Distant Early Warning

By Alex Kitnick,

Book cover of Distant Early Warning: Marshall McLuhan and the Transformation of the Avant-Garde

Book description

Marshall McLuhan (1911-1980) is best known as a media theorist-many consider him the founder of media studies-but he was also an important theorist of art. Though a near-household name for decades due to magazine interviews and TV specials, McLuhan remains an underappreciated yet fascinating figure in art history. His connections…

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1 author picked Distant Early Warning as one of their favorite books. Why do they recommend it?

This book explores McLuhan’s relationship with avant-garde art. While McLuhan’s engagement with artistic endeavours, has received some attention, Kitnick examines in detail not only how McLuhan’s work on art developed over an extended period, but how his views on artistic practice came to inform the work of others. He builds on McLuhan’s contention that art was not primarily a means of self-expression, but rather the basis for cultural exploration and environmental change. Drawing inspiration from figures such as James Joyce, T.S. Eliot, and Wyndham Lewis. McLuhan, according to Kitnick, saw members of the avant-garde as artists who work within conventional…

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