Fans pick 100 books like Re-Understanding Media

By Sarah Sharma (editor), Rianka Singh (editor),

Here are 100 books that Re-Understanding Media fans have personally recommended if you like Re-Understanding Media. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Mechanical Bride: Folklore of Industrial Man

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

Largely recognized as McLuhan’s first major work, this book provides a trenchant analysis of 1940’s popular culture in the United States, with particular reference to print-media advertising. To this end, it consists of x chapters, each of which consists of an image culled from newspapers and magazines, accompanied by an insightful—and often ironictext. Dismissed by some as lacking in direction and coherence, the book actually has a tightly woven narrative that sheds considerable light on the gender issues, technology, and power structures of the day. 

By Marshall McLuhan,

Why should I read it?

1 author picked The Mechanical Bride as one of their favorite books, and they share why you should read it.

What is this book about?

OURS is the first age in wruch many thousands of the
best-trained individual minds have made it a full-time
business to get inside the collective public mind. To
get inside in order to manipulate, exploit, control is
the object now. And to generate heat not light is the
intention. To keep everybody in the helpless state
engendered by prolonged mental rutting is the effect
of many ads and much entertainment alike.
Since so many minds are engaged in bringing
about this condition of public helplessness, and since
these programs of commercial education are so much
more expensive and influential than…


Book cover of The Medium and the Light: Reflections on Religion

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

Mention has often been made of the extent to which Marshall McLuhan was a devout adherent of the Catholic faith. But little has been known about how he viewed the place of religion in the world particularly with reference to the fate of the Catholic Church. This carefully selected collection of McLuhan’s writings on religion provides one with clarifying insights into his views on a broad range of Church-related issues including the nature of conversion, the spiritualism of youth, the impact of technology on liturgy, and Vatican II.  Overall, by revealing that McLuhan viewed faith as a sense, the volume illuminates the connections he made between religion and media.  

By Marshall McLuhan,

Why should I read it?

1 author picked The Medium and the Light as one of their favorite books, and they share why you should read it.

What is this book about?

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, "Are you really a Catholic?" He would answer, "Yes, I am a Catholic, the worst kind -- a convert," leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the…


Book cover of Distant Early Warning: Marshall McLuhan and the Transformation of the Avant-Garde

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

This book explores McLuhan’s relationship with avant-garde art. While McLuhan’s engagement with artistic endeavours, has received some attention, Kitnick examines in detail not only how McLuhan’s work on art developed over an extended period, but how his views on artistic practice came to inform the work of others. He builds on McLuhan’s contention that art was not primarily a means of self-expression, but rather the basis for cultural exploration and environmental change. Drawing inspiration from figures such as James Joyce, T.S. Eliot, and Wyndham Lewis. McLuhan, according to Kitnick, saw members of the avant-garde as artists who work within conventional structures in order to disrupt them, thereby throwing them into relief. 

By Alex Kitnick,

Why should I read it?

1 author picked Distant Early Warning as one of their favorite books, and they share why you should read it.

What is this book about?

Marshall McLuhan (1911-1980) is best known as a media theorist-many consider him the founder of media studies-but he was also an important theorist of art. Though a near-household name for decades due to magazine interviews and TV specials, McLuhan remains an underappreciated yet fascinating figure in art history. His connections with the art of his own time were largely unexplored, until now. In Distant Early Warning, art historian Alex Kitnick delves into these rich connections and argues both that McLuhan was influenced by art and artists and, more surprisingly, that McLuhan's work directly influenced the art and artists of his…


Book cover of Out of School: Information Art and the Toronto School of Communication

William J. Buxton Author Of Harold Innis on Peter Pond: Biography, Cultural Memory, and the Continental Fur Trade

From my list on By or about the Canadian philosopher Marshall McLuhan (.

Why am I passionate about this?

William J. Buxton is Distinguished Professor Emeritus of Communication Studies and Senior Fellow, Centre for Sensory Studies, at Concordia University Montreal, Qc, Canada. He is also professeur associé au Département d’information et de communication de l’Université Laval, Québec City, Québec, Canada. He has edited and co-edited five books related to the life and works of the Canadian political economist and media theorist, Harold Adams Innis.

William's book list on By or about the Canadian philosopher Marshall McLuhan (

William J. Buxton Why did William love this book?

This book dovetails with those of Kitnick as well as Sharma and Singh. While framed by a broader concern with the emergence of the Toronto School of Communication, it gives particular attention to how McLuhan’s notions about “information art,” came to influence artistic practice through initiatives such as “N.E. Thing and Company” (NETCO), Robert Smithson’s West Coast work and “General Idea.” Echoing some of the issues raised by the Sharma/Singh collection, he examines these ventures through the lens of power and gender. It is impeccably edited and handsomely illustrated, in line with the high production standards of McGill-Queen’s University Press.

By Adam Lauder,

Why should I read it?

1 author picked Out of School as one of their favorite books, and they share why you should read it.

What is this book about?

Through a series of focused and interconnected case studies, Out of School explores the long history of information art associated with the Toronto School of Communication. It highlights the perspectives of artists inspired by the speculations of Marshall McLuhan and colleagues as well as the philosophical underpinnings of the Toronto School's ideas about information.

