100 books like The Diary of a CEO

By Steven Bartlett,

Here are 100 books that The Diary of a CEO fans have personally recommended if you like The Diary of a CEO. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why did Stephen love this book?

As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.

The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.

By Richard Rumelt,

Why should I read it?

8 authors picked Good Strategy Bad Strategy as one of their favorite books, and they share why you should read it.

What is this book about?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…


Book cover of The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

I like this book because it’s based on mining quantitative data on almost ten thousand founders, not only anecdotal experience.

There is a lot of debate about the importance of co-founders and not trying to ‘go it alone.’ According to Noam, 65 percent of startups fail because of co-founder conflict. I find that super interesting, and it emphasizes why, if you want success, you’ve got to pick your co-founder(s) wisely. The same is true of the management team as well of course. 

By Noam Wasserman,

Why should I read it?

4 authors picked The Founder's Dilemmas as one of their favorite books, and they share why you should read it.

What is this book about?

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…


Book cover of How to Be a Founder: How Entrepreneurs can Identify, Fund and Launch their Best Ideas

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

I know the work that Entrepreneur First does and some young founders who have benefitted from their work and built successful businesses. This book is read by the founders as they talk about entrepreneurship, the start-up phase and co-founding.

I found the sections on understanding and using your ‘edge’ especially interesting, and this leads to some smart thinking about how to choose the right co-founder. The book stops at the point where the business is about to take off; keep that in mind.

By Alice Bentinck, Matt Clifford,

Why should I read it?

1 author picked How to Be a Founder as one of their favorite books, and they share why you should read it.

What is this book about?

*WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023* An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs. Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question "how do I get started?" It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea…


Book cover of Super Founders: What Data Reveals About Billion-Dollar Startups

Simon Court Author Of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

From my list on books for founders trying to be in the 10% of businesses that succeed.

Why am I passionate about this?

For the last 25 years, I have been a coach to business founders, leaders, and leadership teams. My work has taken me to every continent from my base in London. A lot of my work is done behind closed doors, but I have been instrumental in building two unicorns in the last decade. I’m a founder myself and have always been fascinated by what it takes to succeed as a founder. I have a powerful conviction that learning to lead is the heart of it. The books I love are either based on real-world research or deeply practical and based on hands-on experience. Practice trumps theory every time in my world!

Simon's book list on books for founders trying to be in the 10% of businesses that succeed

Simon Court Why did Simon love this book?

I love the fact that Ali has provided evidence that ANYONE can succeed as a founder. He has done a lot of number-crunching on ‘unicorns’ (I admire his tenacity for that!) and examined what makes a successful startup founder and some surprises emerge.

Age, education, and number of cofounders were not predictors of a startup’s success, as many of us might have expected. The big thing that does matter is experience. Sixty percent of unicorn founders had previously launched startups. It seems that in pretty much every walk of life, including this one, practice is the key.

By Ali Tamaseb,

Why should I read it?

1 author picked Super Founders as one of their favorite books, and they share why you should read it.

What is this book about?

Every VC wants to find the next billion dollar company to invest in, and every startup wants to become one. Ali Tamaseb set out to find patterns in the backgrounds, methods, and trajectories of these companies, gathering and analyzing 40,000 data points about the 200+ billion dollar companies and the people who founded them. And you'll be surprised by what he discovered:

* Half of unicorn founders are over 35;
* Most founders don't have any directly relevant work experience in the industry they're disrupting;
* There's no disadvantage to being a solo founder;
* Sixty percent of billion dollar…


Book cover of Invent and Wander: The Collected Writings of Jeff Bezos

Tom Gilb Author Of Competitive Engineering: A Handbook For Systems Engineering, Requirements Engineering, and Software Engineering Using Planguage

From my list on learning successful invention and business methods.

Why am I passionate about this?

I am a self-taught guy, having started in my first job at IBM Oslo, when I was 18 years old, as punched card machine operator, and plug-board ‘programmer'. I did night studies in sociology/philosophy for 10 years at University of Oslo. I read about 30 books a year, and I’m 82 in 2023. I have spent most of my career as an independent international consultant to corporations and governments, while building up my ideas of useful methods to solve problems. In retirement, I love to spread my ideas, and learn more. I also write about 5 new books a year, when at my Oslofjord Summer cabin. They're all digital and free or free samples. 

