Here are 100 books that The Attention Merchants fans have personally recommended if you like
The Attention Merchants.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
My name is Daniel Robert McClure, and I am an Associate Professor of History at Fort Hays State University in Hays, Kansas. I teach U.S., African diaspora, and world history, and I specialize in cultural and economic history. I was originally drawn to “information” and “knowledge” because they form the ties between culture and economics, and I have been teaching history through “information” for about a decade. In 2024, I was finally able to teach a graduate course, “The Origins of the Knowledge Society,” out of which came the “5 books.”
This book also operates as both a primary source as well as a scholarly work, essentially updating Boorstin. Postman’s classic book wrestles with the paradox presented by George Orwell and Aldous Huxley: Huxley, rather than Orwell, anticipated the future, as one does not need to outlaw certain books if one does not care to read—as one revels in the pleasures of “pseudo-events.”
Read in light—or glare—of the more recent smartphone revolution, Postman’s book becomes even more relevant to contemporary discussions about information, knowledge, and overload.
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever.
"It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman.” -CNN
Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I am passionate about words and reading, and I love books that examine and record the chaos and mayhem of human existence. When I think about why I don’t want to die, it’s mainly because I can't bear the thought of missing out on what happens next. I feel privileged to be alive during this strange, fraught time of epochal change and to be able to use my skills as a writer to record not just the facts of what happens but how it feels to witness it all, the sensibility of our time, the recording of which is, I believe, the essence of great literature.
This is a book about the real-life effects of the work of the character in the first book I recommended.
I loved it because, as a journalist confronting for the first time in my career, large-scale distrust in agreed upon reality (“fake news”), the stories of societal crackup in post-Soviet, disinformation-addled Russia form the ultimate cautionary tale.
In the new Russia, even dictatorship is a reality show. Professional killers with the souls of artists, would-be theater directors turned Kremlin puppet-masters, suicidal supermodels, Hell's Angels who hallucinate themselves as holy warriors, and oligarch revolutionaries: welcome to the glittering, surreal heart of twenty-first-century Russia. It is a world erupting with new money and new power, changing so fast it breaks all sense of reality, home to a form of dictatorship--far subtler than twentieth-century strains--that is rapidly rising to challenge the West. When British producer Peter Pomerantsev plunges into the booming Russian TV industry, he gains access to every nook…
I draw and write the Sketchplanations newsletter, in which I'm slowly explaining the world, one sketch at a time. In it, I blend my training as a designer and entrepreneur, what I learned in my PhD at UC Berkeley, and my amateur love of sketching, and I try to share my personal lightbulb moments through simple sketches. I'm constantly looking for ideas that change how I look at the world and myself. The books here are some of those that have given me the most valuable ideas I want to share and entertained me along the way.
In this book, Rosling repeatedly and humbly shows how so many of the facts I thought I knew about the world—such as where energy comes from, how incomes compare across countries, or how many people are being affected by disasters—were just plain wrong.
I first saw Hans Rosling explaining the trajectories and development of countries using animated charts in a hugely popular TED talk. Through persuasive charts and explanations, he showed me how things can be bad and still be getting better and how the world has already improved in so many ways. I read it and was educated.
'A hopeful book about the potential for human progress when we work off facts rather than our inherent biases.' BARACK OBAMA
'One of the most important books I've ever read - an indispensable guide to thinking clearly about the world.' BILL GATES
*#1 Sunday Times bestseller * New York Times bestseller * Observer 'best brainy book of the decade' * Irish Times bestseller * Guardian bestseller * audiobook bestseller *
Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.
When asked simple questions about global trends - why the world's population is increasing; how…
A philosophy professor, my central interest has always been something historical: what is going on in this strange modern world we live in? Addressing this required forty years of background work in the natural sciences, history, social sciences, and the variety of contemporary philosophical theories that try to put them all together. In the process, I taught philosophy courses on philosophical topics, social theory, and the sciences, wrote books, and produced video courses, mostly focused on that central interest. The books listed are some of my favorites to read and to teach. They are crucial steps on the journey to understand who we are in this unprecedented modern world.
Best recent book examining human morality from a scientific, psychological point of view.
Darwinians used to think humans had to be selfish and immoral. Contemporary evolution argues the opposite, that humans evolved moral limits on our selfishness in order to live together. Haidt’s is the best book presenting this new evolutionary psychology.
But it goes further to connect those scientific issues with contemporary politics, explaining why people from “red” and “blue” states cannot understand each other: they each embody a short list of human moral values, but different ones. This is a great book for thinking carefully about human morality and contemporary politics. Students love it, and so do I.
'A landmark contribution to humanity's understanding of itself' The New York Times
Why can it sometimes feel as though half the population is living in a different moral universe? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so hard to see things from another viewpoint? Why do we come to blows over politics and religion?
