Fans pick 100 books like Super Founders

By Ali Tamaseb,

Here are 100 books that Super Founders fans have personally recommended if you like Super Founders. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.

The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.

By Richard Rumelt,

Why should I read it?

9 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Book cover of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Martin Gonzalez Author Of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

From my list on solve people problems in your startup.

Why am I passionate about this?

I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive. 

Martin's book list on solve people problems in your startup

Martin Gonzalez Why did Martin love this book?

This book by Noam Wasserman brought scientific rigor to the difficult, often painful decisions entrepreneurs face. Wasserman was one of the first to deeply analyze these challenges, and I found his approach innovative.

I was particularly impressed by his creative method of gathering data—founders who were too busy to fill out traditional surveys were drawn in by an executive compensation benchmarking survey, only to find that 90% of the questions fed directly into his research. 

By Noam Wasserman,

Why should I read it?

5 authors picked The Founder's Dilemmas as one of their favorite books, and they share why you should read it.

What is this book about?

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…


Book cover of How to Be a Founder: How Entrepreneurs can Identify, Fund and Launch their Best Ideas

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

I know the work that Entrepreneur First does and some young founders who have benefitted from their work and built successful businesses. This book is read by the founders as they talk about entrepreneurship, the start-up phase and co-founding.

I found the sections on understanding and using your ‘edge’ especially interesting, and this leads to some smart thinking about how to choose the right co-founder. The book stops at the point where the business is about to take off; keep that in mind.

By Alice Bentinck, Matt Clifford,

Why should I read it?

1 author picked How to Be a Founder as one of their favorite books, and they share why you should read it.

What is this book about?

*WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023* An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs. Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question "how do I get started?" It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea…


Book cover of The Diary of a CEO: The 33 Laws of Business and Life

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

I have listened to Steven Bartlett’s podcast for years. He has interviewed an impressive and eclectic range of people, especially founders, and has pulled together much of what he has learned, both from his own business success and that of his guests.

I like the practicality of the “33 laws” in the book. I don’t agree with all of them. For example, I take issue with “Create a cult mentality,” but many of these laws are very sound indeed, including “Ask who not how” and “You must out-fail the competition.”

I like Steven’s persuasive and punchy style and the fact that he came from humble beginnings and has achieved so much. 

By Steven Bartlett,

Why should I read it?

2 authors picked The Diary of a CEO as one of their favorite books, and they share why you should read it.


Book cover of It's About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage

Ruchika Tulshyan Author Of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work

From my list on change your mind about success.

Why am I passionate about this?

I grew up in an immigrant household where success was defined by how much money you made and your individual progress. But I’ve always been fascinated by social change as the measure of collective success. As a former business journalist, I was most inspired by leaders who were creating opportunities for overlooked communities. I now advise organization leaders on how to create more inclusive and diverse organizations by rethinking the measure of success purely from the profit perspective. That’s why I wrote Inclusion on Purpose. These books have helped me transform my definition of success. I hope you’re catalyzed to action by these books!

Ruchika's book list on change your mind about success

Ruchika Tulshyan Why did Ruchika love this book?

How great would the story of an inspiring, successful entrepreneur and venture capitalist be if it was about a Black, gay, formerly unhoused woman who is building the next hundred million dollar company?

That’s exactly who Arlan Hamilton is, and with gems like “I pattern match for grit” about her investing strategy, I couldn’t put this book down. It redefines the idea that successful entrepreneurs only come from elite Ivy League institutions or build legacies in their parents’ garages. 

By Arlan Hamilton, Rachel L. Nelson,

Why should I read it?

2 authors picked It's About Damn Time as one of their favorite books, and they share why you should read it.

What is this book about?

“A hero’s tale of what’s possible when we unlock our potential, continue the search for knowledge, and draw on our lived experiences to guide us through the darkest moments.”—Stacey Abrams

From a Black, gay woman who broke into the boys’ club of Silicon Valley comes an empowering guide to finding your voice, working your way into any room you want to be in, and achieving your own dreams.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FORTUNE

In 2015, Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco airport, with nothing but…


Book cover of How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen

Tom Cheesewright Author Of Future-Proof Your Business

From my list on helping you take control of your future.

Why am I passionate about this?

The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.

Tom's book list on helping you take control of your future

Tom Cheesewright Why did Tom love this book?

People are re-evaluating work right now, and looking for something beyond the salary.

This book is one of the best guides to help you find something that might both make you money and make you happy.

It’s clear and helpful, upbeat but also very honest about what is required to turn a passion into a business.

By Bec Evans,

Why should I read it?

1 author picked How to Have a Happy Hustle as one of their favorite books, and they share why you should read it.

What is this book about?

**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**

'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business

'Genuinely fresh and jargon-free' - Financial Times

How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.

If you're looking for fulfilment outside the day job, have an idea but don't know where…


Book cover of The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Martin Gonzalez Author Of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face

From my list on solve people problems in your startup.

Why am I passionate about this?

I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive. 

Martin's book list on solve people problems in your startup

Martin Gonzalez Why did Martin love this book?

Horowitz doesn’t shy away from the brutal reality that there are no formulas for navigating the roller coaster ride of entrepreneurship. The book stood out to me because it’s a raw, honest portrayal of the high variability and unpredictability that founders face.

