95 books like The Future Normal

By Rohit Bhargava, Henry Coutinho-Mason,

Here are 95 books that The Future Normal fans have personally recommended if you like The Future Normal. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of What Could Go Right: Designing Our Ideal Future to Emerge from Continual Crises to a Thriving World

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

I absolutely loved the optimism and excitement of this book.

Justin unpacks six megatrends that will shape and affect every sector, all of which are leading to a more inclusive, equitable, and regenerative world. 

I cited this book at a recent event I ran called The Future of Leadership and one of the participants asked me why I was so positive about the trends that Justin featured.

"What about all the negatives and downsides?" I answered, "we go naturally to what could go wrong, it’s actually an effort to see what might go right," as the book title indicates.

But this book is not just a Pollyanna look at the future technologies, it’s a call to action for leaders to create the future we want by first imagining it.

When I interviewed Justin for my podcast, I was struck by how much foresight and deep thinking he brings to the…

By Justin Bean,

Why should I read it?

1 author picked What Could Go Right as one of their favorite books, and they share why you should read it.

What is this book about?

What Could Go Right invites you to ditch cynicism about the future, and build the one you want.

Instead of worst-case scenarios or Pollyanna optimism, you can envision an ideal world and be empowered to build it. The opportunity of our era is to transition to a sustainable, equitable, abundant global economy. When you rethink your mindset, understand tech and social trends, and design a future you want to live in, you can thrive by building a better future for us all.

Packed with insights, tools, and ideas for what an ideal future might look like and how to build…


Book cover of The Rise of Technosocialism: How Inequality, AI and Climate Will Usher in a New World

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

This is a smart and broad analysis of global economies and cultures being affected by the collision of emerging technologies. 

What’s amazing about this book is its scope, its wry humour, and its balanced approach to solutions.

They showcase very well current global challenges: the pyramid of inequality, climate change chaos, tech trillionnaires taking over where governments leave huge holes, and the failure of capitalism to deliver on its promised golden land. 

It’s not just throwing rocks and wringing hands. The authors provide a pathway through that will mitigate the worst of these threats.

These include taxing robots and A.I. to provide a Universal Basic Income for the technologically displaced. It was the first time I have truly understood how UBI might actually work and be funded properly.

From a leadership point of view, some important shifts need to happen, and technology will pressure some of these to occur.

The…

By Brett King, Richard Petty,

Why should I read it?

1 author picked The Rise of Technosocialism as one of their favorite books, and they share why you should read it.

What is this book about?

What is the impact of COVID-19 on world economies? If the cost of providing universal health care is lower than the cost of building a political movement to prevent it, would politicians still view it as socialism? In a world where algorithms and robots take the jobs of immigrants and citizens alike, are border controls an effective response? If unemployment skyrockets due to automation, would conservative governments rather battle long-term social unrest, or could they agree on something like universal basic income? When renewable energy sources are a fraction of the cost of coal generated electricity, should lobbyists be able…


Book cover of What's Our Problem? A Self-Help Book for Societies

Tobias Rose-Stockwell Author Of Outrage Machine: How Tech Amplifies Discontent, Disrupts Democracy--And What We Can Do about It

From my list on why everything feels terrible right now.

Why am I passionate about this?

As a writer, designer, and technologist, I've always been fascinated by the extraordinary potential of the internet. It’s our species' greatest invention to date, giving us powers our ancestors would have only dreamed of. But I'm equally aware of its darker side. We now live an inordinate amount of our lives in spaces controlled by algorithms that have strange agendas. A key part of my work is exposing how the subtle designs of our online spaces can dramatically change our emotions, making them much more contagious. By translating these insights into understandable narratives, my goal is to foster digital resilience, and help us take back some real measure of control of our digital lives.

Tobias' book list on why everything feels terrible right now

Tobias Rose-Stockwell Why did Tobias love this book?

A rare book that is as funny as it is profound, illustrating why things feel so broken.

Tim is the creator of the popular blog Wait But Why, and his unique blend of curiosity and storytelling flair is on full display here. The book eschews the standard left-right political analysis for an exploration of how our brains work (and what impact this has on the decisions that shape societies). 

By Tim Urban,

Why should I read it?

2 authors picked What's Our Problem? A Self-Help Book for Societies as one of their favorite books, and they share why you should read it.

What is this book about?

From the creator of the wildly popular blog Wait But Why, a fun and fascinating deep dive into what the hell is going on in our strange, unprecedented modern times.