Tom's book list on learning successful invention and business methods

Tom Gilb Why did Tom love this book?

No surprises. Self-made businessperson, with persistence and imagination.

This book is unusual. It is literally written by Bezos over decades of developing Amazon. It is mainly his annual reports to the shareholders! So it gives a continuous picture of the growth of the empire.

My favourite practical tip, is his executive meeting process. Meeting begins with a 6-page (with a 1-page summary) briefing, to reread for the first 20 minutes of as meeting in silence, then discussed. No presentation with slides and pretty pictures, and soothing ambiguous words.

The briefing is the result of hard work, in advance, crafting it to be useful. Wow! 

By Jeff Bezos,

Why should I read it?

1 author picked Invent and Wander as one of their favorite books, and they share why you should read it.

What is this book about?

In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.

In this collection of Jeff Bezos's writings&#8212his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas&#8212you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about…


Book cover of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

Uri Adoni Author Of The Unstoppable Startup: Mastering Israel's Secret Rules of Chutzpah

From my list on startup entrepreneurs.

Why am I passionate about this?

I love innovation! In today’s world, a lot on the innovation is coming from startups who are challenging the status quo and the existing solutions, and trying to offer a new product or service. Being a venture capitalist for many years, I’ve seen thousands of motivated entrepreneurs as well as highly innovative startups, but unfortunately most of them fail. The books I recommend, all share advice from highly experienced and successful entrepreneurs, enabling new entrepreneurs to learn from their experience. These books are not theoretical ones but rather very practical, so any entrepreneur can adopt operational advice as well as an entrepreneurial mindset that has proven to lead to success. 

Uri's book list on startup entrepreneurs

Uri Adoni Why did Uri love this book?

Uri Levine is an amazing serial entrepreneur.

He founded numerous successful startups, and Waze is probably the most famous one. Uri shares his vast entrepreneurial experience, in a practical, straight forward and smart manner. He touches upon every aspect of building and running a startup - all the way from addressing the problem you want to solve, recruiting the right people, fund raising, scaling globally and more.  

By Uri Levine,

Why should I read it?

1 author picked Fall in Love with the Problem, Not the Solution as one of their favorite books, and they share why you should read it.

What is this book about?

Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.

And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.
 
Levine offers an inside look at the creation and sale of Waze and…


Book cover of No B.S. Wealth Attraction in the New Economy

Bradley Bevers Author Of The Mental Game of Real Estate: How to Thrive as a Real Estate Agent

From my list on showing you how to sell anything without losing your soul.

Why am I passionate about this?

I love to read books. I read over 100 books a year and really try to implement principles and tips from those that I love. I also hate traditional sales advice and have worked on building my business differently from the typical salesperson, trying to serve my clients better by learning and practicing in a different way. Nothing happens until somebody sells something, but there is a better way. That’s why I wrote my book, The Mental Game of Real Estate, about the same principles that I teach my agents every day.

Bradley's book list on showing you how to sell anything without losing your soul

Bradley Bevers Why did Bradley love this book?

I love this book and re-read it at least every couple of years. All of Dan Kennedy’s books are fantastic, but this one is special.

As a real estate agent, I didn’t realize how much my view of the world and the economy held me back. This book helped shift my perspective, and I now see the world from an abundance mindset instead of a scarcity mindset. I give this to anyone who is stuck in an "if I win, then someone loses" mindset, and it will shake them out of it. I also love his chapters on the magic of generosity and on learning to expect "the phenomenon" at least once every few years (you will have to read it to learn more).

I love how this book has freed me up to go after my goals without hesitation because, as an entrepreneur, it is my job to grow…

By Dan Kennedy,

Why should I read it?

1 author picked No B.S. Wealth Attraction in the New Economy as one of their favorite books, and they share why you should read it.

What is this book about?

Become A Money Magnet

The old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. The realities of the business and financial landscape that you knew have been forced to change.

HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions-booms or recessions, including the fast-emerging New Economy-there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than "Millionaire Maker" Dan S. Kennedy?

Kennedy covers:

How to experience…


Book cover of Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Hasard Lee Author Of The Art of Clear Thinking: A Stealth Fighter Pilot's Timeless Rules for Making Tough Decisions

From my list on becoming great at decision-making.