Jonathan Haidt reveals that we often find it hard to get along because our minds are hardwired to be moralistic, judgemental and self-righteous. He explores how morality evolved to enable us to form communities, and…
I’ve been fascinated with propaganda and persuasion since childhood. Growing up in Detroit, our family would watch both American and Canadian TV channels. The TV commercials shown on the American TV channels were noisier, nosier, zanier, and more intrusive than the more sedate and polite forms of persuasion on Canadian shows. Because advertising and propaganda are kissing cousins, I've always appreciated how they shape politics, journalism, entertainment, activism, education, and the arts. Propaganda's greatest (and most dangerous) power is its ability to both unify and divide people, and there's never been a more important time to look carefully at how propaganda is shaping our understanding of reality through the many screens in our lives.
There’s no magic wand, no defensive armor, vaccine, or potion that can inoculate people against the influence of propaganda. But learning about propaganda is essential for people of all ages who want to hold on to their democracy in the face of threats. What will surprise you when you read this classic work, written in 1928, is how timely it remains. Bernays anticipates the rise of influencers and memes because he knows that people rely on thought leaders for most of their opinions and beliefs about the world. But the most important feature of this book is what he has to say about propaganda and democracy. Bernays convinces you that propaganda is not inherently evil, and he even makes the case that propaganda is necessary for democratic societies to flourish.
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of…
I grew up thinking that being adopted didn’t matter. I was wrong. This book is my journey uncovering the significance and true history of adoption practices in America. Now, in the wake of the U.S. Supreme Court’s overturning of Roe v. Wade, the renewed debate over women’s reproductive rights places…
I am a former Shakespeare scholar who became increasingly concerned about the climate crisis after I had a son and started worrying about the world he would inherit after I died. I began to do research into climate communication, and I realized I could use my linguistic expertise to help craft messages for campaigners, policymakers, and enlightened corporations who want to drive climate action. As I learned more about the history of climate change communication, however, I realized that we couldn’t talk about the crisis effectively without knowing how to parry climate denial and fossil-fuel propaganda. So now I also research and write about climate disinformation, too.
This book is the classic study that you must read if you’re going to understand how fossil fuel interests set out to create climate denial. Taking their playbook from the tobacco lobby, these interests hired unscrupulous researchers to do work that inspired doubt about climate science.
This book documents a core truth: climate change isn’t a tragedy; it’s a crime. This book will introduce you to the criminals and show you their MO.
The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers.
Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific…
For me, art is a journey of relentless questioning, exploring, and introspection. As an artist, author, and educator, I have relied on each book in this collection to further my creative journey. The titles that I've selected offer unique perspectives on the transformative power of art and have had the biggest effect on my students, my peers, and my own artistic growth. I believe that art is a language that is and should be for everyone, providing a conduit for individual expression, problem-solving, and innovation. Each of these titles has offered pivotal "aha" moments while igniting my passion, and I hope they allow you to unlock your creative potential.
This book was introduced on the first day of art school. Then, it was reintroduced and repeated by each professor for the duration of my education. As such, it's fair to say that it's an enduring force within academic circles.
The book touches on major points essential for any informed artist and the need for modern artists to subvert our viewers' hidden biases. It eloquently teaches artists to dive beneath the surface of a work to understand the unseen, the context, and the subtext. Ways of Seeing skillfully inspires a new lens through which to view the world and urges its readers to peel back the layers of meaning from even the most minimal artworks.
For me and so many other artists, this book was an awakening and is one that I turn back to often and am doomed to cite for eternity. It's a transformative journey that challenges and…
"Seeing comes before words. The child looks and recognizes before it can speak.""But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled."John Berger's "Ways of Seeing" is one of the most stimulating and the most influential books on art in any language. First published in 1972, it was based on the BBC television series about…
I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.
Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.
This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Marriage and Fatherhood in the Nazi SS
By
Amy Carney,
When I was writing this book, several of my friends jokingly called it the Nazi baby book, with one insisting it would make a great title. Nazi Babies – admittedly, that is a catchy title, but that’s not exactly what my book is about. SS babies would be slightly more…
Hi, I’m Neil. We need to live our tiny, precious lives with intention. I write about failure, resilience, happiness, trust, and gratitude. I’m the New York Times bestselling author of 10 books and journals that have sold over 2,000,000 copies and spent over 200 weeks on bestseller lists, including The Happiness Equation, Two-Minute Mornings, and You Are Awesome. I host the award-winning, ad-free, sponsor-free podcast 3 Books, where I’m on a 22-year quest to uncover the 1000 most formative books in the world. Guests include Brené Brown, Quentin Tarantino, and David Sedaris. I give over 50 keynote speeches a year at places like Harvard, SXSW, and Microsoft.
Reading this book encouraged me to use my attention and even personhood as a form of resistance against our fitter, happier, more productive society. A ‘why’ book more than a ‘how’ book, Odell shaped and squeezed my brain the whole time I was reading it and showed me how to find happiness that wasn't tied to doing ever more things.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library
"A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review
One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year
