100 books like What's Our Problem? A Self-Help Book for Societies

By Tim Urban,

Here are 100 books that What's Our Problem? A Self-Help Book for Societies fans have personally recommended if you like What's Our Problem? A Self-Help Book for Societies. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Jean Kilbourne Author Of Can't Buy My Love: How Advertising Changes the Way We Think and Feel

From my list on books critiquing advertising and the popular culture.

Why am I passionate about this?

In 1968, I saw an ad that changed my life. It was typical—insulting to women, demeaning. Yet, at that moment, it somehow crystallized so many of my experiencesthe sexist slights, the terrible jobs, the sexual harassment, the catcalls, the objectification. I thought, “This is atrocious … and it is not trivial.” I started collecting ads and lecturing on the topic.  I made my first film, “Killing Us Softly: Advertising’s Image of Women” in 1979 (and have remade it three times since). Eventually I wrote and made films about alcohol and tobacco advertising. In 2015, I was inducted into the National Women’s Hall of Fame.

Jean's book list on books critiquing advertising and the popular culture

Jean Kilbourne Why did Jean love this book?

This is one of the most brilliant and important books I have ever read!

Way ahead of his time, Postman described the increasing and detrimental role of entertainment in every aspect of American life. His predictions have been realized beyond his wildest nightmares. 

Although not a book about advertising, it helped me understand that advertising has been a key player in the trivialization of American culture and the corruption of the way we think. I had the privilege of knowing Neil, which certainly added to my appreciation of his genius.

By Neil Postman,

Why should I read it?

3 authors picked Amusing Ourselves to Death as one of their favorite books, and they share why you should read it.

What is this book about?

What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever.

"It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised Postman.” -CNN

Originally published in 1985, Neil Postman’s groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell…


Book cover of Factfulness: Ten Reasons We're Wrong about the World--And Why Things Are Better Than You Think

Gerard Pasterkamp Author Of Painted Science: The history of scientific discoveries, explorers and technological developments captured in painting

From my list on trying to explain basics in human behavior and decision making in a scientific manner.

Why am I passionate about this?

I am a scientist in the field of medicine, and I like to read books that provide a surprising insight into our thinking and decision-making with a scientific basis. It is special how we think we are acting rationally while much of our action is influenced by the environment and news that comes our way. Some of the books in my list provide special insights that are refreshing and hold a mirror up to us.

Gerard's book list on trying to explain basics in human behavior and decision making in a scientific manner

Gerard Pasterkamp Why did Gerard love this book?

It's amazing how our thinking is influenced by a biased statement. This book shows that there is still hope when you look at the real facts.

The author asks a number of questions that require basic knowledge of everyday data that we read a lot about in the press. Questions such as: "How many people in the world are illiterate?" or "How many women are not educated?" are answered incorrectly by politicians, bankers, and scientists, those who determine our policy.

It is confronting to realize that more questions could have been answered correctly by simply guessing.

By Hans Rosling, Anna Rosling Rönnlund, Ola Rosling

Why should I read it?

8 authors picked Factfulness as one of their favorite books, and they share why you should read it.

What is this book about?

'A hopeful book about the potential for human progress when we work off facts rather than our inherent biases.' BARACK OBAMA

'One of the most important books I've ever read - an indispensable guide to thinking clearly about the world.' BILL GATES

*#1 Sunday Times bestseller * New York Times bestseller * Observer 'best brainy book of the decade' * Irish Times bestseller * Guardian bestseller * audiobook bestseller *

Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends - why the world's population is increasing; how…


Book cover of The Righteous Mind: Why Good People Are Divided by Politics and Religion

Larry Cahoone Author Of The Emergence of Value: Human Norms in a Natural World

From my list on history and science books that tell us who we are now.

Why am I passionate about this?

A philosophy professor, my central interest has always been something historical: what is going on in this strange modern world we live in? Addressing this required forty years of background work in the natural sciences, history, social sciences, and the variety of contemporary philosophical theories that try to put them all together. In the process, I taught philosophy courses on philosophical topics, social theory, and the sciences, wrote books, and produced video courses, mostly focused on that central interest. The books listed are some of my favorites to read and to teach. They are crucial steps on the journey to understand who we are in this unprecedented modern world.

