100 books like The Attention Merchants

Published in 1985 partly to explain how a mediocre but persuasive Hollywood actor could become president of the United States, this influential book posits that television, by its very nature, debases civic discourse by replacing education with simplistic, misleading, and often violent entertainment.

It is the theoretical analog of Ray Bradbury’s Fahrenheit 451 and proposes that Aldous Huxley’s Brave New World was a more accurate predictor of today than George Orwell’s Nineteen Eighty-Four because pleasure is a more effective means of mass control than force.

Like Mumford, Postman was critical of many of the uses of technology that were eagerly adopted by most. Dying in 2003, he did not live to see universal addiction to hand-held screens, but he accurately predicted the political and social consequences.

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

Even though it may be an exploration of modern Russia, this is a book that I enjoyed immensely as it gave me pause to reflect on the troubles and challenges that my own home country faces.

His lyrical and incisive writing captures the absurdity and unpredictability of life in Russia by presenting it through an eye-opening story exploring the impact of state-controlled media's manipulation of reality. It is simultaneously a fascinating and chilling read, which I highly recommend.

In this book, Rosling repeatedly and humbly shows how so many of the facts I thought I knew about the world—such as where energy comes from, how incomes compare across countries, or how many people are being affected by disasters—were just plain wrong.

I first saw Hans Rosling explaining the trajectories and development of countries using animated charts in a hugely popular TED talk. Through persuasive charts and explanations, he showed me how things can be bad and still be getting better and how the world has already improved in so many ways. I read it and was educated.

Best recent book examining human morality from a scientific, psychological point of view.

Darwinians used to think humans had to be selfish and immoral. Contemporary evolution argues the opposite, that humans evolved moral limits on our selfishness in order to live together. Haidt’s is the best book presenting this new evolutionary psychology.

But it goes further to connect those scientific issues with contemporary politics, explaining why people from “red” and “blue” states cannot understand each other: they each embody a short list of human moral values, but different ones. This is a great book for thinking carefully about human morality and contemporary politics. Students love it, and so do I. 

There’s no magic wand, no defensive armor, vaccine, or potion that can inoculate people against the influence of propaganda. But learning about propaganda is essential for people of all ages who want to hold on to their democracy in the face of threats. What will surprise you when you read this classic work, written in 1928, is how timely it remains. Bernays anticipates the rise of influencers and memes because he knows that people rely on thought leaders for most of their opinions and beliefs about the world. But the most important feature of this book is what he has to say about propaganda and democracy. Bernays convinces you that propaganda is not inherently evil, and he even makes the case that propaganda is necessary for democratic societies to flourish. 

No list of books on this history of climate science would be complete without this one, even though the book is about far more than climate change. I think this should be required reading for anyone who wants to understand misinformation and media culture. In example after example, with meticulous research, the book shows what happens when science gets in the way of profit.

I found the book especially strong at exploring the underlying patterns in which industry groups work to undermine the credibility of scientific results, injecting enough doubt to forestall regulatory action. I particularly like the chapter on climate science, although if you read the earlier chapters first (on acid rain, ozone holes, and second-hand smoke), none of what they describe will surprise you.

This book was introduced on the first day of art school. Then, it was reintroduced and repeated by each professor for the duration of my education. As such, it's fair to say that it's an enduring force within academic circles. 

The book touches on major points essential for any informed artist and the need for modern artists to subvert our viewers' hidden biases. It eloquently teaches artists to dive beneath the surface of a work to understand the unseen, the context, and the subtext. Ways of Seeing skillfully inspires a new lens through which to view the world and urges its readers to peel back the layers of meaning from even the most minimal artworks.

For me and so many other artists, this book was an awakening and is one that I turn back to often and am doomed to cite for eternity. It's a transformative journey that challenges and… show more.

Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.

This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.

Reading this book encouraged me to use my attention and even personhood as a form of resistance against our fitter, happier, more productive society. A ‘why’ book more than a ‘how’ book, Odell shaped and squeezed my brain the whole time I was reading it and showed me how to find happiness that wasn't tied to doing ever more things.