100 books like Re-Understanding Media

By Sarah Sharma (editor), Rianka Singh (editor),

Here are 100 books that Re-Understanding Media fans have personally recommended if you like Re-Understanding Media. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Mechanical Bride: Folklore of Industrial Man

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironictext. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day. 

By Marshall McLuhan,

Why should I read it?

1 author picked The Mechanical Bride as one of their favorite books, and they share why you should read it.

What is this book about?

OURS is the first age in wruch many thousands of the
best-trained individual minds have made it a full-time
business to get inside the collective public mind. To
get inside in order to manipulate, exploit, control is
the object now. And to generate heat not light is the
intention. To keep everybody in the helpless state
engendered by prolonged mental rutting is the effect
of many ads and much entertainment alike.
Since so many minds are engaged in bringing
about this condition of public helplessness, and since
these programs of commercial education are so much
more expensive and influential than…


Book cover of The Medium and the Light: Reflections on Religion

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

Mention has often been made of the extent to which Marshall McLuhan was a devout adherent of the Catholic faith. But little has been known about how he viewed the place of religion in the world particularly with reference to the fate of the Catholic Church. This carefully selected collection of McLuhan’s writings on religion provides one with clarifying insights into his views on a broad range of Church-related issues including the nature of conversion, the spiritualism of youth, the impact of technology on liturgy, and Vatican II.  Overall, by revealing that McLuhan viewed faith as a sense, the volume illuminates the connections he made between religion and media.  

By Marshall McLuhan,

Why should I read it?

1 author picked The Medium and the Light as one of their favorite books, and they share why you should read it.

What is this book about?

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, "Are you really a Catholic?" He would answer, "Yes, I am a Catholic, the worst kind -- a convert," leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the…


Book cover of Distant Early Warning: Marshall McLuhan and the Transformation of the Avant-Garde

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

This book explores McLuhan’s relationship with avant-garde art. While McLuhan’s engagement with artistic endeavours, has received some attention, Kitnick examines in detail not only how McLuhan’s work on art developed over an extended period, but how his views on artistic practice came to inform the work of others. He builds on McLuhan’s contention that art was not primarily a means of self-expression, but rather the basis for cultural exploration and environmental change. Drawing inspiration from figures such as James Joyce, T.S. Eliot, and Wyndham Lewis. McLuhan, according to Kitnick, saw members of the avant-garde as artists who work within conventional structures in order to disrupt them, thereby throwing them into relief. 

By Alex Kitnick,

Why should I read it?

1 author picked Distant Early Warning as one of their favorite books, and they share why you should read it.

What is this book about?

Marshall McLuhan (1911-1980) is best known as a media theorist-many consider him the founder of media studies-but he was also an important theorist of art. Though a near-household name for decades due to magazine interviews and TV specials, McLuhan remains an underappreciated yet fascinating figure in art history. His connections with the art of his own time were largely unexplored, until now. In Distant Early Warning, art historian Alex Kitnick delves into these rich connections and argues both that McLuhan was influenced by art and artists and, more surprisingly, that McLuhan's work directly influenced the art and artists of his…


Book cover of Out of School: Information Art and the Toronto School of Communication

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

This book dovetails with those of Kitnick as well as Sharma and Singh. While framed by a broader concern with the emergence of the Toronto School of Communication, it gives particular attention to how McLuhan’s notions about “information art,” came to influence artistic practice through initiatives such as “N.E. Thing and Company” (NETCO), Robert Smithson’s West Coast work and “General Idea.” Echoing some of the issues raised by the Sharma/Singh collection, he examines these ventures through the lens of power and gender. It is impeccably edited and handsomely illustrated, in line with the high production standards of McGill-Queen’s University Press.

By Adam Lauder,

Why should I read it?

1 author picked Out of School as one of their favorite books, and they share why you should read it.

What is this book about?

Through a series of focused and interconnected case studies, Out of School explores the long history of information art associated with the Toronto School of Communication. It highlights the perspectives of artists inspired by the speculations of Marshall McLuhan and colleagues as well as the philosophical underpinnings of the Toronto School's ideas about information.

Using pre-Internet media such as telex and the telecopier, the artists explored in this book materialized visionary concepts of information without the aid of computers. Harbingers of contemporary digital culture, Bertram Brooker, N.E. Thing Co., Robert Smithson, Wyndham Lewis, General Idea, and other artists approached information…


Book cover of Of Heart and Stone

Tyffany Hackett Author Of Daylight's Curse

From my list on indie works you might not have heard of.