Larry's book list on history and science books that tell us who we are now

Larry Cahoone Why did Larry love this book?

Best recent book examining human morality from a scientific, psychological point of view.

Darwinians used to think humans had to be selfish and immoral. Contemporary evolution argues the opposite, that humans evolved moral limits on our selfishness in order to live together. Haidt’s is the best book presenting this new evolutionary psychology.

But it goes further to connect those scientific issues with contemporary politics, explaining why people from “red” and “blue” states cannot understand each other: they each embody a short list of human moral values, but different ones. This is a great book for thinking carefully about human morality and contemporary politics. Students love it, and so do I. 

By Jonathan Haidt,

Why should I read it?

16 authors picked The Righteous Mind as one of their favorite books, and they share why you should read it.

What is this book about?

'A landmark contribution to humanity's understanding of itself' The New York Times

Why can it sometimes feel as though half the population is living in a different moral universe? Why do ideas such as 'fairness' and 'freedom' mean such different things to different people? Why is it so hard to see things from another viewpoint? Why do we come to blows over politics and religion?

Jonathan Haidt reveals that we often find it hard to get along because our minds are hardwired to be moralistic, judgemental and self-righteous. He explores how morality evolved to enable us to form communities, and…


Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Keith L. Downing Author Of Gradient Expectations: Structure, Origins, and Synthesis of Predictive Neural Networks

From my list on to keep an AI researcher awake at night.

Why am I passionate about this?

I've been working in the field of AI for 40 years, first in graduate school and then as a professor. For the most part, I have had my head in the sand, focusing on the minutiae that occasionally lead to publications, the coins of the academic realm. When deep learning started exhibiting human-level pattern recognition abilities, the number of AI books for the general public began to swell.  Unfortunately, the science-fiction scenarios were a bit much. Since understanding, recognizing, and admitting problems are vital steps toward a solution, I find these books to be the most important warnings of the impending tech-dominated future.

Keith's book list on to keep an AI researcher awake at night

Keith L. Downing Why did Keith love this book?

Although it is now a well-known fact that many actors are fighting for our online attention, and will do just about anything to get and keep it, Wu puts it all in historical perspective by going back to the 1800’s and the beginning of print advertising. 

He then traces our relationships with ads across a century and four screens: movies, television, home computers, and finally the cell phone. For the same reason that I enjoy reading history books to try to make some sense of the world’s current political chaos, this masterpiece by Wu should ensure you that nothing about human greed has changed in any major way: the tools of exploitation just get more powerful and more addictive.

By Tim Wu,

Why should I read it?

7 authors picked The Attention Merchants as one of their favorite books, and they share why you should read it.

What is this book about?

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…


Book cover of What Could Go Right: Designing Our Ideal Future to Emerge from Continual Crises to a Thriving World

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

I absolutely loved the optimism and excitement of this book.

Justin unpacks six megatrends that will shape and affect every sector, all of which are leading to a more inclusive, equitable, and regenerative world. 

I cited this book at a recent event I ran called The Future of Leadership and one of the participants asked me why I was so positive about the trends that Justin featured.

"What about all the negatives and downsides?" I answered, "we go naturally to what could go wrong, it’s actually an effort to see what might go right," as the book title indicates.

But this book is not just a Pollyanna look at the future technologies, it’s a call to action for leaders to create the future we want by first imagining it.

When I interviewed Justin for my podcast, I was struck by how much foresight and deep thinking he brings to the…

By Justin Bean,

Why should I read it?

1 author picked What Could Go Right as one of their favorite books, and they share why you should read it.

What is this book about?

What Could Go Right invites you to ditch cynicism about the future, and build the one you want.

Instead of worst-case scenarios or Pollyanna optimism, you can envision an ideal world and be empowered to build it. The opportunity of our era is to transition to a sustainable, equitable, abundant global economy. When you rethink your mindset, understand tech and social trends, and design a future you want to live in, you can thrive by building a better future for us all.

