Here are 86 books that Propaganda fans have personally recommended if you like
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I love being outdoors and I’ve been fortunate to spend much of life under the open sky, both professionally and personally. Learning about the landscapes I’ve visited on my outdoor adventures or helped protect through my professional conservation and writing work is both fulfilling and inspiring. Skilled writers deepen my understanding of the diverse, intricate, and complicated natural world. Whether I’m reading to better understand the policies and histories that have shaped our public lands or about the adventurers who inspire me to get out there, I always find immense value and enjoyment when reading about the landscapes we share.
Aldo Leopold was a Forest Service ranger stationed in New Mexico’s Gila National Forest when he first began advocating for a new approach to managing national forests. Leopold’s visionary thinking and diligent advocacy resulted in the first-ever Wilderness Area in the U.S.—the Gila Wilderness Area, established in 1922—more than 40 years before the Wilderness Act was passed by Congress in 1964. A Sand County Almanac is Leopold’s best-known work and follows his efforts to restore a patch of cut-over farmland in Wisconsin while also articulating his vision of a land ethic where humans and nature are intertwined and care for people cannot be separated from care for the land. His beautiful writing resonated strongly with me when I first read A Sand County Almanac more than two decades ago, and his vision remains as important now as ever.
Aldo Leopold's A Sand County Almanac has enthralled generations of nature lovers and conservationists and is indeed revered by everyone seriously interested in protecting the natural world. Hailed for prose that is "full of beauty and vigor and bite" (The New York Times), it is perhaps the finest example of nature writing since Thoreau's Walden. Now this classic work is available in a completely redesigned and lavishly illustrated gift edition, featuring over one hundred beautiful full-color pictures by Michael Sewell, one of the country's leading nature photographers. Sewell, whose work has graced the pages of Audubon and Sierra magazines, walked…
I felt, after the AIDS crisis, as if I had been one person before it and another after it. I lost so many friends, collaborators, colleagues, and then finally, my own lover, I felt like the shell-shocked survivor of a war after it at least abated somewhat. Then my two sisters and both my parents died, and I became someone whose topic, no matter how veiled it is, is grief and loss. I am a living coffin on its way to a funeral to the sound of a cortège I composed.
Terry Tempest Williams is a Utah-based poet and naturalist who writes in this book about her mother's devastating cancer diagnosis and the rising of the Great South Lake in 1983, which was endangering the bird population by which Terry measured her life.
The way she interweaves the human world with the natural world and how interconnected everything is, in some ways, in my memory, reminds me of the same power Mark Doty’s Heaven’s Coast had for me, in that I was mesmerized out of my misery by the incredibly specific descriptions of sights and sounds and even smells.
Her mother’s illness and the tragedy that was occurring in the lake were somehow embroidered together to feel like the same story. When my opera The Grapes of Wrath premiered in Utah in 2008, it was as if Terry’s exquisite book had iconized the state for me. Coincidentally, it was Mark Doty…
In the spring of 1983 Terry Tempest Williams learned that her mother was dying of cancer. That same season, The Great Salt Lake began to rise to record heights, threatening the Bear River Migratory Bird Refuge and the herons, owls, and snowy egrets that Williams, a poet and naturalist, had come to gauge her life by. One event was nature at its most random, the other a by-product of rogue technology: Terry's mother, and Terry herself, had been exposed to the fallout of atomic bomb tests in the 1950s. As it interweaves these narratives of dying and accommodation, Refuge transforms…
Jordan Fisher Smith spent 21 years as a park and wilderness ranger. He is the author of the ranger memoir Nature Noir, a San Francisco Chronicle Best Books of 2005 pick, and an Audubon Magazine Editor’s Choice. His second book Engineering Edenwon a 2017 California Book Award and was longlisted for the 2016 PEN/E.O. Wilson Award for Literary Science Writing. He has also written for The New Yorker,Men’s Journal, Discover, and others and was a principal cast member and narrator of the film Under Our Skin, which was shortlisted for the 2010 Oscar for Best Documentary Feature.
In a series of long-form journalist pieces, McPhee visits places where human beings are at war with natural forces: the long attempt to control the course of the Mississippi River and its floods, Icelanders trying to control lava flows with hoses, and a system of hardened channels and containments for massive mud and debris flows pouring down from the mountains behind Los Angeles. McPhee is at the height of his powers in this book, with his acerbic wit allowing the heroic futility of these manipulations to speak for itself.
The Control of Nature is John McPhee's bestselling account of places where people are locked in combat with nature. Taking us deep into these contested territories, McPhee details the strageties and tactics through which people attempt to control nature. Most striking is his depiction of the main contestants: nature in complex and awesome guises, and those attempting to wrest control from her - stubborn, sometimes foolhardy, more often ingenious, and always arresting characters.