Between 2013 and 2016, Tim Urban became one of the world's most popular bloggers, writing dozens of viral, long-form articles about everything from AI to colonizing Mars to procrastination. Then, he turned his attention to a new topic: the society around him. Why was everything such a mess? Why was everyone acting like such a baby? When did things get so tribal? Why do humans do this stuff?

This massive…


Book cover of GenTech: An American Story of Technology, Change and Who We Really Are

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

Who doesn’t love reading about themselves? 

Chromey has a whole different way of looking at generational differences. When I interviewed him on my podcast, he did a fair critique of the typical division of generations by arbitrary birth years.

Far more important, he says, is to look at the technology that shaped the environment, and hence the mindsets and attitudes of the people who adopted and used that technology as part of their growing up during their ‘coming of age’ years.

Huh. It’s obvious and makes complete sense to me. 

The book outlines the chief technologies that shaped attitudes: transportation-telephone, motion pictures, radio, vinyl, television, space, gamer, cable television, personal computer-cell phone, internet, iTech, robotics. And I’d add coming now - artificial intelligence.

On top of all that is the pattern of swinging between optimism and pessimism across the generations across a spring/summer/winter/autumn cyclical model. Very smart.

Chromey includes timeline…

By Rick Chromey,

Why should I read it?

1 author picked GenTech as one of their favorite books, and they share why you should read it.

What is this book about?

Every twenty years a new generation rises, but who and what defines these generations? And could current generational tags mislead and miss the point? In this insightful analysis of technology history since 1900, Dr. Rick Chromey offers a fresh perspective for understanding what makes a generation tick and differ from others. Within GenTech, readers learn how every generation uniquely interacts with particular technologies that define historical temperament and personality and why current generational labels are more fluid than fixed, and more loopy than linear. Consequently, three major generational constellations emerge, each containing four, twenty-year generations that overlap, merge, and blend:…


Book cover of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth

Derek Lidow Author Of The Entrepreneurs: The Relentless Quest for Value

From my list on most truthful about how entrepreneurship works.

Why am I passionate about this?

I have had the unique experience of having been a successful CEO of a global publicly traded semiconductor company, a founder and CEO of an innovative and valuable startup, and now as a teacher and scholar of entrepreneurship and innovation. I’m a Professor of the Practice at Princeton University where I teach and write about being a successful entrepreneur. My three books on the subject are: Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises; Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies; and THE ENTREPRENEURS: The Relentless Quest for Value

Derek's book list on most truthful about how entrepreneurship works

Derek Lidow Why did Derek love this book?

David Sax spent more than a year on the road, living with a handful of real live entrepreneurs. We get to know these people, what their days are like, what their families are like, their stresses and their joys—ultimately what it feels like to be an entrepreneur. You’ll feel like a voyeur, but you’ll ultimately empathize with what these entrepreneurs do what they do as well as the challenges they constantly face. The book is a page-turner.

By David Sax,

Why should I read it?

1 author picked The Soul of an Entrepreneur as one of their favorite books, and they share why you should read it.

What is this book about?

We all know the story of the latest version of the American Dream: a young innovator drops out of college and creates the next big thing, remaking both business and culture in one fell swoop. We are told these stories constantly, always with the idea that we'll be next.But this story masks a lot about what really goes on in our economy. Most new businesses aren't tech startups; they are what we think of as ordinary: restaurants or dry cleaners or freelance writing or accounting or consulting services. And those who are starting new businesses aren't all millennials. In fact,…


Book cover of How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen

Tom Cheesewright Author Of Future-Proof Your Business

From my list on helping you take control of your future.

Why am I passionate about this?

The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.

Tom's book list on helping you take control of your future

Tom Cheesewright Why did Tom love this book?

People are re-evaluating work right now, and looking for something beyond the salary.

This book is one of the best guides to help you find something that might both make you money and make you happy.

It’s clear and helpful, upbeat but also very honest about what is required to turn a passion into a business.

By Bec Evans,

Why should I read it?

1 author picked How to Have a Happy Hustle as one of their favorite books, and they share why you should read it.

What is this book about?

**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**

'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business

'Genuinely fresh and jargon-free' - Financial Times

How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.

If you're looking for fulfilment outside the day job, have an idea but don't know where…


Book cover of It's About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage

Ruchika Tulshyan Author Of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work

From my list on change your mind about success.

Why am I passionate about this?

