100 books like Propaganda

By Jacques Ellul,

Here are 100 books that Propaganda fans have personally recommended if you like Propaganda. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Influence: The Psychology of Persuasion

Jonquil Lowe Author Of Be Your Own Financial Adviser

From my list on insights for managing your money wisely.

Why am I passionate about this?

I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.

Jonquil's book list on insights for managing your money wisely

Jonquil Lowe Why did Jonquil love this book?

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Propaganda

Renee Hobbs Author Of Mind Over Media: Propaganda Education for a Digital Age

From my list on understanding propaganda and persuasion.

Why am I passionate about this?

I’ve been fascinated with propaganda and persuasion since childhood. Growing up in Detroit, our family would watch both American and Canadian TV channels. The TV commercials shown on the American TV channels were noisier, nosier, zanier, and more intrusive than the more sedate and polite forms of persuasion on Canadian shows. Because advertising and propaganda are kissing cousins, I've always appreciated how they shape politics, journalism, entertainment, activism, education, and the arts. Propaganda's greatest (and most dangerous) power is its ability to both unify and divide people, and there's never been a more important time to look carefully at how propaganda is shaping our understanding of reality through the many screens in our lives.

Renee's book list on understanding propaganda and persuasion

Renee Hobbs Why did Renee love this book?

There’s no magic wand, no defensive armor, vaccine, or potion that can inoculate people against the influence of propaganda. But learning about propaganda is essential for people of all ages who want to hold on to their democracy in the face of threats. What will surprise you when you read this classic work, written in 1928, is how timely it remains. Bernays anticipates the rise of influencers and memes because he knows that people rely on thought leaders for most of their opinions and beliefs about the world. But the most important feature of this book is what he has to say about propaganda and democracy. Bernays convinces you that propaganda is not inherently evil, and he even makes the case that propaganda is necessary for democratic societies to flourish. 

By Edward Bernays,

Why should I read it?

2 authors picked Propaganda as one of their favorite books, and they share why you should read it.

What is this book about?

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of…


Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Keith L. Downing Author Of Gradient Expectations: Structure, Origins, and Synthesis of Predictive Neural Networks

From my list on to keep an AI researcher awake at night.

Why am I passionate about this?

I've been working in the field of AI for 40 years, first in graduate school and then as a professor. For the most part, I have had my head in the sand, focusing on the minutiae that occasionally lead to publications, the coins of the academic realm. When deep learning started exhibiting human-level pattern recognition abilities, the number of AI books for the general public began to swell.  Unfortunately, the science-fiction scenarios were a bit much. Since understanding, recognizing, and admitting problems are vital steps toward a solution, I find these books to be the most important warnings of the impending tech-dominated future.

Keith's book list on to keep an AI researcher awake at night

Keith L. Downing Why did Keith love this book?

Although it is now a well-known fact that many actors are fighting for our online attention, and will do just about anything to get and keep it, Wu puts it all in historical perspective by going back to the 1800’s and the beginning of print advertising. 

He then traces our relationships with ads across a century and four screens: movies, television, home computers, and finally the cell phone. For the same reason that I enjoy reading history books to try to make some sense of the world’s current political chaos, this masterpiece by Wu should ensure you that nothing about human greed has changed in any major way: the tools of exploitation just get more powerful and more addictive.

By Tim Wu,

Why should I read it?

7 authors picked The Attention Merchants as one of their favorite books, and they share why you should read it.

What is this book about?

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…


Book cover of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Keith L. Downing Author Of Gradient Expectations: Structure, Origins, and Synthesis of Predictive Neural Networks

From my list on to keep an AI researcher awake at night.

Why am I passionate about this?

