Here are 100 books that Propaganda fans have personally recommended if you like
Propaganda.
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The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.
If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I’ve been fascinated with propaganda and persuasion since childhood. Growing up in Detroit, our family would watch both American and Canadian TV channels. The TV commercials shown on the American TV channels were noisier, nosier, zanier, and more intrusive than the more sedate and polite forms of persuasion on Canadian shows. Because advertising and propaganda are kissing cousins, I've always appreciated how they shape politics, journalism, entertainment, activism, education, and the arts. Propaganda's greatest (and most dangerous) power is its ability to both unify and divide people, and there's never been a more important time to look carefully at how propaganda is shaping our understanding of reality through the many screens in our lives.
There’s no magic wand, no defensive armor, vaccine, or potion that can inoculate people against the influence of propaganda. But learning about propaganda is essential for people of all ages who want to hold on to their democracy in the face of threats. What will surprise you when you read this classic work, written in 1928, is how timely it remains. Bernays anticipates the rise of influencers and memes because he knows that people rely on thought leaders for most of their opinions and beliefs about the world. But the most important feature of this book is what he has to say about propaganda and democracy. Bernays convinces you that propaganda is not inherently evil, and he even makes the case that propaganda is necessary for democratic societies to flourish.
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of…
I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.
In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.
I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.
Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
I grew up thinking that being adopted didn’t matter. I was wrong. This book is my journey uncovering the significance and true history of adoption practices in America. Now, in the wake of the U.S. Supreme Court’s overturning of Roe v. Wade, the renewed debate over women’s reproductive rights places…
My name is Daniel Robert McClure, and I am an Associate Professor of History at Fort Hays State University in Hays, Kansas. I teach U.S., African diaspora, and world history, and I specialize in cultural and economic history. I was originally drawn to “information” and “knowledge” because they form the ties between culture and economics, and I have been teaching history through “information” for about a decade. In 2024, I was finally able to teach a graduate course, “The Origins of the Knowledge Society,” out of which came the “5 books.”
This book tells the tech-business story of algorithms and data exhaust and the companies who have implemented the dystopian future prophesized by Boorstin, Toffler, Postman, and others. While the book is large, Zuboff’s writing draws you into a world you know and, paradoxically, don’t know.
The work is the final stop of our story about information and knowledge, its chaotic meandering through amusing images and the shock of the future.
'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.
The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…
My own experience on Facebook piqued my interest in digital photography and social media. My emotional response to what I saw there ran the gamut from super anxious or angry to happy and even optimistic. As a scholar of religion with some expertise in traditional media and photography, I wanted to know why and how so I could respond better. I turned to experts in these new technologies – particularly those who write good books aimed at curious people, not just their peers! – for help. I learned a lot from these books and I’m confident you will, too!
I rarely think about why I see what I see online. Yes, I know algorithms had something to do with it, but they’re just algebra on steroids, right? Well, not so fast!
This book opened my eyes to how and why bias – in this case, racial bias – shows up online and what we can do about it. I learned a lot about the intricate connections between our online lives and our real ones.
A revealing look at how negative biases against women of color are embedded in search engine results and algorithms
Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.
In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search…
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.
A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.
In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…
A fresh take on the difference between trauma and hardship in order to help accurately spot the difference and avoid over-generalizations.
The book integrates the latest findings in brain science, child development, psycho-social context, theory, and clinical experiences to make the case that trauma is much more than a cluster…
I’ve always been intrigued by politics and the tools and tactics people use in attempts to gain and maintain power. Since 2010, I’ve been researching and writing about propaganda and digital media. With collaborators at the University of Washington, the University of Oxford, and—currently—the University of Texas at Austin, I’ve done groundbreaking work on computational propaganda: the use of algorithms and automation in attempts to control public opinion. I’ve also worked with numerous think tanks, news organizations, policymakers, and private firms in efforts to make sense of our current informational challenges. In the summer of 2022 I testified before the U.S. congress on election-oriented disinformation challenges faced by communities of color.
Manufacturing Consent is the book that forms the basis of the discussions and arguments picked up and built upon in my own book—which even riffs on the former book’s name. Herman and Chomsky’s work has become a classic in the field of propaganda. It’s an essential roadmap for understanding how broadcast media, from newspapers to television to film, are so often controlled by the 1 percent. This, the authors argue, regularly results in news coverage that is skewed towards the goals of the powerful. They don’t pull any punches in building what they term “the propaganda model”—liberals, conservatives, democracies, and autocracies—all powerful organizations and individuals are involved in concerted efforts to mold public opinion.
A detailed and compelling political study of how elite forces shape mass media.
Edward S Herman and Noam Chomsky investigate how an underlying elite consensus structures mainstream media. Here they skilfully dissect the way in which the marketplace and the economics of publishing significantly shape the news.