Why am I passionate about this?

The theme of this list is so important to me as an independently published author. Ever since I was about 14 years old I knew I wanted to tell stories, and my way, so even then I was looking into indie publishing. The idea of offering my books up to the traditional publishing chopping block, to be edited and mulled into what’s most marketable, scared me so much! I didn’t want to tell my stories another person’s way. So here we are, and I’m giving you guys a list of indie recommendations whose authors feel very much the same way. We just want to tell our stories. And have control over how that’s done. ;)

Tyffany's book list on indie works you might not have heard of

Tyffany Hackett Why did Tyffany love this book?

Jesikah Sundin is one of my absolute favorite indie authors. Not only are her pages rich with easter eggs and factual knowledge, she weaves them together in a magical way that makes her stories utterly impossible to put down. Of Heart and Stone is technically the second book in the Ealdspell Cycle, but as they’re standalones, you can read them out of order just fine. And this Snow White retelling is so worth the read. Not only does she intermingle a world of technology and magic, she does it so seamlessly it feels completely natural. Add in that she writes delightful slow-burn romance, and add in the feminist vibes that make her stories deeper still, and truly, you’ll inhale the whole series.

By Jesikah Sundin,

Why should I read it?

1 author picked Of Heart and Stone as one of their favorite books, and they share why you should read it.

What is this book about?

Previously published as EIRWEN

She has a heart of stone.
A heart he is fated by the faeries to break.

Eirwen Blackvein grew up in a dwarven mining camp at the edge of the map. A perfect place to hide an elven princess destined to destroy a queen and save a kingdom at war, as foretold in a seer’s magic mirror. Except, Eirwen doesn’t know she is the lost princess. Only that she was found as a newborn with her heart carved out. And why she now possesses a heart of stone in her chest.

A heart made from the…


Book cover of Mosaics of Knowledge: Representing Information in the Roman World

Paul Hay Author Of Saeculum: Defining Historical Eras in Ancient Roman Thought

From my list on for aspiring Roman history buffs.

Why am I passionate about this?

I’m a professor of Roman history who teaches and writes about the social world of the ancient Romans. I’m drawn to the topic of ancient Rome because it seems simultaneously familiar and alien: the people always “feel real” to me, but the many cultural differences between Rome and modern America prod me to contemplate those aspects and values of my own world that I take for granted. I enjoy the high moral stakes of the political machinations as well as the aesthetic beauty of the artistic creations of Rome. And the shadow of Rome still looms large in American culture, so I find the study of antiquity endlessly instructive.

Paul's book list on for aspiring Roman history buffs

Paul Hay Why did Paul love this book?

One of my areas of scholarly interest is Roman intellectual history; I am curious about how Romans thought about their world and how this thinking changed over time (often through the introduction of new concepts or terms).

This interest allows me to examine the ways in which the Romans, at a cognitive level, simply understood information differently from how we do today. Riggsby analyzes various forms of information technology (maps, lists, tables, etc.) that seem basic and obvious, yet he reveals how rare it was for the Romans to deploy them (and usually in quite context-specific ways, such as military duty rosters).

This book really helped me question my assumptions about information literacy and how minds organize data, so that I am more aware of the cultural factors at work.

By Andrew Riggsby,

Why should I read it?

1 author picked Mosaics of Knowledge as one of their favorite books, and they share why you should read it.

What is this book about?

Today's information technology often seems to take on a life of its own, spreading into every part of our lives. In the Roman world things were different. Technologies were limited to small, scattered social groups.

By examining five technologies-lists, tables, weights and measures, artistic perspective, and mapping-Mosaics of Knowledge demonstrates how the Romans broke up a world we might have imagined them to unite. That is, the recording, storage, and recall of information in physical media might be expected to bind together persons distant in time and space. More often than not, however, Roman instances serve to create or reinforce…


Book cover of Marketing 5.0: Technology for Humanity

Keith A. Quesenberry Author Of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

From my list on understanding how marketing has changed.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on understanding how marketing has changed

Keith A. Quesenberry Why did Keith love this book?

Philip Kotler, “The Father of Modern Marketing,” credited with developing the 4 Ps of the marketing mix is still contributing to the field. In this book with his co-authors, he builds upon the foundations he helped to set up decades ago to show us how the practice of marketing has evolved and where it is headed. You’ll learn the challenges marketers face in a digital world, new strategies for tech-powered marketing, and new tactics for leveraging marketing tech. What I really learned from this book is the practice of human-centric marketing where brands behave like humans treating customers as friends. It’s all about POV where value proposition messages become useful and valuable content.