I've been working in the field of AI for 40 years, first in graduate school and then as a professor. For the most part, I have had my head in the sand, focusing on the minutiae that occasionally lead to publications, the coins of the academic realm. When deep learning started exhibiting human-level pattern recognition abilities, the number of AI books for the general public began to swell.  Unfortunately, the science-fiction scenarios were a bit much. Since understanding, recognizing, and admitting problems are vital steps toward a solution, I find these books to be the most important warnings of the impending tech-dominated future.

Keith's book list on to keep an AI researcher awake at night

Keith L. Downing Why did Keith love this book?

This book is very long, and somewhat redundant at times. But it’s extremely interesting…and chilling. 

Zuboff cites a wide variety of examples of how companies, Google foremost among them, gather information about us (legally or illegally) and then use it not only to predict our behavior, but to control it as well. That’s the really scary part.

The writing can be a bit too poetic at times, but Zuboff displays an incredible breadth and depth of knowledge on this subject. I’m a slow reader, so this one took me a while to get through, but it was time well spent.

By Shoshana Zuboff,

Why should I read it?

9 authors picked The Age of Surveillance Capitalism as one of their favorite books, and they share why you should read it.

What is this book about?

THE TOP 10 SUNDAY TIMES BESTSELLER

'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…


Book cover of Algorithms of Oppression: How Search Engines Reinforce Racism

Ellen T. Armour Author Of Seeing and Believing: Religion, Digital Visual Culture, and Social Justice

From my list on social media’s impact on us.

Why am I passionate about this?

My own experience on Facebook piqued my interest in digital photography and social media. My emotional response to what I saw there ran the gamut from super anxious or angry to happy and even optimistic. As a scholar of religion with some expertise in traditional media and photography, I wanted to know why and how so I could respond better. I turned to experts in these new technologies – particularly those who write good books aimed at curious people, not just their peers! – for help. I learned a lot from these books and I’m confident you will, too!

Ellen's book list on social media’s impact on us

Ellen T. Armour Why did Ellen love this book?

I rarely think about why I see what I see online. Yes, I know algorithms had something to do with it, but they’re just algebra on steroids, right? Well, not so fast!

This book opened my eyes to how and why bias – in this case, racial bias – shows up online and what we can do about it. I learned a lot about the intricate connections between our online lives and our real ones. 

By Safiya Umoja Noble,

Why should I read it?

5 authors picked Algorithms of Oppression as one of their favorite books, and they share why you should read it.

What is this book about?

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms
Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.
In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search…


Book cover of Trust Me, I'm Lying: Confessions of a Media Manipulator

Renee Hobbs Author Of Mind Over Media: Propaganda Education for a Digital Age

From my list on understanding propaganda and persuasion.

Why am I passionate about this?

I’ve been fascinated with propaganda and persuasion since childhood. Growing up in Detroit, our family would watch both American and Canadian TV channels. The TV commercials shown on the American TV channels were noisier, nosier, zanier, and more intrusive than the more sedate and polite forms of persuasion on Canadian shows. Because advertising and propaganda are kissing cousins, I've always appreciated how they shape politics, journalism, entertainment, activism, education, and the arts. Propaganda's greatest (and most dangerous) power is its ability to both unify and divide people, and there's never been a more important time to look carefully at how propaganda is shaping our understanding of reality through the many screens in our lives.

Renee's book list on understanding propaganda and persuasion

Renee Hobbs Why did Renee love this book?

I couldn’t help but love this book for the marvelously dishy stories from inside the belly of the beast. You might think Ryan Holiday is dangerous, because he used all kinds of devious PR strategies to get journalists to promote his clients by giving them attention in their publications. He did it by arousing strong emotions, simplifying information, attacking opponents, and appealing to people’s deepest hopes fears, and dreams. But this entertaining read gets profound as Holiday reveals the dangers that can result from placing propaganda in the public sphere. Through rich storytelling, he unpacks the personal, social, and reputational damage caused by the many new media manipulators seeking to profit from controlling your attention.  

By Ryan Holiday,

Why should I read it?

1 author picked Trust Me, I'm Lying as one of their favorite books, and they share why you should read it.