Packed with insights, tools, and ideas for what an ideal future might look like and how to build…


Book cover of The Rise of Technosocialism: How Inequality, AI and Climate Will Usher in a New World

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

This is a smart and broad analysis of global economies and cultures being affected by the collision of emerging technologies. 

What’s amazing about this book is its scope, its wry humour, and its balanced approach to solutions.

They showcase very well current global challenges: the pyramid of inequality, climate change chaos, tech trillionnaires taking over where governments leave huge holes, and the failure of capitalism to deliver on its promised golden land. 

It’s not just throwing rocks and wringing hands. The authors provide a pathway through that will mitigate the worst of these threats.

These include taxing robots and A.I. to provide a Universal Basic Income for the technologically displaced. It was the first time I have truly understood how UBI might actually work and be funded properly.

From a leadership point of view, some important shifts need to happen, and technology will pressure some of these to occur.

The…

By Brett King, Richard Petty,

Why should I read it?

1 author picked The Rise of Technosocialism as one of their favorite books, and they share why you should read it.

What is this book about?

What is the impact of COVID-19 on world economies? If the cost of providing universal health care is lower than the cost of building a political movement to prevent it, would politicians still view it as socialism? In a world where algorithms and robots take the jobs of immigrants and citizens alike, are border controls an effective response? If unemployment skyrockets due to automation, would conservative governments rather battle long-term social unrest, or could they agree on something like universal basic income? When renewable energy sources are a fraction of the cost of coal generated electricity, should lobbyists be able…


Book cover of The Future Normal: How We Will Live, Work and Thrive in the Next Decade

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

This was an inspiring and motivating book.

The case studies of leaders, businesses, government, and agencies implementing new technologies for the improvement of work, agriculture, nutrition, productivity, and the climate is amazing.

My favourite case study snapshot is of Vivobarefoot footwear brand that partners with algae technology startup Bloom and their patented BLOOM foam - which takes harmful algae blooms out of waterways.

Shoes made out of algae blooms. By making shoes, it’s actually making the environment better. This is the ‘beyond net zero’ promise and potential. So cool.

The authors offer provocative ‘what if…’ questions at the beginning and end of each chapter to help the reader explore what the trends mean and how they might affect their current leadership paradigm.

One of the most useful aspects of the book is the ‘industry playlist’ infographic at the back of the book. You can look up your own industry and…

By Rohit Bhargava, Henry Coutinho-Mason,

Why should I read it?

1 author picked The Future Normal as one of their favorite books, and they share why you should read it.

What is this book about?

This is a handbook for visionaries.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.

From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming…


Book cover of GenTech: An American Story of Technology, Change and Who We Really Are

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

Who doesn’t love reading about themselves? 

Chromey has a whole different way of looking at generational differences. When I interviewed him on my podcast, he did a fair critique of the typical division of generations by arbitrary birth years.

Far more important, he says, is to look at the technology that shaped the environment, and hence the mindsets and attitudes of the people who adopted and used that technology as part of their growing up during their ‘coming of age’ years.

Huh. It’s obvious and makes complete sense to me. 

The book outlines the chief technologies that shaped attitudes: transportation-telephone, motion pictures, radio, vinyl, television, space, gamer, cable television, personal computer-cell phone, internet, iTech, robotics. And I’d add coming now - artificial intelligence.

On top of all that is the pattern of swinging between optimism and pessimism across the generations across a spring/summer/winter/autumn cyclical model. Very smart.

Chromey includes timeline…

By Rick Chromey,

Why should I read it?

1 author picked GenTech as one of their favorite books, and they share why you should read it.

What is this book about?

Every twenty years a new generation rises, but who and what defines these generations? And could current generational tags mislead and miss the point? In this insightful analysis of technology history since 1900, Dr. Rick Chromey offers a fresh perspective for understanding what makes a generation tick and differ from others. Within GenTech, readers learn how every generation uniquely interacts with particular technologies that define historical temperament and personality and why current generational labels are more fluid than fixed, and more loopy than linear. Consequently, three major generational constellations emerge, each containing four, twenty-year generations that overlap, merge, and blend:…


Book cover of The Life of Dad: The Making of a Modern Father

Mark Williams Author Of Fathers and Perinatal Mental Health: A Guide for Recognition, Treatment and Management

From my list on for new fathers about their mental health.