This book reveals how issues are framed and topics chosen, and the double standards underlying accounts of free elections, a free press, and governmental repression between Nicaragua and El Salvador; between the Russian invasion of Afghanistan and the American invasion of Vietnam; between the genocide in Cambodia under a pro-American government and genocide…
I’ve always been intrigued by politics and the tools and tactics people use in attempts to gain and maintain power. Since 2010, I’ve been researching and writing about propaganda and digital media. With collaborators at the University of Washington, the University of Oxford, and—currently—the University of Texas at Austin, I’ve done groundbreaking work on computational propaganda: the use of algorithms and automation in attempts to control public opinion. I’ve also worked with numerous think tanks, news organizations, policymakers, and private firms in efforts to make sense of our current informational challenges. In the summer of 2022 I testified before the U.S. congress on election-oriented disinformation challenges faced by communities of color.
Papacharissi’s work—more so than almost any other thinker—has informed my thinking about how social media and the internet are inherently tied to politics and power. In this book, she interviews everyday citizens in order to understand where (and who) democracy has failed, but also how it might succeed in the future. This book situates communication, and particularly digital communication, at the center of our current political challenges. It manages to provide some much-needed hope, thinking through how technology and its use might be tied to solutions to the current problems associated with disinformation.
What do ordinary citizens really want from their governments?
Democracy has long been considered an ideal state of governance. What if it's not? Perhaps it is not the end goal but, rather, a transition stage to something better. Drawing on original interviews conducted with citizens of more than thirty countries, Zizi Papacharissi explores what democracy is, what it means to be a citizen, and what can be done to enhance governance.
As she explores how governments can better serve their citizens, and evolve in positive ways, Papacharissi gives a voice to everyday people, whose ideas and experiences of capitalism, media,…
As a child I found the history and biography books in our school library, and was enthralled. When I got older and discovered historical archives, the tension between public history in books and the secret or forgotten histories tucked away was irresistible. Writing books has taken me to five continents on journeys into everything from medicinal black markets to the traces of a wartime commercial spy network. For my latest book, digging through classified OSS files showed me what amazing stories still lie waiting for us.
Whitney gives a literary coda to World War II cloak-and-dagger, showing how its nests of spies and agencies pivoted and metastasised in the years afterward into the Cold War. The CIA took up where the OSS left off. Where Graham Greene and Kim Philby had run the haunts of Lisbon, then-young writers George Plimpton and Peter Matthiessen were cajoled to produce cultural propaganda in Paris and start the Paris Review. The CIA's literary operations continued into the 1960s when it launched a whispering campaign to prevent Pablo Neruda from receiving a Nobel prize, and launched Mundo Nuevo to engage Spanish-language readers.
When news broke that the CIA had colluded with literary magazines to produce cultural propaganda throughout the Cold War, a debate began that has never been resolved. The story continues to unfold, with the reputations of some of America's best-loved literary figures-including Peter Matthiessen, George Plimpton, and Richard Wright-tarnished as their work for the intelligence agency has come to light.
Finks is a tale of two CIAs, and how they blurred the line between propaganda and literature. One CIA created literary magazines that promoted American and European writers and cultural freedom, while the other toppled governments, using assassination and censorship…
It didn’t begin with Donald Trump. When the Republican Party lost five straight presidential elections during the 1930s and 1940s, three things happened: (1) Republicans came to believe that presidential elections are rigged; (2) Conspiracy theories arose and were believed; and (3) The presidency was elevated to cult-like status.
My interest in propaganda and neutrality was sparked by a study I conducted on British-Irish relations during the Second World War. I was fascinated by the role of press attaché John Betjeman and the way he navigated Irish censorship restrictions, making me question what propaganda was and what could be effective. I later expanded my research to consider British propaganda in other neutrals during the Second World War in A Battle for Neutral Europe; recently co-convened an international conference on propaganda and neutrality to bring together experts across the world. I am now working on a new book about British propaganda in neutral Turkey in the Second World War.
Nick Cull’s book on how British propaganda was used to influence neutral American opinion towards supporting the Allies in the early part of the Second World War, I think, remains one of the most important books analyzing propaganda activities in the twentieth century. Clearly, the US entry into the Second World War was a significant moment, not only for the war itself but also for shaping the world order in which we continue to live today.
Cull’s very readable and engaging account of British operations between September 1939 and December 1941 outlines how propagandists sought to influence news reporting of war events such as the Dunkirk evacuation and the Battle of Britain, amongst others. I think Cull’s broader definition of propaganda encapsulating broader influence in Hollywood through the work of people such as Alexander Korda, as well as through covert operations, is an approach that has really changed the way…
'British propoganda brought America to the brink of war, and left it to the Japanese and Hitler to finish the job.' So concludes Nicholas Cull in this absorbing study of how the United States was transformed from isolation to belligerence in the years before the attack on Pearl Harbor.
From the moment it realized that all was lost without American aid, the British Government employed a host pf persuasive tactics to draw the U. S. to its rescue. With the help of talents as varied as those of matinee idol Leslie Howard, Oxford philosopher Isaiah Berlin and society photographer Cecil…