I grew up in an immigrant household where success was defined by how much money you made and your individual progress. But I’ve always been fascinated by social change as the measure of collective success. As a former business journalist, I was most inspired by leaders who were creating opportunities for overlooked communities. I now advise organization leaders on how to create more inclusive and diverse organizations by rethinking the measure of success purely from the profit perspective. That’s why I wrote Inclusion on Purpose. These books have helped me transform my definition of success. I hope you’re catalyzed to action by these books!

Ruchika's book list on change your mind about success

Ruchika Tulshyan Why did Ruchika love this book?

How great would the story of an inspiring, successful entrepreneur and venture capitalist be if it was about a Black, gay, formerly unhoused woman who is building the next hundred million dollar company?

That’s exactly who Arlan Hamilton is, and with gems like “I pattern match for grit” about her investing strategy, I couldn’t put this book down. It redefines the idea that successful entrepreneurs only come from elite Ivy League institutions or build legacies in their parents’ garages. 

By Arlan Hamilton, Rachel L. Nelson,

Why should I read it?

2 authors picked It's About Damn Time as one of their favorite books, and they share why you should read it.

What is this book about?

“A hero’s tale of what’s possible when we unlock our potential, continue the search for knowledge, and draw on our lived experiences to guide us through the darkest moments.”—Stacey Abrams

From a Black, gay woman who broke into the boys’ club of Silicon Valley comes an empowering guide to finding your voice, working your way into any room you want to be in, and achieving your own dreams.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FORTUNE

In 2015, Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco airport, with nothing but…


Book cover of How to Be a Founder: How Entrepreneurs can Identify, Fund and Launch their Best Ideas

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

I know the work that Entrepreneur First does and some young founders who have benefitted from their work and built successful businesses. This book is read by the founders as they talk about entrepreneurship, the start-up phase and co-founding.

I found the sections on understanding and using your ‘edge’ especially interesting, and this leads to some smart thinking about how to choose the right co-founder. The book stops at the point where the business is about to take off; keep that in mind.

By Alice Bentinck, Matt Clifford,

Why should I read it?

1 author picked How to Be a Founder as one of their favorite books, and they share why you should read it.

What is this book about?

*WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023* An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs. Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question "how do I get started?" It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea…


Book cover of Super Founders: What Data Reveals About Billion-Dollar Startups

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

I love the fact that Ali has provided evidence that ANYONE can succeed as a founder. He has done a lot of number-crunching on ‘unicorns’ (I admire his tenacity for that!) and examined what makes a successful startup founder and some surprises emerge.

Age, education, and number of cofounders were not predictors of a startup’s success, as many of us might have expected. The big thing that does matter is experience. Sixty percent of unicorn founders had previously launched startups. It seems that in pretty much every walk of life, including this one, practice is the key.

By Ali Tamaseb,

Why should I read it?

1 author picked Super Founders as one of their favorite books, and they share why you should read it.

What is this book about?

Every VC wants to find the next billion dollar company to invest in, and every startup wants to become one. Ali Tamaseb set out to find patterns in the backgrounds, methods, and trajectories of these companies, gathering and analyzing 40,000 data points about the 200+ billion dollar companies and the people who founded them. And you'll be surprised by what he discovered:

* Half of unicorn founders are over 35;
* Most founders don't have any directly relevant work experience in the industry they're disrupting;
* There's no disadvantage to being a solo founder;
* Sixty percent of billion dollar…


Book cover of Traction: Get a Grip on Your Business

Scott Greenberg Author Of Stop the Shift Show: How to Turn Your Struggling Hourly Workers Into a Top-Performing Team

From my list on managing employees and building teams.

Why am I passionate about this?

I’m fascinated with the relationship between personal growth and professional performance. Why is it in the same environment, doing the same work, some people can excel while others struggle? Most chalk it up to external circumstances that can’t be controlled. Others focus on tactics. But I’ve learned top-performers are masters at the human side of their work–the way they think, lead and serve–and that’s what gives them their edge. All of my work centers around infusing hard skills with improved soft skills, and getting better results in the process. That’s the stuff I find delicious, and it’s what I speak and write about.

Scott's book list on managing employees and building teams

Scott Greenberg Why did Scott love this book?

What I loved about this book was its very systemized approach to evaluating and improving an organization.

I’m interested in the human elements of business, and this book places great emphasis on aligning the right people with the right roles, totally gelling with my philosophy. It simplifies the process of strategic planning. EOS has become quite common in the business world, and this book spells out exactly how to move through it.

Really good stuff here. 

By Gino Wickman,

Why should I read it?

7 authors picked Traction as one of their favorite books, and they share why you should read it.

What is this book about?

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System(R) is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet…


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