100 books like The Attention Merchants

This is one of the most brilliant and important books I have ever read!

Way ahead of his time, Postman described the increasing and detrimental role of entertainment in every aspect of American life. His predictions have been realized beyond his wildest nightmares. 

Although not a book about advertising, it helped me understand that advertising has been a key player in the trivialization of American culture and the corruption of the way we think. I had the privilege of knowing Neil, which certainly added to my appreciation of his genius.

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

This is a page-turner that I read in one go from front to finish. It reads like a thriller and keeps you hooked, although it is also a very serious analysis of contemporary Russia by one of the UK’s most skilled journalists and authors. It is as thrilling as it is frightening because there are so many signs that western countries are heading in a similar direction—a country that “is a dictatorship in the morning, a democracy at lunch, an oligarchy by suppertime, while, backstage, oil companies are expropriated, journalists killed, billions siphoned away”, as Peter put it in one of his memorable phrases.

It's amazing how our thinking is influenced by a biased statement. This book shows that there is still hope when you look at the real facts.

The author asks a number of questions that require basic knowledge of everyday data that we read a lot about in the press. Questions such as: "How many people in the world are illiterate?" or "How many women are not educated?" are answered incorrectly by politicians, bankers, and scientists, those who determine our policy.

It is confronting to realize that more questions could have been answered correctly by simply guessing.

Best recent book examining human morality from a scientific, psychological point of view.

Darwinians used to think humans had to be selfish and immoral. Contemporary evolution argues the opposite, that humans evolved moral limits on our selfishness in order to live together. Haidt’s is the best book presenting this new evolutionary psychology.

But it goes further to connect those scientific issues with contemporary politics, explaining why people from “red” and “blue” states cannot understand each other: they each embody a short list of human moral values, but different ones. This is a great book for thinking carefully about human morality and contemporary politics. Students love it, and so do I. 

There’s no magic wand, no defensive armor, vaccine, or potion that can inoculate people against the influence of propaganda. But learning about propaganda is essential for people of all ages who want to hold on to their democracy in the face of threats. What will surprise you when you read this classic work, written in 1928, is how timely it remains. Bernays anticipates the rise of influencers and memes because he knows that people rely on thought leaders for most of their opinions and beliefs about the world. But the most important feature of this book is what he has to say about propaganda and democracy. Bernays convinces you that propaganda is not inherently evil, and he even makes the case that propaganda is necessary for democratic societies to flourish. 

When I was 8 years old, I plastered our house with anti-smoking stickers. It greatly annoyed my parents—but they quit smoking. Alas, a couple other close relatives did not, and both ended up dying from smoking-related diseases.

Part of the reason they did not quit was surely the decades-long campaign by tobacco companies to sow doubts about the dangers of smoking.

This book illuminates the strategies that the tobacco companies used to get a few scientists to spread these doubts, and I was amazed to see how the exact same strategies—and in some cases the very same scientists—have been used to sow doubt about climate change. Reading this book makes clear that the disinformation campaign is organized and dangerous.

This book was introduced on the first day of art school. Then, it was reintroduced and repeated by each professor for the duration of my education. As such, it's fair to say that it's an enduring force within academic circles. 

The book touches on major points essential for any informed artist and the need for modern artists to subvert our viewers' hidden biases. It eloquently teaches artists to dive beneath the surface of a work to understand the unseen, the context, and the subtext. Ways of Seeing skillfully inspires a new lens through which to view the world and urges its readers to peel back the layers of meaning from even the most minimal artworks.

For me and so many other artists, this book was an awakening and is one that I turn back to often and am doomed to cite for eternity. It's a transformative journey that challenges and… show more.

How did Hush Puppies become cool again? This is just one of the questions answered in Gladwell’s first and possibly still most influential book.

Gladwell is essentially a detective of cultural phenomena, which is probably why his writing has such an influence on what I do; both in terms of my book and my current work on sport.

While it never actually mentions computers, The Tipping Point, which analyses the social forces, networks, and mathematics that make things go viral (before the phrase ‘go viral’ went, well, viral) anticipates the impacts of Web 2.0. Little wonder that Sean Parker, of Napster and later Facebook fame, was so fond of quoting it.

If you have ever felt alienated by our capitalist society which tells us we do not deserve any sort of freedom or any sort of safety net, and which encourages us to use all of our time laboring and being “productive” – Jenny Odell’s book is for you.

I had already quit my job and started planning my road trip the week before How To Do Nothing came out, but if I hadn’t, I would have! The way Odell writes about paying attention to nature – she calls herself not a bird watcher but a “bird noticer” – has shaped the way I pay attention, too.

And Odell’s writing on “meeting the bioregion” of wherever you are, or learning about its plants, animals, and human history, was a direct influence on my book.