I‘m a pediatrician in Reno, the fastest-warming city in the US. I also have a background in environmental science. I’ve seen the impacts of climate change on children first-hand, especially the impact of worsening wildfire smoke from “mega-fires” in California. It is impossible for me to look at babies and children suffering the impacts of worsening smoke, smog, allergies, heat, natural disasters, and infectious diseases and not see that the most powerful industry in history has unloaded the cost of their business onto the least powerful. I am passionate about this topic because I see climate change as a crime against children, who are especially vulnerable to its effects.
I love this book, another classic, partly because it was the first shocking explanation for a general audience of the “greenhouse effect” (as global warming was called in 1989) and what it would mean for our future.
I also love McKibben’s ability to synthesize narrative and data from all over the world and multiple branches of science. He was warning us about an existential threat long before most of the public understood it.
One of the earliest warnings about climate change and one of environmentalism's lodestars
'Nature, we believe, takes forever. It moves with infinite slowness,' begins the first book to bring climate change to public attention.
Interweaving lyrical observations from his life in the Adirondack Mountains with insights from the emerging science, Bill McKibben sets out the central developments not only of the environmental crisis now facing us but also the terms of our response, from policy to the fundamental, philosophical shift in our relationship with the natural world which, he argues, could save us. A moving elegy to nature in its…
I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.
In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.
I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.
Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
I’ve always been intrigued by politics and the tools and tactics people use in attempts to gain and maintain power. Since 2010, I’ve been researching and writing about propaganda and digital media. With collaborators at the University of Washington, the University of Oxford, and—currently—the University of Texas at Austin, I’ve done groundbreaking work on computational propaganda: the use of algorithms and automation in attempts to control public opinion. I’ve also worked with numerous think tanks, news organizations, policymakers, and private firms in efforts to make sense of our current informational challenges. In the summer of 2022 I testified before the U.S. congress on election-oriented disinformation challenges faced by communities of color.
This is another classic work in the subfield of propaganda studies, and it’s pretty dense. That said, its arguments on how technology and propaganda come together to enable mediated control of our very thought are powerful. Ellul’s point that propaganda is a sociological phenomenon—something that surrounds us in everything we do, everything we watch, everything we listen to—have also aided me in understanding why experimental or lab-based attempts to understand the specific effects of disinformation and propaganda often come up short. It’s difficult to study these things in a vacuum because they are so contextual, so tied to who is spreading the message, how they are spreading it, what their intentions are, and who they are targeting etc.
This seminal study and critique of propaganda from one of the greatest French philosophers of the 20th century is as relevant today as when it was first published in 1962. Taking not only a psychological approach, but a sociological approach as well, Ellul’s book outlines the taxonomy for propaganda, and ultimately, it’s destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.
A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.
In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…
As a child I found the history and biography books in our school library, and was enthralled. When I got older and discovered historical archives, the tension between public history in books and the secret or forgotten histories tucked away was irresistible. Writing books has taken me to five continents on journeys into everything from medicinal black markets to the traces of a wartime commercial spy network. For my latest book, digging through classified OSS files showed me what amazing stories still lie waiting for us.
Whitney gives a literary coda to World War II cloak-and-dagger, showing how its nests of spies and agencies pivoted and metastasised in the years afterward into the Cold War. The CIA took up where the OSS left off. Where Graham Greene and Kim Philby had run the haunts of Lisbon, then-young writers George Plimpton and Peter Matthiessen were cajoled to produce cultural propaganda in Paris and start the Paris Review. The CIA's literary operations continued into the 1960s when it launched a whispering campaign to prevent Pablo Neruda from receiving a Nobel prize, and launched Mundo Nuevo to engage Spanish-language readers.
When news broke that the CIA had colluded with literary magazines to produce cultural propaganda throughout the Cold War, a debate began that has never been resolved. The story continues to unfold, with the reputations of some of America's best-loved literary figures-including Peter Matthiessen, George Plimpton, and Richard Wright-tarnished as their work for the intelligence agency has come to light.
Finks is a tale of two CIAs, and how they blurred the line between propaganda and literature. One CIA created literary magazines that promoted American and European writers and cultural freedom, while the other toppled governments, using assassination and censorship…
I have been a feminist for as long as I can remember. I recall seeing a billboard featuring Sophie Dahl sprawling on a sofa, completely naked. I recognized that I had no control over the images that dominate the visual landscape I inhabit, and I wanted to change this. These books might seem varied, but they all critique aspects of contemporary culture and offer ways to change things. In my academic writing and artwork, I examine these issues through a queer, feminist, and anti-capitalist lens, and these books offer a glimpse into the struggles that I think are important and the methods for change that I think could work.
This book appeals to me as both an academic and an artist. In my art practice, I critique gender stereotypes in commercial and commodity culture, and this book provides a brief history of advertising and why it is bad for societies, followed by brilliant creative case studies of activist artists and artworks.
It contains lots of images of poster campaigns and graphic designs that uncover the ways that adverts play with our fears and desires–a subject that I talk about in relation to body and beauty ideals in my book. The artists in this book are very clever and hugely talented, so the book is a constant source of inspiration.
Advertising Shits in Your Head calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the adverts that control us.
With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This international edition includes…