Using pre-Internet media such as telex and the telecopier, the artists explored in this book materialized visionary concepts of information without the aid of computers. Harbingers of contemporary digital culture, Bertram Brooker, N.E. Thing Co., Robert Smithson, Wyndham Lewis, General Idea, and other artists approached information…


Book cover of Of Heart and Stone

Tyffany Hackett Author Of Daylight's Curse

From my list on indie works you might not have heard of.

Why am I passionate about this?

The theme of this list is so important to me as an independently published author. Ever since I was about 14 years old I knew I wanted to tell stories, and my way, so even then I was looking into indie publishing. The idea of offering my books up to the traditional publishing chopping block, to be edited and mulled into what’s most marketable, scared me so much! I didn’t want to tell my stories another person’s way. So here we are, and I’m giving you guys a list of indie recommendations whose authors feel very much the same way. We just want to tell our stories. And have control over how that’s done. ;)

Tyffany's book list on indie works you might not have heard of

Tyffany Hackett Why did Tyffany love this book?

Jesikah Sundin is one of my absolute favorite indie authors. Not only are her pages rich with easter eggs and factual knowledge, she weaves them together in a magical way that makes her stories utterly impossible to put down. Of Heart and Stone is technically the second book in the Ealdspell Cycle, but as they’re standalones, you can read them out of order just fine. And this Snow White retelling is so worth the read. Not only does she intermingle a world of technology and magic, she does it so seamlessly it feels completely natural. Add in that she writes delightful slow-burn romance, and add in the feminist vibes that make her stories deeper still, and truly, you’ll inhale the whole series.

By Jesikah Sundin,

Why should I read it?

1 author picked Of Heart and Stone as one of their favorite books, and they share why you should read it.

What is this book about?

Previously published as EIRWEN

She has a heart of stone.
A heart he is fated by the faeries to break.

Eirwen Blackvein grew up in a dwarven mining camp at the edge of the map. A perfect place to hide an elven princess destined to destroy a queen and save a kingdom at war, as foretold in a seer’s magic mirror. Except, Eirwen doesn’t know she is the lost princess. Only that she was found as a newborn with her heart carved out. And why she now possesses a heart of stone in her chest.

A heart made from the…


Book cover of Normal Accidents: Living with High Risk Technologies

Damon P. Coppola Author Of Introduction to International Disaster Management

From my list on expanding your thinking on disaster risk management.

Why am I passionate about this?

As a professional emergency and risk management practitioner, I’ve spent my career supporting and shaping emergency management policy and practice in every context from the village to global levels. What I’ve found to be most rewarding are those opportunities where I’ve been able to translate this knowledge and practice into training the next generation of emergency managers. The textbooks I’ve written, which include the first comprehensive book on emergency management (Introduction to Emergency Management, currently in its 7th edition) and the first book on homeland security in the United States (Introduction to Homeland Security, currently in its 6th Edition), are currently in use at hundreds of universities worldwide.

Damon's book list on expanding your thinking on disaster risk management

Damon P. Coppola Why did Damon love this book?

This is an older text, but a good one nonetheless.

Normal Accidents highlights the complexity behind major disasters. In the hours, days, and even years leading up to any major incident, there are often multiple opportunities to reduce the negative impacts or even avoid them altogether.

Focusing on technological hazards, Perrow highlights the fact that major incidents are rarely the result of a single point of failure. As risk managers, we need to understand the compounding nature of risk, and this book brings that lesson to life. 

By Charles Perrow,

Why should I read it?

1 author picked Normal Accidents as one of their favorite books, and they share why you should read it.

What is this book about?

Normal Accidents analyzes the social side of technological risk. Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them. The first edition fulfilled one reviewer's prediction that…


Book cover of The Nature of Technology: What It Is and How It Evolves

Daniel M. Gerstein Author Of Tech Wars: Transforming U.S. Technology Development

From my list on understanding current tech war future of humanity.

Why am I passionate about this?

Everyone uses technology, but few stop to think about where these technologies come from and what this trajectory means to humanity. During my professional career, I have dedicated myself to public service focused on security and defense as a U.S. Army officer, senior government civilian, and in think tanks, industry, and academia. My journey has taken me to over 60 countries where I have witnessed humankind's best and worst. The difference is often in how our technologies are used—to build cities, feed populations, and develop life-saving vaccines or to oppress peoples or as tools of war. 

Daniel's book list on understanding current tech war future of humanity

Daniel M. Gerstein Why did Daniel love this book?

I had never thought much about what technology was and where it came from before reading this book. This book opened my eyes and made me understand the history of humanity and the history of technology are one and the same.

The book vividly describes the theory of technology’s origin and evolution. In doing so, the author reminds us that technology creates our world, which in turn creates our wealth, our economy, and our way of being.

By W. Brian Arthur,

Why should I read it?

2 authors picked The Nature of Technology as one of their favorite books, and they share why you should read it.

What is this book about?

