Why this book?
Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironic—text. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day.
Why should I read it?
What is this book about?
OURS is the first age in wruch many thousands of the
best-trained individual minds have made it a full-time
business to get inside the collective public mind. To
get inside in order to manipulate, exploit, control is
the object now. And to generate heat not light is the
intention. To keep everybody in the helpless state
engendered by prolonged mental rutting is the effect
of many ads and much entertainment alike.
Since so many minds are engaged in bringing
about this condition of public helplessness, and since
these programs of commercial education are so much
more expensive and influential than…