Horowitz made it excessively clear that the journey is erratic and that leaders have to make tough decisions without a playbook. A founder once described this book as a sacred text—he had read it multiple times over the years, and depending on what he was going through, different insights would emerge. Definitely a book you'd want to read time and time again.

By Ben Horowitz,

Why should I read it?

3 authors picked The Hard Thing About Hard Things as one of their favorite books, and they share why you should read it.

What is this book about?

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with…


Book cover of Traction: Get a Grip on Your Business

Scott Greenberg Author Of Stop the Shift Show: How to Turn Your Struggling Hourly Workers Into a Top-Performing Team

From my list on managing employees and building teams.

Why am I passionate about this?

I’m fascinated with the relationship between personal growth and professional performance. Why is it in the same environment, doing the same work, some people can excel while others struggle? Most chalk it up to external circumstances that can’t be controlled. Others focus on tactics. But I’ve learned top-performers are masters at the human side of their work–the way they think, lead and serve–and that’s what gives them their edge. All of my work centers around infusing hard skills with improved soft skills, and getting better results in the process. That’s the stuff I find delicious, and it’s what I speak and write about.

Scott's book list on managing employees and building teams

Scott Greenberg Why did Scott love this book?

What I loved about this book was its very systemized approach to evaluating and improving an organization.

I’m interested in the human elements of business, and this book places great emphasis on aligning the right people with the right roles, totally gelling with my philosophy. It simplifies the process of strategic planning. EOS has become quite common in the business world, and this book spells out exactly how to move through it.

Really good stuff here. 

By Gino Wickman,

Why should I read it?

8 authors picked Traction as one of their favorite books, and they share why you should read it.

What is this book about?

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System(R) is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet…


Book cover of The Future Normal: How We Will Live, Work and Thrive in the Next Decade

Zoë Routh Author Of People Stuff: Beyond Personality Problems: an Advanced Handbook for Leadership

From my list on leaders who want to lead for the future.

Why am I passionate about this?

I’ve been fascinated with the future ever since I watched 2001 Space Odyssey. An amazing spaceship that could help us explore other planets! Then all that weird stuff about an A.I. gone crazy and apes banging sticks around monoliths. What the…? That curiosity smashed into a major concern at the age of fifteen on a canoe trip where I was trying to work out how to live and work closely with other humans - and failing. It turns out humans are crazy creatures. We love being together, and doing amazing things together, but that can be really hard. So leadership and the future fused into a lifelong passionate pursuit.

Zoë's book list on leaders who want to lead for the future

Zoë Routh Why did Zoë love this book?

This was an inspiring and motivating book.

The case studies of leaders, businesses, government, and agencies implementing new technologies for the improvement of work, agriculture, nutrition, productivity, and the climate is amazing.

My favourite case study snapshot is of Vivobarefoot footwear brand that partners with algae technology startup Bloom and their patented BLOOM foam - which takes harmful algae blooms out of waterways.

Shoes made out of algae blooms. By making shoes, it’s actually making the environment better. This is the ‘beyond net zero’ promise and potential. So cool.

The authors offer provocative ‘what if…’ questions at the beginning and end of each chapter to help the reader explore what the trends mean and how they might affect their current leadership paradigm.

One of the most useful aspects of the book is the ‘industry playlist’ infographic at the back of the book. You can look up your own industry and…

By Rohit Bhargava, Henry Coutinho-Mason,

Why should I read it?

1 author picked The Future Normal as one of their favorite books, and they share why you should read it.

What is this book about?

This is a handbook for visionaries.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.

From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming…


Book cover of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth

Derek Lidow Author Of The Entrepreneurs: The Relentless Quest for Value

From my list on most truthful about how entrepreneurship works.

Why am I passionate about this?

I have had the unique experience of having been a successful CEO of a global publicly traded semiconductor company, a founder and CEO of an innovative and valuable startup, and now as a teacher and scholar of entrepreneurship and innovation. I’m a Professor of the Practice at Princeton University where I teach and write about being a successful entrepreneur. My three books on the subject are: Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises; Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies; and THE ENTREPRENEURS: The Relentless Quest for Value

Derek's book list on most truthful about how entrepreneurship works

Derek Lidow Why did Derek love this book?

David Sax spent more than a year on the road, living with a handful of real live entrepreneurs. We get to know these people, what their days are like, what their families are like, their stresses and their joys—ultimately what it feels like to be an entrepreneur. You’ll feel like a voyeur, but you’ll ultimately empathize with what these entrepreneurs do what they do as well as the challenges they constantly face. The book is a page-turner.

By David Sax,

Why should I read it?

1 author picked The Soul of an Entrepreneur as one of their favorite books, and they share why you should read it.

What is this book about?

We all know the story of the latest version of the American Dream: a young innovator drops out of college and creates the next big thing, remaking both business and culture in one fell swoop. We are told these stories constantly, always with the idea that we'll be next.But this story masks a lot about what really goes on in our economy. Most new businesses aren't tech startups; they are what we think of as ordinary: restaurants or dry cleaners or freelance writing or accounting or consulting services. And those who are starting new businesses aren't all millennials. In fact,…


Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters
Book cover of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Book cover of How to Be a Founder: How Entrepreneurs can Identify, Fund and Launch their Best Ideas

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