What is this book about?

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.

IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…


Book cover of Manufacturing Consent: The Political Economy of the Mass Media

Samuel Woolley Author Of Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity

From my list on helping you navigate the disinformation deluge.

Why am I passionate about this?

I’ve always been intrigued by politics and the tools and tactics people use in attempts to gain and maintain power. Since 2010, I’ve been researching and writing about propaganda and digital media. With collaborators at the University of Washington, the University of Oxford, and—currently—the University of Texas at Austin, I’ve done groundbreaking work on computational propaganda: the use of algorithms and automation in attempts to control public opinion. I’ve also worked with numerous think tanks, news organizations, policymakers, and private firms in efforts to make sense of our current informational challenges. In the summer of 2022 I testified before the U.S. congress on election-oriented disinformation challenges faced by communities of color.   

Samuel's book list on helping you navigate the disinformation deluge

Samuel Woolley Why did Samuel love this book?

Manufacturing Consent is the book that forms the basis of the discussions and arguments picked up and built upon in my own book—which even riffs on the former book’s name. Herman and Chomsky’s work has become a classic in the field of propaganda. It’s an essential roadmap for understanding how broadcast media, from newspapers to television to film, are so often controlled by the 1 percent. This, the authors argue, regularly results in news coverage that is skewed towards the goals of the powerful. They don’t pull any punches in building what they term “the propaganda model”—liberals, conservatives, democracies, and autocracies—all powerful organizations and individuals are involved in concerted efforts to mold public opinion.   

By Edward S. Herman, Noam Chomsky,

Why should I read it?

1 author picked Manufacturing Consent as one of their favorite books, and they share why you should read it.

What is this book about?

A detailed and compelling political study of how elite forces shape mass media.

Edward S Herman and Noam Chomsky investigate how an underlying elite consensus structures mainstream media. Here they skilfully dissect the way in which the marketplace and the economics of publishing significantly shape the news.

This book reveals how issues are framed and topics chosen, and the double standards underlying accounts of free elections, a free press, and governmental repression between Nicaragua and El Salvador; between the Russian invasion of Afghanistan and the American invasion of Vietnam; between the genocide in Cambodia under a pro-American government and genocide…


Book cover of After Democracy: Imagining Our Political Future

Samuel Woolley Author Of Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity

From my list on helping you navigate the disinformation deluge.

Why am I passionate about this?

I’ve always been intrigued by politics and the tools and tactics people use in attempts to gain and maintain power. Since 2010, I’ve been researching and writing about propaganda and digital media. With collaborators at the University of Washington, the University of Oxford, and—currently—the University of Texas at Austin, I’ve done groundbreaking work on computational propaganda: the use of algorithms and automation in attempts to control public opinion. I’ve also worked with numerous think tanks, news organizations, policymakers, and private firms in efforts to make sense of our current informational challenges. In the summer of 2022 I testified before the U.S. congress on election-oriented disinformation challenges faced by communities of color.   

Samuel's book list on helping you navigate the disinformation deluge

Samuel Woolley Why did Samuel love this book?

Papacharissi’s work—more so than almost any other thinker—has informed my thinking about how social media and the internet are inherently tied to politics and power. In this book, she interviews everyday citizens in order to understand where (and who) democracy has failed, but also how it might succeed in the future. This book situates communication, and particularly digital communication, at the center of our current political challenges. It manages to provide some much-needed hope, thinking through how technology and its use might be tied to solutions to the current problems associated with disinformation. 

By Zizi Papacharissi,

Why should I read it?

1 author picked After Democracy as one of their favorite books, and they share why you should read it.

What is this book about?

What do ordinary citizens really want from their governments?

Democracy has long been considered an ideal state of governance. What if it's not? Perhaps it is not the end goal but, rather, a transition stage to something better. Drawing on original interviews conducted with citizens of more than thirty countries, Zizi Papacharissi explores what democracy is, what it means to be a citizen, and what can be done to enhance governance.