Why am I passionate about this?

Mark Williams is a keynote speaker, author, and international campaigner. In 2004 he himself experienced depression and suffered in silence for years until he entered community mental health services. He founded International Fathers Mental Health Day and #Howareyoudad campaign to make sure all parents are having support for the whole family. In 2020 Mark published the report called "Fathers Reaching Out - Why Dads Matter" to explain the importance of paternal mental health which has far better outcomes for the whole family and the development of the child when we include fathers. Mark is also an ambassador for Mothers For Mothers Charity.

Mark's book list on for new fathers about their mental health

Mark Williams Why did Mark love this book?

Dr Machin draws on her research and the latest findings in genetics, neuroscience and psychology to tell the story of fatherhood. She will show the extraordinary physiological changes a man undergoes when he becomes a father, investigate how a man’s genes can influence what sort of father he will be, and will show how a dad makes a unique contribution to his child’s life, helping to foster independence of mind and spirit.

By Dr. Anna Machin,

Why should I read it?

1 author picked The Life of Dad as one of their favorite books, and they share why you should read it.

What is this book about?

THE STORY OF FATHERHOOD AND WHAT IT MEANS TO BE A FATHER TODAY, BASED ON A DECADE-LONG STUDY OF NEW AND EXPECTANT FATHERS.

Becoming a father is one of most common but also one of the most profoundly life-altering experiences a man can have. It is up there with puberty, falling in love and experiencing your first loss. Fifty years ago a father's role was assumed to be clear: he went to work; he provided the pay cheque; and he acted as a disciplinarian when he got home. But today a father's role is much more fluid and complex.

Dr…


Book cover of Satisfaction: Sensation Seeking, Novelty, and the Science of Finding True Fulfillment

Fumio Sasaki Author Of Hello, Habits: A Minimalist's Guide to a Better Life

From my list on harnessing the power of habits.

Why am I passionate about this?

When I became a minimalist, I found that having less made my household chores so much easier. Before then, I thought I was a loser who lets dirty dishes and laundry pile up. But when my environment changed, what I had believed was my personality also shifted. Once my apartment was tidy, it became a habit to do the dishes right away and vacuum the floor before going out, and my life became consistently enjoyable. But other habits were harder nuts to crack, like quitting drinking or exercising regularly. In Hello, Habits I write about my journey of acquiring these habits through a process of trial and error.

Fumio's book list on harnessing the power of habits

Fumio Sasaki Why did Fumio love this book?

Why do we need to acquire good habits to begin with? One reason is we can’t feel a sense of fulfillment or achievement where there’s no stress. People like Elon Musk and Bill Gates surely have enough wealth to spend the rest of their lives lying on the beach, but that’s not what they do. Eating sweets is all it takes for the neurotransmitter dopamine to be released and give us a dose of happiness, but that doesn’t satisfy us for very long. In this book, author Gregory Berns focuses on the stress hormone cortisol. He shows us, in an approachable and entertaining manner, that a reasonable amount of stress is what actually helps us experience a deep sense of satisfaction.

By Gregory Berns,

Why should I read it?

1 author picked Satisfaction as one of their favorite books, and they share why you should read it.

What is this book about?



“A discussion that is meaty, contemporary and expansive . . . Berns artfully blends social critique with technical expertise.”—The Washington Post Book World

In a riveting narrative look at the brain and the power of novelty to satisfy it, Dr. Gregory Berns plumbs fields as diverse as neuroscience, economics, and evolutionary psychology to find answers to the fundamental question of how we can find a more satisfying way to think and live.

We join Berns as he follows ultramarathoners across the Sierra Nevadas, enters a suburban S&M club to explore the deeper connection between pleasure and pain, partakes of a…


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