Why am I passionate about this?

I’m a U.S. Air Force Fighter pilot who has dedicated my life to the subject of decision-making. When flying, my job is to make thousands of decisions on each flight, often with limited information and lives on the line. My calling now is to share the lessons that I’ve learned with the world to allow them to make better, quicker decisions, and to have more confidence in their thinking. 

Hasard's book list on becoming great at decision-making

Hasard Lee Why did Hasard love this book?

I enjoyed this book because it helped me to understand why bold ideas often don't get off the ground in big organizations.

These ideas are usually sought after and destroyed by the organization itself because the incentives of the managers who approve the ideas aren’t aligned. However, there is a solution that Safi goes into in depth.

A must-read for people who want to change the world. 

By Safi Bahcall,

Why should I read it?

2 authors picked Loonshots as one of their favorite books, and they share why you should read it.

What is this book about?

What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print…


Book cover of Good Company

Brian Unell Author Of Everyday Leadership: You Will Make A Difference

From my list on leadership you can use at home, work, and in life.

Why am I passionate about this?

I am a recovering Big 5 consultant and healthcare administrator, while others portray me as a transformational healthcare executive who has a passion for cultivating talent and driving change to enable sustainable results. I am a visionary and collaborative team builder and servant leader who views issues/opportunities from all perspectives, turns data into information, the complex into simple, and chaos into focus. I have led transformational consulting projects, a $180M technology implementation, and a team of 1,500 people. I enjoy serving on non-profit boards, mentoring others, and co-leading a team of four at home with my wife, Hilary.  

Brian's book list on leadership you can use at home, work, and in life

Brian Unell Why did Brian love this book?

In Good Company, Arthur Blank, one of the founders of Home Depot, shares his views on leadership, hiring, his biggest mistakes, and how creating a culture of putting the customer first in everything you do can drive tremendous business results, brand loyalty, and customer satisfaction. 

Pick it up to understand how 2” can make a massive difference.

By Arthur M Blank,

Why should I read it?

1 author picked Good Company as one of their favorite books, and they share why you should read it.

What is this book about?

A WALL STREET JOURNAL AND USA TODAY BESTSELLER

Featuring an introduction by President Jimmy Carter

The Home Depot cofounder and owner of the NFL's Atlanta Falcons and MLS's Atlanta United shares a vision and a roadmap for values-based business.

Arthur M. Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never…


Book cover of The Multi-Hyphen Life: Work Less, Create More, and Design a Life That Works for You

Joy Batra Author Of The Freelance Mindset: Unleashing Your Side Hustles for Better Work, Play, and Life

From my list on freelancers, side hustlers, and portfolio careerists.

Why am I passionate about this?

I fell into freelancing when I unexpectedly got the opportunity to act in Bollywood after graduating from law school and business school. With six figure student loans, I needed to make money and still have time for auditions. Enter freelancing! A decade later, I’ve helped other people expand beyond their day jobs, change careers, or tap into a different skillset, and I’ve collected stories of over fifty freelancers who are doing the same. I hope these books inspire and support you as you venture off the beaten path to create a career that’s just right for you!

Joy's book list on freelancers, side hustlers, and portfolio careerists

Joy Batra Why did Joy love this book?

This book made me feel seen.

There’s something so surreal about going from having one very specific job title at a company to having multiple jobs when you start getting more serious about your side hustles. This book made me realize I’m not alone in having more than one career at the same time, while also teaching me why this is a smart decision and how to get better at it.

Plus, the book is funny and incredibly easy to read. Emma Gannon has no idea who I am, but I feel like she’s my new best friend after reading this. 

By Emma Gannon,

Why should I read it?

1 author picked The Multi-Hyphen Life as one of their favorite books, and they share why you should read it.

What is this book about?

If you've been itching to convert your craft into a career, your side-hustle into a start-up, or just want to think about work-life balance in a new way, then The Multi-Hyphen Life is for you.

In The Multi-Hyphen Life, award-winning British author-podcaster Emma Gannon explains that it doesn't matter if you're a part-time PA with a blog, or an accountant who runs an online store in the evenings—whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives.

Technology allows us to work wherever, whenever, and enables us to…


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