As she explores how governments can better serve their citizens, and evolve in positive ways, Papacharissi gives a voice to everyday people, whose ideas and experiences of capitalism, media,…


Book cover of Finks: How the C.I.A. Tricked the World's Best Writers

David A. Taylor Author Of Cork Wars: Intrigue and Industry in World War II

From my list on spies and espionage in WW2.

Why am I passionate about this?

As a child I found the history and biography books in our school library, and was enthralled. When I got older and discovered historical archives, the tension between public history in books and the secret or forgotten histories tucked away was irresistible. Writing books has taken me to five continents on journeys into everything from medicinal black markets to the traces of a wartime commercial spy network. For my latest book, digging through classified OSS files showed me what amazing stories still lie waiting for us.

David's book list on spies and espionage in WW2

David A. Taylor Why did David love this book?

Whitney gives a literary coda to World War II cloak-and-dagger, showing how its nests of spies and agencies pivoted and metastasised in the years afterward into the Cold War. The CIA took up where the OSS left off. Where Graham Greene and Kim Philby had run the haunts of Lisbon, then-young writers George Plimpton and Peter Matthiessen were cajoled to produce cultural propaganda in Paris and start the Paris Review. The CIA's literary operations continued into the 1960s when it launched a whispering campaign to prevent Pablo Neruda from receiving a Nobel prize, and launched Mundo Nuevo to engage Spanish-language readers.

By Joel Whitney,

Why should I read it?

1 author picked Finks as one of their favorite books, and they share why you should read it.

What is this book about?

When news broke that the CIA had colluded with literary magazines to produce cultural propaganda throughout the Cold War, a debate began that has never been resolved. The story continues to unfold, with the reputations of some of America's best-loved literary figures-including Peter Matthiessen, George Plimpton, and Richard Wright-tarnished as their work for the intelligence agency has come to light.

Finks is a tale of two CIAs, and how they blurred the line between propaganda and literature. One CIA created literary magazines that promoted American and European writers and cultural freedom, while the other toppled governments, using assassination and censorship…


Book cover of Words in Time: A Social History of English Vocabulary

David Crystal Author Of The Story of English in 100 Words

From my list on words and their history.

Why am I passionate about this?

I grew up in a bilingual environment (Welsh and English) and have been fascinated by languages ever since, and the way they reflect thought, culture, and history. An English degree course at University College London gave me an academic grounding in language and literature, and I've been exploring and writing on those subjects ever since, eventually as a professor of linguistics, and these days as an independent scholar. My website provides a complete list of my publications, along with links to other materials. And the most fascinating thing about language? Its diversity and change. Whatever a language was like yesterday, it's different today, and will be different again tomorrow.

David's book list on words and their history

David Crystal Why did David love this book?

The important word in the title is "social." The author brings together words that belong to a particular theme, such as journalism, economics, and politics. An example? A 'historical menu' from Anglo-Saxon times (bread, butter, cucumber) through Shakespearean times (tomato, potato, banana) to the present-day (pizza, tacos, hamburger). And not forgetting drinks, from beer to Coca-Cola. It's a fascinating exercise in the linguistic archaeology of social transformation.

By Geoffrey Hughes,

Why should I read it?

1 author picked Words in Time as one of their favorite books, and they share why you should read it.

What is this book about?

The word "blurb" derives from a "pulchritudinous young lady" of that fictional name who appeared on a book-cover at the turn of the century. Quarrying the "Oxford English Dictionary" for its evidence, this book traces the extraordinary way in which English words have changed their meanings over the past millennium. These shifts both reflect Britain's rich history and reveal the social determinants of the language. In English vocabulary is stored the "archaeological" evidence of such great social transformations as the Norman Conquest, the growth of capitalism, the coming of the Reformation and the evolution of feudal hierarchy into democracy. The…


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