“More than anything else technology creates our world. It creates our wealth, our economy, our very way of being,” says W. Brian Arthur. Yet despite technology’s irrefutable importance in our daily lives, until now its major questions have gone unanswered. Where do new technologies come from? What constitutes innovation, and how is it achieved? Does technology, like biological life, evolve? In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur answers these questions and more, setting forth a boldly original way of thinking about technology.

The Nature of Technology is an elegant and powerful theory of technology’s origins…


Book cover of The Exponential Age: How Accelerating Technology is Transforming Business, Politics and Society

Tom Wheeler Author Of From Gutenberg to Google: The History of Our Future

From my list on today’s roadmap to tomorrow.

Why am I passionate about this?

I have been fortunate to have spent the last 40 years of my professional life dealing with new networks and new technology. From the early days of cable television and mobile communications to the development of digital video and the transmission of data over cable lines and satellite. It was a career topped off with the privilege of being the Chairman of the Federal Communications Commission (FCC) with regulatory responsibly for approximately 1/6th of the American economy (on which the other 5/6s depended). 

Tom's book list on today’s roadmap to tomorrow

Tom Wheeler Why did Tom love this book?

Tech analyst and investor Azeem Azhar concisely pulls together his take on how the arc of technology has moved from linear to exponential both in its development as well as its impact on society and business.

Azhar brings great insight into how exponential growth – creating an “exponential gap” – has put strains not only on businesses, but also on government and society writ large. 

By Azeem Azhar,

Why should I read it?

1 author picked The Exponential Age as one of their favorite books, and they share why you should read it.

What is this book about?

*2021 Financial Times Best Book of the Year*


A bold exploration and call-to-arms over the widening gap between AI, automation, and big data—and our ability to deal with its effects


We are living in the first exponential age.

High-tech innovations are created at dazzling speeds; technological forces we barely understand remake our homes and workplaces; centuries-old tenets of politics and economics are upturned by new technologies. It all points to a world that is getting faster at a dizzying pace.


Azeem Azhar, renowned technology analyst and host of the Exponential View podcast, offers a revelatory new model for understanding how…


Book cover of Marketing 5.0: Technology for Humanity

Keith A. Quesenberry Author Of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

From my list on understanding how marketing has changed.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on understanding how marketing has changed

Keith A. Quesenberry Why did Keith love this book?

Philip Kotler, “The Father of Modern Marketing,” credited with developing the 4 Ps of the marketing mix is still contributing to the field. In this book with his co-authors, he builds upon the foundations he helped to set up decades ago to show us how the practice of marketing has evolved and where it is headed. You’ll learn the challenges marketers face in a digital world, new strategies for tech-powered marketing, and new tactics for leveraging marketing tech. What I really learned from this book is the practice of human-centric marketing where brands behave like humans treating customers as friends. It’s all about POV where value proposition messages become useful and valuable content.

By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Why should I read it?

1 author picked Marketing 5.0 as one of their favorite books, and they share why you should read it.

What is this book about?

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series,…


Book cover of The Innovators

Alex Tapscott Author Of Web3: Charting the Internet's Next Economic and Cultural Frontier

From my list on technological innovation and what drives it.

Why am I passionate about this?

It was while on the job as an investment banker that I first heard about this new thing called Bitcoin, before the word "web3" entered the vernacular. Initially I was skeptical but curious. But I became convinced the underlying technology of blockchains was ushering in nothing short of a new internet. My father Don Tapscott and I agreed to collaborate on a major research initiative that became the international best-seller, Blockchain Revolution. Since then, I have traveled to 40 countries and seen first-hand how blockchain and now Web3 is changing the world, setting the stage for a new digital age. My new book charts a course for this coming transformation.

Alex's book list on technological innovation and what drives it

Alex Tapscott Why did Alex love this book?

In The Innovators, Walter Isaacson reminds us that “innovation occurs when ripe seeds fall on fertile ground.” Like the earth beneath our feet, we stand on stratum upon stratum of technological innovation, each with unique markers of its age.

Sometimes, the right idea, person, or group of people arrives at the right time to sow the seeds of something new. Isaacson explores how this phenomenon, teaching us how the collaboration of many individuals working across time and space helped usher in the first digital age in a highly readable survey of the main players and events.

As we stand on the brink of a second digital age, we would do well to search our history for lessons before stepping into the future.

By Walter Isaacson,

Why should I read it?

3 authors picked The Innovators as one of their favorite books, and they share why you should read it.

What is this book about?

Following his blockbuster biography of Steve Jobs, The Innovatorsis Walter Isaacson's story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and a guide to how innovation really works.

What talents allowed certain inventors and entrepreneurs to turn their disruptive ideas into realities? What led to their creative leaps? Why did some succeed and others fail?

In his exciting saga, Isaacson begins with Ada Lovelace, Lord Byron's daughter, who pioneered computer programming in the 1840s. He then explores the fascinating personalities that created our current digital revolution,…


Book cover of The Mechanical Bride: Folklore of Industrial Man
Book cover of The Medium and the Light: Reflections on Religion
Book cover of Distant Early Warning: Marshall McLuhan and the Transformation of the Avant-Garde

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