The Mechanical Bride

By Marshall McLuhan,

Book cover of The Mechanical Bride: Folklore of Industrial Man

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Why read it?

1 author picked The Mechanical Bride as one of their favorite books. Why do they recommend it?

Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironictext. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day. 

From William's list on Marshall McLuhan.

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