By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Why should I read it?

1 author picked Marketing 5.0 as one of their favorite books, and they share why you should read it.

What is this book about?

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series,…


Book cover of The Art of Stillness: Adventures in Going Nowhere

Yara Zgheib Author Of No Land to Light On

From my list on to read while taking a flight.

Why am I passionate about this?

When I was a child, every year, for Christmas, I would wish for wings, pixie dust, a flying carpet… anything that would make me fly. I will never forget the first time I did: my grandfather and mother took me with them on a trip to Brussels when I was about four. That blue, those clouds, that lightness… I have never stopped chasing them since.

Yara's book list on to read while taking a flight

Yara Zgheib Why did Yara love this book?

Really, any book or essay (or scrap of paper!) by Pico Iyer, the master of flight and finding that quiet, blue place above any clouds. The first three books in this list were to make you want to take flight. This is the how-to manual. Start it on the plane, as the engine roars to life, the wheels begin to turn… and go.

By Pico Iyer,

Why should I read it?

1 author picked The Art of Stillness as one of their favorite books, and they share why you should read it.

What is this book about?

Part of the TED series: The Art of Stillness

In this age of constant movement and connectedness, when so many of us are all over the place, perhaps staying in one place - and locating everything we need for peace and happiness there - is a more exciting prospect, and a greater necessity than ever before.

Through his extensive interviews with creative geniuses of our day, as well as historical records and his own life experience, acclaimed author Pico Iyer paints a picture of why so many have found such richness in stillness and how - from Marcel Proust to…


Book cover of Normal Accidents: Living with High Risk Technologies

Damon P. Coppola Author Of Introduction to International Disaster Management

From my list on expanding your thinking on disaster risk management.

Why am I passionate about this?

As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.

Damon's book list on expanding your thinking on disaster risk management

Damon P. Coppola Why did Damon love this book?

This is an older text, but a good one nonetheless.

Normal Accidents highlights the complexity behind major disasters. In the hours, days, and even years leading up to any major incident, there are often multiple opportunities to reduce the negative impacts or even avoid them altogether.

Focusing on technological hazards, Perrow highlights the fact that major incidents are rarely the result of a single point of failure. As risk managers, we need to understand the compounding nature of risk, and this book brings that lesson to life. 

By Charles Perrow,

Why should I read it?

1 author picked Normal Accidents as one of their favorite books, and they share why you should read it.

What is this book about?

Normal Accidents analyzes the social side of technological risk. Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them. The first edition fulfilled one reviewer's prediction that…


Book cover of Operation Paperclip: The Secret Intelligence Program That Brought Nazi Scientists to America

Robert McParland Author Of The Last Alchemist

From my list on books where history meets mystery.

Why am I passionate about this?

I once had a history advisor in school whom I informed that I was studying history so I could write fiction better. I saw him cringe a bit at that. Even so, I think that history and fiction–and the mystery–go together well. I am always drawn by mystery dramas–and by the drama of real lives facing and unraveling their way through real events. Of course, that led to graduate studies in cultural and intellectual history, to many years of teaching literature, and to passionate reading of mystery novels. Sparkling fiction and strong narrative history, for me, continue to stimulate a sense of wonder at human experience and this incredible universe we live in.    

Robert's book list on books where history meets mystery

Robert McParland Why did Robert love this book?

A secret intelligence program with Nazi scientists is described in such colorful detail that this nonfiction book riveted my attention.

What was most compelling for me was the story of how these scientists and technological experts were utilized by American ingenuity. A fascinating and well-researched history book always holds my interest.  

By Annie Jacobsen,

Why should I read it?

2 authors picked Operation Paperclip as one of their favorite books, and they share why you should read it.

What is this book about?

In the chaos following WWII, many of Germany's remaining resources were divvied up among allied forces. Some of the greatest spoils were the Third Reich's scientific minds--the minds that made their programs in aerospace and rocketry the best in the world. The United States secretly decided that the value of these former Nazis' forbidden knowledge outweighed their crimes, and the government formed a covert organization called Operation Paperclip to allow them to work without the knowledge of the American public.

Drawing on exclusive interviews with dozens of Paperclip family members, with access to German archival documents (including, notably, papers available…


Book cover of The Mechanical Bride: Folklore of Industrial Man
Book cover of The Medium and the Light: Reflections on Religion
Book cover of Distant Early Warning: Marshall McLuhan and the Transformation of the Avant-Garde

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