and being enchanted with (our own) faces. Every day we share hundreds of millions of photos on Facebook, Instagram and Snapchat. Selfies are continually and passionately talked about. People…
We’ve all experienced the overwhelming level of political and social divisiveness in our country. This invisible “virus” of negativity is, in part, the result of the name-calling and heated rhetoric that has become commonplace among commentators and elected leaders alike.
My book provides a clear perspective on the historical and…
I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.
This book deals with a subject that I feel strongly about–fat discrimination. It includes diet culture and the damage caused by the medicalization of fat. Lupton’s book was the first I read on this subject, and it is a brilliant, concise introduction to the social and political meanings of fat today.
Importantly, it debunks things like the BMI (body mass index commonly used in medicine to determine a person’s health level) and introduced me to movements such as the Health at Every Size Movement. It describes ways that anti-fat biases are being fought against, and I try to practice them in my life and academic work.
In contemporary western societies, the fat body has become a focus of stigmatizing discourses and practices aimed at disciplining, regulating and containing it. Despite the fact that in many western countries fat bodies outnumber those that are thin, fat people are still socially marginalized, and treated with derision and even repulsion and disgust. Medical and public health experts continue to insist that an 'obesity epidemic' exists and that fatness is a pathological condition which should be prevented and controlled.
Fat is a book about why the fat body has become so reviled and reviewed as diseased, the target of such…
In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiences—the sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic. I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.
I read this classic, published in 1957 when I was in high school. It was perhaps the first critique of advertising, and I found it fascinating.
Packard identified eight “compelling needs” that advertisers promise products will fulfill. Years later, I recognized how some of these needs were used to sell addictive products.
Although he didn’t address the objectification of women, he opened my eyes to the manipulative power of advertisers and the subconscious meaning of ads.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us…
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!) it. Miss this, and you’re missing the Queen Mary
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
It didn’t begin with Donald Trump. When the Republican Party lost five straight presidential elections during the 1930s and 1940s, three things happened: (1) Republicans came to believe that presidential elections are rigged; (2) Conspiracy theories arose and were believed; and (3) The presidency was elevated to cult-like status.
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
Here’s a classic by the man who started it all. Claude Hopkins is regarded as one of the greatest copywriters of all time. He pioneered the “Reason-Why” style of copywriting (telling people why to buy your product). It’s filled with priceless stories, humor, and practical lessons you can apply to your ads immediately. Get this classic if you're truly serious about learning to create effective ads! While your competitors are floundering around scratching their heads because their ads aren’t working, you’ll know exactly what to do to influence people to buy NOW!
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.
Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironic—text. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day.
OURS is the first age in wruch many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind. To get inside in order to manipulate, exploit, control is the object now. And to generate heat not light is the intention. To keep everybody in the helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike. Since so many minds are engaged in bringing about this condition of public helplessness, and since these programs of commercial education are so much more expensive and influential than…
I'm a writer from a small town in England that nobody has heard of, who now lives in Berlin. I have written books about depression, insomnia, creativity, and travel that have been translated into 20 languages. My book How to Be Happy (or at Least Less Sad) was called "a wonderful tool for anyone struggling with depression – or even just feeling blah" by Publishers Weekly. My latest book Nobody Knows What They're Doing is available now.
Miranda July was struggling to finish her new movie script and, instead, interviewed a bunch of people she found through the Pennysaver. This book is the product of that procrastination, and I don't think I've ever related to anything more. It helped me to see the value of procrastination in general, and to realise I actually need to procrastinate. It's how I think and, counterintuitively, it's how I get things done. So these days, if I feel that need to procrastinate, I don't beat myself up about it, I do it. I'm much more productive as a result. I’m also much better at realising the difference between needed procrastination and laziness.
In the summer of 2009, Miranda July was struggling to finish writing the screenplay for her much-anticipated second film. During her increasingly long lunch breaks, she began to obsessively read the PennySaver, the iconic clas sifieds booklet that reached everywhere and seemed to come from nowhere. Who was the person selling the "Large leather Jacket, $10"? It seemed important to find out - or at least it was a great distraction from the screenplay.
Accompanied by photographer Brigitte Sire, July crisscrossed Los Angeles to meet a random selection of PennySaver sellers, glimpsing thirteen surprisingly moving and profoundly specific realities, along…
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
Howard Luck Gossage was an advertising innovator—a genius, really—whose ideas leapt far ahead of traditional advertising. Working in San Francisco during the Mad Men era, he created unusual campaigns that got people involved, inviting them to reply, assist, and even create the ads themselves; in short, he devised interactive advertising before there was such a thing. His iconoclastic, liberating ideas influenced everyone. As Jeff Goodby put it, “When Goodby, Berlin & Silverstein was opened in 1983, we ran an ad with Howard’s picture and the headline: 'An advertising agency founded by a man who’s been dead for 14 years.' Gossage was the plastic guy on our dashboard and we were out there hitting the gas in his honor.” When you read about how he worked, how he thought, and what he created, you’ll press the pedal to the metal yourself.
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These…
