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Re-Understanding Media: Feminist Extensions of Marshall McLuhan Kindle Edition

by Sarah Sharma (Editor), Rianka Singh (Editor) Format: Kindle Edition
4.5 4.5 out of 5 stars 2 ratings
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The contributors to Re-Understanding Media advance a feminist version of Marshall McLuhan’s key text, Understanding Media: The Extensions of Man, repurposing his insight that “the medium is the message” for feminist ends. They argue that while McLuhan’s theory provides a falsely universalizing conception of the technological as a structuring form of power, feminist critics can take it up to show how technologies alter and determine the social experiences of race, gender, class, and sexuality. This volume showcases essays, experimental writings, and interviews from media studies scholars, artists, activists, and those who work with and create technology. Among other topics, the contributors extend McLuhan’s discussion of transportation technology to the attics and cargo boxes that moved Black women through the Underground Railroad, apply McLuhan’s concept of media as extensions of humans to analyze Tupperware as media of containment, and take up 3D printing as a feminist and decolonial practice. The volume demonstrates how power dynamics are built into technological media and how media can be harnessed for radical purposes.

Contributors. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and Jennifer Wemigwans
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  1. Print length
    270 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Duke University Press Books
  5. Publication date
    March 23, 2022
  6. File size
    42728 KB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
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    Enabled
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Editorial Reviews

Review

“This brilliant collection thrillingly updates and interrogates Marshall McLuhan’s work, with abundant insights from feminist and critical race studies. Starting from the insight that ‘the medium is the message,’ Re-Understanding Media refuses the idea of technology as a mere tool, instead showing how it is a structuring form of power—from incubators to platform heels to facial recognition scanners. A challenging and important book.”―Rosalind Gill, City, University of London

“Correcting the lack of feminist and critical race considerations in the body of work of media ecologist Marshall McLuhan, [Re-Understanding Media] explores the gender and racial power dynamics inherent in media technology. . . . The various modes of analyses presented—such as semiotic analysis, autoethnography, and interviews—also demonstrate the breadth of methodologies used in feminist and critical race media studies. Highly recommended.”―K. Gentles-Peart, Choice

"Re-Understanding Media’s rich provocations to the field and its foundations make it a work of clear and compelling interest for media theorists and feminist scholars, artists, and activists in and outside the academy—if not, perhaps, a heartening read for devoted disciples of McLuhan."―Eden Rea-Hedrick, The Communication Review

Review

“From wires, sidewalks, platforms, and records of Black escape to technologies of containment, fabrication, and incubation, the essays and conversations in this innovative collection bring new insight and crucial analysis to Marshall McLuhan’s media theory. Re-Understanding Media is rich with feminist methods of extending, troubling, and undoing disciplinary modes of knowledge production at the McLuhan Coach House, within media studies, or elsewhere.” -- Simone Browne, author of ― Dark Matters: On the Surveillance of Blackness

Product details

  • ASIN ‏ : ‎ B09VQ5JHYZ
  • Publisher ‏ : ‎ Duke University Press Books (March 23, 2022)
  • Publication date ‏ : ‎ March 23, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 42728 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 270 pages
  • Page numbers source ISBN ‏ : ‎ 147801525X
  • Customer Reviews:
    4.5 4.5 out of 5 stars 2 ratings

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Sarah Sharma

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4.5 out of 5 stars
4.5 out of 5
2 global ratings

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4.0 out of 5 stars 日常にはりめぐらされた微細な差異からメディアを再考する
Reviewed in Japan on March 16, 2023
Verified Purchase
といったテーマのように読みました。私は編者のSarah Sharmaの『In the Meantime』のファンなので本書を購入。彼女は、（恐らく）最後のMcLuhan Centerの所長になると思いますが、そこでの週一レクチャーシリーズのようなイベントを、書籍として編み上げたのが本書です。
　私はさほどfeminismには詳しくないのですが、もしも本書が「Feminist Extensions of Marshall McLuhan」として妥当な評価を受ける足る成果なのであれば、比較的現時点でのfeminismをすっきり受け入れられるだろうと。もちろん、ステレオタイプというかジャーナリズム的な水準でのジェンダーに基づく技術の問題を取り上げることもあるのですが、むしろ本書に通底しているのは、日常に無意識にメディア、そして技術を通して微細に張り巡らされた差異に基づく不均等とどう向き合うかという文脈においてマクルーハンを鍛え直すという方向性だと思います。
　また、カナダのトロント大学のマクルーハンセンターでのレクチャーシリーズという、ある種の文化、地理、社会的背景から、大半のチャプターにおいて、ジェンダーという変数は、多様なethnicity（white/black, the colonized, the indigenous etc…）の変数と組み合わされながら扱われることになります（いわゆるintersectionality的な感覚が自然化された社会ではこのようなかたちで論じられるのだろうと）。そこで、私がしみじみ感じたのは、改めてメディアを問うこととは日常と問うことなのだということでした。
　したがって、「feminist extensions」という副題ですが、必ずしもダナ・ハラウェイファンのような方だけに開かれた書籍ではなく、カナダらしいメディア研究の2020年前後の状況を知りたい方には薦められるアンソロジーです。Shannon MatternやCraig Rbertsonなども寄稿しているので、近年注目の続くメディアの「モノ性」的な関心を持つ読者にも刺激的な書籍であることもまた間違いないだろうと思います。
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